2 articles

17 septembre

Piwik http://piwik.org/

09:15
Marketing Analytics in Banking: How to Be Effective and Compliant - Daniel Crough Piwik

Marketing analytics is reshaping decision-making in the financial sector, with recent studies showing it influences over half of all marketing strategies. However, marketers surveyed by MarketingWeek identify data and analytics as the biggest skill gap in their department. For every company, tracking marketing effectiveness should be a key part of their strategy. This is especially true for those with complex products or longer sales cycles. For these transactions, like applying for a bank loan, a customer might open many emails or return to a website more than once before making a (...) -- Marketing, Security, banks, finserv, fintech, marketing analytics

00:27
Overcoming Fintech and Finserv’s Biggest Data Analytics Challenges - Daniel Crough Piwik

Data powers innovation in financial technology (fintech), from personalized banking services to advanced fraud detection systems. Industry leaders recognize the value of strong security measures and customer privacy. A recent survey highlights this focus, with 72% of finance Chief Risk Officers identifying cybersecurity as their primary concern. Beyond cybersecurity, fintech and financial services (finserv) companies are bogged down with massive amounts of data spread throughout disconnected systems. Between this, a complex regulatory landscape and an increasingly tech-savvy and (...) -- Marketing, Security