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Sedna
2 articles
26 mars
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22:30
How do you know when a campaign is successful? When you earn more revenue than last month?
Maybe.
But how do you know how much of an impact a certain campaign or channel had on your sales?
With marketing attribution, you can determine credit for each sale.
But if you want a deeper look, you need to understand the incremental impact of each channel and campaign.
The way you do this?
Incrementality testing.
In this guide, we break down what incrementality is, why it’s important and how to test it so you can double down on the activities driving the most growth. What is incrementality?
So, (...) -- terms and conditions, data processing agreement (DPA)
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22:05
Every copywriter knows the importance of selling a product’s benefits, not its features. So why should your marketing efforts be different?
Answer: they shouldn’t.
It’s time to stop using demographic or behavioural traits to group customers and start using benefits segmentation instead.
Benefits segmentation groups your customers based on the value they get from your product or service. In this article, we’ll cover seven real-life examples of benefits segmentation, explain why it’s so powerful and show how to get started today. What is benefits segmentation?
Benefits segmentation is a way for (...) -- terms and conditions, data processing agreement (DPA)
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