2 articles

14 juin

Piwik http://piwik.org/

01:32
Consent management platforms: Keys to compliance and user trust - Joe Piwik

Today’s marketing managers and data analysts face a tricky balancing act: gaining meaningful customer insights while respecting user privacy. Finding ways to navigate the maze of complex privacy regulations while managing consent at scale can be daunting. Consent management platforms (CMPs) offer a solution. They allow companies to collect data ethically, manage user consent efficiently, and comply with privacy regulations like Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This guide explains everything you need to know about CMPs: how (...) -- Karlstad University, University College London and the University of Oxford, enforcementtracker.com, €2 billion, Statista, Emergen Research, Usercentrics, Osano, Cookiebot, CookieYes, Privacy Governance Report 2024

00:52
Privacy-friendly analytics: The benefits of an ethical, GDPR-compliant platform - Joe Piwik

Your visitors shouldn’t feel like you’re spying on them — even if you’re just trying to improve the user experience or track your marketing efforts. While many analytics platforms make customers feel that way thanks to intrusive cookie consent banners and highly personalised ads, there is a growing movement towards ethical, privacy-friendly analytics. In this article, you’ll learn what privacy-friendly analytics is, why it matters, what to look for in a solution and which of the leading providers is right for you. What is privacy-friendly analytics? Privacy-friendly analytics is a form of (...) -- vast majority, Cisco’s Data Privacy Benchmark Study, Cost of a Data Breach