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• Anomalie #2056 (Fermé) : SPIP vierge et page d’accueil de l’espace privé

  10 mai 2011, par cedric -

  doublonne #2050

• Adding A New System To The Game Music Website

  1er août 2012, par Multimedia Mike — General

  At first, I was planning to just make a little website where users could install a Chrome browser extension and play music from old 8-bit NES games. But, like many software projects, the goal sort of ballooned. I created a website where users can easily play old video game music. It doesn’t cover too many systems yet, but I have had individual requests to add just about every system you can think of.

  The craziest part is that I know it’s possible to represent most of the systems. Eventually, it would be great to reach Chipamp parity (a combination plugin for Winamp that packages together plugins for many of these chiptunes). But there is a process to all of this. I have taken to defining a number of phases that are required to get a new system covered.

  Phase 0 informally involves marveling at the obscurity of some of the console systems for which chiptune collections have evolved. WonderSwan ? Sharp X68000 ? PC-88 ? I may be viewing this through a terribly Ameri-centric lens. I’ve at least heard of the ZX Spectrum and the Amstrad CPC even if I’ve never seen either.

  No matter. The goal is to get all their chiptunes cataloged and playable.

  Phase 1 : Finding A Player
  The first step is to find a bit of open source code that can play a particular format. If it’s a library that can handle many formats, like Game Music Emu or Audio Overload SDK, even better (probably). The specific open source license isn’t a big concern for me. I’m almost certain that some of the libraries that SaltyGME currently mixes are somehow incompatible, license-wise. I’ll worry about it when I encounter someone who A) cares, and B) is in a position to do something about it. Historical preservation comes first, and these software libraries aren’t getting any younger (I’m finding some that haven’t been touched in a decade).

  Phase 2 : Test Program
  The next phase is to create a basic test bench program that sends a music file into the library, generates a buffer of audio, and shoves it out to the speakers via PulseAudio’s simple API (people like to rip on PulseAudio, but its simple API really lives up to its name and requires pages less boilerplate code to play a few samples than ALSA).

  Phase 3 : Plug Into Web Player
  After successfully creating the test bench and understanding exactly which source files need to be built, the next phase is to hook it up to the main SaltyGME program via the ad-hoc plugin API I developed. This API requires that a player backend can, at the very least, initialize itself based on a buffer of bytes and generate audio samples into an array of 16-bit numbers. The API also provides functions for managing files with multiple tracks and toggling individual voices/channels if the library supports such a feature. Having the test bench application written beforehand usually smooths out this step.

  But really, I’m just getting started.

  Phase 4 : Collecting A Song Corpus
  Then there is the matter of staging a collection of songs for a given system. It seems like it would just be a matter of finding a large collection of songs for a given format, downloading them in bulk, and mirroring them. Honestly, that’s the easy part. People who are interested in this stuff have been lovingly curating massive collections of these songs for years (see SNESmusic.org for one of the best examples, and they also host a torrent of all their music for really quick and easy hoarding).
  
  In my drive to make this game music website more useful for normal people, the goal is to extract as much metadata as possible to make searching better, and to package the data so that it’s as convenient as possible for users. Whenever I seek to add a new format to the collection, this is the phase where I invariably find that I have to fundamentally modify some of the assumptions I originally made in the player.

  First, there were the NES Sound Format (NSF) files, the original format I wanted to play. These are files that have any number of songs packed into a single file. Playback libraries expose APIs to jump to individual tracks. So the player was designed around that. Game Boy GBS files also fall into this category but present a different challenge vis-à-vis metadata, addressed in the next phase.

  Then, there were the SPC files. Each SPC file is its own song and multiple SPC files are commonly bundled as RAR files. Not wanting to deal with RAR, or any format where I interacted with a general compression API to pull a few files out, I created a custom resource format (inspired by so many I have studied and documented) and compressed it with a simpler compression API. I also had to modify some of the player’s assumptions to deal with this archive format. Genesis VGMs, bundled either in .zip or .7z, followed the same model as SPC in RAR.

  Then it was suggested that I attempt to bring SaltyGME closer to feature parity with Chipamp, rather than just being a Chrome browser frontend for Game Music Emu. When I studied the Portable Sound Format (PSF), I realized it didn’t fit into the player model I already had. PSF uses a sort of shared library model for code execution and I developed another resource archive format to cope with it. So that covers quite a few formats.

  One more architecture challenge arose when I started to study one of the prevailing metadata formats, explained in the next phase.

  Phase 5 : Metadata
  Finally, for the collections to really be useful, I need to harvest that juicy metadata for search and presentation.

  I have created a series of programs and scripts to scrape metadata out of these music files and store it all in a database that drives the website and search engine. I recognize that it’s no good to have a large corpus of songs with minimal metadata and while importing bulk quantities of music, the scripts harshly reject songs that have too little metadata.

  Again, challenges abound. One of the biggest challenges I’m facing is the peculiar quasi-freeform metadata format that emerged as .m3u that takes a form similar to :

  #################################################################
  #
  # GRADIUS2
  # (c) KONAMI  by Furukawa Motoaki, IKACHAN
  #
  #################################################################
  nemesis2.kss::KSS,62,[Nemesis2] (Opening),2:23,,0
  
  nemesis2.kss::KSS,61,[Nemesis2] (Start),7,,0
  
  nemesis2.kss::KSS,43,[Nemesis2] (Air Battle),34,0-
  
  nemesis2.kss::KSS,44,[Nemesis2] (1st. BGM),51,0-
  
  [...]
  

  A lot of file formats (including Game Boy GBS mentioned earlier) store their metadata separately using this format. I have some ideas about tools I can use to help me process this data but I’m pretty sure each one will require some manual intervention.

  As alluded to in phase 4, .m3u presents another architectural challenge : Notice the second field in the CSV .m3u data. That’s a track number. A player can’t expect every track in a bundled chiptune file to be valid, nor to be in any particular order. Thus, I needed to alter the architecture once more to take this into account. However, instead of modifying the SaltyGME player, I simply extended the metadata database to include a playback order which, by default, is the same as the track order but can also accommodate this new issue. This also has the bonus of providing a facility to exclude playback of certain tracks. This comes in handy for many PSF archives which tend to include files that only provide support for other files and aren’t meant to be played on their own.

  Bright Side
  The reward for all of this effort is that the data lands in a proper database in the end. None of it goes back into the chiptune files themselves. This makes further modification easier as all of the data that is indexed and presented on the site comes from the database. Somewhere down the road, I should probably create an API for accessing this metadata.

• Data Privacy in Business : A Risk Leading to Major Opportunities

  9 août 2022, par Erin — Privacy

  Data privacy in business is a contentious issue. 

  Claims that “big data is the new oil of the digital economy” and strong links between “data-driven personalisation and customer experience” encourage leaders to set up massive data collection programmes.

  However, many of these conversations downplay the magnitude of security, compliance and ethical risks companies face when betting too much on customer data collection. 

  In this post, we discuss the double-edged nature of privacy issues in business — the risk-ridden and the opportunity-driven. ​​

  3 Major Risks of Ignoring Data Privacy in Business

  As the old adage goes : Just because everyone else is doing it doesn’t make it right.

  Easy data accessibility and ubiquity of analytics tools make data consumer collection and processing sound like a “given”. But the decision to do so opens your business to a spectrum of risks. 

  1. Compliance and Legal Risks 

  Data collection and customer privacy are protected by a host of international laws including GDPR, CCPA, and regional regulations. Only 15% of countries (mostly developing ones) don’t have dedicated laws for protecting consumer privacy. 

  

  Global legislature includes provisions on : 

  • Collectible data types
  • Allowed uses of obtained data 
  • Consent to data collection and online tracking 
  • Rights to request data removal 

  Personally identifiable information (PII) processing is prohibited or strictly regulated in most jurisdictions. Yet businesses repeatedly circumnavigate existing rules and break them on occasion.

  In Australia, for example, only 2% of brands use logos, icons or messages to transparently call out online tracking, data sharing or other specific uses of data at the sign-up stage. In Europe, around half of small businesses are still not fully GDPR-compliant — and Big Tech companies like Google, Amazon and Facebook can’t get a grip on their data collection practices even when pressed with horrendous fines. 

  Although the media mostly reports on compliance fines for “big names”, smaller businesses are increasingly receiving more scrutiny. 

  As Max Schrems, an Austrian privacy activist and founder of noyb NGO, explained in a Matomo webinar :

  “In Austria, my home country, there are a lot of €5,000 fines going out there as well [to smaller businesses]. Most of the time, they are just not reported. They just happen below the surface. [GDPR fines] are already a reality.”​

  In April 2022, the EU Court of Justice ruled that consumer groups can autonomously sue businesses for breaches of data protection — and nonprofit organisations like noyb enable more people to do so. 

  Finally, new data privacy legislation is underway across the globe. In the US, Colorado, Connecticut, Virginia and Utah have data protection acts at different stages of approval. South African authorities are working on the Protection of Personal Information Act (POPI) act and Brazil is working on a local General Data Protection Law (LGPD).

  Re-thinking your stance on user privacy and data protection now can significantly reduce the compliance burden in the future. 

  2. Security Risks 

  Data collection also mandates data protection for businesses. Yet, many organisations focus on the former and forget about the latter. 

  Lenient attitudes to consumer data protection resulted in a major spike in data breaches.

  Check Point research found that cyberattacks increased 50% year-over-year, with each organisation facing 925 cyberattacks per week globally.

  Many of these attacks end up being successful due to poor data security in place. As a result, billions of stolen consumer records become publicly available or get sold on dark web marketplaces.

  What’s even more troublesome is that stolen consumer records are often purchased by marketing firms or companies, specialising in spam campaigns. Buyers can also use stolen emails to distribute malware, stage phishing and other social engineering attacks – and harvest even more data for sale. 

  One business’s negligence creates a snowball effect of negative changes down the line with customers carrying the brunt of it all. 

  In 2020, hackers successfully targeted a Finnish psychotherapy practice. They managed to steal hundreds of patient records — and then demanded a ransom both from the firm and its patients for not exposing information about their mental health issues. Many patients refused to pay hackers and some 300 records ended up being posted online as Associated Press reported.

  Not only did the practice have to deal with the cyber-breach aftermath, but it also faced vocal regulatory and patient criticisms for failing to properly protect such sensitive information.

  Security negligence can carry both direct (heavy data breach fines) and indirect losses in the form of reputational damages. An overwhelming 90% of consumers say they wouldn’t buy from a business if it doesn’t adequately protect their data. This brings us to the last point. 

  3. Reputational Risks 

  Trust is the new currency. Data negligence and consumer privacy violations are the two fastest ways to lose it. 

  Globally, consumers are concerned about how businesses collect, use, and protect their data. 

  

  • According to Forrester, 47% of UK adults actively limit the amount of data they share with websites and apps. 49% of Italians express willingness to ask companies to delete their personal data. 36% of Germans use privacy and security tools to minimise online tracking of their activities. 
  • A GDMA survey also notes that globally, 82% of consumers want more control over their personal information, shared with companies. 77% also expect brands to be transparent about how their data is collected and used. 

  When businesses fail to hold their end of the bargain — collect just the right amount of data and use it with integrity — consumers are fast to cut ties. 

  Once the information about privacy violations becomes public, companies lose : 

  • Brand equity 
  • Market share 
  • Competitive positioning 

  An AON report estimates that post-data breach companies can lose as much as 25% of their initial value. In some cases, the losses can be even higher. 

  In 2015, British telecom TalkTalk suffered from a major data breach. Over 150,000 customer records were stolen by hackers. To contain the issue, TalkTalk had to throw between $60-$70 million into containment efforts. Still, they lost over 100,000 customers in a matter of months and one-third of their company value, equivalent to $1.4 billion, by the end of the year. 

  Fresher data from Infosys gives the following maximum cost estimates of brand damage, companies could experience after a data breach (accidental or malicious).

  

  3 Major Advantages of Privacy in Business 

  Despite all the industry mishaps, a reassuring 77% of CEOs now recognise that their companies must fundamentally change their approaches to customer engagement, in particular when it comes to ensuring data privacy. 

  Many organisations take proactive steps to cultivate a privacy-centred culture and implement transparent data collection policies. 

  Here’s why gaining the “privacy advantage” pays off.

  1. Market Competitiveness 

  There’s a reason why privacy-focused companies are booming. 

  Consumers’ mounting concerns and frustrations over the lack of online privacy, prompt many to look for alternative privacy-centred products and services. 

  The following B2C and B2B products are moving from the industry margins to the mainstream : 

  • Private search engines (Duckduckgo)
  • Password managers (1password, Dashlane)
  • Online identity networks (id.me)
  • Web analytics solutions (Matomo) 
  • And secure messaging apps (Signal) among others 

  Across the board, consumers express greater trust towards companies, protective of their privacy : 

  

  And as we well know : trust translates to higher engagement, loyalty, and – ultimately revenue. 

  By embedding privacy into the core of your product, you give users more reasons to select, stay and support your business. 

  2. Higher Operational Efficiency

  Customer data protection isn’t just a policy – it’s a culture of collecting “just enough” data, protecting it and using it responsibly. 

  Sadly, that’s the area where most organisations trail behind. At present, some 90% of businesses admit to having amassed massive data silos. 

  Siloed data is expensive to maintain and operationalise. Moreover, when left unattended, it can evolve into a pressing compliance issue. 

  A recently leaked document from Facebook says the company has no idea where all of its first-party, third-party and sensitive categories data goes or how it is processed. Because of this, Facebook struggles to achieve GDPR compliance and remains under regulatory pressure. 

  Similarly, Google Analytics is riddled with privacy issues. Other company products were found to be collecting and operationalising consumer data without users’ knowledge or consent. Again, this creates valid grounds for regulatory investigations. 

  Smaller companies have a better chance of making things right at the onset. 

  By curbing customer data collection, you can : 

  • Reduce data hosting and Cloud computation costs (aka trim your Cloud bill) 
  • Improve data security practices (since you would have fewer assets to protect) 
  • Make your staff more productive by consolidating essential data and making it easy and safe to access

  Privacy-mindful companies also have an easier time when it comes to compliance and can meet new data regulations faster. 

  3. Better Marketing Campaigns 

  The biggest counter-argument to reducing customer data collection is marketing. 

  How can we effectively sell our products if we know nothing about our customers ? – your team might be asking. 

  This might sound counterintuitive, but minimising data collection and usage can lead to better marketing outcomes. 

  Limiting the types of data that can be used encourages your people to become more creative and productive by focusing on fewer metrics that are more important.

  Think of it this way : Every other business uses the same targeting parameters on Facebook or Google for running paid ad campaigns on Facebook. As a result, we see ads everywhere — and people grow unresponsive to them or choose to limit exposure by using ad blocking software, private browsers and VPNs. Your ad budgets get wasted on chasing mirage metrics instead of actual prospects. 

  Case in point : In 2017 Marc Pritchard of Procter & Gamble decided to first cut the company’s digital advertising budget by 6% (or $200 million). Unilever made an even bolder move and reduced its ad budget by 30% in 2018. 

  Guess what happened ?

  P&G saw a 7.5% increase in organic sales and Unilever had a 3.8% gain as HBR reports. So how come both companies became more successful by spending less on advertising ? 

  They found that overexposure to online ads led to diminishing returns and annoyances among loyal customers. By minimising ad exposure and adopting alternative marketing strategies, the two companies managed to market better to new and existing customers. 

  The takeaway : There are more ways to engage consumers aside from pestering them with repetitive retargeting messages or creepy personalisation. 

  You can collect first-party data with consent to incrementally improve your product — and educate them on the benefits of your solution in transparent terms.

  Final Thoughts 

  The definitive advantage of privacy is consumers’ trust. 

  You can’t buy it, you can’t fake it, you can only cultivate it by aligning your external appearances with internal practices. 

  Because when you fail to address privacy internally, your mishaps will quickly become apparent either as social media call-outs or worse — as a security incident, a data breach or a legal investigation. 

  By choosing to treat consumer data with respect, you build an extra layer of protection around your business, plus draw in some banging benefits too. 

  Get one step closer to becoming a privacy-centred company by choosing Matomo as your web analytics solution. We offer robust privacy controls for ensuring ethical, compliant, privacy-friendly and secure website tracking.