3 articles

8 mai

Piwik http://piwik.org/

03:35
CRO Program: Best Practices and KPIs to Track [2024] - Erin Piwik

Driving traffic to your website is only one part of the equation; the second part is getting those visitors to convert by completing a desired action — creating an account, signing up for a newsletter or completing a purchase. But if you fail to optimise your website for conversions, you’ll have a hard time guiding visitors further down the funnel and turning them into customers. That’s where a CRO program (or conversion rate optimisation) can help. This article will cover conversion rate optimisation best practices and outline key metrics and KPIs to start tracking to see an improvement (...) -- terms and conditions, data processing agreement (DPA)

22:27
How (and Why) to Run a Web Accessibility Audit in 2024 - Erin Piwik

When most businesses design their websites, they primarily think about aesthetics, not accessibility. However, not everyone who visits your website has the same abilities or access needs. Eight percent of the US population has visual impairments. The last thing you want is to alienate website visitors with a bad experience because your site isn’t up to accessibility standards. (And with growing international regulation, risk fines or lawsuits as a result.) A web accessibility audit can help you identify and fix any issues for users with impaired vision, hearing or other physical (...) -- terms and conditions, data processing agreement (DPA)
22:04
Accessibility Testing: Why It Matters and How to Get Started - Erin Piwik

Nearly 96% of website homepages had failures with meeting web accessibility criteria in 2024. Aside from not complying with web accessibility laws and regulations, companies are failing a growing number of users with accessibility needs. With disabilities, chronic illnesses and ageing populations all rising, brands need to take accessibility more seriously. In this article, we explain why accessibility testing is so important and how you can get started today. What is accessibility testing? Accessibility testing optimises digital experiences to make them accessible for users with a range (...) -- terms and conditions, data processing agreement (DPA)