3 articles

10 juillet

Piwik http://piwik.org/

15:42
Call for Speakers: Share Your Voice at MatomoCamp 2025! - Alex Carmona Piwik

MatomoCamp is back for its 2025 edition — and the Call for Speakers is now open until July 31st! As proud sponsors of this unique, community-driven event, we’re excited to invite experts, enthusiasts, and curious minds to contribute to MatomoCamp 2025, the annual online gathering dedicated to web analytics, open source, digital privacy, and of course — Matomo. MatomoCamp is the premier free online conference for the Matomo Analytics community in Europe, sponsored by Matomo Analytics. Taking place online on Wednesday 26 November 2025 from 9:30 AM to 5:30 PM CET, this event brings together (...) -- Submit your session here!
20:27
Enterprise web analytics: Quick start guide (and top tools) - Joe Piwik

Without data, you’ll get lost in the sea of competition. This is even more important for large organisations. Data helps you: Optimise customer experiences Navigate complex business decisions Create a roadmap to sustainable brand growth Data can power differentiation, especially within fiercely competitive sectors. How do you get the benefits of data in a large organisation? Enterprise web analytics. In this guide, we’ll cover everything you need to know about enterprise web analytics to enhance website performance, improve customer experiences and increase conversions. What is (...) -- Analytics Tips

21:09
What is audience segmentation? The 8 main types and examples - Joe Piwik

Marketers must reach the right person at the right time with the most relevant messaging. Customers now expect personalised experiences, which means generic campaigns won’t work. Audience segmentation is the key to doing this. This isn’t an easy process because there are many types of audience segmentation. The wrong approach or poor data management can lead to irrelevant messaging or lost customer trust. This article breaks down the most common types of audience segmentation with examples highlighting their usefulness and information on segmenting campaigns without breaking data (...) -- Customer Service and CX Research Study, Image Source