With the French Data Protection Authority (CNIL) recently hitting Google and Shein with fines totalling €475M, it’s clear we’re long past the prospective guidance phase and well into active enforcement.
Regulators are stepping up enforcement against non-compliant tracking and targeting, while paying closer attention to consent UX, tracking behaviours, and banner design.
These latest actions reflect a growing trend: regulators in multiple jurisdictions are treating consent UX and tracking behaviour as compliance-critical. Even outside the EU, digital teams should monitor evolving (...) -- hitting Google and Shein with fines totalling €475M, EDPB Guidelines on Consent under Regulation 2016/679