17 avril

Piwik http://piwik.org/

• 04:16
  How to Implement Cross-Channel Analytics: A Guide for Marketers - Erin Piwik
  Every modern marketer knows they have to connect with consumers across several channels. But do you know how well Instagram works alongside organic traffic or your email list? Are you even tracking the impacts of these channels in one place? You need a cross-channel analytics solution if you answered no to either of these questions. In this article, we’ll explain cross-channel analytics, why your company probably needs it and how to set up a cross-channel analytics solution as quickly and easily as possible. What is cross-channel analytics? Cross-channel analytics is a form of marketing (...) -- terms and conditions, data processing agreement (DPA)

15 avril

Piwik http://piwik.org/

• 00:11
  Clickstream Data: Definition, Use Cases, and More - Erin Piwik
  Gaining a deeper understanding of user behaviour — customers’ different paths, digital footprints, and engagement patterns — is crucial for providing a personalised experience and making informed marketing decisions. In that sense, clickstream data, or a comprehensive record of a user’s online activities, is one of the most valuable sources of actionable insights into users’ behavioural patterns. This article will cover everything marketing teams need to know about clickstream data, from the basic definition and examples to benefits, use cases, and best practices. What is clickstream data? (...) -- terms and conditions, data processing agreement (DPA)

14 avril

Piwik http://piwik.org/

• 23:24
  A Beginner’s Guide to Omnichannel Analytics - Erin Piwik
  Linear customer journeys are as obsolete as dial-up internet and floppy disks. As a marketing manager, you know better than anyone that customers interact with your brand hundreds of times across dozens of channels before purchasing. That can make tracking them a nightmare unless you build an omnichannel analytics solution. Alas, if only it were that simple. Unfortunately, it’s not enough to collect data on your customers’ complex journeys just by buying an omnichannel platform. You need to generate actionable insights by using marketing attribution to tie channels to conversions. This (...) -- terms and conditions, data processing agreement (DPA)