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10 articles
26 mars
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22:30
How do you know when a campaign is successful? When you earn more revenue than last month?
Maybe.
But how do you know how much of an impact a certain campaign or channel had on your sales?
With marketing attribution, you can determine credit for each sale.
But if you want a deeper look, you need to understand the incremental impact of each channel and campaign.
The way you do this?
Incrementality testing.
In this guide, we break down what incrementality is, why it’s important and how to test it so you can double down on the activities driving the most growth. What is incrementality?
So, (...) -- terms and conditions, data processing agreement (DPA)
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22:05
Every copywriter knows the importance of selling a product’s benefits, not its features. So why should your marketing efforts be different?
Answer: they shouldn’t.
It’s time to stop using demographic or behavioural traits to group customers and start using benefits segmentation instead.
Benefits segmentation groups your customers based on the value they get from your product or service. In this article, we’ll cover seven real-life examples of benefits segmentation, explain why it’s so powerful and show how to get started today. What is benefits segmentation?
Benefits segmentation is a way for (...) -- terms and conditions, data processing agreement (DPA)
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03:56
Imagine this: you just launched your latest campaign and it was a major success.
You blew last month’s results out of the water.
You combined a variety of tactics, channels and ad creatives to make it work.
Now, it’s time to build the next campaign.
The only issue?
You don’t know what made it successful or how much your recent efforts impacted the results.
You’ve been building your brand for years. You’ve built up a variety of marketing pillars that are working for you. So, how do you know how much of your campaign is from years of effort or a new tactic you just implemented?
The key is (...) -- terms and conditions, data processing agreement (DPA)
25 mars
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03:56
You have two options if you’re unhappy with your website’s conversion rates.
The first is to implement a couple of random tactics you heard on that marketing podcast, which worked for a business completely unrelated to yours.
The other is to take a more systematic, measured approach. An approach that finds specific problems with the pages on your site and fixes them one by one.
You’re choosing the second option, right?
Good, then let’s explain what a conversion rate optimisation audit is and how you can complete one using our step-by-step process. What is a CRO audit?
A conversion rate (...) -- terms and conditions, data processing agreement (DPA)
12 mars
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02:32
In marketing, we all know the importance of reaching the right customer with the right message at the right time. That’s how you cut through the noise.
For that, you need data on your customers — even though gathering the data is not enough. You can have all the data worldwide, but that raises an ethical responsibility and the need to make sense of it.
Enter customer segmentation software — the answer to delivering personalised customer experiences at scale.
This article lists some of the best customer segmentation tools currently in the market.
We’ll also go over the benefits of using such (...) -- terms and conditions, data processing agreement (DPA)
11 mars
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09:22
The customer journey is rarely straightforward. Rather, each stage comprises numerous points of contact with your brand, known as marketing touchpoints. And each touchpoint is equally important to the customer experience.
This article will explore marketing touchpoints in detail, including how to analyse them with attribution models and which KPIs to track. It will also share tips on incorporating these touchpoints into your marketing strategy. What are marketing touchpoints?
Marketing touchpoints are the interactions that take place between brands and customers throughout the latter’s (...) -- terms and conditions, data processing agreement (DPA)
10 mars
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23:51
Imagine you just finished a successful marketing campaign. You reached new highs in campaign revenue. Your conversion was higher than ever. And you did it without dramatically increasing your marketing budget.
So, you start planning your next campaign with a bigger budget.
But what do you do? Where do you invest the extra money?
You used several marketing tactics and channels in the last campaign. To solve this problem, you need to track marketing attribution — where you give conversion credit to a channel (or channels) that acted as a touchpoint along the buyer’s journey.
One of the most (...) -- terms and conditions, data processing agreement (DPA)
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22:39
It’s a nightmare every marketing manager faces. Traffic is soaring after you’ve launched new digital marketing campaigns, but conversions have barely moved.
Sound familiar?
The good news is you’re not alone — loads of marketing managers struggle to get potential customers to purchase. The better news is that you can test dozens of strategies to turn around your site’s fortunes.
Conversion rate optimisation testing (CRO testing for short) is the name for this kind of experimentation — and it can send conversion rates and revenue soaring.
In this article, we’ll explain CRO testing and how you (...) -- terms and conditions, data processing agreement (DPA)
7 mars
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23:50
If you can’t get leads, you can’t get customers. To ensure you always have a steady stream of new customers (and revenue), you need to equip yourself with lead generation tools.
Lead gen software does the heavy lifting for you so you can focus on providing great products and great services. With it, you’ll be able to turn more strangers into customers and grow your business.
And you don’t need a ton of tools to get the job done, either. Consolidating your tech stack to a few select tools will help you get more done in less time (and with less confusion).
In this article, we’ll analyse the top (...) -- terms and conditions, data processing agreement (DPA)
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23:15
Traditional advertising (think Mad Men) was all about slogans, taglines and coming up with a one-liner that was meant to change the world.
But that type of advertising was extremely challenging to test, so it was hard to know if it worked. Most of the time, nobody knew if they were being effective with their advertising.
Enter modern marketing: the world of data-driven advertising.
Thanks to the internet and web analytics tools like Matomo, you can quickly test almost anything and improve your site.
The question is, should you do multivariate testing or A/B testing?
While both have their (...) -- terms and conditions, data processing agreement (DPA)
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