21 mai

Piwik http://piwik.org/

• 23:27
  B2B Marketing Attribution Guide: How to Master It in 2024 - Erin Piwik
  The last thing you want is to invest your advertising dollars in channels, campaigns and ads that don’t work. But B2B marketing attribution — figuring out which marketing efforts drive revenue — is far from easy. With longer sales funnels and multiple people from the same company involved in the same sales process, B2B (business-to-business) is a different ballgame from B2C (business-to-consumer) marketing. In this guide, we break down what B2B marketing attribution is, how it’s different, which tools you can use to set it up and the best practices. What is B2B marketing attribution? (...) -- terms and conditions, data processing agreement (DPA)