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10 articles
12 mars
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02:32
In marketing, we all know the importance of reaching the right customer with the right message at the right time. That’s how you cut through the noise.
For that, you need data on your customers — even though gathering the data is not enough. You can have all the data worldwide, but that raises an ethical responsibility and the need to make sense of it.
Enter customer segmentation software — the answer to delivering personalised customer experiences at scale.
This article lists some of the best customer segmentation tools currently in the market.
We’ll also go over the benefits of using such (...) -- terms and conditions, data processing agreement (DPA)
11 mars
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09:22
The customer journey is rarely straightforward. Rather, each stage comprises numerous points of contact with your brand, known as marketing touchpoints. And each touchpoint is equally important to the customer experience.
This article will explore marketing touchpoints in detail, including how to analyse them with attribution models and which KPIs to track. It will also share tips on incorporating these touchpoints into your marketing strategy. What are marketing touchpoints?
Marketing touchpoints are the interactions that take place between brands and customers throughout the latter’s (...) -- terms and conditions, data processing agreement (DPA)
10 mars
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23:51
Imagine you just finished a successful marketing campaign. You reached new highs in campaign revenue. Your conversion was higher than ever. And you did it without dramatically increasing your marketing budget.
So, you start planning your next campaign with a bigger budget.
But what do you do? Where do you invest the extra money?
You used several marketing tactics and channels in the last campaign. To solve this problem, you need to track marketing attribution — where you give conversion credit to a channel (or channels) that acted as a touchpoint along the buyer’s journey.
One of the most (...) -- terms and conditions, data processing agreement (DPA)
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22:39
It’s a nightmare every marketing manager faces. Traffic is soaring after you’ve launched new digital marketing campaigns, but conversions have barely moved.
Sound familiar?
The good news is you’re not alone — loads of marketing managers struggle to get potential customers to purchase. The better news is that you can test dozens of strategies to turn around your site’s fortunes.
Conversion rate optimisation testing (CRO testing for short) is the name for this kind of experimentation — and it can send conversion rates and revenue soaring.
In this article, we’ll explain CRO testing and how you (...) -- terms and conditions, data processing agreement (DPA)
7 mars
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23:50
If you can’t get leads, you can’t get customers. To ensure you always have a steady stream of new customers (and revenue), you need to equip yourself with lead generation tools.
Lead gen software does the heavy lifting for you so you can focus on providing great products and great services. With it, you’ll be able to turn more strangers into customers and grow your business.
And you don’t need a ton of tools to get the job done, either. Consolidating your tech stack to a few select tools will help you get more done in less time (and with less confusion).
In this article, we’ll analyse the top (...) -- terms and conditions, data processing agreement (DPA)
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23:15
Traditional advertising (think Mad Men) was all about slogans, taglines and coming up with a one-liner that was meant to change the world.
But that type of advertising was extremely challenging to test, so it was hard to know if it worked. Most of the time, nobody knew if they were being effective with their advertising.
Enter modern marketing: the world of data-driven advertising.
Thanks to the internet and web analytics tools like Matomo, you can quickly test almost anything and improve your site.
The question is, should you do multivariate testing or A/B testing?
While both have their (...) -- terms and conditions, data processing agreement (DPA)
26 février
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03:00
Whether investing time or money in marketing, you want the best return on your investment. You want to get as many customers as possible with your budget and resources.
That’s what conversion rate optimisation (CRO) aims to do. But how does it help you achieve this major goal?
This guide explores the concrete benefits of conversion rate optimisation and how they lead to more effective marketing and ROI. We’ll also introduce specific CRO best practices to help unlock these benefits. What is conversion rate optimisation?
Conversion rate optimisation (CRO) is the process of examining your (...) -- terms and conditions, data processing agreement (DPA)
23 février
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01:08
Facebook, TikTok, Google, email, display ads — which one is best to grow your business? There’s one proven way to figure it out: attribution tracking.
Marketing attribution allows you to see which channels are producing the best results for your marketing campaigns.
In this guide, we’ll show you what attribution tracking is, why it’s important and how you can leverage it to accelerate your marketing success. What is attribution tracking?
By 2026, the global digital marketing industry is projected to reach $786.2 billion.
With nearly three-quarters of a trillion U.S. dollars being poured into (...) -- terms and conditions, data processing agreement (DPA)
22 février
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23:41
It can be hard to accurately track the impact of your marketing efforts across marketing channels and campaigns. That’s where marketing attribution software comes in.
It goes beyond basic web analytics solutions that just look at the final click. Instead, it shows how different channels, content, and ads are performing at every step of the buyer’s journey, which gives a more accurate picture than just focusing on the last click.
In this guide, we’ll cover the basics of marketing attribution, list the top marketing attribution software and explain how the issue of privacy is transforming the (...) -- terms and conditions, data processing agreement (DPA)
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03:58
Are you struggling to prove that your marketing efforts are having a measurable impact on your company’s performance? We get it.
You would think that digital marketing would make it easier to track the effectiveness of your marketing efforts. But in many ways, it’s harder than ever. With so many channels and strategies competing against each other, it can feel impossible to pin down the campaign that caused a conversion.
That leaves you in a tricky spot as a marketing manager. It can be hard to know which campaigns to persevere with and harder still to prove your worth to stakeholders. (...) -- terms and conditions, data processing agreement (DPA)
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