21 mai

Piwik http://piwik.org/

• 23:27
  B2B Marketing Attribution Guide: How to Master It in 2024 - Erin Piwik
  The last thing you want is to invest your advertising dollars in channels, campaigns and ads that don’t work. But B2B marketing attribution — figuring out which marketing efforts drive revenue — is far from easy. With longer sales funnels and multiple people from the same company involved in the same sales process, B2B (business-to-business) is a different ballgame from B2C (business-to-consumer) marketing. In this guide, we break down what B2B marketing attribution is, how it’s different, which tools you can use to set it up and the best practices. What is B2B marketing attribution? (...) -- terms and conditions, data processing agreement (DPA)

20 mai

Piwik http://piwik.org/

• 21:38
  B2B Customer Journey Map: A Quickfire Guide for Growth - Erin Piwik
  What is a company’s biggest asset? Its product? Its employees? Its unique selling proposition? More and more people are recognising it’s something else entirely: your customers. Without your customers, your business can’t exist. Nearly 77% of B2B buyers found the buying process too complicated. With more competition than ever, it’s crucial you provide the best possible experience for them. That’s where your customer journey comes in. If you’re in the B2B space, you need to know how to map out the journey. By building a B2B customer journey map, you’ll be able to analyse the weak spots in the (...) -- terms and conditions, data processing agreement (DPA)