5 articles

25 septembre

Piwik http://piwik.org/

21:33
The new era of cookie walls and user consent: CNIL’s €475M enforcement action - Joe Piwik

With the French Data Protection Authority (CNIL) recently hitting Google and Shein with fines totalling €475M, it’s clear we’re long past the prospective guidance phase and well into active enforcement. Regulators are stepping up enforcement against non-compliant tracking and targeting, while paying closer attention to consent UX, tracking behaviours, and banner design. These latest actions reflect a growing trend: regulators in multiple jurisdictions are treating consent UX and tracking behaviour as compliance-critical. Even outside the EU, digital teams should monitor evolving (...) -- hitting Google and Shein with fines totalling €475M, EDPB Guidelines on Consent under Regulation 2016/679

10:24
Matomo achieves ISO 27001 Certification – Strengthening our privacy & security promise - Alex Carmona Piwik

Matomo achieves ISO/IEC 27001:2022 Certification with zero non-conformities, reinforcing global commitment to data privacy and security Wellington, New Zealand – 24 September 2025 – Matomo, the leading open-source web analytics platform, today announced it has achieved ISO/IEC 27001:2022 certification with zero non-conformities following a rigorous independent audit. This milestone confirms that Matomo’s practices, infrastructure, and controls meet the highest international benchmarks for information security — giving every Matomo customer, from our open-source community through to global (...) -- Press Releases, Privacy, Security

04:41
Top ecommerce analytics tools for decoding buyer behaviour - Joe Piwik

Choosing between ecommerce analytics tools isn’t just a matter of capturing as much data as possible — although accurate data capture is undoubtedly essential. You must also consider how a tool analyses data and helps you turn insights into action. There’s the customer-facing aspect, too. Shoppers shouldn’t be bombarded with cookie requests because you’ve chosen a tool that isn’t privacy-focused. Finding the right analytics platform can be more complicated than some store owners first think. Don’t worry, though. We’ve got you covered. This article reviews five of the top ecommerce analytics (...) -- Image Source, Image Source, Image Source, Image Source

23:47
6 Adobe Analytics alternatives for privacy-conscious companies - Joe Piwik

Adobe Analytics is a widely used data analysis platform — but it’s expensive, complex, and, for very large datasets, reliant on data sampling. Fortunately, there are a number of more affordable, accurate and user-centric analytics solutions that address these concerns. This guide explores six top Adobe Analytics alternatives, compares their key features and capabilities and explains how to find the best fit for your analytics needs. What is Adobe Analytics? Adobe Analytics is a popular digital analytics platform. It’s known for its enterprise-grade capabilities, which are aimed at (...) -- Matomo over Adobe Analytics, Image Source, Image Source, Image Source, Image Source, Image Source

04:26
Understanding GDPR compliance: Key principles and requirements - Joe Piwik

Any company with an online presence will likely collect customers’ personal data in the normal course of business. But those with customers residing in the European Economic Area (EEA) — basically, the European Union (EU) plus Iceland, Liechtenstein and Norway — must comply with the General Data Protection Regulation (GDPR). Companies serving UK data subjects post-Brexit must also abide by the UK GDPR, which includes certain regional variations. GDPR authorities are only concerned with personal data (not with non-personal or anonymous data), ensuring that it’s collected, used, and stored in (...) -- Many other fines, fines that have been meted out, Art. 56 GDPR, GDPR Article 28