25 septembre

Piwik http://piwik.org/

• 21:33
  The new era of cookie walls and user consent: CNIL’s €475M enforcement action - Joe Piwik
  With the French Data Protection Authority (CNIL) recently hitting Google and Shein with fines totalling €475M, it’s clear we’re long past the prospective guidance phase and well into active enforcement. Regulators are stepping up enforcement against non-compliant tracking and targeting, while paying closer attention to consent UX, tracking behaviours, and banner design. These latest actions reflect a growing trend: regulators in multiple jurisdictions are treating consent UX and tracking behaviour as compliance-critical. Even outside the EU, digital teams should monitor evolving (...) -- hitting Google and Shein with fines totalling €475M, EDPB Guidelines on Consent under Regulation 2016/679

24 septembre

Piwik http://piwik.org/

• 10:24
  Matomo achieves ISO 27001 Certification – Strengthening our privacy & security promise - Alex Carmona Piwik
  Matomo achieves ISO/IEC 27001:2022 Certification with zero non-conformities, reinforcing global commitment to data privacy and security Wellington, New Zealand – 24 September 2025 – Matomo, the leading open-source web analytics platform, today announced it has achieved ISO/IEC 27001:2022 certification with zero non-conformities following a rigorous independent audit. This milestone confirms that Matomo’s practices, infrastructure, and controls meet the highest international benchmarks for information security — giving every Matomo customer, from our open-source community through to global (...) -- Press Releases, Privacy, Security

18 septembre

Piwik http://piwik.org/

• 04:41
  Top ecommerce analytics tools for decoding buyer behaviour - Joe Piwik
  Choosing between ecommerce analytics tools isn’t just a matter of capturing as much data as possible — although accurate data capture is undoubtedly essential. You must also consider how a tool analyses data and helps you turn insights into action. There’s the customer-facing aspect, too. Shoppers shouldn’t be bombarded with cookie requests because you’ve chosen a tool that isn’t privacy-focused. Finding the right analytics platform can be more complicated than some store owners first think. Don’t worry, though. We’ve got you covered. This article reviews five of the top ecommerce analytics (...) -- Image Source, Image Source, Image Source, Image Source

5 septembre

Piwik http://piwik.org/

• 23:47
  6 Adobe Analytics alternatives for privacy-conscious companies - Joe Piwik
  Adobe Analytics is a widely used data analysis platform — but it’s expensive, complex, and, for very large datasets, reliant on data sampling. Fortunately, there are a number of more affordable, accurate and user-centric analytics solutions that address these concerns. This guide explores six top Adobe Analytics alternatives, compares their key features and capabilities and explains how to find the best fit for your analytics needs. What is Adobe Analytics? Adobe Analytics is a popular digital analytics platform. It’s known for its enterprise-grade capabilities, which are aimed at (...) -- Matomo over Adobe Analytics, Image Source, Image Source, Image Source, Image Source, Image Source

28 août

Piwik http://piwik.org/

• 04:26
  Understanding GDPR compliance: Key principles and requirements - Joe Piwik
  Any company with an online presence will likely collect customers’ personal data in the normal course of business. But those with customers residing in the European Economic Area (EEA) — basically, the European Union (EU) plus Iceland, Liechtenstein and Norway — must comply with the General Data Protection Regulation (GDPR). Companies serving UK data subjects post-Brexit must also abide by the UK GDPR, which includes certain regional variations. GDPR authorities are only concerned with personal data (not with non-personal or anonymous data), ensuring that it’s collected, used, and stored in (...) -- Many other fines, fines that have been meted out, Art. 56 GDPR, GDPR Article 28

20 août

Piwik http://piwik.org/

• 23:34
  Turn insights into action with the best marketing analytics tools - Joe Piwik
  Behind every great marketing team is a marketing analytics platform that collects performance data and identifies ways to improve. But with hundreds of tools to choose from in a market valued at over $5.6 billion, how can you find the best platform that offers cross-channel tracking and advanced analysis while staying on the right side of privacy laws? We’re here to help. In this article, let’s review seven of the top marketing analytics tools, highlighting their standout features, pricing, and common community critiques. You’ll learn why choosing the right tool is crucial and what factors (...) -- over $5.6 billion, Image Source, Image Source, Image source, Image Source, Whatagraph, Image Source, Image Source, 230% more data

1er août

Piwik http://piwik.org/

• 00:56
  7 Mixpanel alternatives to consider for better web and product analytics - Joe Piwik
  Mixpanel is a web and mobile analytics platform that brings together product and marketing data so teams can see the impact of their actions and understand the customer journey. It’s a well-rounded tool with features that help product teams understand how customers navigate their website or app. It’s also straightforward to set up, GDPR compliant, and easy for non-technical folks to use, thanks to an intuitive UI and drag-and-drop reports. However, Mixpanel is just one of many product and web analytics platforms. Some are cheaper, others are more secure, and a few have more advanced or (...) -- Image Source, Image Source, Image Source, Image Source, Image Source, Image Source, more websites chose Matomo

25 juillet

Piwik http://piwik.org/

• 00:59
  First-party data explained: Benefits, use cases and best practices - Joe Piwik
  Third-party cookies are being phased out, and marketers who still depend on them for user insights need to find alternatives. Google delayed the complete deprecation of third-party cookies until early 2025, but many other browsers, such as Mozilla, Brave, and Safari, have already put a stop to them. Plus, looking at the number of data leak incidents, like the one where Twitter leaked 200 million user emails, collecting and using first-party data is a great alternative. In this post, we explore the ins and outs of first-party data and examine how to collect it. We’ll also look at various (...) -- PepsiCo, 89% of decision-makers, Image Source

22 juillet

Piwik http://piwik.org/

• 23:27
  Unlocking the power of web analytics dashboards - Joe Piwik
  In the web analytics world, we have no shortage of data — clicks, views, scrolls, bounce rates — yet still struggle to extract valuable, actionable insights. There are facts and figures about any action anybody takes (or doesn’t take) when they visit your website, place an order or abandon their shopping cart. But all that data is often without context. That’s where dashboards come in: More than visual summaries, the right dashboards give context, reduce noise, and help us focus on what matters most — whether it’s boosting conversions, optimising campaigns, or monitoring data quality and (...) -- Analytics Tips, App Analytics

18 juillet

Piwik http://piwik.org/

• 01:21
  Privacy-enhancing technologies: Balancing data utility and security - Joe Piwik
  In the third quarter of 2024, data breaches exposed 422.61 million records, affecting millions of people around the world. This highlights the need for organisations to prioritise user privacy. Privacy-enhancing technologies can help achieve this by protecting sensitive information and enabling safe data sharing. This post explores privacy-enhancing technologies, including their types, benefits, and how our website analytics platform, Matomo, supports them by providing privacy-focused features. What are privacy-enhancing technologies? Privacy Enhancing Technologies (PETs) are tools (...) -- 422.61 million records, may face fines of up to €20 million or 4% of their global annual revenue, technical guidance, Pseudonymisation, ZCash, NVIDIA’s Clara platform uses federated learning

16 juillet

Piwik http://piwik.org/

• 01:55
  Choosing the best self-hosted open-source analytics platform - Joe Piwik
  Google Analytics (GA) is the most widely used analytics platform, with 50.3% of the top 1 million active websites using it today. You’re probably using it right now. But despite being a free tool, Google Analytics is proprietary software, which means you’re handing over your browsing data, metadata and search history to a third party. Do you trust them? We sure don’t. This lack of control can lead to potential privacy risks and compliance issues. These issues have so far resulted in fines under the EU’s General Data Protection Regulation (GDPR) of an average of €2.5 million each, for a (...) --  50.3% of the top 1 million active websites,  €6.6 billion,  Free Software Foundation, GNU General Public Licence (GPL),  Zoom was fined $85 million,  €1.2 billion fine imposed on Meta

10 juillet

Piwik http://piwik.org/

• 20:27
  Enterprise web analytics: Quick start guide (and top tools) - Joe Piwik
  Without data, you’ll get lost in the sea of competition. This is even more important for large organisations. Data helps you: Optimise customer experiences Navigate complex business decisions Create a roadmap to sustainable brand growth Data can power differentiation, especially within fiercely competitive sectors. How do you get the benefits of data in a large organisation? Enterprise web analytics. In this guide, we’ll cover everything you need to know about enterprise web analytics to enhance website performance, improve customer experiences and increase conversions. What is (...) -- Analytics Tips
• 15:42
  Call for Speakers: Share Your Voice at MatomoCamp 2025! - Alex Carmona Piwik
  MatomoCamp is back for its 2025 edition — and the Call for Speakers is now open until July 31st! As proud sponsors of this unique, community-driven event, we’re excited to invite experts, enthusiasts, and curious minds to contribute to MatomoCamp 2025, the annual online gathering dedicated to web analytics, open source, digital privacy, and of course — Matomo. MatomoCamp is the premier free online conference for the Matomo Analytics community in Europe, sponsored by Matomo Analytics. Taking place online on Wednesday 26 November 2025 from 9:30 AM to 5:30 PM CET, this event brings together (...) -- Submit your session here!

8 juillet

Piwik http://piwik.org/

• 21:09
  What is audience segmentation? The 8 main types and examples - Joe Piwik
  Marketers must reach the right person at the right time with the most relevant messaging. Customers now expect personalised experiences, which means generic campaigns won’t work. Audience segmentation is the key to doing this. This isn’t an easy process because there are many types of audience segmentation. The wrong approach or poor data management can lead to irrelevant messaging or lost customer trust. This article breaks down the most common types of audience segmentation with examples highlighting their usefulness and information on segmenting campaigns without breaking data (...) -- Customer Service and CX Research Study, Image Source

3 juillet

Piwik http://piwik.org/

• 22:01
  Server-side tracking vs client-side tracking: What you need to know - Joe Piwik
  Server-side tracking vs client-side tracking: What you need to know Today, consumers are more aware of their online privacy rights, leading to an extensive use of ad blockers and stricter cookie policies. Organisations are facing some noteworthy challenges with this trend, including: Limited data collection, which makes it harder to understand user behaviour and deliver personalised ads that resonate with customers Rising compliance costs as businesses adapt to new regulations, straining resources and budgets. Growing customer scepticism in data practices, affecting brand reputation. (...) -- negatively impact website performance, Image Source

26 juin

Piwik http://piwik.org/

• 01:47
  Multilingual SEO: A Marketer’s Guide to Measuring and Optimising Multilingual Websites - Joe Piwik
  The web—and search engines in particular—make it easier than ever for businesses of any size to reach an international audience. A multilingual website makes sense, especially when the majority of websites are in English. After all, you want to stand out to customers by speaking their local language. But it’s no good having a multilingual site if people can’t find it. That’s where multilingual SEO comes in. In this article, we’ll show you how to build a multilingual website that ranks in Google and other local search engines. You’ll learn why multilingual SEO is about more than translating (...) -- the majority of websites are in English, 89% of consumers, 82% of people, around 95% of keywords, Core Web Vitals, three times better conversion rate, using Matomo’s SEO Web Vitals

25 juin

Piwik http://piwik.org/

• 12:45
  Matomo Launches Global Partner Programme to Deepen Local Connections and Champion Ethical Analytics - Matomo Core Team Piwik
  Matomo introduces a global Partner Programme designed to connect organisations with trusted local experts, advancing its commitment to privacy, data sovereignty, and localisation. Wellington, New Zealand – 25 June 2025 — Matomo, the leading web analytics platform, is proud to announce the launch of the Matomo Partner Programme. This new initiative marks a significant step in Matomo’s global growth strategy, bringing together a carefully selected network of expert partners to support customers with localised, high–trust analytics services rooted in shared values. As privacy concerns rise (...) -- Press Releases

17 juin

Piwik http://piwik.org/

• 02:57
  Why Matomo is the top Google Analytics alternative - Joe Piwik
  You probably made the switch to Google Analytics 4 (GA4) when Google stopped collecting Universal Analytics (UA) data in July 2023. Up to that point, UA had long been the default analytics platform, despite its many limitations. This was mostly because everyone loved its free nature and simple setup. A Google account was all you needed — even a free legacy G-Suite account worked perfectly. Looking at the analytics for just about any website was easy. That all changed with GA4, which addressed many of UA’s shortcomings by introducing a completely new way to model website data. (...) -- collection limits in GA4, configuration limits, GA4 supports only two

14 juin

Piwik http://piwik.org/

• 01:32
  Consent management platforms: Keys to compliance and user trust - Joe Piwik
  Today’s marketing managers and data analysts face a tricky balancing act: gaining meaningful customer insights while respecting user privacy. Finding ways to navigate the maze of complex privacy regulations while managing consent at scale can be daunting. Consent management platforms (CMPs) offer a solution. They allow companies to collect data ethically, manage user consent efficiently, and comply with privacy regulations like Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This guide explains everything you need to know about CMPs: how (...) -- Karlstad University, University College London and the University of Oxford, enforcementtracker.com, €2 billion, Statista, Emergen Research, Usercentrics, Osano, Cookiebot, CookieYes, Privacy Governance Report 2024

13 juin

Piwik http://piwik.org/

• 00:52
  Privacy-friendly analytics: The benefits of an ethical, GDPR-compliant platform - Joe Piwik
  Your visitors shouldn’t feel like you’re spying on them — even if you’re just trying to improve the user experience or track your marketing efforts. While many analytics platforms make customers feel that way thanks to intrusive cookie consent banners and highly personalised ads, there is a growing movement towards ethical, privacy-friendly analytics. In this article, you’ll learn what privacy-friendly analytics is, why it matters, what to look for in a solution and which of the leading providers is right for you. What is privacy-friendly analytics? Privacy-friendly analytics is a form of (...) -- vast majority, Cisco’s Data Privacy Benchmark Study, Cost of a Data Breach

19 mars

Piwik http://piwik.org/

• 18:22
  CCPA vs GDPR: Understanding Their Impact on Data Analytics - Alex Carmona Piwik
  With over 400 million internet users in Europe and 331 million in the US (11% of which reside in California alone), understanding the nuances of privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) is crucial for compliant and ethical consumer data collection. Navigating this compliance landscape can be challenging for businesses serving European and Californian markets. This guide explores the key differences between CCPA and GDPR, their impact on data analytics, and how to ensure your business meets these essential privacy (...) -- 400 million internet users in Europe, 331 million in the US, California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), European Economic Area (EEA), Image Source, Zoom’s $85 million settlement, Image source, €6.6 billion, Meta’s €1.2 billion fine, Sephora’s $1.2 million fine, fined Tilting Point Media LLC $500,000, Payment Services Directive 2, self-hosted analytics platform, cloud analytics solution, California Attorney General, Data Protection Authority (DPA), data protection impact assessments (DPIAs), Start your 21-day free trial today!

13 mars

Piwik http://piwik.org/

• 21:52
  The Guide to an Ethical Web: With Big Data Comes Big Responsibility - Alex Carmona Piwik
  Roughly two-thirds of Earth’s 8 billion people use the internet for communication, education, entertainment, business and more. We are connected globally in ways previous generations could’ve never dreamed of. It’s been a wild ride, and we’re just starting. Many users have learned that experiences online can be a mix of good and bad. Sometimes, the bad can feel like it outweighs the good, particularly when large tech companies use our data shadily, cut corners on accessibility or act in any other way that devalues the human being behind the screen. As fellow internet citizens, what (...) -- two-thirds, 75%, fined over a billion Euros, new update, National Public Data, massive GDPR fines, fined a digital marketing company €300,000, 56% of surveyed customers, 76% of the websites, progressive marketing, 75% of surveyed customers, business case for accessibility, streams with subtitles, 55 accessibility errors

11 mars

Piwik http://piwik.org/

• 21:16
  Making Your First-Party Data Work for You and Your Customers - Alex Carmona Piwik
  At last count, 162 countries had enacted data privacy policies of one kind or another. These laws or regulations, without exception, intend to eliminate the use of third-party data. That puts marketing under pressure because third-party data has been the foundation of online marketing efforts since the dawn of the Internet. Marketers need to future-proof their operations by switching to first-party data. This will require considerable adjustment to systems and processes, but the reward will be effective marketing campaigns that satisfy privacy compliance requirements and bring the (...) -- 162 countries, Gartner puts it
• 21:59
  A Primer to Ethical Marketing: How to Build Trust in a Privacy-First World - Alex Carmona Piwik
  Imagine a marketing landscape where transparency replaces tactics, where consumer privacy is prioritised over exploitation, and where authentic value builds genuine relationships. This isn’t just an ideal—it’s the future of marketing. And it starts with ethical marketing practices. 76% of consumers refuse to buy from companies they do not trust with their data. Ethical marketing has become essential for business survival. As privacy regulations tighten and third-party cookies phase out, marketers face a critical question: how can they balance effective, personalised campaigns whilst (...) -- Marketing, Privacy, ethical marketing
• 21:14
  Your Essential SOC 2 Compliance Checklist - Daniel Crough Piwik
  With cloud-hosted applications becoming the norm, organisations face increasing data security and compliance challenges. SOC 2 (System and Organisation Controls 2) provides a structured framework for addressing these challenges. Established by the American Institute of Certified Public Accountants (AICPA), SOC 2 has become a critical standard for demonstrating trustworthiness to clients and partners. A well-structured SOC 2 compliance checklist serves as your roadmap to successful audits and effective security practices. In this post, we’ll walk through the essential steps to achieve SOC (...) -- Privacy, Security

7 mars

Piwik http://piwik.org/

• 01:13
  A Guide to App Analytics Tools that Drive Growth - Daniel Crough Piwik
  Mobile apps are big business, generating £438 billion in global revenue between in-app purchases (38%) and ad revenue (60%). And with 96% of apps relying on in-app monetisation, the competition is fierce. To succeed, app developers and marketers need strong app analytics tools to understand their customers’ experiences and the effectiveness of their development efforts. This article discusses app analytics, how it works, the importance and benefits of mobile app analytics tools, key metrics to track, and explores five of the best app analytics tools on the market. What are app analytics (...) -- App Analytics

6 mars

Piwik http://piwik.org/

• 18:00
  Data Privacy Regulations: Essential Knowledge for Global Business - Daniel Crough Piwik
  If you run a website that collects visitors’ data, you might be violating privacy regulations somewhere in the world. At last count, over 160 countries have privacy laws — and your customers in those countries know about them. A recent survey found that 53% of people who answered know about privacy rules in their country and want to follow them. This is up from 46% two years ago. Furthermore, customers increasingly want to buy from businesses they can trust with their data. That’s why businesses must take data privacy seriously. In this article, we’ll first examine data privacy rules, why (...) -- 53% of people, up from 46%, trust with their data, UNCTAD, 162 national laws, Penalising companies, Identity Theft Resource Center, external attacks cause 68% of data breaches, Michalsons has a list, Protection Impact Assessments (PIAs), EU Data Act, sectoral approach, California Privacy Rights Act (CPRA), Google and Facebook, framework for fines

26 février

Piwik http://piwik.org/

• 01:10
  How to Check Website Traffic: A Complete Guide - Daniel Crough Piwik
  If you want to learn about the health of your website and the success of your digital marketing initiatives, there are few better ways than checking your website traffic. Checking website traffic is a great way to get a dopamine hit when things are up. And it’s a great way to troubleshoot problems when things go down. It’s also a critical data source for marketing and web teams. But to get the most out of it, you need reliable data sources, the ability to track them over time and a way to monitor the competition. This article explains how to check website traffic (for your site and your (...) -- Analytics Tips, Marketing

13 février

Piwik http://piwik.org/

• 19:57
  Enhanced Privacy Control: Matomo’s Guide for Consent Manager Platform Integrations - Alex Carmona Piwik
  In today’s digital landscape, protecting user privacy isn’t just about compliance—it’s about building trust and demonstrating respect for user choices. Even though you can use Matomo without requiring consent when properly configured in compliance with privacy regulations, we’re excited to introduce a new Consent Manager Platforms (CMP) category on our Integrations page to make it easier than ever to implement privacy-respecting analytics. What’s a consent manager platform? A Consent Management Platform (CMP) is a tool that helps websites collect, manage, and store user consent for data (...) -- Development, Latest Releases

30 janvier

Piwik http://piwik.org/

• 01:22
  Introducing the Data Warehouse Connector feature - Matomo Core Team Piwik
  Matomo is built on a simple truth: your data belongs to you, and you should have complete control over it. That’s why we’re excited to launch our new Data Warehouse Connector feature for Matomo Cloud, giving you even more ways to work with your analytics data. Until now, getting raw data from Matomo Cloud required APIs and custom scripts, or waiting for engineering help. Our new Data Warehouse Connector feature removes those barriers. You can now access your raw, unaggregated data and schedule regular exports straight to your data warehouse. The feature works with all major data (...) -- terms and conditions, data processing agreement (DPA)

25 décembre

Piwik http://piwik.org/

• 00:40
  Unwrapping Matomo 5.2.0 – Bringing you enhanced security and performance - Daniel Crough Piwik
  As we tie a bow on 2024, we’re delighted to share our final gift of the year. Matomo 5.2.0 comes wrapped with new security features, privacy controls, and performance improvements to enhance your analytics experience. Enhanced security and privacy controls We’ve strengthened Matomo’s security framework with several key updates:A new installer timestamp mechanism for on-premise installations creates a secure 72-hour installation window, preventing unauthorised access during setupEnhanced account security features including a “This Wasn’t Me” link in password reset emails and location-based login (...) -- Latest Releases

10 décembre

Piwik http://piwik.org/

• 00:55
  Six Best Amplitude Alternatives - Daniel Crough Piwik
  Product analytics is big business. Gone are the days when we could only guess what customers were doing with our products or services. Now, we can track, visualise, and analyse how they interact with them and, with that, constantly improve and optimise. The problem is that many product analytics tools are expensive and complicated — especially for smaller businesses. They’re also packed with functionality more attuned to the needs of massive companies. Amplitude is such a tool. It’s brilliant and it has all the bells and whistles that you’ll probably never need. Fortunately, there are (...) -- terms and conditions, data processing agreement (DPA)

3 décembre

Piwik http://piwik.org/

• 09:58
  Open Banking Security 101: Is open banking safe? - Daniel Crough Piwik
  Open banking is changing the financial industry. Statista reports that open banking transactions hit $57 billion worldwide in 2023 and will likely reach $330 billion by 2027. According to ACI, global real-time payment (RTP) transactions are expected to exceed $575 billion by 2028. Open banking is changing how banking works, but is it safe? And what are the data privacy and security implications for global financial service providers? This post explains the essentials of open banking security and addresses critical data protection and compliance questions. We’ll explore how a privacy-first (...) -- Banking and Financial Services

29 novembre

Piwik http://piwik.org/

• 21:51
  Lean Analytics in a Privacy-First Environment – Bootcamp with Timo Dechau - Daniel Crough Piwik
  In a recent bootcamp, Timo Dechau walked attendees through his approach to data and measurement in privacy-focused analytics environments. He demonstrates how to shift from a chaotic, ‘track-it-all’ mentality to a focused method that prioritizes quality over quantity. This post will summarize some of his key privacy-first analytics ideas, but be sure to check out the on-demand video for more detail.Watch the bootcamp on demand var gform;gform||(document.addEventListener("gform_main_scripts_loaded",function()gform.scriptsLoaded=!0),window.addEventListener("DOMContentLoaded",function()gform.domLoa -- Banking and Financial Services, GDPR, Marketing, Privacy, Videos, Featured Banking Content

27 novembre

Piwik http://piwik.org/

• 21:48
  Four Trends Shaping the Future of Analytics in Banking - Daniel Crough Piwik
  While retail banking revenues have been growing in recent years, trends like rising financial crimes and capital required for generative AI and ML tech pose significant risks and increase operating costs across the financial industry, according to McKinsey’s State of Retail Banking report. Today’s financial institutions are focused on harnessing AI and advanced analytics to make their data work for them. To be up to the task, analytics solutions must allow banks to give consumers the convenient, personalised experiences they want while respecting their privacy. In this article, we’ll (...) -- Banking and Financial Services

22 novembre

Piwik http://piwik.org/

• 22:31
  A Quick Start Guide to the Payment Services Directive (PSD2) - Daniel Crough Piwik
  In 2023, there were 266.2 billion real-time payments indicating that the demand for secure transactions has never been higher. As we move towards a more open banking system, there are a host of new payment solutions that offer convenience and efficiency, but they also present new risks. The Payment Services Directive 2 (PSD2) is one of many regulations established to address these concerns. PSD2 is a European Union (EU) business initiative to offer smooth payment experiences while helping customers feel safe from online threats. In this post, learn what PSD2 includes, how it improves (...) -- Banking and Financial Services, Privacy

13 novembre

Piwik http://piwik.org/

• 20:09
  Join us at MatomoCamp 2024 world tour edition - Daniel Crough Piwik
  Join us at MatomoCamp 2024 world tour edition, our online conference dedicated to Matomo Analytics—the leading open-source web analytics platform that prioritises data privacy.🗓️ Date: 14 November 2024🌐 Format: 24-hour virtual conference accessible worldwide💰 Cost: Free and no need to registerEvent highlightsOpening ceremony Begin the day with a welcome from Ronan Chardonneau, co-organiser of MatomoCamp and customer success manager at Matomo. View session | iCal linkKeynote: “Matomo by its creator” Attend a special session with Matthieu Aubry, the founder of Matomo Analytics. Learn about the (...) -- Uncategorized

9 novembre

Piwik http://piwik.org/

• 02:14
  How HSBC and ING are transforming banking with AI - Daniel Crough Piwik
  We recently partnered with FinTech Futures to produce an exciting webinar discussing how analytics leaders from two global banks are using AI to protect customers, streamline operations, and support environmental goals. Watch the on-demand webinar: Advancing analytics maturity. Email By providing your email and clicking “submit”, you agree to receive direct marketing materials relating to Matomo products and services, surveys, information about events, publications and promotions. You can unsubscribe at any time by clicking the opt-out link provided in each communication. We will process (...) -- Banking and Financial Services, Featured Banking Content

25 octobre

Piwik http://piwik.org/

• 22:12
  Banking Data Strategies – A Primer to Zero-party, First-party, Second-party and Third-party data - Daniel Crough Piwik
  Banks hold some of our most sensitive information. Every transaction, loan application, and account balance tells a story about their customers’ lives. Under GDPR and banking regulations, protecting this information isn’t optional – it’s essential. Yet banks also need to understand how customers use their services to serve them better. The solution lies in understanding different types of banking data and how to handle each responsibly. From direct customer interactions to market research, each data source serves a specific purpose and requires its own privacy controls. Before diving into how (...) -- Banking and Financial Services, Privacy

21 octobre

Piwik http://piwik.org/

• 23:18
  Google Analytics Sampling: Why It Matters and How to Avoid It - Daniel Crough Piwik
  When marketing decisions rely on website analytics, accuracy matters. However, Google Analytics and other analytics platforms sample data to generate reports, which can sometimes misrepresent the true data trends. Read More -- Analytics Tips

4 octobre

Piwik http://piwik.org/

• 23:16
  Understanding User Flow: Eight Practical Examples for Better UX - Daniel Crough Piwik
  Imagine trying to cook a complex dish without a recipe. You might have all the ingredients, but without a clear sequence of steps, you’re likely to end up with a mess rather than a masterpiece. Similarly, designing a website without understanding user flow is a recipe for confusion and lost conversions. User flows—the paths visitors take through your site—are the recipes for digital success. They provide a clear sequence of steps that guide users towards their goals, whether that’s making a purchase, signing up for a newsletter, or finding information. By understanding and optimising these (...) -- Analytics Tips, UX