13 May

Piwik http://piwik.org/

• 21:52
  A Guide to GDPR Sensitive Personal Data - Erin Piwik
  The General Data Protection Regulation (GDPR) is one of the world’s most stringent data protection laws. It provides a legal framework for collection and processing of the personal data of EU individuals. The GDPR distinguishes between “special categories of personal data” (also referred to as “sensitive”) and other personal data and imposes stricter requirements on collection and processing of sensitive data. Understanding these differences will help your company comply with the requirements and avoid heavy penalties. In this article, we’ll explain what personal data is considered “sensitive” (...) -- terms and conditions, data processing agreement (DPA)
• 21:44
  What Is Data Misuse & How to Prevent It? (With Examples) - Erin Piwik
  Your data is everywhere. Every time you sign up for an email list, log in to Facebook or download a free app onto your smartphone, your data is being taken. This can scare customers and users who fear their data will be misused. While data can be a powerful asset for your business, it’s important you manage it well, or you could be in over your head. In this guide, we break down what data misuse is, what the different types are, some examples of major data misuse and how you can prevent it so you can grow your brand sustainably. What is data misuse? Data is a good thing. It helps analysts (...) -- terms and conditions, data processing agreement (DPA)

9 May

Piwik http://piwik.org/

• 23:27
  10 Customer Segments Examples and Their Benefits - Erin Piwik
  Now that companies can segment buyers, the days of mass marketing are behind us. Customer segmentation offers various benefits for marketing, content creation, sales, analytics teams and more. Without customer segmentation, your personalised marketing efforts may fall flat. According to the Twilio 2023 state of personalisation report, 69% of business leaders have increased their investment in personalisation. There’s a key reason for this — customer retention and loyalty directly benefit from personalisation. In fact, 62% of businesses have cited improved customer retention due to (...) -- terms and conditions, data processing agreement (DPA)
• 22:52
  Data Privacy Issues to Be Aware of and How to Overcome Them - Erin Piwik
  Data privacy issues are a significant concern for users globally. Around 76% of US consumers report that they would not buy from a company they do not trust with their data. In the European Union, a 2021 study found that around 53% of EU internet users refused to let companies access their data for advertising purposes. These findings send a clear message: if companies want to build consumer trust, they must honour users’ data privacy concerns. The best way to do this is by adopting transparent, ethical data collection practices — which also supports the simultaneous goal of maintaining (...) -- terms and conditions, data processing agreement (DPA)
• 21:49
  What Is Data Ethics & Why Is It Important in Business? - Erin Piwik
  Data is powerful — every business on earth uses data. But some are leveraging it more than others. The problem? Not all businesses are using data ethically. You need to collect, store, and analyse data to grow your business. But, if you aren’t careful, you could be crossing the line with your data usage into unethical territories. In a society where data is more valuable than ever, it’s crucial you perform ethical practices. In this article, we break down what data ethics is, why it’s important in business and how you can implement proper data ethics to ensure you stay compliant while growing (...) -- terms and conditions, data processing agreement (DPA)
• 20:48
  How to Conduct a Customer Journey Analysis (Step-by-Step) - Erin Piwik
  Your customers are everything. Treat them right, and you can generate recurring revenue for years. Treat them wrong; you’ll be spinning your wheels and dealing with churn. How do you give your customers the best experience possible so they want to stick around? Improve their customer experience. How? By conducting a customer journey analysis. When you know how your customers experience your business, you can improve it to meet and exceed customer expectations. In this guide, we’ll break down how the customer journey works and give you a step-by-step guide to conduct a thorough customer (...) -- terms and conditions, data processing agreement (DPA)

8 May

Piwik http://piwik.org/

• 03:35
  CRO Program: Best Practices and KPIs to Track [2024] - Erin Piwik
  Driving traffic to your website is only one part of the equation; the second part is getting those visitors to convert by completing a desired action — creating an account, signing up for a newsletter or completing a purchase. But if you fail to optimise your website for conversions, you’ll have a hard time guiding visitors further down the funnel and turning them into customers. That’s where a CRO program (or conversion rate optimisation) can help. This article will cover conversion rate optimisation best practices and outline key metrics and KPIs to start tracking to see an improvement (...) -- terms and conditions, data processing agreement (DPA)

7 May

Piwik http://piwik.org/

• 22:27
  How (and Why) to Run a Web Accessibility Audit in 2024 - Erin Piwik
  When most businesses design their websites, they primarily think about aesthetics, not accessibility. However, not everyone who visits your website has the same abilities or access needs. Eight percent of the US population has visual impairments. The last thing you want is to alienate website visitors with a bad experience because your site isn’t up to accessibility standards. (And with growing international regulation, risk fines or lawsuits as a result.) A web accessibility audit can help you identify and fix any issues for users with impaired vision, hearing or other physical (...) -- terms and conditions, data processing agreement (DPA)
• 22:04
  Accessibility Testing: Why It Matters and How to Get Started - Erin Piwik
  Nearly 96% of website homepages had failures with meeting web accessibility criteria in 2024. Aside from not complying with web accessibility laws and regulations, companies are failing a growing number of users with accessibility needs. With disabilities, chronic illnesses and ageing populations all rising, brands need to take accessibility more seriously. In this article, we explain why accessibility testing is so important and how you can get started today. What is accessibility testing? Accessibility testing optimises digital experiences to make them accessible for users with a range (...) -- terms and conditions, data processing agreement (DPA)
• 01:31
  What Is Ethical SEO & Why Does It Matter? - Erin Piwik
  Do you want to generate more revenue? Then, you need to ensure you have a steady stream of traffic flowing to your site. Search engines like Google, Bing and Yahoo are powerful mediums you can use to scale your business. Search engine optimisation (SEO) is the process of creating search engine-friendly content to draw in traffic to your website. But, if you aren’t careful, you could be crossing the line of ethical SEO into unethical SEO. In this article, we break down what ethical SEO is, why it’s important in business and how you can implement effective SEO into your business while (...) -- terms and conditions, data processing agreement (DPA)
• 04:00
  Consent Mode v2: Everything You Need to Know - Alex Piwik
  Confused about Consent Mode v2 and its impact on your website analytics? You’re not the only one. Google’s latest update has left many scratching their heads about data privacy and tracking. In this blog, we’re getting straight to the point. We’ll break down what Consent Mode v2 is, how it works, and the impact it has. What is Consent Mode? What exaclty is Google Consent Mode and why is there so much buzz surrounding it? This question has been frustrating analysts and marketers worldwide since the beginning of this year. Consent Mode is the solution from Google designed to manage data (...) -- Analytics Tips

3 May

Piwik http://piwik.org/

• 03:48
  What Are Website KPIs (10 KPIs and Best Ways to Track Them) - Erin Piwik
  Trying to improve your website’s performance? Have you ever heard the phrase, “What gets measured gets managed?” To improve, you need to start crunching your numbers. The question is, what numbers are you supposed to track? If you want to improve your conversions, then you need to track your website KPIs. In this guide, we’ll break down the top website KPIs you need to be tracking and how you can track them so you can double down on what’s working with your website (and ditch what’s not). Let’s begin. What are website KPIs? Before we dive into website KPIs, let’s define “KPI.” A KPI is a key (...) -- terms and conditions, data processing agreement (DPA)

17 April

Piwik http://piwik.org/

• 04:16
  How to Implement Cross-Channel Analytics: A Guide for Marketers - Erin Piwik
  Every modern marketer knows they have to connect with consumers across several channels. But do you know how well Instagram works alongside organic traffic or your email list? Are you even tracking the impacts of these channels in one place? You need a cross-channel analytics solution if you answered no to either of these questions. In this article, we’ll explain cross-channel analytics, why your company probably needs it and how to set up a cross-channel analytics solution as quickly and easily as possible. What is cross-channel analytics? Cross-channel analytics is a form of marketing (...) -- terms and conditions, data processing agreement (DPA)

15 April

Piwik http://piwik.org/

• 00:11
  Clickstream Data: Definition, Use Cases, and More - Erin Piwik
  Gaining a deeper understanding of user behaviour — customers’ different paths, digital footprints, and engagement patterns — is crucial for providing a personalised experience and making informed marketing decisions. In that sense, clickstream data, or a comprehensive record of a user’s online activities, is one of the most valuable sources of actionable insights into users’ behavioural patterns. This article will cover everything marketing teams need to know about clickstream data, from the basic definition and examples to benefits, use cases, and best practices. What is clickstream data? (...) -- terms and conditions, data processing agreement (DPA)

14 April

Piwik http://piwik.org/

• 23:24
  A Beginner’s Guide to Omnichannel Analytics - Erin Piwik
  Linear customer journeys are as obsolete as dial-up internet and floppy disks. As a marketing manager, you know better than anyone that customers interact with your brand hundreds of times across dozens of channels before purchasing. That can make tracking them a nightmare unless you build an omnichannel analytics solution. Alas, if only it were that simple. Unfortunately, it’s not enough to collect data on your customers’ complex journeys just by buying an omnichannel platform. You need to generate actionable insights by using marketing attribution to tie channels to conversions. This (...) -- terms and conditions, data processing agreement (DPA)

12 April

Piwik http://piwik.org/

• 03:59
  7 Ecommerce Metrics to Track and Improve in 2024 - Erin Piwik
  You can invest hours into market research, create the best ads you’ve ever seen and fine-tune your budgets. But the only way to really know if your digital marketing campaigns move the needle is to track ecommerce metrics. It’s time to put your hopes and gut feelings aside and focus on the data. Ecommerce metrics are key performance indicators that can tell you a lot about the performance of a single campaign, a traffic source or your entire marketing efforts. That’s why it’s essential to understand what ecommerce metrics are, key metrics to track and how to improve them. Ready to do all of (...) -- terms and conditions, data processing agreement (DPA)

9 April

Piwik http://piwik.org/

• 02:16
  16 Website Metrics to Track If You Want to Grow Your Business - Erin Piwik
  Conversion rate. Bounce rate. Sessions. There are dozens of metrics to keep up with in web analytics. It can be confusing at times trying to keep up with everything. But, if you want to improve your website performance and grow your business, you need to know what they are and how they work. Why? Because what you measure gets managed. This is true in your personal life and business. You must track various website metrics to help your business reach new heights. In this guide, you’ll learn about the most important website metrics, why they’re important and how to track them to grow your (...) -- terms and conditions, data processing agreement (DPA)

26 March

Piwik http://piwik.org/

• 22:30
  Incrementality Testing: Quick-Start Guide (With Calculations) - Erin Piwik
  How do you know when a campaign is successful? When you earn more revenue than last month? Maybe. But how do you know how much of an impact a certain campaign or channel had on your sales? With marketing attribution, you can determine credit for each sale. But if you want a deeper look, you need to understand the incremental impact of each channel and campaign. The way you do this? Incrementality testing. In this guide, we break down what incrementality is, why it’s important and how to test it so you can double down on the activities driving the most growth. What is incrementality? So, (...) -- terms and conditions, data processing agreement (DPA)
• 22:05
  7 Benefits Segmentation Examples + How to Get Started - Erin Piwik
  Every copywriter knows the importance of selling a product’s benefits, not its features. So why should your marketing efforts be different? Answer: they shouldn’t. It’s time to stop using demographic or behavioural traits to group customers and start using benefits segmentation instead. Benefits segmentation groups your customers based on the value they get from your product or service. In this article, we’ll cover seven real-life examples of benefits segmentation, explain why it’s so powerful and show how to get started today. What is benefits segmentation? Benefits segmentation is a way for (...) -- terms and conditions, data processing agreement (DPA)
• 03:56
  What Is Incrementality & Why Is It Important in Marketing? - Erin Piwik
  Imagine this: you just launched your latest campaign and it was a major success. You blew last month’s results out of the water. You combined a variety of tactics, channels and ad creatives to make it work. Now, it’s time to build the next campaign. The only issue? You don’t know what made it successful or how much your recent efforts impacted the results. You’ve been building your brand for years. You’ve built up a variety of marketing pillars that are working for you. So, how do you know how much of your campaign is from years of effort or a new tactic you just implemented? The key is (...) -- terms and conditions, data processing agreement (DPA)

25 March

Piwik http://piwik.org/

• 03:56
  CRO Audit: Increase Your Conversions in 10 Simple Steps - Erin Piwik
  You have two options if you’re unhappy with your website’s conversion rates. The first is to implement a couple of random tactics you heard on that marketing podcast, which worked for a business completely unrelated to yours. The other is to take a more systematic, measured approach. An approach that finds specific problems with the pages on your site and fixes them one by one. You’re choosing the second option, right? Good, then let’s explain what a conversion rate optimisation audit is and how you can complete one using our step-by-step process. What is a CRO audit? A conversion rate (...) -- terms and conditions, data processing agreement (DPA)

12 March

Piwik http://piwik.org/

• 02:32
  Top 5 Customer Segmentation Software in 2024 - Erin Piwik
  In marketing, we all know the importance of reaching the right customer with the right message at the right time. That’s how you cut through the noise. For that, you need data on your customers — even though gathering the data is not enough. You can have all the data worldwide, but that raises an ethical responsibility and the need to make sense of it. Enter customer segmentation software — the answer to delivering personalised customer experiences at scale. This article lists some of the best customer segmentation tools currently in the market. We’ll also go over the benefits of using such (...) -- terms and conditions, data processing agreement (DPA)

11 March

Piwik http://piwik.org/

• 09:22
  Marketing Touchpoints: Examples, KPIs, and Best Practices - Erin Piwik
  The customer journey is rarely straightforward. Rather, each stage comprises numerous points of contact with your brand, known as marketing touchpoints. And each touchpoint is equally important to the customer experience. This article will explore marketing touchpoints in detail, including how to analyse them with attribution models and which KPIs to track. It will also share tips on incorporating these touchpoints into your marketing strategy. What are marketing touchpoints? Marketing touchpoints are the interactions that take place between brands and customers throughout the latter’s (...) -- terms and conditions, data processing agreement (DPA)

10 March

Piwik http://piwik.org/

• 23:51
  What is last click attribution? A beginner’s guide - Erin Piwik
  Imagine you just finished a successful marketing campaign. You reached new highs in campaign revenue. Your conversion was higher than ever. And you did it without dramatically increasing your marketing budget. So, you start planning your next campaign with a bigger budget. But what do you do? Where do you invest the extra money? You used several marketing tactics and channels in the last campaign. To solve this problem, you need to track marketing attribution — where you give conversion credit to a channel (or channels) that acted as a touchpoint along the buyer’s journey. One of the most (...) -- terms and conditions, data processing agreement (DPA)
• 22:39
  CRO Testing: The 6-Steps for Maximising Conversion Rates - Erin Piwik
  It’s a nightmare every marketing manager faces. Traffic is soaring after you’ve launched new digital marketing campaigns, but conversions have barely moved. Sound familiar? The good news is you’re not alone — loads of marketing managers struggle to get potential customers to purchase. The better news is that you can test dozens of strategies to turn around your site’s fortunes. Conversion rate optimisation testing (CRO testing for short) is the name for this kind of experimentation — and it can send conversion rates and revenue soaring. In this article, we’ll explain CRO testing and how you (...) -- terms and conditions, data processing agreement (DPA)

7 March

Piwik http://piwik.org/

• 23:50
  The Only 7 Lead Generation Tools You Need in 2024 - Erin Piwik
  If you can’t get leads, you can’t get customers. To ensure you always have a steady stream of new customers (and revenue), you need to equip yourself with lead generation tools. Lead gen software does the heavy lifting for you so you can focus on providing great products and great services. With it, you’ll be able to turn more strangers into customers and grow your business. And you don’t need a ton of tools to get the job done, either. Consolidating your tech stack to a few select tools will help you get more done in less time (and with less confusion). In this article, we’ll analyse the top (...) -- terms and conditions, data processing agreement (DPA)
• 23:15
  Multivariate Testing vs A/B Testing (Quick-Start Guide) - Erin Piwik
  Traditional advertising (think Mad Men) was all about slogans, taglines and coming up with a one-liner that was meant to change the world. But that type of advertising was extremely challenging to test, so it was hard to know if it worked. Most of the time, nobody knew if they were being effective with their advertising. Enter modern marketing: the world of data-driven advertising. Thanks to the internet and web analytics tools like Matomo, you can quickly test almost anything and improve your site. The question is, should you do multivariate testing or A/B testing? While both have their (...) -- terms and conditions, data processing agreement (DPA)

26 February

Piwik http://piwik.org/

• 03:00
  6 Crucial Benefits of Conversion Rate Optimisation - Erin Piwik
  Whether investing time or money in marketing, you want the best return on your investment. You want to get as many customers as possible with your budget and resources. That’s what conversion rate optimisation (CRO) aims to do. But how does it help you achieve this major goal? This guide explores the concrete benefits of conversion rate optimisation and how they lead to more effective marketing and ROI. We’ll also introduce specific CRO best practices to help unlock these benefits. What is conversion rate optimisation? Conversion rate optimisation (CRO) is the process of examining your (...) -- terms and conditions, data processing agreement (DPA)

23 February

Piwik http://piwik.org/

• 01:08
  Attribution Tracking (What It Is and How It Works) - Erin Piwik
  Facebook, TikTok, Google, email, display ads — which one is best to grow your business? There’s one proven way to figure it out: attribution tracking. Marketing attribution allows you to see which channels are producing the best results for your marketing campaigns. In this guide, we’ll show you what attribution tracking is, why it’s important and how you can leverage it to accelerate your marketing success. What is attribution tracking? By 2026, the global digital marketing industry is projected to reach $786.2 billion. With nearly three-quarters of a trillion U.S. dollars being poured into (...) -- terms and conditions, data processing agreement (DPA)

22 February

Piwik http://piwik.org/

• 23:41
  7 Best Marketing Attribution Software in 2024 - Erin Piwik
  It can be hard to accurately track the impact of your marketing efforts across marketing channels and campaigns. That’s where marketing attribution software comes in. It goes beyond basic web analytics solutions that just look at the final click. Instead, it shows how different channels, content, and ads are performing at every step of the buyer’s journey, which gives a more accurate picture than just focusing on the last click. In this guide, we’ll cover the basics of marketing attribution, list the top marketing attribution software and explain how the issue of privacy is transforming the (...) -- terms and conditions, data processing agreement (DPA)
• 03:58
  How to Measure Marketing Effectiveness: A Step-by-Step Guide - Erin Piwik
  Are you struggling to prove that your marketing efforts are having a measurable impact on your company’s performance? We get it. You would think that digital marketing would make it easier to track the effectiveness of your marketing efforts. But in many ways, it’s harder than ever. With so many channels and strategies competing against each other, it can feel impossible to pin down the campaign that caused a conversion. That leaves you in a tricky spot as a marketing manager. It can be hard to know which campaigns to persevere with and harder still to prove your worth to stakeholders. (...) -- terms and conditions, data processing agreement (DPA)

16 February

Piwik http://piwik.org/

• 03:13
  Linear Attribution Model: What Is It and How Does It Work? - Erin Piwik
  Want a more in-depth way to understand the effectiveness of your marketing campaigns? Then, the linear attribution model could be the answer. Although you can choose from several different attribution models, a linear model is ideal for giving value to every touchpoint along the customer journey. It can help you identify your most effective marketing channels and optimise your campaigns. So, without further ado, let’s explore what a linear attribution model is, when you should use it and how you can get started. What is a linear attribution model? A linear attribution model is a (...) -- terms and conditions, data processing agreement (DPA)

15 February

Piwik http://piwik.org/

• 01:12
  9 Form Optimisation Tips to Convert More Visitors - Erin Piwik
  Forms might seem boring — that is, until you realise how powerful they are. No forms mean no leads. No leads mean no sales. No sales means you’ll run out of business. So, what do you do? Optimise forms to land more leads. They’re a critical part of the sales funnel. Forms have many different purposes and can be used to:Contact a companySign up for a newsletterRequest a demoStart a free trialAnd more If you want to get more leads (and ultimately more sales), then you need to optimise your forms. This guide will show you exactly how to do that (so you can start getting more conversions today). (...) -- terms and conditions, data processing agreement (DPA)

14 February

Piwik http://piwik.org/

• 03:03
  11 of the Most Effective Conversion Rate Optimisation Best Practices - Erin Piwik
  Driving more traffic to your website is hard work, but it’s still only half the battle. You don’t just need to acquire new users; you need to make sure as many convert as possible to make your digital marketing efforts worthwhile. That’s why improving your site’s conversion rate is so important. It will also help you get more value from your existing traffic source and keep you in line with your competitors. It’s also probably a lot easier than you think — especially if you adopt optimisation strategies that have been proven to be profitable time and time again. In this article, we’ll show (...) -- terms and conditions, data processing agreement (DPA)

6 February

Piwik http://piwik.org/

• 02:28
  What is White Label Analytics? Everything You Need to Know - Erin Piwik
  Reports are a core part of a marketing agency’s offering. It’s how you build trust with clients by highlighting your efforts and demonstrating your results. But all too often, those reports deliver a jarring and incohesive experience. The culprit? The logos, colours and names of third-party brands your agency uses to deliver work and create the reports. Luckily, there’s a way to make sure your reports elevate your agency’s stature; not undermine it. By white labelling your tools, you can deliver a clear and cohesive brand experience — one that strengthens the client relationship rather than (...) -- terms and conditions, data processing agreement (DPA)

30 January

Piwik http://piwik.org/

• 21:21
  How to Increase Conversions With Form Analysis - Erin Piwik
  Forms are one of the most important elements of your website. They are also one of the most difficult elements to analyse and improve. Unlike a webpage, forms aren’t all that easy to analyse with standard web analytics tools. You need to learn how to conduct form analysis if you want to improve your forms’ conversion rates and increase revenue. In this article, we’ll explain what form analysis is and why conducting a thorough form analysis is so important. What is form analysis? Form analysis is a process that measures the effectiveness of your forms. Form analysis uses several tools and (...) -- terms and conditions, data processing agreement (DPA)

29 January

Piwik http://piwik.org/

• 04:28
  Web Analytics Reports: 10 Key Types and How to Use Them - Erin Piwik
  You can’t optimise your website to drive better results if you don’t know how visitors are engaging with your site. But how do you correctly analyse data and identify patterns? With the right platform, you can use a wide range of web analytics reports to dive deep into the data. In this article, we’ll discuss what website analytics reports are, different types, why you need them, and how to use reports to find the insights you need. What is web analytics? Website analytics is the process of gathering, processing, and analysing data that shows what users are doing when they visit your (...) -- terms and conditions, data processing agreement (DPA)

26 January

Piwik http://piwik.org/

• 02:42
  Introducing the Matomo Connector for Looker Studio (Formerly Google Data Studio) - Erin Piwik
  Explore Matomo data like never before with the official Matomo Connector for Looker Studio. Matomo users can now securely display accurate web analytics data in Looker Studio for free. Connect Matomo to Looker Studio (formerly known as Google Data Studio) in a few clicks and start building dashboards instantly. Get access to a range of data visualisation capabilities and chart types in Looker Studio’s easy-to-use interface. Leave behind manual, error-prone spreadsheet entries and disparate data. With the Matomo Connector for Looker Studio, you get unified, automated reporting and (...) -- Community

25 January

Piwik http://piwik.org/

• 22:41
  What is Funnel Analysis? A Complete Guide for Quick Results - Erin Piwik
  Your funnel is leaking. You’re losing visitors. You’re losing conversions and sales. But you don’t know how it’s happening, where it’s happening, or what to do about it. The reason? You aren’t properly analysing your funnels. If you want to improve conversions and grow your business, you need to understand how to properly assess your sales funnels to set yourself up for success. In this guide, we’ll show you what funnel analysis is, why it’s important, and what steps you need to take to leverage it to improve conversions. What is funnel analysis? Every business uses sales funnels, whether they (...) -- terms and conditions, data processing agreement (DPA)
• 03:53
  Web Analytics: The Quick Start Guide - Erin Piwik
  You’ve spent ages carefully designing your website, crafting copy to encourage as many users as possible to purchase your product. But they aren’t. And you don’t know why. The good news is you don’t have to remain in the dark. Collecting and analysing web analytics lets you understand how your users behave on your site and why they aren’t converting. But before you can do that, you need to know what those metrics and KPIs mean. That’s why this article is taking things back to basics. Below, we’ll show you which metrics to track, what they mean and how to choose the best web analytics (...) -- terms and conditions, data processing agreement (DPA)

24 January

Piwik http://piwik.org/

• 00:42
  Conversion Funnel Optimisation: 10 Ways to Convert More - Erin Piwik
  Converting leads into happy customers is the ultimate goal of any sales and marketing team. But there are many steps in between those two events, or in other words, funnel stages. Your sales funnel includes all the steps you take to make your audience aware of your product or services and convince them to purchase. Conversion funnel optimisation strategies can help you move users through the stages of your sales funnel. This article will show you how to optimise your conversion funnel and boost sales — no matter how your funnel looks. We’ll go over practical tips you can implement and how (...) -- terms and conditions, data processing agreement (DPA)

22 January

Piwik http://piwik.org/

• 04:08
  Top Conversion Metrics to Track in 2024 - Erin Piwik
  2023 boasts ~2.64 billion online shoppers worldwide; that’s more than a third of the global population. With these numbers on an upward trajectory in 2024, conversion metrics are more important than ever to help marketers optimise the online shopping experience. In this article, we’ll provide predictions for the most important conversion metrics you should keep track of in 2024. We’ll also examine how social media can make or break your brand engagement strategy. Keep reading to stay ahead of the competition for 2024 and gain tips and tricks for improving conversion performance. What are (...) -- terms and conditions, data processing agreement (DPA)

12 January

Piwik http://piwik.org/

• 03:24
  Marketing Cohort Analysis: How To Do It (With Examples) - Erin Piwik
  The better you understand your customers, the more effective your marketing will become. The good news is you don’t need to run expensive focus groups to learn much about how your customers behave. Instead, you can run a marketing cohort analysis using data from your website analytics. A marketing cohort groups your users by certain traits and allows you to drill down to discover why they take the actions on your website they do. In this article, we’ll explain what a marketing cohort analysis is, show you what you can achieve with this analytical technique and provide a step-by-step guide (...) -- terms and conditions, data processing agreement (DPA)

11 January

Piwik http://piwik.org/

• 03:33
  A Complete Guide to Metrics in Google Analytics - Erin Piwik
  There’s no denying that Google Analytics is the most popular web analytics solution today. Many marketers choose it to understand user behaviour. But when it offers so many different types of metrics, it can be overwhelming to choose which ones to focus on. In this article, we’ll dive into how metrics work in Google Analytics 4 and how to decide which metrics may be most useful to you, depending on your analytics needs. However, there are alternative web analytics solutions that can provide more accurate data and supplement GA’s existing features. Keep reading to learn how to overcome Google (...) -- terms and conditions, data processing agreement (DPA)

8 January

Piwik http://piwik.org/

• 22:54
  Unveiling GA4 Issues: 8 Questions from a Marketer That GA4 Can’t Answer - Alex Piwik
  It’s hard to believe, but Universal Analytics had a lifespan of 11 years, from its announcement in March 2012. Despite occasional criticism, this service established standards for the entire web analytics industry. Many metrics and reports became benchmarks for a whole generation of marketers. It truly was an era. For instance, a lot of marketers got used to starting each workday by inspecting dashboards and standard traffic reports in the Universal Analytics web interface. There were so, so many of those days. They became so accustomed to Universal Analytics that they would enter reports, (...) -- terms and conditions, data processing agreement (DPA)

3 January

Piwik http://piwik.org/

• 02:26
  What is a Cohort Report? A Beginner’s Guide to Cohort Analysis - Erin Piwik
  Handling your user data as a single mass of numbers is rarely conducive to figuring out meaningful patterns you can use to improve your marketing campaigns. A cohort report (or cohort analysis) can help you quickly break down that larger audience into sequential segments and contrast and compare based on various metrics. As such, it is a great tool for unlocking more granular trends and insights — for example, identifying patterns in engagement and conversions based on the date users first interacted with your site. In this guide, we explain the basics of the cohort report and the best way (...) -- terms and conditions, data processing agreement (DPA)

28 November

Piwik http://piwik.org/

• 03:34
  Discovering our premium on-premise features - Erin Piwik
  In our latest release (Matomo 4.16), we’ve enhanced visibility to the premium On-Premise features within Matomo. Now, it’s easier to maximise the potential of your Matomo On-Premise setup while also supporting our open-source project. By default, Matomo On-Premise instances will now display available premium features in the left-menu navigation bar. If you prefer, we’ve made it easy to hide or disable the menu items (steps provided below). Note that no features were removed and you still have full access to the same features as before. We would encourage you to check out our premium (...) -- Community, Plugins

21 November

Piwik http://piwik.org/

• 04:09
  Conversion Rate Optimisation Statistics for 2024 and Beyond - Erin Piwik
  Driving traffic to your website is only half the battle. The real challenge — once you’ve used a web analytics solution to understand how users behave — is turning more of those visitors into customers. That doesn’t happen by accident. You need to employ conversion rate optimisation strategies and tools to see even a small lift in conversion rates. The good news is that it doesn’t take much to see massive results. Raising your conversion rate from 1% to 3% can triple your revenue. In even better news, you don’t have to guess at the best ways to improve your conversion rate. We’ve done the hard (...) -- Analytics Tips

16 November

Piwik http://piwik.org/

• 00:47
  What is Audience Segmentation? The 5 Main Types & Examples - Erin Piwik
  The days of mass marketing with the same message for millions are long gone. Today, savvy marketers instead focus on delivering the most relevant message to the right person at the right time. They do this at scale by segmenting their audiences based on various data points. This isn’t an easy process because there are many types of audience segmentation. If you take the wrong approach, you risk delivering irrelevant messages to your audience — or breaking their trust with poor data management. In this article, we’ll break down the most common types of audience segmentation, share examples (...) -- Analytics Tips

15 November

Piwik http://piwik.org/

• 02:23
  A Comprehensive Guide to Robust Digital Marketing Analytics - Erin Piwik
  First impressions are everything. This is not only true for dating and job interviews but also for your digital marketing strategy. Like a poorly planned job application getting tossed in the “no thank you” pile, 38% of visitors to your website will stop engaging with your content if they find the layout unpleasant. Thankfully, digital marketers can access data that can be harnessed to optimise websites and turn those “no thank you’s” into “absolutely’s.” So, how can we transform raw data into valuable insights that pay off? The key is web analytics tools that can help you make sense of it all (...) -- Analytics Tips

13 November

Piwik http://piwik.org/

• 22:36
  Custom Segmentation Guide: How it Works & Segments to Test - Erin Piwik
  Struggling to get the insights you’re looking for with premade reports and audience segments in your analytics? Custom segmentation can help you better understand your customers, app users or website visitors, but only if you know what you’re doing. You can derive false insights with the wrong segments, leading your marketing campaigns or product development in the wrong direction. In this article, we’ll break down what custom segmentation is, useful custom segments to consider, how new privacy laws affect segmentation options and how to create these segments in an analytics platform. What (...) -- Analytics Tips, Uncategorized
• 05:21
  Cohort Analysis 101: How-To, Examples & Top Tools - Erin Piwik
  Imagine that a farmer is trying to figure out why certain hens are laying large brown eggs and others are laying average-sized white eggs. The farmer decides to group the hens into cohorts based on what kind of eggs they lay to make it easier to detect patterns in their day-to-day lives. After careful observation and analysis, she discovered that the hens laying big brown eggs ate more than the roost’s other hens. With this cohort analysis, the farmer deduced that a hen’s body weight directly corresponds to egg size. She can now develop a strategy to increase the body weight of her hens to (...) -- Analytics Tips

31 October

Piwik http://piwik.org/

• 02:10
  Top 4 CRO Tools to Boost Your Conversion Rates in 2024 - Erin Piwik
  Are you tired of watching potential customers leave your website without converting? You’ve spent countless hours creating an engaging website, but those high bounce rates keep haunting you. The good news? The solution lies in the transformative power of Conversion Rate Optimisation (CRO) tools. In this guide, we’ll dive deep into the world of CRO tools. We will equip you with strategies to turn those bounces into conversions. Why are conversion rate optimisation tools so crucial? CRO tools can be assets in digital marketing, playing a pivotal role in enhancing online businesses’ (...) -- terms and conditions, data processing agreement (DPA)

30 October

Piwik http://piwik.org/

• 20:46
  A Comprehensive Guide to Robust Digital Marketing Analytics - Erin Piwik
  First impressions are everything. This is not only true for dating and job interviews but also for your digital marketing strategy. Like a poorly planned resume getting tossed in the “no thank you” pile, 38% of visitors to your website will stop engaging with your content if they find the layout unpleasant. Thankfully, digital marketers can access data that can be harnessed to optimise websites and turn those “no thank you’s” into “absolutely’s.” So, how can we transform raw data into valuable insights that pay off? The key is web analytics tools that can help you make sense of it all while (...) -- terms and conditions, data processing agreement (DPA)

27 October

Piwik http://piwik.org/

• 00:10
  5-Step Conversion Rate Optimisation Checklist - Erin Piwik
  Did you know the average conversion rate across e-commerce businesses in August 2023 was 2.03%? In the past year, conversion rates have increased by 0.39%. Make no mistake. Just because conversion rates are higher this year doesn’t make it any easier to convert visitors. Cracking the secrets to improving conversion rates is crucial to running a successful website or business. Your site is the digital headquarters all of your marketing efforts funnel toward. With every visitor comes an opportunity to convert them into a lead (or sale). Keep reading if you want to improve your lead (...) -- terms and conditions, data processing agreement (DPA)
• 03:20
  Segmentation Analytics: How to Leverage It on Your Site - Erin Piwik
  The deeper you go with your customer analytics, the better your insights will be. The result? Your marketing performance soars to new heights. Customer segmentation is one of the best ways businesses can align their marketing strategies with an effective output to generate better results. Marketers know that targeting the right people is one of the most important aspects of connecting with and converting web visitors into customers. By diving into customer segmentation analytics, you’ll be able to transform your loosely defined and abstract audience into tangible, understandable segments, (...) -- Analytics Tips

9 October

Piwik http://piwik.org/

• 04:11
  Understanding Data Processing Agreements and How They Affect GDPR Compliance - Erin Piwik
  The General Data Protection Regulation (GDPR) impacts international organisations that conduct business or handle personal data in the European Union (EU), and they must know how to stay compliant. One way of ensuring GDPR compliance is through implementing a data processing agreement (DPA). Most businesses overlook DPAs when considering ways of maintaining user data security. So, what exactly is a DPA’s role in ensuring GDPR compliance? In this article, we’ll discuss DPAs, their advantages, which data protection laws require them and the clauses that make up a DPA. We’ll also discuss the (...) -- GDPR

28 September

Piwik http://piwik.org/

• 21:33
  How to Use Analytics & Reports for Marketing, Sales & More - Erin Piwik
  By now, most professionals know they should be using analytics and reports to make better business decisions. Blogs and thought leaders talk about it all the time. But most sources don’t tell you how to use analytics and reports. So marketers, salespeople and others either skim whatever reports they come across or give up on making data-driven decisions entirely. But it doesn’t have to be this way. In this article, we’ll cover what analytics and reports are, how they differ and give you examples of each. Then, we’ll explain how clean data comes into play and how marketing, sales, and user (...) -- Analytics Tips
• 01:14
  What is Behavioural Segmentation and Why is it Important? - Erin Piwik
  Amidst the dynamic landscape of web analytics, understanding customers has grown increasingly vital for businesses to thrive. While traditional demographic-focused strategies possess merit, they need to uncover the nuanced intricacies of individual online behaviours and preferences. As customer expectations evolve in the digital realm, enterprises must recalibrate their approaches to remain relevant and cultivate enduring digital relationships. In this context, the surge of technology and advanced data analysis ushers in a marketing revolution: behavioural segmentation. Businesses can (...) -- Analytics Tips

27 September

Piwik http://piwik.org/

• 04:07
  Virginia Consumer Data Protection Act (VCDPA) Guide - Erin Piwik
  Do you run a for-profit organisation in the United States that processes personal and sensitive consumer data? If so, you may be concerned about the growing number of data privacy laws cropping up from state to state. Ever since the California Consumer Privacy Act (CCPA) came into effect on January 1, 2020, four other US states — Connecticut, Colorado, Utah and Virginia — have passed their own data privacy laws. Each law uses the CCPA as a foundation but slightly deviates from the formula. This is a problem for US organisations, as they cannot apply the same CCPA compliance framework (...) -- Privacy

22 September

Piwik http://piwik.org/

• 02:03
  GDPR Compliance and Personal Data: The Ultimate Guide - Erin Piwik
  According to the International Data Corporation (IDC), the world generated 109 zettabytes of data in 2022 alone, and that number is on track to nearly triple to 291 zettabytes in 2027. For scale, that’s one trillion gigs or one followed by 21 zeros in bytes. A major portion of that data is generated online, and the conditions for securing that digital data can have major real-world consequences. For example, online identifiers that fall into the wrong hands can be used nefariously for cybercrime, identity theft or unwanted targeting. Users also want control over how their actions are (...) -- GDPR
• 02:17
  iOS 17’s Impact on Marketing: Navigating Privacy Changes - Erin Piwik
  In the ever-evolving landscape of digital marketing, staying up-to-date with the latest changes is paramount. One such significant change came on 18 September 2023, in the form of iOS 17, Apple’s latest operating system update. With iOS 17, Apple has introduced new privacy features that are set to have a profound impact on marketers and how they track and analyse user behaviour. In this blog, we will explore what iOS 17 is, how it affects tracking, which tracking parameters are impacted, what remains unaffected, and most importantly, how marketers can future-proof their campaign tracking (...) -- Analytics Tips, Marketing

19 September

Piwik http://piwik.org/

• 23:25
  Organic Traffic: What It Is and How to Increase It - Erin Piwik
  Organic traffic can be a website’s most valuable source of visitors. But it can also be the hardest form of traffic to acquire. While paid ads can generate traffic almost instantly, you need to invest time and energy into growing traffic from search engines. And it all starts with understanding exactly what organic traffic is. If you want to understand what organic traffic is, how to measure it and how to generate more of it, then this article is for you. What is organic traffic? Organic traffic is the visitors your website receives from the unpaid results on search engines like Google, (...) -- Analytics Tips

14 September

Piwik http://piwik.org/

• 02:42
  GDPR Compliance Checklist: A Detailed Walkthrough - Erin Piwik
  As digital transformation drives global economies, data has become a valuable currency to businesses of all shapes and sizes. As a result, the complex issue of data privacy is often in the spotlight. The General Data Protection Regulation (GDPR) is the key legal framework in the European Union to protect individual privacy and regulate business data handling. Compliance with the GDPR is not just a legal mandate, it’s also good business. An 86% majority of users want more control over their data and 47% of users have switched providers over data privacy concerns. To help guide your (...) -- GDPR

12 September

Piwik http://piwik.org/

• 01:08
  8 Best Tools to Analyse Website Traffic - Erin Piwik
  Do you want to analyse your website traffic? Maybe you want to know how well you’re converting your traffic. Or maybe you’re looking to track the performance and ROI of your marketing campaigns. Regardless, you won’t get far without relying on a dependable web traffic analysis platform. In this article, we’ve compiled a list of the top web analytics tools available (including the pricing for each one). Let’s dive in. What is website traffic analysis? Curious about what it means to analyse website traffic? Simply put, it involves collecting and examining data about your website visitors and (...) -- Analytics Tips, Marketing

31 August

Piwik http://piwik.org/

• 23:30
  How to Track Website Visitors: Benefits, Tools and FAQs - Erin Piwik
  Businesses spend a ton of time, money and effort into creating websites that are not only helpful and captivating, but also highly effective at converting visitors. They’ll create content, revise designs, add new pages and change forms, all in the hope of getting visitors to stay on the site and convert into leads or customers. When you track website visitors, you can see which of your efforts are moving the needle. While many people are familiar with pageviews as a metric, website visitor tracking can be much more in-depth and insightful. In this article, we’ll cover how website visitor (...) -- Analytics Tips, Marketing
• 04:03
  LGPD: Demystifying Brazil’s New Data Protection Law - Erin Piwik
  The General Personal Data Protection Law (LGPD or Lei Geral de Proteção de Dados Pessoais) is a relatively new legislation passed by the Brazilian government in 2018. The law officially took effect on September 18, 2020, but was not enforced until August 1, 2021, due to complications from the COVID-19 pandemic. For organisations that do business in Brazil and collect personal data, the LGPD has far-reaching implications, with 65 separate articles that outline how organisations must collect, process, disclose and erase personal data. In this article, you’ll learn what the LGPD is, including (...) -- Privacy

30 August

Piwik http://piwik.org/

• 06:10
  Introducing Crash Analytics for Matomo - Erin Piwik
  Bugs and development go hand in hand. As code matures, it contends with new browser iterations, clashes with ad blockers and other software quirks, resulting in the inevitable emergence of bugs. In fact, a staggering 13% of all pageviews come with lurking JavaScript errors. Monitoring for crashes becomes an unrelenting task. Amidst this never-ending effort to remove bugs, a SurveyMonkey study unveils a shared reality: a resounding 66% of individuals have encountered bug-ridden websites. These bugs lead to problems like malfunctioning shopping carts, glitchy checkout procedures and contact (...) -- Community, Plugins

25 August

Piwik http://piwik.org/

• 01:22
  Increasing Website Traffic: 11 Tips To Attract Visitors - Erin Piwik
  For your website and business to succeed, you need to focus on building traffic. However, you aren’t the only one with that goal in mind. There are millions of other websites trying to increase their traffic as well. With that much competition, it’s important to make sure your website stands out. Accomplishing that can require a great deal of strategy. We’ve compiled a list of tips to help you develop a solid plan for increasing website traffic, to expand your reach, grow your audience and boost customer engagement levels — creating more opportunities for your business.Using these tips, more (...) -- Analytics Tips, Marketing

18 August

Piwik http://piwik.org/

• 03:32
  How to Check Website Traffic As Accurately As Possible - Erin Piwik
  If you want to learn about the health of your website and the success of your digital marketing initiatives, there are few better ways than checking your website traffic. It’s a great way to get a quick dopamine hit when things are up, but you can also use traffic levels to identify issues, learn more about your users or benchmark your performance. That means you need a reliable and easy way to check your website traffic over time — as well as a way to check out your competitors’ traffic levels, too. In this article, we’ll show you how to do just that. You’ll learn how to check website (...) -- Analytics Tips
• 02:35
  Protecting consumer privacy: How to ensure CCPA compliance - Erin Piwik
  The California Consumer Privacy Act (CCPA) is a state law that enhances privacy rights and consumer protection for residents of California. It grants consumers six rights, like the right to know what personal information is being collected about them by businesses and others. CCPA also requires businesses to provide notice of data collection practices. Consumers can choose to opt out of the sale of their data. In this article, we’ll learn more about the scope of CCPA, the penalties for non-compliance and how our web analytics tool, Matomo, can help you create a CCPA-compliant framework. (...) -- CCPA, Privacy

11 August

Piwik http://piwik.org/

• 00:13
  Top 5 Web Analytics Tools for Your Site - Erin Piwik
  At the start of July 2023, Universal Analytics (UA) users had to say goodbye to their preferred web analytics tool as Google discontinued it. While some find Google Analytics 4 (GA4) can do what they need, many GA4 users are starting to realise GA4 doesn’t meet all the needs UA once fulfilled. Consequently, they are actively seeking another web analytics tool to complement GA4 and address those unmet requirements effectively. In this article, we’ll break down five of the top web analytics tools on the market. You’ll find details about their core capabilities, pricing structures and some (...) -- Analytics Tips
• 04:29
  The 7 GDPR Principles: A Guide to Compliance - Erin Piwik
  We all knew it was coming. It’s all anyone could talk about — the General Data Protection Regulation (GDPR) took effect on 25 May 2018. You might think five years would have been plenty of time for organisations to achieve compliance, yet many have failed to do so. As of 2022, 81% of French businesses and 95% of American companies were still not compliant. If you’re one of these organisations still working on compliance, this blog will provide valuable information about the seven GDPR principles and guide you on your way to compliance. It will also explore how web analytics tools can help (...) -- Analytics Tips, GDPR

1 August

Piwik http://piwik.org/

• 02:53
  Matomo NAMED 2023 Hi-Tech Awards finalist - Lance Piwik
  WELLINGTON, N.Z., April 20, 2023 – InnoCraft, the makers of world-leading open-source web analytics platform Matomo, has been named an ASX Hi-Tech Emerging Company of the Year finalist in the 2023 Hi-Tech Awards. Matomo founder Matthieu Aubry says, “At Matomo, we believe in empowering individuals and organizations to make informed decisions about their digital presence. By providing an open-source website analytics platform, we have created a more transparent and trustworthy digital ecosystem. We are proud to be recognised as a finalist for the Hi-Tech Awards, and we will continue to work (...) -- Press Releases

4 July

Piwik http://piwik.org/

• 04:52
  Leading Google Analytics alternative, Matomo, parodies Christopher Nolan blockbuster ahead of the UA sunset - Erin Piwik
  Wellington, New Zealand, 4 July 2023: In the world of online data, Google Analytics has long reigned supreme. Its dominance has been unquestioned, leaving website owners with little choice but to rely on the tech giant for their data insights. However, a new dawn in web analytics is upon us, and Matomo, the leading alternative to Google Analytics, is seizing a unique opportunity to position itself as the go-to provider. In a bold move, Matomo has launched a parody trailer, “Googleheimer,” humorously taking a satirical swipe at Google in the style of the upcoming Oppenheimer biopic by (...) -- Press Releases

29 May

Piwik http://piwik.org/

• 03:21
  Meta Receives a Record GDPR Fine from The Irish Data Protection Commission - Erin Piwik
  The Irish Data Protection Commission (the DPC) issued a €1.2 billion fine to Meta on May, 22nd 2023 for violating the General Data Protection Regulation (GDPR). The regulator ruled that Meta was unlawfully transferring European users’ data to its US-based servers and taking no sufficient measures for ensuring users’ privacy. Meta must now suspend data transfer within five months and delete EU/EEA users’ personal data that was illegally transferred across the border. Or they risk facing another round of repercussions. Meta continued to transfer personal user data to the USA following an (...) -- GDPR