7 articles

1er août

Piwik http://piwik.org/

00:56
7 Mixpanel alternatives to consider for better web and product analytics - Joe Piwik

Mixpanel is a web and mobile analytics platform that brings together product and marketing data so teams can see the impact of their actions and understand the customer journey. It’s a well-rounded tool with features that help product teams understand how customers navigate their website or app. It’s also straightforward to set up, GDPR compliant, and easy for non-technical folks to use, thanks to an intuitive UI and drag-and-drop reports. However, Mixpanel is just one of many product and web analytics platforms. Some are cheaper, others are more secure, and a few have more advanced or (...) -- Image Source, Image Source, Image Source, Image Source, Image Source, Image Source, more websites chose Matomo

00:59
First-party data explained: Benefits, use cases and best practices - Joe Piwik

Third-party cookies are being phased out, and marketers who still depend on them for user insights need to find alternatives. Google delayed the complete deprecation of third-party cookies until early 2025, but many other browsers, such as Mozilla, Brave, and Safari, have already put a stop to them. Plus, looking at the number of data leak incidents, like the one where Twitter leaked 200 million user emails, collecting and using first-party data is a great alternative. In this post, we explore the ins and outs of first-party data and examine how to collect it. We’ll also look at various (...) -- PepsiCo, 89% of decision-makers, Image Source

23:27
Unlocking the power of web analytics dashboards - Joe Piwik

In the web analytics world, we have no shortage of data — clicks, views, scrolls, bounce rates — yet still struggle to extract valuable, actionable insights. There are facts and figures about any action anybody takes (or doesn’t take) when they visit your website, place an order or abandon their shopping cart. But all that data is often without context. That’s where dashboards come in: More than visual summaries, the right dashboards give context, reduce noise, and help us focus on what matters most — whether it’s boosting conversions, optimising campaigns, or monitoring data quality and (...) -- Analytics Tips, App Analytics

01:21
Privacy-enhancing technologies: Balancing data utility and security - Joe Piwik

In the third quarter of 2024, data breaches exposed 422.61 million records, affecting millions of people around the world. This highlights the need for organisations to prioritise user privacy. Privacy-enhancing technologies can help achieve this by protecting sensitive information and enabling safe data sharing. This post explores privacy-enhancing technologies, including their types, benefits, and how our website analytics platform, Matomo, supports them by providing privacy-focused features. What are privacy-enhancing technologies? Privacy Enhancing Technologies (PETs) are tools (...) -- 422.61 million records, may face fines of up to €20 million or 4% of their global annual revenue, technical guidance, Pseudonymisation, ZCash, NVIDIA’s Clara platform uses federated learning

01:55
Choosing the best self-hosted open-source analytics platform - Joe Piwik

Google Analytics (GA) is the most widely used analytics platform, with 50.3% of the top 1 million active websites using it today. You’re probably using it right now. But despite being a free tool, Google Analytics is proprietary software, which means you’re handing over your browsing data, metadata and search history to a third party. Do you trust them? We sure don’t. This lack of control can lead to potential privacy risks and compliance issues. These issues have so far resulted in fines under the EU’s General Data Protection Regulation (GDPR) of an average of €2.5 million each, for a (...) -- 50.3% of the top 1 million active websites, €6.6 billion, Free Software Foundation, GNU General Public Licence (GPL), Zoom was fined $85 million, €1.2 billion fine imposed on Meta

20:27
Enterprise web analytics: Quick start guide (and top tools) - Joe Piwik

Without data, you’ll get lost in the sea of competition. This is even more important for large organisations. Data helps you: Optimise customer experiences Navigate complex business decisions Create a roadmap to sustainable brand growth Data can power differentiation, especially within fiercely competitive sectors. How do you get the benefits of data in a large organisation? Enterprise web analytics. In this guide, we’ll cover everything you need to know about enterprise web analytics to enhance website performance, improve customer experiences and increase conversions. What is (...) -- Analytics Tips
15:42
Call for Speakers: Share Your Voice at MatomoCamp 2025! - Alex Carmona Piwik

MatomoCamp is back for its 2025 edition — and the Call for Speakers is now open until July 31st! As proud sponsors of this unique, community-driven event, we’re excited to invite experts, enthusiasts, and curious minds to contribute to MatomoCamp 2025, the annual online gathering dedicated to web analytics, open source, digital privacy, and of course — Matomo. MatomoCamp is the premier free online conference for the Matomo Analytics community in Europe, sponsored by Matomo Analytics. Taking place online on Wednesday 26 November 2025 from 9:30 AM to 5:30 PM CET, this event brings together (...) -- Submit your session here!