15 avril

Piwik http://piwik.org/

• 00:11
  Clickstream Data: Definition, Use Cases, and More - Erin Piwik
  Gaining a deeper understanding of user behaviour — customers’ different paths, digital footprints, and engagement patterns — is crucial for providing a personalised experience and making informed marketing decisions. In that sense, clickstream data, or a comprehensive record of a user’s online activities, is one of the most valuable sources of actionable insights into users’ behavioural patterns. This article will cover everything marketing teams need to know about clickstream data, from the basic definition and examples to benefits, use cases, and best practices. What is clickstream data? (...) -- terms and conditions, data processing agreement (DPA)

14 avril

Piwik http://piwik.org/

• 23:24
  A Beginner’s Guide to Omnichannel Analytics - Erin Piwik
  Linear customer journeys are as obsolete as dial-up internet and floppy disks. As a marketing manager, you know better than anyone that customers interact with your brand hundreds of times across dozens of channels before purchasing. That can make tracking them a nightmare unless you build an omnichannel analytics solution. Alas, if only it were that simple. Unfortunately, it’s not enough to collect data on your customers’ complex journeys just by buying an omnichannel platform. You need to generate actionable insights by using marketing attribution to tie channels to conversions. This (...) -- terms and conditions, data processing agreement (DPA)