14 juin

Piwik http://piwik.org/

• 01:32
  Consent management platforms: Keys to compliance and user trust - Joe Piwik
  Today’s marketing managers and data analysts face a tricky balancing act: gaining meaningful customer insights while respecting user privacy. Finding ways to navigate the maze of complex privacy regulations while managing consent at scale can be daunting. Consent management platforms (CMPs) offer a solution. They allow companies to collect data ethically, manage user consent efficiently, and comply with privacy regulations like Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This guide explains everything you need to know about CMPs: how (...) -- Karlstad University, University College London and the University of Oxford, enforcementtracker.com, €2 billion, Statista, Emergen Research, Usercentrics, Osano, Cookiebot, CookieYes, Privacy Governance Report 2024