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2 articles
20 mai
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21:38
What is a company’s biggest asset?
Its product? Its employees? Its unique selling proposition?
More and more people are recognising it’s something else entirely: your customers.
Without your customers, your business can’t exist.
Nearly 77% of B2B buyers found the buying process too complicated.
With more competition than ever, it’s crucial you provide the best possible experience for them.
That’s where your customer journey comes in.
If you’re in the B2B space, you need to know how to map out the journey.
By building a B2B customer journey map, you’ll be able to analyse the weak spots in the (...) -- terms and conditions, data processing agreement (DPA)
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01:32
While the standard Universal Analytics (UA) was sunset for free users in July 2023, Google Analytics 360 (GA360) users could postpone the switch to GA4 for another 12 months. But time is running out. As July is rapidly approaching, GA360 customers need to prepare for the switch to Google Analytics 4 (GA4) or another solution.
This comparison post will help you understand the differences between GA360 vs. GA4. We’ll dive beneath the surface, examining each solution’s privacy implications and their usability, features, new metrics and measurement methods. What is Google Analytics 4 (...) -- terms and conditions, data processing agreement (DPA)
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