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3 juillet
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22:01
Server-side tracking vs client-side tracking: What you need to know
Today, consumers are more aware of their online privacy rights, leading to an extensive use of ad blockers and stricter cookie policies. Organisations are facing some noteworthy challenges with this trend, including: Limited data collection, which makes it harder to understand user behaviour and deliver personalised ads that resonate with customers Rising compliance costs as businesses adapt to new regulations, straining resources and budgets. Growing customer scepticism in data practices, affecting brand reputation. (...) -- negatively impact website performance, Image Source
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