3 articles

9 mai

Piwik http://piwik.org/

20:48
How to Conduct a Customer Journey Analysis (Step-by-Step) - Erin Piwik

Your customers are everything. Treat them right, and you can generate recurring revenue for years. Treat them wrong; you’ll be spinning your wheels and dealing with churn. How do you give your customers the best experience possible so they want to stick around? Improve their customer experience. How? By conducting a customer journey analysis. When you know how your customers experience your business, you can improve it to meet and exceed customer expectations. In this guide, we’ll break down how the customer journey works and give you a step-by-step guide to conduct a thorough customer (...) -- terms and conditions, data processing agreement (DPA)
21:49
What Is Data Ethics & Why Is It Important in Business? - Erin Piwik

Data is powerful — every business on earth uses data. But some are leveraging it more than others. The problem? Not all businesses are using data ethically. You need to collect, store, and analyse data to grow your business. But, if you aren’t careful, you could be crossing the line with your data usage into unethical territories. In a society where data is more valuable than ever, it’s crucial you perform ethical practices. In this article, we break down what data ethics is, why it’s important in business and how you can implement proper data ethics to ensure you stay compliant while growing (...) -- terms and conditions, data processing agreement (DPA)

03:35
CRO Program: Best Practices and KPIs to Track [2024] - Erin Piwik

Driving traffic to your website is only one part of the equation; the second part is getting those visitors to convert by completing a desired action — creating an account, signing up for a newsletter or completing a purchase. But if you fail to optimise your website for conversions, you’ll have a hard time guiding visitors further down the funnel and turning them into customers. That’s where a CRO program (or conversion rate optimisation) can help. This article will cover conversion rate optimisation best practices and outline key metrics and KPIs to start tracking to see an improvement (...) -- terms and conditions, data processing agreement (DPA)