Articles récents
Préférences
Sources
opml
Boussole SPIP
Sedna
2 articles
9 mai
-
23:27
Now that companies can segment buyers, the days of mass marketing are behind us. Customer segmentation offers various benefits for marketing, content creation, sales, analytics teams and more. Without customer segmentation, your personalised marketing efforts may fall flat.
According to the Twilio 2023 state of personalisation report, 69% of business leaders have increased their investment in personalisation. There’s a key reason for this — customer retention and loyalty directly benefit from personalisation. In fact, 62% of businesses have cited improved customer retention due to (...) -- terms and conditions, data processing agreement (DPA)
-
22:52
Data privacy issues are a significant concern for users globally.
Around 76% of US consumers report that they would not buy from a company they do not trust with their data. In the European Union, a 2021 study found that around 53% of EU internet users refused to let companies access their data for advertising purposes.
These findings send a clear message: if companies want to build consumer trust, they must honour users’ data privacy concerns. The best way to do this is by adopting transparent, ethical data collection practices — which also supports the simultaneous goal of maintaining (...) -- terms and conditions, data processing agreement (DPA)
Dernière syndication de ce site effectuée
il y a 1 heure