Les articles publiés sur le site
-
Q&A : An interview with Matomo founder, Matthieu Aubry
Hey everyone! Joselyn here. As always the views of our community remain top of mind. So to make sure you guys know the thinking behind these new projects, we reached out to Matomo’s founder, Matthieu, to ask questions you might want answered. Please check it out below!
Hi guys, it’s Matthieu! Here to answer some questions about the rebrand and the future of Matomo and Innocraft.
What’s upcoming?
We’ve been busy implementing our rebrand into all aspects of Matomo and there’s also our new website, which is launching today! The new website will help people better understand what Matomo is and how they can benefit from using modern web analytics.
Why was Matomo and Innocraft brought onto one website?
In the past the separation caused a bit of confusion so we’re taking this as a chance to unite both the business brand, Innocraft and community brand, Matomo, on one website. Putting our focus on one brand, Matomo, makes it easier for people to see us with fresh eyes. We have a community side as well as a business side and while the community is still incredibly important to us, we find we have a powerful analytics tool that is capable of helping businesses too.
Is Matomo becoming commercial or turning corporate?
No. nothing is changing. Matomo is still an open-source project and community. Although we’ll have a pricing page and “start free trial” on the new website brought over from Innocraft.cloud, the Matomo community will still play the biggest part on the Matomo website. We have dedicated sections focused on Community and On-Premise.
The rebrand exercise helped us gain a refreshed perspective. After reflecting on how far we’ve come, we can feel more confident about Matomo Analytics itself as a platform. We believe it’s a great chance to bring that confidence into the brand and vision. We are proud that it’s an awesome open-source platform and at the same time it’s also powerful as a tool for businesses.
Why is there no ‘download for free’ button on the homepage?
We feel many users coming to the site will get confused about our hosting options (Cloud and On-Premise) which is something you don’t usually consider when choosing an analytics tool.The reason for us to not have that button is when people see a “download for free” button on the homepage next to a “try it for free” button, it creates confusion. For those who do choose to download Matomo often become confused when they are left with a .zip file unaware how to install it and the technical requirements of self-hosting. We feel presenting our users with the simplest installation option first will give them the best chance possible to try Matomo to its full potential, without cost.
And you can still find the link to Download Matomo in the footer of each page.
Is Matomo still free to download and have forever?
Absolutely. The free open-source download can be found on the On-Premise section of the website, or download Matomo here.
Why is it important to have a business behind the project?
There’s the reality that we have to make money in order for the Matomo project to survive … and thrive. The reason we still need a business side (Innocraft) is to fund and sustain the Matomo project. Whenever people purchase premium features, this helps finance the development of Matomo for our community.
Because of the business we’re able to continually maintain and develop Matomo for you guys as well as future users. For example, the next release Matomo 3.8.0 is already mostly developed and will bring lots of interesting features too, like the two-factor authentication, Brute Force Protection, failed tracking requests reporting, lots of JavaScript tracker improvements, a new total summary row below reports, and many more security fixes, bug fixes, and other new features.
So we see a business being very helpful in supporting our open-source community. Without a business side, our free, open-source project would not be able to survive.
How will you protect the Matomo project?
We’ve ensured the Matomo project will be protected for the future as we wish to turn it into a not-for-profit foundation.
We’ve also got a safeguard where the open-source code will stay under a GPL license forever. This is so we can guarantee, that no matter what happens, the Matomo project itself will stay completely free software.
Is there a way for people to help?
There are heaps of ways to help! You can help other Matomo users in the forums, contribute to fixes on GitHub, leave a great review (e.g. alternativeTo), help look for bugs with our Security Bounty Programme or participate and spread the word about Matomo in our community social media pages – Mastodon, Facebook, Twitter. Telling your friends about us would be very helpful too!
What’s planned for the future?
We’ve worked hard to become the #1 open-source analytics platform (1.4 million websites use Matomo today), but now we need to empower even more individuals and businesses to take back control of their own data.Showing our community that we have a powerful platform is crucial, but alongside that our values are what define us. User privacy is still of utmost importance and we’re here to make it known that power needs to rest in the hands of people and not large corporations.
You can rest easy knowing you’re doing your part in using trustworthy and dependable tools. By joining many other companies who are growing this movement to decentralise the Internet, we can build a safer, online world together.
Join this analytics revolution and let us know what you think about Matomo!
-
Matomo’s new story : our stronger vision for the future
31 octobre 2018, par Matthieu Aubry — Community
Over the past year, the team here at Matomo have been working on a very exciting project we’d love to share with you.
It’s to do with the impact we hope for Matomo to have.
As you all know, the world changes at too fast a pace. New technologies, new phones, new everything in the blink of an eye. That’s not what will be happening here.
Instead, we’d like to believe it’s a refresh. Taking stock of how far we’ve come, what we’ve achieved so far, and how far we still have to go.
So we’re rebranding.
The rebrand
Like a caterpillar emerging from a cocoon, we hope to be a reborn analytics butterfly.
As a result of some careful planning and reflection we’ll be updating our logo, website and reasserting our voice.
It’s our chance to look at ourselves in a new light. We are a mighty analytics platform and it should be known we’re comparable to the likes of Google Analytics 360.
Along with the refresh of imagery, we listened to your feedback about the confusion between our two identities, so we’re also taking this opportunity to unite both the business brand of Innocraft with the community brand Matomo into one website.
It makes it easier for people from all walks of life, either as individuals or in large companies, to see us as being able to get down to business with a powerful analytics tool, as well as think on behalf of our community.
We’re the same, but with slight changes in our appearance and a stronger vision for the future.
How far we’ve come …
When we started out, it was about building a community around a movement. From the beginning we were concerned about data ownership, privacy and all things that came with that.
With the help of our community and contributors, we turned Matomo (formerly Piwik) into the trusted #1 open source analytics tool it is today. We’re committed to our community. But we also need to do more.
We’ve been niche and happy staying small, but now we need to take action and start shouting far and wide about what we do.
We once said we need: “To create, as a community, the leading international open source digital analytics platform, that gives every user full control of their data.”
We believe we’ve done that, so we’ll take it one step further.
A web analytics revolution has begun …
Begun?
The line signifies a new beginning.
This is us standing up and reasserting our voice.
Our new chapter.
The rebrand is our chance to show that, yes, the world is changing, but when it comes to privacy, there are matters meant to be sacred. Privacy is a human right.
What makes it worse in this ever-changing landscape, with data breaches and stolen information, is that losing control of our data is scary, we have a right to know what’s going on with our information and this must start with us.
We know we need to champion this cause for privacy and data ownership.
We came together as a community and built something powerful, a free open-source analytics platform, that kept the integrity of the people using it.
It’s important for us now to feel more empowered to believe in our right to privacy, information and our ability to act independently of large corporations.
The time is here for us to speak up and take back control.
Once more, we need to come together to build something even more powerful, a safer online society.
Join us.
Sincerely,
Matthieu Aubry on behalf of the Matomo team -
Tagline challenge : what’s in a tagline ?
23 octobre 2018, par Joselyn Khor — Marketing
Our new website needs a new tagline!
We’ve been going with the words “liberating analytics” for a few years and believe it’s time for a refresh.
Coming up with a new tagline is leading to a few sleepless nights so we’ve decided to reach out to you guys to see if you’re up for a challenge.
We’ve tried a few options but they don’t seem quite right, just yet:
“Complete analytics”
“All-in-one analytics”
“Your analytics”
“Beyond analytics”
“Analytics for humans”We’ve gone through about 46 so far and none have stuck so we want your ideas. Are you feeling the options above, or can you (surely) come up with one even better?
Leave it in the comments section of our Mastodon, Facebook, Twitter pages, DM or post about it. You can also get in touch through the site! Do whatever is necessary to let us know. Have what it takes to think of a tagline for a global analytics company?
-
Matomo logo reveal : and the winner is … !
17 octobre 2018, par Matomo Core TeamFinally the wait is over! After 4,380 votes, a resounding 53% of you have decided and it is with our greatest pleasure that we present the new Matomo logo: P
-
We made it to 10K followers on GitHub !
2 octobre 2018, par Matomo Core Team — Community
Matomo has now officially reached 10,000 stars on Github! It warms our hearts to know we’re on the right path and still getting such great support.
From the team here we’d like to say thank you! Especially to all of you who have made Matomo the #1 free open source web analytics platform in the world!
Today, Matomo is used on over 1.4 million websites, in over 190 countries, translated in more than 50 languages; and it’s all because of you.
The most exciting part is that this is only the beginning, there is an exciting journey ahead and with your help we will continue our mission to always respect your privacy and give users full control of their data.
