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• Blog series part 1 : How to use Matomo to increase customer acquisitions for your business

  2 septembre 2020, par Joselyn Khor — Analytics Tips, Marketing
  Are you investing time and money into marketing your business and unsure if it’s paying off ? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics.

  Increasing acquisition cheat sheet

  To increase customer acquisition on your website you need to first attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them through a streamlined funnel/buyer’s journey on your website all backed up by data.

  So, how do you attract audiences to your site with a web analytics tool like Matomo ?

  1. Figure out who your audience is through the Visitor Profiles feature. 
  2. Calculate the Cost of Customer Acquisition (CAC) to plan for growth. To grow and make your business/website sustainable, you’ll need to earn more money from a customer than you spend on acquiring them. How to calculate : Divide marketing spend by the number of customers acquired. 
  3. Figure out which marketing channels e.g., social media, PPC, SEO, content marketing, etc., you should invest more in and which of those you should focus less on.

  How to increase acquisitions with Matomo

  1. Use the Acquisitions feature
  2. Use funnels
  3. Study Visitor Profiles
  4. Focus on SEO efforts
  5. Look at the Multi Attribution feature
  6. Set goals
  7. Set Advanced eCommerce reporting

  1. Use the Acquisitions feature

  Matomo Analytics has a dedicated Acquisition feature to help with some of the heavy-lifting, making it easy for you to formulate targeted acquisition plans.

  

  This feature helps you learn who your potential customers are and figure out what marketing channels are converting the best for these visitors.

  • Learn what traffic you get from external websites : Knowing who’s helping you succeed from external websites is a crucial step to be able to focus your attention. Paid sponsorships, guest blog posts or even spending more on advertising on the particular website could result in greater traffic.

  • Social Networks : See which social media channels are connecting with the audiences you want. Take the guesswork out by using only the ones you need. By finding out which social channels your ideal audience prefers, you can generate shareable, convincing and engaging content to drive shares and traffic through to your site.

  • Campaigns : Your marketing team may have spent precious time and resource coming up with campaigns that are designed to succeed, but how can you be so sure ? With Campaigns you can understand what marketing campaigns are working, what aren’t, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs. Keep track of every ad and content piece you display across internal and external channels to see which is having the biggest impact on your business objectives. Learn more

  

  Watch this video to learn about the Acquisitions feature

  2. Use funnels

  Creating conversion funnels gives you the big picture on whether your acquisition plans are paying off and where they may be falling short.

  

  If the ultimate goal of your site is to drive conversions, then each funnel can tell you how effectively you’re driving traffic through to your desired outcome.

  By integrating this with Visitor Profiles, you can view historic visitor profiles of any individual user at any stage of the conversion funnel. You see the full user journey at an individual level, including where they entered the funnel from and where they exited. Learn more

  How to amplify acquisition strategies with Funnels : Use conversion funnels to guide acquisition as you can tell which entry point is bringing the most success and which one needs more attention. Tailor your strategies to zone in on areas that have the most potential. You can identify where your visitors are encountering obstacles from the start, that are stopping them from progressing through their journey on your site.

  3. Study Visitor Profiles

  Visitor Profiles helps you understand visitors on a user-by-user basis, detailing each visitors’ history into a profile which summarises every visit, action and purchase made.

  

  Better understand :

  • Why your visitors viewed your website.

  • Why your returning visitors continue to view your website.

  • What specifically your visitors are looking for and whether they found it on your website.

  The benefit is being able to see how a combination of acquisition channels play a part in a single buyer’s journey.

  How Visitor Profiles helps with acquisition : By understanding the full behavioural patterns of any individual user coming through from external channels, you’ll see the path that led them to take action, where they may have gotten lost, and how engaged they are with your business over time. This gives you an indication of what kinds of visitors you’re attracting and helps you craft a buyer persona that more accurately reflects the audience most interested in you.

  TRY IT FOR FREE

  4. Focus on SEO efforts

  Every acquisition plan needs a focus on maximising your Search Engine Optimization (SEO) efforts. When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.

  Integrate Google, Bing and Yahoo search consoles directly into your Matomo Analytics. This helps kickstart your acquisition goals as you rank highly for keywords that get the most traffic to your website.

  As another major SEO benefit, you can see how the most important search keywords to your business increased and decreased in ranking over time. 

  How to amplify acquisitions strategies with search engines and keywords : By staying on top of your competitors across ALL search engines, you may uncover traffic converting highly from one search engine, or find you could be losing traffic and business opportunities to your competitors across others.

  5. Look at the Multi Attribution feature

  Multi Attribution lets you measure the success of every touchpoint in the customer journey.

  

  Accurately measure (and assign value to) channels where visitors first engaged with your business, where they came from after that, as well as the final channel they came from before purchasing your product or service.

  No longer falsely over-estimate any marketing channel and make smarter decisions when determining acquisition spend to accurately calculate the Customer Acquisition Cost (CAC). Learn more

  6. Set your Goals

  What are the acquisition goals you want to achieve the most ? The Goals feature lets you measure the most important metrics you need to grow your business.

  

  Goals are crucial for building your marketing strategy and acquiring new customers. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that impact acquisition and conversions over time. You’ll understand which channels are converting the best for your business, which cities/countries are most popular, what devices will attract the most visitors and how engaged your visitors are before converting.

  This way you can see if your campaigns (SEO, PPC, signups, blogs etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you have put in. Learn more

  7. Set Advanced Ecommence reporting

  If your website’s overall purpose is to generate revenue whether it be from an online store, asking for donations or from an online paid membership site ; the Ecommerce feature gives you comprehensive insights into your customers’ purchasing behaviours.

  

  When you use Ecommerce analytics, you heavily reduce risk when marketing your products to potential customers because you will understand who to target, what to target them with and where further opportunities exist to have the greatest impact for your business. Learn more

  Key takeaway

  Having the tools to ensure you’re creating a well planned acquisition strategy is key to attracting and capturing the attention of potential visitors/leads, and then driving them through a funnel/buyer’s journey on your website. Because of Matomo’s reputation as a trusted analytics platform, the features above can be used to assist you in making smarter data-driven decisions. You can pursue different acquisition avenues with confidence and create a strategy that’s agile and ready for success, all while respecting user privacy.

  TRY IT FOR FREE

  Want to learn how to increase engagement with Matomo ? Look out for part 2 ! We’ll go through how you can boost engagement on your website via web analytics.

• Song name under video

  2 septembre 2020, par ottpeter

  I'm trying to write the song name under the video with ffmpeg. My mp3 files are running in a loop like this :
-stream_loop -1 -i music.txt
My workaround would be to write an SRT file with timecodes, a script would determine when next song is comming, and I would repeat this, let's say, a 1000 times (time codes adjusted), then I would get song names for a month for example. (this would be done before ffmpeg is started)
Obviously this is not optimal, especially because I can't loop the SRT file as well, because of the timecode. It would be better to do this with a filter complex.

  


  Is there a way to know the name of the mp3 that is currently playing, in ffmpeg ?

  


• How to burn in subtitles onto a webm video with ffmpeg ?

  7 mai 2014, par IcanFLY

  I am trying to set up a livestream with ffserver and ffmpeg. The problem is I am using webm, and I need to burn in subtitles, which are located in a mkv. I am not quite sure how to do this, but here is my ffmpeg config (ffstream.sh) that I am using :

  #Livestream script for FFMpeg/FFServer
  
  FPS=24                                          # Stream FPS.
  
  GOP=48                                          # GOP Should be double of FPS.
  
  THREADS=4                                       # How many threads.
  
  DEADLINE=realtime                               # Speed preset, realtime is fastest.
  
  FRAMELAG=16                                     # How many frames to seek ahead (max 25)
  
  QMAX=52                                         # More = less quality.
  
  QMIN=10                                         # Less = more quality.
  
  VBITRATE=1M                                     # Target Bitrate.
  
  BITRATE=3000k                                   # Bitrate.
  
  AUDIBR=48k                                      # Audio Bitrate.
  
  SERVER=<myserver>:8090/feed.ffm                 # Server stream endpoint.
  
  LOGLEVEL=verbose                                # Logging verbosity level.
  
  
  
  for f in $@; do ffmpeg -re -i $f\
  
          -vf subtitles=$f\
  
          -g $GOP -loglevel $LOGLEVEL\
  
          -c:v:0 libvpx  -threads $THREADS -b:v $BITRATE -vb $VBITRATE -bufsize $BITRATE\
  
          -qmax $QMAX -qmin $QMIN -deadline $DEADLINE -lag-in-frames $FRAMELAG\
  
          -c:a libvorbis -b:a $AUDIBR\
  
          "http://$SERVER"
  
  done
  
  </myserver>

  Everything connects fine and I can get audio and video to play, however I cannot seem to get the subtitles to show up. Here is my output (I quit out of it) :

  Stream mapping:
  
    Stream #0:1 -> #0:0 (flac -> libvorbis)
  
    Stream #0:0 -> #0:1 (h264 -> libvpx)
  
  Press [q] to stop, [?] for help
  
  [output stream 0:0 @ 0x1e77dc0] 100 buffers queued in output stream 0:0, something may be wrong.
  
  frame=  232 fps= 23 q=0.0 Lsize=     816kB time=00:00:09.67 bitrate= 690.8kbits/s
  
  video:758kB audio:41kB subtitle:0kB other streams:0kB global headers:3kB muxing overhead: 2.113806%
  
  Input file #0 (<file>.mkv):
  
    Input stream #0:0 (video): 242 packets read (3343775 bytes); 242 frames decoded;
  
    Input stream #0:1 (audio): 118 packets read (391060 bytes); 118 frames decoded (483328 samples);
  
    Input stream #0:2 (audio): 8 packets read (20480 bytes);
  
    Input stream #0:3 (subtitle): 1 packets read (182 bytes);
  
    Input stream #0:4 (subtitle): 1 packets read (52 bytes);
  
    Input stream #0:5 (attachment): 0 packets read (0 bytes);
  
    Total: 370 packets (3755549 bytes) demuxed
  
  Output file #0 (http://<myserver>/feed.ffm):
  
    Output stream #0:0 (audio): 3233 frames encoded (206912 samples); 406 packets muxed (41937 bytes);
  
    Output stream #0:1 (video): 232 frames encoded; 232 packets muxed (776350 bytes);
  
    Total: 638 packets (818287 bytes) muxed
  
  Received signal 2: terminating.
  
  </myserver></file>

  Also here is my ffserver config, not sure if there is something in here stopping the subtitles from showing up :

  Port 8090
  
  BindAddress 0.0.0.0
  
  MaxHTTPConnections 2000
  
  MaxClients 1000
  
  MaxBandwidth 10000
  
  CustomLog -
  
  
  
  <feed>
  
      File /path/to/folder/tmp/feed.ffm
  
      FileMaxSize 100M
  
      #Allow localhost
  
      ACL allow 127.0.0.1
  
      ACL allow <myip>
  
      #It might be a good idea to add your stream source here.
  
  </myip></feed>
  
  
  
  
  
  <stream>
  
      Feed feed.ffm
  
      Format webm
  
      VideoSize hd720 #Must be set here, all input files will be scaled to fit.
  
      AVOptionVideo flags +global_header
  
      AVOptionAudio flags +global_header
  
      StartSendOnKey
  
  </stream>
  
  
  
  <stream>
  
      Format status
  
      ACL allow localhost
  
  </stream>
  
  
  
  # Redirect index.html to the appropriate site
  
  <redirect>
  
      URL http://<myserver>
  
  </myserver></redirect>

  Any help on how to do this, would be grateful.