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• FFMPEG Output File is Empty Nothing was Encoded (for a Picture) ?

  4 mars 2023, par Sarah Szabo

  I have a strange issue effecting one of my programs that does bulk media conversions using ffmpeg from the command line, however this effects me using it directly from the shell as well :

  


  ffmpeg -i INPUT.mkv -ss 0:30 -y -qscale:v 2 -frames:v 1 -f image2 -huffman optimal "OUTPUT.png"
fails every run with the error message :
Output file is empty, nothing was encoded (check -ss / -t / -frames parameters if used)

  


  This only happens with very specific videos, and seemingly no other videos. File type is usually .webm. These files have been downloaded properly (usually from yt-dlp), and I have tried re-downloading them just to verify their integrity.

  


  One such file from a colleague was : https://www.dropbox.com/s/xkucr2z5ra1p2oh/Triggerheart%20Execlica%20OST%20%28Arrange%29%20-%20Crueltear%20Ending.mkv?dl=0

  


  Is there a subtle issue with the command string ?

  


  Notes :

  


  removing -huffman optimal had no effect

  


  moving -ss to before -i had no effect

  


  removing -f image2 had no effect

  


  Full Log :

  


  sarah@MidnightStarSign:~/Music/Playlists/Indexing/Indexing Temp$ ffmpeg -i Triggerheart\ Execlica\ OST\ \(Arrange\)\ -\ Crueltear\ Ending.mkv -ss 0:30 -y -qscale:v 2 -frames:v 1 -f image2 -huffman optimal "TEST.png"
ffmpeg version n5.1.2 Copyright (c) 2000-2022 the FFmpeg developers
  built with gcc 12.2.0 (GCC)
  configuration: --prefix=/usr --disable-debug --disable-static --disable-stripping --enable-amf --enable-avisynth --enable-cuda-llvm --enable-lto --enable-fontconfig --enable-gmp --enable-gnutls --enable-gpl --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libdav1d --enable-libdrm --enable-libfreetype --enable-libfribidi --enable-libgsm --enable-libiec61883 --enable-libjack --enable-libmfx --enable-libmodplug --enable-libmp3lame --enable-libopencore_amrnb --enable-libopencore_amrwb --enable-libopenjpeg --enable-libopus --enable-libpulse --enable-librav1e --enable-librsvg --enable-libsoxr --enable-libspeex --enable-libsrt --enable-libssh --enable-libsvtav1 --enable-libtheora --enable-libv4l2 --enable-libvidstab --enable-libvmaf --enable-libvorbis --enable-libvpx --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxcb --enable-libxml2 --enable-libxvid --enable-libzimg --enable-nvdec --enable-nvenc --enable-opencl --enable-opengl --enable-shared --enable-version3 --enable-vulkan
  libavutil      57. 28.100 / 57. 28.100
  libavcodec     59. 37.100 / 59. 37.100
  libavformat    59. 27.100 / 59. 27.100
  libavdevice    59.  7.100 / 59.  7.100
  libavfilter     8. 44.100 /  8. 44.100
  libswscale      6.  7.100 /  6.  7.100
  libswresample   4.  7.100 /  4.  7.100
  libpostproc    56.  6.100 / 56.  6.100
[matroska,webm @ 0x55927f484740] Could not find codec parameters for stream 2 (Attachment: none): unknown codec
Consider increasing the value for the 'analyzeduration' (0) and 'probesize' (5000000) options
Input #0, matroska,webm, from 'Triggerheart Execlica OST (Arrange) - Crueltear Ending.mkv':
  Metadata:
    title           : TriggerHeart Exelica PS2 & 360 Arrange ー 16 - Crueltear Ending
    PURL            : https://www.youtube.com/watch?v=zJ0bEa_8xEg
    COMMENT         : https://www.youtube.com/watch?v=zJ0bEa_8xEg
    ARTIST          : VinnyVynce
    DATE            : 20170905
    ENCODER         : Lavf59.27.100
  Duration: 00:00:30.00, start: -0.007000, bitrate: 430 kb/s
  Stream #0:0(eng): Video: vp9 (Profile 0), yuv420p(tv, bt709), 720x720, SAR 1:1 DAR 1:1, 25 fps, 25 tbr, 1k tbn (default)
    Metadata:
      DURATION        : 00:00:29.934000000
  Stream #0:1(eng): Audio: opus, 48000 Hz, stereo, fltp (default)
    Metadata:
      DURATION        : 00:00:30.001000000
  Stream #0:2: Attachment: none
    Metadata:
      filename        : cover.webp
      mimetype        : image/webp
Codec AVOption huffman (Huffman table strategy) specified for output file #0 (TEST.png) has not been used for any stream. The most likely reason is either wrong type (e.g. a video option with no video streams) or that it is a private option of some encoder which was not actually used for any stream.
Stream mapping:
  Stream #0:0 -> #0:0 (vp9 (native) -> png (native))
Press [q] to stop, [?] for help
Output #0, image2, to 'TEST.png':
  Metadata:
    title           : TriggerHeart Exelica PS2 & 360 Arrange ー 16 - Crueltear Ending
    PURL            : https://www.youtube.com/watch?v=zJ0bEa_8xEg
    COMMENT         : https://www.youtube.com/watch?v=zJ0bEa_8xEg
    ARTIST          : VinnyVynce
    DATE            : 20170905
    encoder         : Lavf59.27.100
  Stream #0:0(eng): Video: png, rgb24, 720x720 [SAR 1:1 DAR 1:1], q=2-31, 200 kb/s, 25 fps, 25 tbn (default)
    Metadata:
      DURATION        : 00:00:29.934000000
      encoder         : Lavc59.37.100 png
frame=    0 fps=0.0 q=0.0 Lsize=N/A time=00:00:00.00 bitrate=N/A speed=   0x    
video:0kB audio:0kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: unknown
Output file is empty, nothing was encoded (check -ss / -t / -frames parameters if used)


  


  Manjaro OS System Specs :

  


  System:&#xA;  Kernel: 6.1.12-1-MANJARO arch: x86_64 bits: 64 compiler: gcc v: 12.2.1&#xA;    parameters: BOOT_IMAGE=/@/boot/vmlinuz-6.1-x86_64&#xA;    root=UUID=f11386cf-342d-47ac-84e6-484b7b2f377d rw rootflags=subvol=@&#xA;    radeon.modeset=1 nvdia-drm.modeset=1 quiet&#xA;    cryptdevice=UUID=059df4b4-5be4-44d6-a23a-de81135eb5b4:luks-disk&#xA;    root=/dev/mapper/luks-disk apparmor=1 security=apparmor&#xA;    resume=/dev/mapper/luks-swap udev.log_priority=3&#xA;  Desktop: KDE Plasma v: 5.26.5 tk: Qt v: 5.15.8 wm: kwin_x11 vt: 1 dm: SDDM&#xA;    Distro: Manjaro Linux base: Arch Linux&#xA;Machine:&#xA;  Type: Desktop Mobo: ASUSTeK model: PRIME X570-PRO v: Rev X.0x&#xA;    serial: <superuser required="required"> UEFI: American Megatrends v: 4408&#xA;    date: 10/27/2022&#xA;Battery:&#xA;  Message: No system battery data found. Is one present?&#xA;Memory:&#xA;  RAM: total: 62.71 GiB used: 27.76 GiB (44.3%)&#xA;  RAM Report: permissions: Unable to run dmidecode. Root privileges required.&#xA;CPU:&#xA;  Info: model: AMD Ryzen 9 5950X bits: 64 type: MT MCP arch: Zen 3&#x2B; gen: 4&#xA;    level: v3 note: check built: 2022 process: TSMC n6 (7nm) family: 0x19 (25)&#xA;    model-id: 0x21 (33) stepping: 0 microcode: 0xA201016&#xA;  Topology: cpus: 1x cores: 16 tpc: 2 threads: 32 smt: enabled cache:&#xA;    L1: 1024 KiB desc: d-16x32 KiB; i-16x32 KiB L2: 8 MiB desc: 16x512 KiB&#xA;    L3: 64 MiB desc: 2x32 MiB&#xA;  Speed (MHz): avg: 4099 high: 4111 min/max: 2200/6358 boost: disabled&#xA;    scaling: driver: acpi-cpufreq governor: schedutil cores: 1: 4099 2: 4095&#xA;    3: 4102 4: 4100 5: 4097 6: 4100 7: 4110 8: 4111 9: 4083 10: 4099 11: 4100&#xA;    12: 4094 13: 4097 14: 4101 15: 4100 16: 4099 17: 4100 18: 4097 19: 4098&#xA;    20: 4095 21: 4100 22: 4099 23: 4099 24: 4105 25: 4098 26: 4100 27: 4100&#xA;    28: 4092 29: 4103 30: 4101 31: 4100 32: 4099 bogomips: 262520&#xA;  Flags: 3dnowprefetch abm adx aes aperfmperf apic arat avic avx avx2 bmi1&#xA;    bmi2 bpext cat_l3 cdp_l3 clflush clflushopt clwb clzero cmov cmp_legacy&#xA;    constant_tsc cpb cpuid cqm cqm_llc cqm_mbm_local cqm_mbm_total&#xA;    cqm_occup_llc cr8_legacy cx16 cx8 de decodeassists erms extapic&#xA;    extd_apicid f16c flushbyasid fma fpu fsgsbase fsrm fxsr fxsr_opt ht&#xA;    hw_pstate ibpb ibrs ibs invpcid irperf lahf_lm lbrv lm mba mca mce&#xA;    misalignsse mmx mmxext monitor movbe msr mtrr mwaitx nonstop_tsc nopl npt&#xA;    nrip_save nx ospke osvw overflow_recov pae pat pausefilter pclmulqdq&#xA;    pdpe1gb perfctr_core perfctr_llc perfctr_nb pfthreshold pge pku pni popcnt&#xA;    pse pse36 rapl rdpid rdpru rdrand rdseed rdt_a rdtscp rep_good sep sha_ni&#xA;    skinit smap smca smep ssbd sse sse2 sse4_1 sse4_2 sse4a ssse3 stibp succor&#xA;    svm svm_lock syscall tce topoext tsc tsc_scale umip v_spec_ctrl&#xA;    v_vmsave_vmload vaes vgif vmcb_clean vme vmmcall vpclmulqdq wbnoinvd wdt&#xA;    x2apic xgetbv1 xsave xsavec xsaveerptr xsaveopt xsaves&#xA;  Vulnerabilities:&#xA;  Type: itlb_multihit status: Not affected&#xA;  Type: l1tf status: Not affected&#xA;  Type: mds status: Not affected&#xA;  Type: meltdown status: Not affected&#xA;  Type: mmio_stale_data status: Not affected&#xA;  Type: retbleed status: Not affected&#xA;  Type: spec_store_bypass mitigation: Speculative Store Bypass disabled via&#xA;    prctl&#xA;  Type: spectre_v1 mitigation: usercopy/swapgs barriers and __user pointer&#xA;    sanitization&#xA;  Type: spectre_v2 mitigation: Retpolines, IBPB: conditional, IBRS_FW,&#xA;    STIBP: always-on, RSB filling, PBRSB-eIBRS: Not affected&#xA;  Type: srbds status: Not affected&#xA;  Type: tsx_async_abort status: Not affected&#xA;Graphics:&#xA;  Device-1: NVIDIA GA104 [GeForce RTX 3070] vendor: ASUSTeK driver: nvidia&#xA;    v: 525.89.02 alternate: nouveau,nvidia_drm non-free: 525.xx&#x2B;&#xA;    status: current (as of 2023-02) arch: Ampere code: GAxxx&#xA;    process: TSMC n7 (7nm) built: 2020-22 pcie: gen: 4 speed: 16 GT/s lanes: 8&#xA;    link-max: lanes: 16 bus-ID: 0b:00.0 chip-ID: 10de:2484 class-ID: 0300&#xA;  Device-2: AMD Cape Verde PRO [Radeon HD 7750/8740 / R7 250E]&#xA;    vendor: VISIONTEK driver: radeon v: kernel alternate: amdgpu arch: GCN-1&#xA;    code: Southern Islands process: TSMC 28nm built: 2011-20 pcie: gen: 3&#xA;    speed: 8 GT/s lanes: 8 link-max: lanes: 16 ports: active: DP-3,DP-4&#xA;    empty: DP-1, DP-2, DP-5, DP-6 bus-ID: 0c:00.0 chip-ID: 1002:683f&#xA;    class-ID: 0300 temp: 54.0 C&#xA;  Device-3: Microdia USB 2.0 Camera type: USB driver: snd-usb-audio,uvcvideo&#xA;    bus-ID: 9-2:3 chip-ID: 0c45:6367 class-ID: 0102 serial: <filter>&#xA;  Display: x11 server: X.Org v: 21.1.7 with: Xwayland v: 22.1.8&#xA;    compositor: kwin_x11 driver: X: loaded: modesetting,nvidia dri: radeonsi&#xA;    gpu: radeon display-ID: :0 screens: 1&#xA;  Screen-1: 0 s-res: 5760x2160 s-dpi: 80 s-size: 1829x686mm (72.01x27.01")&#xA;    s-diag: 1953mm (76.91")&#xA;  Monitor-1: DP-1 pos: 1-2 res: 1920x1080 dpi: 93&#xA;    size: 527x296mm (20.75x11.65") diag: 604mm (23.8") modes: N/A&#xA;  Monitor-2: DP-1-3 pos: 2-1 res: 1920x1080 dpi: 82&#xA;    size: 598x336mm (23.54x13.23") diag: 686mm (27.01") modes: N/A&#xA;  Monitor-3: DP-1-4 pos: 1-1 res: 1920x1080 dpi: 93&#xA;    size: 527x296mm (20.75x11.65") diag: 604mm (23.8") modes: N/A&#xA;  Monitor-4: DP-3 pos: primary,2-2 res: 1920x1080 dpi: 82&#xA;    size: 598x336mm (23.54x13.23") diag: 686mm (27.01") modes: N/A&#xA;  Monitor-5: DP-4 pos: 2-4 res: 1920x1080 dpi: 82&#xA;    size: 598x336mm (23.54x13.23") diag: 686mm (27.01") modes: N/A&#xA;  Monitor-6: HDMI-0 pos: 1-3 res: 1920x1080 dpi: 93&#xA;    size: 527x296mm (20.75x11.65") diag: 604mm (23.8") modes: N/A&#xA;  API: OpenGL v: 4.6.0 NVIDIA 525.89.02 renderer: NVIDIA GeForce RTX&#xA;    3070/PCIe/SSE2 direct-render: Yes&#xA;Audio:&#xA;  Device-1: NVIDIA GA104 High Definition Audio vendor: ASUSTeK&#xA;    driver: snd_hda_intel bus-ID: 5-1:2 v: kernel chip-ID: 30be:1019 pcie:&#xA;    class-ID: 0102 gen: 4 speed: 16 GT/s lanes: 8 link-max: lanes: 16&#xA;    bus-ID: 0b:00.1 chip-ID: 10de:228b class-ID: 0403&#xA;  Device-2: AMD Oland/Hainan/Cape Verde/Pitcairn HDMI Audio [Radeon HD 7000&#xA;    Series] vendor: VISIONTEK driver: snd_hda_intel v: kernel pcie: gen: 3&#xA;    speed: 8 GT/s lanes: 8 link-max: lanes: 16 bus-ID: 0c:00.1&#xA;    chip-ID: 1002:aab0 class-ID: 0403&#xA;  Device-3: AMD Starship/Matisse HD Audio vendor: ASUSTeK&#xA;    driver: snd_hda_intel v: kernel pcie: gen: 4 speed: 16 GT/s lanes: 16&#xA;    bus-ID: 0e:00.4 chip-ID: 1022:1487 class-ID: 0403&#xA;  Device-4: Schiit Audio Unison Universal Dac type: USB driver: snd-usb-audio&#xA;  Device-5: JMTek LLC. Plugable USB Audio Device type: USB&#xA;    driver: hid-generic,snd-usb-audio,usbhid bus-ID: 5-2:3 chip-ID: 0c76:120b&#xA;    class-ID: 0300 serial: <filter>&#xA;  Device-6: ASUSTek ASUS AI Noise-Cancelling Mic Adapter type: USB&#xA;    driver: hid-generic,snd-usb-audio,usbhid bus-ID: 5-4:4 chip-ID: 0b05:194e&#xA;    class-ID: 0300 serial: <filter>&#xA;  Device-7: Microdia USB 2.0 Camera type: USB driver: snd-usb-audio,uvcvideo&#xA;    bus-ID: 9-2:3 chip-ID: 0c45:6367 class-ID: 0102 serial: <filter>&#xA;  Sound API: ALSA v: k6.1.12-1-MANJARO running: yes&#xA;  Sound Interface: sndio v: N/A running: no&#xA;  Sound Server-1: PulseAudio v: 16.1 running: no&#xA;  Sound Server-2: PipeWire v: 0.3.65 running: yes&#xA;Network:&#xA;  Device-1: Intel I211 Gigabit Network vendor: ASUSTeK driver: igb v: kernel&#xA;    pcie: gen: 1 speed: 2.5 GT/s lanes: 1 port: f000 bus-ID: 07:00.0&#xA;    chip-ID: 8086:1539 class-ID: 0200&#xA;  IF: enp7s0 state: up speed: 1000 Mbps duplex: full mac: <filter>&#xA;  IP v4: <filter> type: dynamic noprefixroute scope: global&#xA;    broadcast: <filter>&#xA;  IP v6: <filter> type: noprefixroute scope: link&#xA;  IF-ID-1: docker0 state: down mac: <filter>&#xA;  IP v4: <filter> scope: global broadcast: <filter>&#xA;  WAN IP: <filter>&#xA;Bluetooth:&#xA;  Device-1: Cambridge Silicon Radio Bluetooth Dongle (HCI mode) type: USB&#xA;    driver: btusb v: 0.8 bus-ID: 5-5.3:7 chip-ID: 0a12:0001 class-ID: e001&#xA;  Report: rfkill ID: hci0 rfk-id: 0 state: up address: see --recommends&#xA;Logical:&#xA;  Message: No logical block device data found.&#xA;  Device-1: luks-c847cf9f-c6b5-4624-a25e-4531e318851a maj-min: 254:2&#xA;    type: LUKS dm: dm-2 size: 3.64 TiB&#xA;  Components:&#xA;  p-1: sda1 maj-min: 8:1 size: 3.64 TiB&#xA;  Device-2: luks-swap maj-min: 254:1 type: LUKS dm: dm-1 size: 12 GiB&#xA;  Components:&#xA;  p-1: nvme0n1p2 maj-min: 259:2 size: 12 GiB&#xA;  Device-3: luks-disk maj-min: 254:0 type: LUKS dm: dm-0 size: 919.01 GiB&#xA;  Components:&#xA;  p-1: nvme0n1p3 maj-min: 259:3 size: 919.01 GiB&#xA;RAID:&#xA;  Message: No RAID data found.&#xA;Drives:&#xA;  Local Storage: total: 9.1 TiB used: 2.79 TiB (30.6%)&#xA;  SMART Message: Unable to run smartctl. Root privileges required.&#xA;  ID-1: /dev/nvme0n1 maj-min: 259:0 vendor: Western Digital&#xA;    model: WDS100T3X0C-00SJG0 size: 931.51 GiB block-size: physical: 512 B&#xA;    logical: 512 B speed: 31.6 Gb/s lanes: 4 type: SSD serial: <filter>&#xA;    rev: 111110WD temp: 53.9 C scheme: GPT&#xA;  ID-2: /dev/nvme1n1 maj-min: 259:4 vendor: Western Digital&#xA;    model: WDS100T2B0C-00PXH0 size: 931.51 GiB block-size: physical: 512 B&#xA;    logical: 512 B speed: 31.6 Gb/s lanes: 4 type: SSD serial: <filter>&#xA;    rev: 211070WD temp: 46.9 C scheme: GPT&#xA;  ID-3: /dev/sda maj-min: 8:0 vendor: Western Digital&#xA;    model: WD4005FZBX-00K5WB0 size: 3.64 TiB block-size: physical: 4096 B&#xA;    logical: 512 B speed: 6.0 Gb/s type: HDD rpm: 7200 serial: <filter>&#xA;    rev: 1A01 scheme: GPT&#xA;  ID-4: /dev/sdb maj-min: 8:16 vendor: Western Digital&#xA;    model: WD4005FZBX-00K5WB0 size: 3.64 TiB block-size: physical: 4096 B&#xA;    logical: 512 B speed: 6.0 Gb/s type: HDD rpm: 7200 serial: <filter>&#xA;    rev: 1A01 scheme: GPT&#xA;  ID-5: /dev/sdc maj-min: 8:32 type: USB vendor: SanDisk&#xA;    model: Gaming Xbox 360 size: 7.48 GiB block-size: physical: 512 B&#xA;    logical: 512 B type: N/A serial: <filter> rev: 8.02 scheme: MBR&#xA;  SMART Message: Unknown USB bridge. 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• Google Analytics 4 (GA4) vs Universal Analytics (UA)

  24 janvier 2022, par Erin — Analytics Tips

  March 2022 Update : It’s official ! Google announced that Universal Analytics will no longer process any new data as of 1 July 2023. Google is now pushing Universal Analytics users to switch to the latest version of GA – Google Analytics 4. 

  Currently, Google Analytics 4 is unable to accept historical data from Universal Analytics. Users need to take action before July 2022, to ensure they have 12 months of data built up before the sunset of Universal Analytics

  So how do Universal Analytics and Google Analytics 4 compare ? And what alternative options do you have ? Let’s dive in. 

  In this blog, we’ll cover :

  What is Google Analytics 4 ? 

  In October 2020, Google launched Google Analytics 4, a completely redesigned analytics platform. This follows on from the previous version known as Universal Analytics (or UA).

  Amongst its touted benefits, GA4 promises a completely new way to model data and even the ability to predict future revenue. 

  However, the reception of GA4 has been largely negative. In fact, some users from the digital marketing community have said that GA4 is awful, unusable and so bad it can bring you to tears.

  

  

  Google Analytics 4 vs Universal Analytics

  There are some pretty big differences between Google Analytics 4 and Universal Analytics but for this blog, we’ll cover the top three.

  1. Redesigned user interface (UI)

  GA4 features a completely redesigned UI to Universal Analytics’ popular interface. This dramatic change has left many users in confusion and fuelled some users to declare that “most of the time you are going round in circles to find what you’re looking for.”

  

  2. Event-based tracking

  Google Analytics 4 also brings with it a new data model which is purely event-based. This event-based model moves away from the typical “pageview” metric that underpins Universal Analytics.

  3. Machine learning insights

  Google Analytics 4 promises to “predict the future behavior of your users” with their machine-learning-powered predictive metrics. This feature can “use shared aggregated and anonymous data to improve model quality”. Sounds powerful, right ?

  Unfortunately, it only works if at least 1,000 returning users triggered the relevant predictive condition over a seven-day period. Also, if the model isn’t sustained over a “period of time” then it won’t work. And according to Google, if “the model quality for your property falls below the minimum threshold, then Analytics will stop updating the corresponding predictions”.

  This means GA4’s machine learning insights probably won’t work for the majority of analytics users.

  Ultimately, GA4 is just not ready to replace Google’s Universal Analytics for most users. There are too many missing features.

  What’s missing in Google Analytics 4 ?

  Quite a lot. Even though it offers a completely new approach to analytics, there are a lot of key features and functions missing in GA4.

  Behavior Flow

  The Behavior Flow report in Universal Analytics helps to visualise the path users take from one page or Event to the next. It’s extremely useful when you’re looking for quick and clear insight. But it no longer exists in Google Analytics 4, and instead, two new overcomplicated reports have been introduced to replace it – funnel exploration report and path exploration report.

  The decision to remove this critical report will leave many users feeling disappointed and frustrated. 

  Limitations on custom dimensions

  You can create custom dimensions in Google Analytics 4 to capture advanced information. For example, if a user reads a blog post you can supplement that data with custom dimensions like author name or blog post length. But, you can only use up to 50, and for some that will make functionality like this almost pointless.

  Machine learning (ML) limitations

  Google Analytics 4 promises powerful ML insights to predict the likelihood of users converting based on their behaviors. The problem ? You need 1,000 returning users in one week. For most small-medium businesses this just isn’t possible.

  And if you do get this level of traffic in a week, there’s another hurdle. According to Google, if “the model quality for your property falls below the minimum threshold, then GA will stop updating the corresponding predictions.” To add insult to injury Google suggests that this might make all ML insights unavailable. But they can’t say for certain… 

  Views

  One cornerstone of Universal Analytics is the ability to configure views. Views allow you to set certain analytics environments for testing or cleaning up data by filtering out internal traffic, for example. 

  Views are great for quickly and easily filtering data. Preset views that contain just the information you want to see are the ideal analytics setup for smaller businesses, casual users, and do-it-yourself marketing departments.

  

  There are a few workarounds but they’re “messy [,] annoying and clunky,” says a disenfranchised Redditor.

  Another helpful Reddit user stumbled upon an unhelpful statement from Google. Google says that they “do not offer [the views] feature in Google Analytics 4 but are planning similar functionality in the future.” There’s no specific date yet though.

  Bounce rate

  Those that rely on bounce rate to understand their site’s performance will be disappointed to find out that bounce rate is also not available in GA4. Instead, Google is pushing a new metric known as “Engagement Rate”. With this metric, Google now uses their own formula to establish if a visitor is engaged with a site.

  Lack of integration

  Currently, GA4 isn’t ready to integrate with many core digital marketing tools and doesn’t accept non-Google data imports. This makes it difficult for users to analyse ROI and ROAS for campaigns measured in other tools. 

  Content Grouping

  Yet another key feature that Google has done away with is Content Grouping. However, as with some of the other missing features in GA4, there is a workaround, but it’s not simple for casual users to implement. In order to keep using Content Grouping, you’ll need to create event-scoped custom dimensions.

  Annotations 

  A key feature of Universal Analytics is the ability to add custom Annotations in views. Annotations are useful for marking dates that site changes were made for analysis in the future. However, Google has removed the Annotations feature and offered no alternative or workaround.

  Historical data imports are not available

  The new approach to data modelling in GA4 adds new functionality that UA can’t match. However, it also means that you can’t import historical UA data into GA4. 

  Google’s suggestion for this one ? Keep running UA with GA4 and duplicate events for your GA4 property. Now you will have two different implementations running alongside each other and doing slightly different things. Which doesn’t sound like a particularly streamlined solution, and adds another level of complexity.

  Should you switch to Google Analytics 4 ?

  So the burning question is, should you switch from Universal Analytics to Google Analytics 4 ? It really depends on whether you have the available resources and if you believe this tool is still right for your organisation. At the time of writing, GA4 is not ready for day-to-day use in most organisations.

  If you’re a casual user or someone looking for quick, clear insights then you will likely struggle with the switch to GA4. It appears that the new Google Analytics 4 has been designed for enterprise-scale businesses with large internal teams of analysts.

  

  Unfortunately, for most casual users, business owners and do-it-yourself marketers there are complex workarounds and time-consuming implementations to handle. Ultimately, it’s up to you to decide if the effort to migrate and relearn GA is worth it.

  Right now is the best time to draw the line and make a decision to either switch to GA4 or look for a better alternative to Google Analytics.

  Google Analytics alternative

  Matomo is one of the best Google Analytics alternatives offering an easy to use design with enhanced insights on our Cloud, On-Premise and on Matomo for WordPress solutions. 

  

  Matomo is an open-source analytics solution that provides a comprehensive, user-friendly and compliance-focused alternative to both Google Analytics 4 and Universal Analytics.

  The key benefits of using Matomo include :

  • Easy to use – Matomo provides a simpler interface and understandable KPIs. See for yourself with our live demo. 
  • Compliance – Future-proof your tech stack for looming privacy regulations. Matomo covers all of your ePrivacy, GDPR, HIPAA, CCPA, and PECR data compliance requirements. 
  • Data privacy and ownership – Your analytics data is 100% yours to own, with no external parties looking in.
  • Flexible, all-in-one solution – Get features like A/B Testing, Heatmaps, Session Recordings, SEO Web Vitals, Tag Manager, Media Analytics, Search Engine Keyword Performance, custom reports and much more. 
  • Integrations galore – Expand your Matomo capabilities by adding integrations from over 100 leading technologies.

  Plus, unlike GA4, Matomo will accept your historical data from UA so you don’t have to start all over again. Check out our 7 step guide to migrating from Google Analytics to find out how.

  Getting started with Matomo is easy. Check out our live demo and start your free 21-day trial. No credit card required.

  In addition to the limitations and complexities of GA4, there are many other significant drawbacks to using Google Analytics.

  Google’s data ethics are a growing concern of many and it is often discussed in the mainstream media. In addition, GA is not GDPR compliant by default and has resulted in 200k+ data protection cases against websites using GA.

  What’s more, the data that Google Analytics actually provides its end-users is extrapolated from samples. GA’s data sampling model means that once you’ve collected a certain amount of data Google Analytics will make educated guesses rather than use up its server space collecting your actual data. 

  The reasons to switch from Google Analytics are rising each day. 

  Wrap up

  The now required update to GA4 will add new layers of complexity, which will leave many casual web analytics users and marketers wondering if there’s a better way. Luckily there is. Get clear insights quickly and easily with Matomo – start your 21-day free trial now.