9 articles

10 juillet

Piwik http://piwik.org/

15:42
Call for Speakers: Share Your Voice at MatomoCamp 2025! - Alex Carmona Piwik

MatomoCamp is back for its 2025 edition — and the Call for Speakers is now open until July 31st! As proud sponsors of this unique, community-driven event, we’re excited to invite experts, enthusiasts, and curious minds to contribute to MatomoCamp 2025, the annual online gathering dedicated to web analytics, open source, digital privacy, and of course — Matomo. MatomoCamp is the premier free online conference for the Matomo Analytics community in Europe, sponsored by Matomo Analytics. Taking place online on Wednesday 26 November 2025 from 9:30 AM to 5:30 PM CET, this event brings together (...) -- Submit your session here!
20:27
Enterprise web analytics: Quick start guide (and top tools) - Joe Piwik

Without data, you’ll get lost in the sea of competition. This is even more important for large organisations. Data helps you: Optimise customer experiences Navigate complex business decisions Create a roadmap to sustainable brand growth Data can power differentiation, especially within fiercely competitive sectors. How do you get the benefits of data in a large organisation? Enterprise web analytics. In this guide, we’ll cover everything you need to know about enterprise web analytics to enhance website performance, improve customer experiences and increase conversions. What is (...) -- Analytics Tips

21:09
What is audience segmentation? The 8 main types and examples - Joe Piwik

Marketers must reach the right person at the right time with the most relevant messaging. Customers now expect personalised experiences, which means generic campaigns won’t work. Audience segmentation is the key to doing this. This isn’t an easy process because there are many types of audience segmentation. The wrong approach or poor data management can lead to irrelevant messaging or lost customer trust. This article breaks down the most common types of audience segmentation with examples highlighting their usefulness and information on segmenting campaigns without breaking data (...) -- Customer Service and CX Research Study, Image Source

22:01
Server-side tracking vs client-side tracking: What you need to know - Joe Piwik

Server-side tracking vs client-side tracking: What you need to know Today, consumers are more aware of their online privacy rights, leading to an extensive use of ad blockers and stricter cookie policies. Organisations are facing some noteworthy challenges with this trend, including: Limited data collection, which makes it harder to understand user behaviour and deliver personalised ads that resonate with customers Rising compliance costs as businesses adapt to new regulations, straining resources and budgets. Growing customer scepticism in data practices, affecting brand reputation. (...) -- negatively impact website performance, Image Source

01:47
Multilingual SEO: A Marketer’s Guide to Measuring and Optimising Multilingual Websites - Joe Piwik

The web—and search engines in particular—make it easier than ever for businesses of any size to reach an international audience. A multilingual website makes sense, especially when the majority of websites are in English. After all, you want to stand out to customers by speaking their local language. But it’s no good having a multilingual site if people can’t find it. That’s where multilingual SEO comes in. In this article, we’ll show you how to build a multilingual website that ranks in Google and other local search engines. You’ll learn why multilingual SEO is about more than translating (...) -- the majority of websites are in English, 89% of consumers, 82% of people, around 95% of keywords, Core Web Vitals, three times better conversion rate, using Matomo’s SEO Web Vitals

12:45
Matomo Launches Global Partner Programme to Deepen Local Connections and Champion Ethical Analytics - Matomo Core Team Piwik

Matomo introduces a global Partner Programme designed to connect organisations with trusted local experts, advancing its commitment to privacy, data sovereignty, and localisation. Wellington, New Zealand – 25 June 2025 — Matomo, the leading web analytics platform, is proud to announce the launch of the Matomo Partner Programme. This new initiative marks a significant step in Matomo’s global growth strategy, bringing together a carefully selected network of expert partners to support customers with localised, high–trust analytics services rooted in shared values. As privacy concerns rise (...) -- Press Releases

02:57
Why Matomo is the top Google Analytics alternative - Joe Piwik

You probably made the switch to Google Analytics 4 (GA4) when Google stopped collecting Universal Analytics (UA) data in July 2023. Up to that point, UA had long been the default analytics platform, despite its many limitations. This was mostly because everyone loved its free nature and simple setup. A Google account was all you needed — even a free legacy G-Suite account worked perfectly. Looking at the analytics for just about any website was easy. That all changed with GA4, which addressed many of UA’s shortcomings by introducing a completely new way to model website data. (...) -- collection limits in GA4, configuration limits, GA4 supports only two

01:32
Consent management platforms: Keys to compliance and user trust - Joe Piwik

Today’s marketing managers and data analysts face a tricky balancing act: gaining meaningful customer insights while respecting user privacy. Finding ways to navigate the maze of complex privacy regulations while managing consent at scale can be daunting. Consent management platforms (CMPs) offer a solution. They allow companies to collect data ethically, manage user consent efficiently, and comply with privacy regulations like Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This guide explains everything you need to know about CMPs: how (...) -- Karlstad University, University College London and the University of Oxford, enforcementtracker.com, €2 billion, Statista, Emergen Research, Usercentrics, Osano, Cookiebot, CookieYes, Privacy Governance Report 2024

00:52
Privacy-friendly analytics: The benefits of an ethical, GDPR-compliant platform - Joe Piwik

Your visitors shouldn’t feel like you’re spying on them — even if you’re just trying to improve the user experience or track your marketing efforts. While many analytics platforms make customers feel that way thanks to intrusive cookie consent banners and highly personalised ads, there is a growing movement towards ethical, privacy-friendly analytics. In this article, you’ll learn what privacy-friendly analytics is, why it matters, what to look for in a solution and which of the leading providers is right for you. What is privacy-friendly analytics? Privacy-friendly analytics is a form of (...) -- vast majority, Cisco’s Data Privacy Benchmark Study, Cost of a Data Breach