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Sedna
1 article
26 mars
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22:30
How do you know when a campaign is successful? When you earn more revenue than last month?
Maybe.
But how do you know how much of an impact a certain campaign or channel had on your sales?
With marketing attribution, you can determine credit for each sale.
But if you want a deeper look, you need to understand the incremental impact of each channel and campaign.
The way you do this?
Incrementality testing.
In this guide, we break down what incrementality is, why it’s important and how to test it so you can double down on the activities driving the most growth. What is incrementality?
So, (...) -- terms and conditions, data processing agreement (DPA)
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