9 mai

Piwik http://piwik.org/

• 20:48
  How to Conduct a Customer Journey Analysis (Step-by-Step) - Erin Piwik
  Your customers are everything. Treat them right, and you can generate recurring revenue for years. Treat them wrong; you’ll be spinning your wheels and dealing with churn. How do you give your customers the best experience possible so they want to stick around? Improve their customer experience. How? By conducting a customer journey analysis. When you know how your customers experience your business, you can improve it to meet and exceed customer expectations. In this guide, we’ll break down how the customer journey works and give you a step-by-step guide to conduct a thorough customer (...) -- terms and conditions, data processing agreement (DPA)
• 21:49
  What Is Data Ethics & Why Is It Important in Business? - Erin Piwik
  Data is powerful — every business on earth uses data. But some are leveraging it more than others. The problem? Not all businesses are using data ethically. You need to collect, store, and analyse data to grow your business. But, if you aren’t careful, you could be crossing the line with your data usage into unethical territories. In a society where data is more valuable than ever, it’s crucial you perform ethical practices. In this article, we break down what data ethics is, why it’s important in business and how you can implement proper data ethics to ensure you stay compliant while growing (...) -- terms and conditions, data processing agreement (DPA)

8 mai

Piwik http://piwik.org/

• 03:35
  CRO Program: Best Practices and KPIs to Track [2024] - Erin Piwik
  Driving traffic to your website is only one part of the equation; the second part is getting those visitors to convert by completing a desired action — creating an account, signing up for a newsletter or completing a purchase. But if you fail to optimise your website for conversions, you’ll have a hard time guiding visitors further down the funnel and turning them into customers. That’s where a CRO program (or conversion rate optimisation) can help. This article will cover conversion rate optimisation best practices and outline key metrics and KPIs to start tracking to see an improvement (...) -- terms and conditions, data processing agreement (DPA)

7 mai

Piwik http://piwik.org/

• 01:31
  What Is Ethical SEO & Why Does It Matter? - Erin Piwik
  Do you want to generate more revenue? Then, you need to ensure you have a steady stream of traffic flowing to your site. Search engines like Google, Bing and Yahoo are powerful mediums you can use to scale your business. Search engine optimisation (SEO) is the process of creating search engine-friendly content to draw in traffic to your website. But, if you aren’t careful, you could be crossing the line of ethical SEO into unethical SEO. In this article, we break down what ethical SEO is, why it’s important in business and how you can implement effective SEO into your business while (...) -- terms and conditions, data processing agreement (DPA)
• 22:04
  Accessibility Testing: Why It Matters and How to Get Started - Erin Piwik
  Nearly 96% of website homepages had failures with meeting web accessibility criteria in 2024. Aside from not complying with web accessibility laws and regulations, companies are failing a growing number of users with accessibility needs. With disabilities, chronic illnesses and ageing populations all rising, brands need to take accessibility more seriously. In this article, we explain why accessibility testing is so important and how you can get started today. What is accessibility testing? Accessibility testing optimises digital experiences to make them accessible for users with a range (...) -- terms and conditions, data processing agreement (DPA)
• 22:27
  How (and Why) to Run a Web Accessibility Audit in 2024 - Erin Piwik
  When most businesses design their websites, they primarily think about aesthetics, not accessibility. However, not everyone who visits your website has the same abilities or access needs. Eight percent of the US population has visual impairments. The last thing you want is to alienate website visitors with a bad experience because your site isn’t up to accessibility standards. (And with growing international regulation, risk fines or lawsuits as a result.) A web accessibility audit can help you identify and fix any issues for users with impaired vision, hearing or other physical (...) -- terms and conditions, data processing agreement (DPA)
• 04:00
  Consent Mode v2: Everything You Need to Know - Alex Piwik
  Confused about Consent Mode v2 and its impact on your website analytics? You’re not the only one. Google’s latest update has left many scratching their heads about data privacy and tracking. In this blog, we’re getting straight to the point. We’ll break down what Consent Mode v2 is, how it works, and the impact it has. What is Consent Mode? What exaclty is Google Consent Mode and why is there so much buzz surrounding it? This question has been frustrating analysts and marketers worldwide since the beginning of this year. Consent Mode is the solution from Google designed to manage data (...) -- Analytics Tips

3 mai

Piwik http://piwik.org/

• 03:48
  What Are Website KPIs (10 KPIs and Best Ways to Track Them) - Erin Piwik
  Trying to improve your website’s performance? Have you ever heard the phrase, “What gets measured gets managed?” To improve, you need to start crunching your numbers. The question is, what numbers are you supposed to track? If you want to improve your conversions, then you need to track your website KPIs. In this guide, we’ll break down the top website KPIs you need to be tracking and how you can track them so you can double down on what’s working with your website (and ditch what’s not). Let’s begin. What are website KPIs? Before we dive into website KPIs, let’s define “KPI.” A KPI is a key (...) -- terms and conditions, data processing agreement (DPA)