29 mai

Piwik http://piwik.org/

• 02:57
  Introducing updates to the Funnels feature - Erin Piwik
  We’ve made improvements to the Funnels feature to be more user-friendly and offer you greater flexibility. Check out the TL;DR (too long; didn’t read) of this feature update. Here’s what’s changing: Setting up and managing funnels is now easier than ever Previously, creating funnels was tedious and required going through the Goals feature. But we’ve changed that with the introduction of a separate page to configure funnels. Create funnels with greater flexibility—no longer tied to goals Funnels is now a standalone feature, providing you with more flexibility. Before, you could only create a (...) -- About, Plugins

21 mai

Piwik http://piwik.org/

• 23:27
  B2B Marketing Attribution Guide: How to Master It in 2024 - Erin Piwik
  The last thing you want is to invest your advertising dollars in channels, campaigns and ads that don’t work. But B2B marketing attribution — figuring out which marketing efforts drive revenue — is far from easy. With longer sales funnels and multiple people from the same company involved in the same sales process, B2B (business-to-business) is a different ballgame from B2C (business-to-consumer) marketing. In this guide, we break down what B2B marketing attribution is, how it’s different, which tools you can use to set it up and the best practices. What is B2B marketing attribution? (...) -- terms and conditions, data processing agreement (DPA)

20 mai

Piwik http://piwik.org/

• 21:38
  B2B Customer Journey Map: A Quickfire Guide for Growth - Erin Piwik
  What is a company’s biggest asset? Its product? Its employees? Its unique selling proposition? More and more people are recognising it’s something else entirely: your customers. Without your customers, your business can’t exist. Nearly 77% of B2B buyers found the buying process too complicated. With more competition than ever, it’s crucial you provide the best possible experience for them. That’s where your customer journey comes in. If you’re in the B2B space, you need to know how to map out the journey. By building a B2B customer journey map, you’ll be able to analyse the weak spots in the (...) -- terms and conditions, data processing agreement (DPA)
• 01:32
  GA360 vs GA4: Key Differences and Challenges - Erin Piwik
  While the standard Universal Analytics (UA) was sunset for free users in July 2023, Google Analytics 360 (GA360) users could postpone the switch to GA4 for another 12 months. But time is running out. As July is rapidly approaching, GA360 customers need to prepare for the switch to Google Analytics 4 (GA4) or another solution. This comparison post will help you understand the differences between GA360 vs. GA4. We’ll dive beneath the surface, examining each solution’s privacy implications and their usability, features, new metrics and measurement methods. What is Google Analytics 4 (...) -- terms and conditions, data processing agreement (DPA)
• 00:46
  GA360 Sunset: Is Now the Time to Switch? - Erin Piwik
  Google pushed the sunset date of Universal Analytics 360 to July 2024, giving enterprise users more time to transition to Google Analytics 4. This extension is also seen by some as time to find a suitable alternative. While Google positions GA4 as an upgrade to Universal Analytics, the new platform has faced its fair share of backlash. So before you rush to meet the new sunset deadline, ask yourself this question: Is now the time to switch to a Google Analytics alternative? In this article, we’ll explain what the new GA360 sunset date means and show you what you could gain by choosing a (...) -- terms and conditions, data processing agreement (DPA)

13 mai

Piwik http://piwik.org/

• 21:52
  A Guide to GDPR Sensitive Personal Data - Erin Piwik
  The General Data Protection Regulation (GDPR) is one of the world’s most stringent data protection laws. It provides a legal framework for collection and processing of the personal data of EU individuals. The GDPR distinguishes between “special categories of personal data” (also referred to as “sensitive”) and other personal data and imposes stricter requirements on collection and processing of sensitive data. Understanding these differences will help your company comply with the requirements and avoid heavy penalties. In this article, we’ll explain what personal data is considered “sensitive” (...) -- terms and conditions, data processing agreement (DPA)
• 21:44
  What Is Data Misuse & How to Prevent It? (With Examples) - Erin Piwik
  Your data is everywhere. Every time you sign up for an email list, log in to Facebook or download a free app onto your smartphone, your data is being taken. This can scare customers and users who fear their data will be misused. While data can be a powerful asset for your business, it’s important you manage it well, or you could be in over your head. In this guide, we break down what data misuse is, what the different types are, some examples of major data misuse and how you can prevent it so you can grow your brand sustainably. What is data misuse? Data is a good thing. It helps analysts (...) -- terms and conditions, data processing agreement (DPA)

9 mai

Piwik http://piwik.org/

• 23:27
  10 Customer Segments Examples and Their Benefits - Erin Piwik
  Now that companies can segment buyers, the days of mass marketing are behind us. Customer segmentation offers various benefits for marketing, content creation, sales, analytics teams and more. Without customer segmentation, your personalised marketing efforts may fall flat. According to the Twilio 2023 state of personalisation report, 69% of business leaders have increased their investment in personalisation. There’s a key reason for this — customer retention and loyalty directly benefit from personalisation. In fact, 62% of businesses have cited improved customer retention due to (...) -- terms and conditions, data processing agreement (DPA)
• 22:52
  Data Privacy Issues to Be Aware of and How to Overcome Them - Erin Piwik
  Data privacy issues are a significant concern for users globally. Around 76% of US consumers report that they would not buy from a company they do not trust with their data. In the European Union, a 2021 study found that around 53% of EU internet users refused to let companies access their data for advertising purposes. These findings send a clear message: if companies want to build consumer trust, they must honour users’ data privacy concerns. The best way to do this is by adopting transparent, ethical data collection practices — which also supports the simultaneous goal of maintaining (...) -- terms and conditions, data processing agreement (DPA)
• 21:49
  What Is Data Ethics & Why Is It Important in Business? - Erin Piwik
  Data is powerful — every business on earth uses data. But some are leveraging it more than others. The problem? Not all businesses are using data ethically. You need to collect, store, and analyse data to grow your business. But, if you aren’t careful, you could be crossing the line with your data usage into unethical territories. In a society where data is more valuable than ever, it’s crucial you perform ethical practices. In this article, we break down what data ethics is, why it’s important in business and how you can implement proper data ethics to ensure you stay compliant while growing (...) -- terms and conditions, data processing agreement (DPA)
• 20:48
  How to Conduct a Customer Journey Analysis (Step-by-Step) - Erin Piwik
  Your customers are everything. Treat them right, and you can generate recurring revenue for years. Treat them wrong; you’ll be spinning your wheels and dealing with churn. How do you give your customers the best experience possible so they want to stick around? Improve their customer experience. How? By conducting a customer journey analysis. When you know how your customers experience your business, you can improve it to meet and exceed customer expectations. In this guide, we’ll break down how the customer journey works and give you a step-by-step guide to conduct a thorough customer (...) -- terms and conditions, data processing agreement (DPA)

8 mai

Piwik http://piwik.org/

• 03:35
  CRO Program: Best Practices and KPIs to Track [2024] - Erin Piwik
  Driving traffic to your website is only one part of the equation; the second part is getting those visitors to convert by completing a desired action — creating an account, signing up for a newsletter or completing a purchase. But if you fail to optimise your website for conversions, you’ll have a hard time guiding visitors further down the funnel and turning them into customers. That’s where a CRO program (or conversion rate optimisation) can help. This article will cover conversion rate optimisation best practices and outline key metrics and KPIs to start tracking to see an improvement (...) -- terms and conditions, data processing agreement (DPA)

7 mai

Piwik http://piwik.org/

• 22:27
  How (and Why) to Run a Web Accessibility Audit in 2024 - Erin Piwik
  When most businesses design their websites, they primarily think about aesthetics, not accessibility. However, not everyone who visits your website has the same abilities or access needs. Eight percent of the US population has visual impairments. The last thing you want is to alienate website visitors with a bad experience because your site isn’t up to accessibility standards. (And with growing international regulation, risk fines or lawsuits as a result.) A web accessibility audit can help you identify and fix any issues for users with impaired vision, hearing or other physical (...) -- terms and conditions, data processing agreement (DPA)
• 22:04
  Accessibility Testing: Why It Matters and How to Get Started - Erin Piwik
  Nearly 96% of website homepages had failures with meeting web accessibility criteria in 2024. Aside from not complying with web accessibility laws and regulations, companies are failing a growing number of users with accessibility needs. With disabilities, chronic illnesses and ageing populations all rising, brands need to take accessibility more seriously. In this article, we explain why accessibility testing is so important and how you can get started today. What is accessibility testing? Accessibility testing optimises digital experiences to make them accessible for users with a range (...) -- terms and conditions, data processing agreement (DPA)
• 01:31
  What Is Ethical SEO & Why Does It Matter? - Erin Piwik
  Do you want to generate more revenue? Then, you need to ensure you have a steady stream of traffic flowing to your site. Search engines like Google, Bing and Yahoo are powerful mediums you can use to scale your business. Search engine optimisation (SEO) is the process of creating search engine-friendly content to draw in traffic to your website. But, if you aren’t careful, you could be crossing the line of ethical SEO into unethical SEO. In this article, we break down what ethical SEO is, why it’s important in business and how you can implement effective SEO into your business while (...) -- terms and conditions, data processing agreement (DPA)
• 04:00
  Consent Mode v2: Everything You Need to Know - Alex Piwik
  Confused about Consent Mode v2 and its impact on your website analytics? You’re not the only one. Google’s latest update has left many scratching their heads about data privacy and tracking. In this blog, we’re getting straight to the point. We’ll break down what Consent Mode v2 is, how it works, and the impact it has. What is Consent Mode? What exaclty is Google Consent Mode and why is there so much buzz surrounding it? This question has been frustrating analysts and marketers worldwide since the beginning of this year. Consent Mode is the solution from Google designed to manage data (...) -- Analytics Tips