17 avril

Piwik http://piwik.org/

• 04:16
  How to Implement Cross-Channel Analytics: A Guide for Marketers - Erin Piwik
  Every modern marketer knows they have to connect with consumers across several channels. But do you know how well Instagram works alongside organic traffic or your email list? Are you even tracking the impacts of these channels in one place? You need a cross-channel analytics solution if you answered no to either of these questions. In this article, we’ll explain cross-channel analytics, why your company probably needs it and how to set up a cross-channel analytics solution as quickly and easily as possible. What is cross-channel analytics? Cross-channel analytics is a form of marketing (...) -- terms and conditions, data processing agreement (DPA)

15 avril

Piwik http://piwik.org/

• 00:11
  Clickstream Data: Definition, Use Cases, and More - Erin Piwik
  Gaining a deeper understanding of user behaviour — customers’ different paths, digital footprints, and engagement patterns — is crucial for providing a personalised experience and making informed marketing decisions. In that sense, clickstream data, or a comprehensive record of a user’s online activities, is one of the most valuable sources of actionable insights into users’ behavioural patterns. This article will cover everything marketing teams need to know about clickstream data, from the basic definition and examples to benefits, use cases, and best practices. What is clickstream data? (...) -- terms and conditions, data processing agreement (DPA)

14 avril

Piwik http://piwik.org/

• 23:24
  A Beginner’s Guide to Omnichannel Analytics - Erin Piwik
  Linear customer journeys are as obsolete as dial-up internet and floppy disks. As a marketing manager, you know better than anyone that customers interact with your brand hundreds of times across dozens of channels before purchasing. That can make tracking them a nightmare unless you build an omnichannel analytics solution. Alas, if only it were that simple. Unfortunately, it’s not enough to collect data on your customers’ complex journeys just by buying an omnichannel platform. You need to generate actionable insights by using marketing attribution to tie channels to conversions. This (...) -- terms and conditions, data processing agreement (DPA)

12 avril

Piwik http://piwik.org/

• 03:59
  7 Ecommerce Metrics to Track and Improve in 2024 - Erin Piwik
  You can invest hours into market research, create the best ads you’ve ever seen and fine-tune your budgets. But the only way to really know if your digital marketing campaigns move the needle is to track ecommerce metrics. It’s time to put your hopes and gut feelings aside and focus on the data. Ecommerce metrics are key performance indicators that can tell you a lot about the performance of a single campaign, a traffic source or your entire marketing efforts. That’s why it’s essential to understand what ecommerce metrics are, key metrics to track and how to improve them. Ready to do all of (...) -- terms and conditions, data processing agreement (DPA)

9 avril

Piwik http://piwik.org/

• 02:16
  16 Website Metrics to Track If You Want to Grow Your Business - Erin Piwik
  Conversion rate. Bounce rate. Sessions. There are dozens of metrics to keep up with in web analytics. It can be confusing at times trying to keep up with everything. But, if you want to improve your website performance and grow your business, you need to know what they are and how they work. Why? Because what you measure gets managed. This is true in your personal life and business. You must track various website metrics to help your business reach new heights. In this guide, you’ll learn about the most important website metrics, why they’re important and how to track them to grow your (...) -- terms and conditions, data processing agreement (DPA)

26 mars

Piwik http://piwik.org/

• 22:30
  Incrementality Testing: Quick-Start Guide (With Calculations) - Erin Piwik
  How do you know when a campaign is successful? When you earn more revenue than last month? Maybe. But how do you know how much of an impact a certain campaign or channel had on your sales? With marketing attribution, you can determine credit for each sale. But if you want a deeper look, you need to understand the incremental impact of each channel and campaign. The way you do this? Incrementality testing. In this guide, we break down what incrementality is, why it’s important and how to test it so you can double down on the activities driving the most growth. What is incrementality? So, (...) -- terms and conditions, data processing agreement (DPA)
• 22:05
  7 Benefits Segmentation Examples + How to Get Started - Erin Piwik
  Every copywriter knows the importance of selling a product’s benefits, not its features. So why should your marketing efforts be different? Answer: they shouldn’t. It’s time to stop using demographic or behavioural traits to group customers and start using benefits segmentation instead. Benefits segmentation groups your customers based on the value they get from your product or service. In this article, we’ll cover seven real-life examples of benefits segmentation, explain why it’s so powerful and show how to get started today. What is benefits segmentation? Benefits segmentation is a way for (...) -- terms and conditions, data processing agreement (DPA)
• 03:56
  What Is Incrementality & Why Is It Important in Marketing? - Erin Piwik
  Imagine this: you just launched your latest campaign and it was a major success. You blew last month’s results out of the water. You combined a variety of tactics, channels and ad creatives to make it work. Now, it’s time to build the next campaign. The only issue? You don’t know what made it successful or how much your recent efforts impacted the results. You’ve been building your brand for years. You’ve built up a variety of marketing pillars that are working for you. So, how do you know how much of your campaign is from years of effort or a new tactic you just implemented? The key is (...) -- terms and conditions, data processing agreement (DPA)

25 mars

Piwik http://piwik.org/

• 03:56
  CRO Audit: Increase Your Conversions in 10 Simple Steps - Erin Piwik
  You have two options if you’re unhappy with your website’s conversion rates. The first is to implement a couple of random tactics you heard on that marketing podcast, which worked for a business completely unrelated to yours. The other is to take a more systematic, measured approach. An approach that finds specific problems with the pages on your site and fixes them one by one. You’re choosing the second option, right? Good, then let’s explain what a conversion rate optimisation audit is and how you can complete one using our step-by-step process. What is a CRO audit? A conversion rate (...) -- terms and conditions, data processing agreement (DPA)