5 Key Benefits of Using a Tag Manager

12 décembre 2021, par erin — Analytics Tips, Marketing

Websites today have become very complex to manage, and as you continue to look for ways to optimise your website, you’ll want to consider using a Tag Manager.

A Tag Manager will help your marketing team seamlessly track how your visitors are engaging with your website’s elements. Without a Tag Manager, you are missing out on business-altering insights.

Tag Manager overview

A Tag Manager (AKA Tag Management System or TMS) is a centralised system for implementing, managing and tracking events. A tag is just another word for a piece of code on a website that tracks a specific event.

An example of a tag tracking code might be Facebook pixels, ad conversions and other website activities such as signing up to a newsletter or PDF download.

Triggers are the actual actions that website visitors take that activate the tag. Examples of triggers are things like:

A thank you page view to show that a visitor has completed a conversion action
Clicking a download or sign up button
Scroll depth or how far down users are scrolling on your webpage

Each of these will give you insights into how your website is performing and how your users are engaging with your content. Going back to the scroll depth trigger example, this would be particularly helpful for validating bounce rate and finding out where users are dropping off on a page. Discover other ways to take advantage of tags and event tracking.

5 key benefits of a Tag Manager

1. Removes the risks of website downtime

Tags are powerful for in-depth web analytics. However, tagging opens up the potential for non-technical team members to break the front-end of your website in a couple of clicks.

A Tag Manager reduces that risk. For example, Matomo Tag Manager lets you preview tags to see if they are firing before pushing them live. You can also give specific users restricted access so you can approve any tagging before it goes live.

Tag Managers protect the functionality of your website and ensure that there is no downtime.

2. Your website will load faster

When it comes to the success of your website, page speed is one of the most important factors.

Each time you add a tag to your site, you run the risk of slowing down the page speed. This can quickly build up to a poor performing site and frustrate your visitors.

You can’t track tags if visitors won’t even stay long enough for your site to load. In fact, 1 in 4 visitors would abandon a website that takes more than 4 seconds to load. According to Deloitte, just a 0.1 second difference in loading speed can affect every step of your customer journey.

A Tag Manager, on the other hand, is a lightweight option only requiring one single tag. Using a Tag Manager to track events can make all the difference to your website’s performance and user experience.

3. Greater efficiency for marketing

Time is critical in marketing. The longer it takes for a campaign to launch, the greater the chances are that you’re missing out on sales opportunities.

Waiting for the IT team to tag a thank you page before setting an ad live is inefficient and impacts your bottom line.

Equipping marketing with a Tag Manager means that they’ll be able to launch campaigns faster and more effectively.

Check out our Marketer’s Guide to Successful Website Event Tracking for more.

4. Control all of your tracking and marketing tags in one place

Keeping track of what tags are on your site and where they’re located is a complicated task if you aren’t using a Tag Manager. Unmanaged tags can quickly pile up and result in errors with your analytics, like counting conversions twice.

Using a Tag Manager to centralise your tags in one easy to manage place reduces the chances of human errors. Instead, your team will be able to quickly see what tags are already in place so they aren’t doubling up on tracking.

5. Reduce work for the IT team

Let’s face it, the IT team has more critical tasks at hand than adding tags to the website. Freeing up your IT team to focus on higher priority tasks should always be a goal.

Tagging, while crucial for marketing, has the potential to create a lot of extra work for your website developers. Inserting code for each individual tag is time-consuming and means you aren’t collecting data in the meantime.

Rather than overloading your IT team, empower your marketing team with the ability to add tags with a few clicks.

How to choose a Tag Management System

There are many tools to choose from and the default option tends to be Google Tag Manager (GTM). But before you implement GTM or any other Tag Management Solution, we highly recommend asking these questions:

What are my goals for a Tag Manager? Before purchasing a Tag Manager, or any tool for that matter, understanding your goals upfront is best practice.
Does the solution offer Tag Manager training resources? If online Tag Manager training and educational resources are available for the tool, then you’ll be able to hit the ground running and start to see an ROI instantly.
Can I get online support? In case you need any help with the tool, having access to online support is a big bonus.
Is it compliant with privacy regulations? If your business is already compliant, in the process of becoming compliant or future-proofing your tech stack for looming privacy regulations, then researching this is crucial.
How much does it cost? If it’s “free”, find out how and why. In most cases, free solutions are just vehicles for collecting data to advertise to your users.
What do others think about the Tag Manager? Check out reviews on sites like Capterra or G2 to find out how other businesses rate the tool.

Google Tag Manager alternative

As privacy becomes a greater concern globally for end-users and governments, many businesses are looking for alternatives to the world’s largest advertising company – Google.

Matomo Tag Manager is more than a Google Tag Manager alternative. With Matomo Tag Manager, you get a GDPR, HIPAA, CCPA and PECR compliant, open source Tag Manager and your data is 100% yours to own.

Plus, with Matomo Tag Manager you only need one single tracking code for all of your website and tag analytics. No matter what you are tracking (scrolls, clicks, downloads, Heatmaps, visits, etc.), you will only ever need one piece of code on your website and one tool to manage it all.

The takeaway

Tagging is powerful but can quickly become complicated, risky and time-consuming. Tag Managers reduce these obstacles allowing you to set tags and triggers effortlessly. It empowers marketing teams, streamlines processes and removes the reliance on IT.

Ready to try Matomo Tag Manager? Start your 21-day free trial now – no credit card required.

Exceeded GA’s 10M hits data limit, now what ?

1er décembre 2021, par Joselyn Khor

Exceeded Google Analytics' 10M hits data limit, now what?

“Your data volume (1XXM hits) exceeds the limit of 10M hits per month as outlined in our Terms of Service. If you continue to exceed the limit, we will stop processing new data on XXX 21, 2019. Learn more about possible solutions.”

Yikes. Alarm bells were ringing when a Google Analytics free user came to us faced with this notice. Let’s call him ‘Mark’. Mark had reached the limits on the data he could collect through Google Analytics and was shocked by the limited options available to fix the problem, without blowing the budget. The thoughts racing through his head were:

“What happens to all my data?”
“What if Google starts charging USD150K now?”

Then he came across Matomo and decided to get in touch with our support team …

“Can you fix this issue?” he asked us.

“Absolutely!” we said.

We’ll get back to helping Mark in a minute. For now let’s go over why this was such a dilemma for him.

In order to resolve this data limits issue, one of the solutions was for him to upgrade to Google Analytics 360, which meant shelling out USD150,000 per year for their 1 billion hits per month option. Going from free to USD150,000 was too much of a stretch for a growing company.

“Your data volume (1XXM hits) exceeds the limit of 10M hits per month …”, what did this message mean?

With the free version, Mark could collect up to 10 million “hits” per month, per account. Going over meant Google Analytics could stop collecting any more data for free as outlined in their Terms.

Google Analytics’ Terms of Service (2018, sec. 2) states, “Subject to Section 15, the Service is provided without charge to You for up to 10 million Hits per month per account.”[1]

What is a "hit" in Google Analytics?
Data being sent to Google Analytics. It can be a transaction, event, social interaction or pageview - these all produce what Google calls a “hit”.

And their Analytics Help Data Limits (n.d.) support page makes clear that: “If a property sends more hits per month to Analytics than allowed by the Analytics Terms of Service, there is no assurance that the excess hits will be processed. If the property’s hit volume exceeds this limit, a warning may be displayed in the user interface and you may be prevented from accessing reports.”[2]

Possible solutions

So the possible solutions given by Google Analytics’ Data Limits support page were (also shown in image below):

To pay USD150K to upgrade to Google Analytics 360
To send fewer hits by setting up sampling
Or choose the slightly less relevant option to upgrade mobile app tracking to Google Analytics for Firebase.

Without the means to pay, the free version was fast becoming inaccessible for Mark as he was facing a future where he risked no longer having access to up-to-date data used in his business’ reporting.

Mark was facing a problem that potentially didn’t have a cost-effective solution.

So what can you really do about it?

This is where we can help provide some assistance. If you’re reading this article, we’ll assume you can relate to Mark and share with you the advice on options we gave him.

Options:

One option posed by Google is for you to send fewer hits by auditing your data collection processes

If you really don’t have the budget, you’ll need to reassess your data collection priorities and go over your strategies to see what is necessary to track, and what isn’t.

Make sure you know what you’re tracking and why. Look at what websites are being tracked by Google and into what properties.
Go through what data you’re tracking and decide what is or isn’t of value.
Set up data sampling, this however, will lead to inaccurate data.

From here you can start to course correct. If you’ve found data you’re not using for analysis, get rid of these events/pageviews in your Google Analytics.

But the limitations here are that eventually, you’re going to run out of irrelevant metrics and everything you’re tracking will be essential. So you’ll hit another brick wall and return to the same situation.

Option 2 – Ignore and continue using the free version of Google Analytics

With this option, you’ll have to bear the business risks involved by basing decisions off of analytics reports that may or may not be updated. In this case, you may still get contacted about exceeding the limits. As the free service is provided for only up to 10 million hits, once you’ve gone over them, you’re violating what’s stipulated in the Terms of Service.

There’s also the warning that “… you may be prevented from accessing reports” (Data limits, n.d.). So while we may not know for certain what Google Analytics will do, in this case it may be better to be safe rather than sorry by acting quickly to resolve it.

Option 3 -The Matomo solution – a privacy-friendly Google Analytics alternative

Upgrade to a web analytics platform that can handle your demanding data requirements. Save money while continuing to gain valuable insights by moving over to Matomo Analytics (recommended)

This is where you can save up to USD130,000 a year. As well as that, the transition from Google Analytics to the Matomo Cloud is a seamless experience as setup and maintenance is taken care of by our experts.

For example, you can get up to 25M hits for USD3,241/month (or USD38,900/year) on the Essentials plan.

Or even 25M hits for USD4,991/month (or USD59,900/year) on the Business plan – which offers additional web analytics and conversion optimization resources.

Matomo Cloud is a great option if you’re looking for a secure, cost-effective and powerful analytics solution. You also get what Google Analytics could never offer you: full control and ownership of your own data and privacy.

Try Matomo free for 21 days – no credit card required.

No need to worry about losing your Google Analytics data because …

Now you can import your historic Google Analytics data directly into your Matomo with the Google Analytics Importer tool. Simply follow the step-by-step guide to get started for free.

Along with savings you can get:

A solution for the data limits issue forever. You choose the right plan to suit your data needs and adapt as you continue growing
100% accurate data (no data sampling)
100% data ownership of all your information without signing away your data to a third party
Powerful web analytics and conversion optimization features
Matomo Tag Manager
Easy setup
Support from Matomo’s specialists

Learn more about Matomo Cloud pricing.

Or go for Matomo On-Premise

If you have the in-house infrastructure to support self-hosting Matomo on your own servers then there’s also the option of Matomo On-Premise. Here you’ll get full security knowing the data is on your own servers.

Setup will also require technical knowledge. There will also be costs associated with acquiring your own servers, and keeping up with regular maintenance and updates. With On-Premise you get maximum flexibility, with no data limits whatsoever. But if you’re coming over from Google Analytics and don’t have the infrastructure and team to host On-Premise, the Matomo Cloud could be right for you.

Learn more about Matomo On-Premise.

Where do you go from here?

Getting 10 millions hits per month is no small feat, it’s actually pretty fantastic. But if it means having to shell out USD150,000 just to be able to continue with Google Analytics, we feel your problem could be fixed with Matomo Cloud. You could then put the rest of the money you save to better use.

If you choose Matomo, you now have the option to:

Raise your data limits for a fraction of Google Analytics 360’s price
Get a comprehensive range of analytics features for the most impactful insights to ensure your website continues excelling
Get data that’s not sampled – meaning 100% accuracy in your reports
Migrate your data easily with the help of Matomo’s support team

We’ll have you covered.

By sharing with you the options and advice we gave to Mark, we hope you’ll be able to find a solution that makes your life easier and solves the issue of data restrictions forever.

The team at Matomo is here to help you every step of the way to ensure a stress-free transition from Google Analytics if that is what works best for you.

For next steps, check out our live online Matomo demo and start your free 21-day trial.

References:

[1] Terms of Service. (2018, July 24). In Google Analytics Terms of Service. Retrieved June 12, 2019, from https://www.google.com/analytics/terms/us.html

[2] Data limits. (n.d.). In Analytics Help Data limits. Retrieved June 12, 2019, from https://support.google.com/analytics/answer/1070983?hl=en

Use data to develop impactful video content

28 septembre 2021, par Ben Erskine — Analytics Tips, Plugins

Creating impactful video content is at the heart of what you do. How you really engage with your audience, change behaviours and influence customers to complete your digital goals. But how do you create truly impactful marketing content? By testing, trialling, analysing and ultimately tweaking and reacting to data-informed insights that gear your content to your audience (rather than simply producing great content and shooting arrows in the dark).

Whether you want to know how many plays your video has, finish rates, how your video is consumed over time, how video was consumed on specific days or even which locations users are viewing your video content. Media Analytics will gather all of your video data in one place and provide answers to all of these questions (and much more).

What is impactful video content?

Impactful video content grabs your audience’s attention, keeps their attention and promotes them to take measurable action. Be that time spent on your website, goal completion or brand engagement (including following, commenting or sharing on social). Maybe you’ve developed video content, had some really great results, but not consistently, nor every time and it can be difficult to identify what exactly it is that engages and entices each and every time. And we all want to find where that lovely sweet spot is for your audience.

Embedded video on your website can be a marketing piece that talks about the benefits of your product. Or can be educational or informative that support the brand and overall impression of the brand. And at the very best entertaining at the same time.

84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Building trust, knowledge and engagement are simply quicker with video. Viewers interact more, and are engaged longer with video, they are more likely to take in the message and trust what they are seeing through educational, informative or even entertaining video marketing content than solely through reading content on a website. And even better they take action, complete goals on your website and engage with your brand (potentially long term).

It is not only necessary to have embedded video content on your website, it needs to deliver all the elements of a well functioning website, creating the very best user experience is essential to keeping your viewers engaged. This includes ensuring the video is quick to load, on-brand, expected (in format and tone) and easy to use and/or find. Ensuring that your video content is all of these things can mean that your website users will stick around longer on your website, spend more time exploring (and reading) your website and ultimately complete more of your goals. With a great user experience, your users, in turn, are more likely to come back again to your website and trust your brand.

All great reasons to create impactful video content that supports your website and brand! And to analyse data around this behaviour to repeat (or better) the video content that really hits the mark.

Let’s talk stats

In terms of video marketing, there are stats to support that viewers retain 95% of a message when they view it in a video format. The psychology behind this should be fairly obvious. It is easier (and quicker) for humans to consume video and watch someone explain something than it is to read and take action. Simply look at the rise of YouTube for explanatory and instructional video content!

And how about the 87% of marketers that report a positive ROI on using video in their marketing? This number has steadily increased since 2015 and matches the increase in video views over the years. This should be enough to demonstrate that video marketing is the way forward, however it needs to be the right type of video to create impact and engagement.

Do you need more reasons to consider honing and refining your video content for your audience? And riding this wave of impactful video marketing success?

But, how do we do that?

So, how do you make content that consistently converts your audience to engaged customers? The answer is in the numbers. The data. Collecting data on each and every piece of media that is produced and put out into the world. Measuring everything, from where it is viewed, how it is viewed, how much of it is viewed and what is your viewer’s action after the fact.

While Vimeo and YouTube have their own video analytics they are each to their own, meaning a lot more work for you to combine and analyse your data before forming insights that are useful.

Your data is collected by external parties, and is owned and used by these platforms, for their own means. Using Web Analytics from Matomo to collect and collate media data can mean your robust data insights are all in one place. And you own the data, keeping your data private, clean and easy to digest.

Once your data is across a single platform, your time can be spent on analysing the data (rather than collating) and discovering those super valuable insights. Additionally, these insights can be collated and reported, in one place, and used to inform future digital and video marketing planning. Working with the data and alongside creative teams to produce video that talks to your audience in an impactful way.

The more data that is collected the deeper the insights. Saving time and money across a single platform and with data-backed insights to inform decisions that can influence the time (and money) spent producing video content that truly hits the mark with your audience. No more wasted investment and firing into the dark without knowledge.

Interrogating the ideal length of your video media means it is more likely to be viewed to the end. Or understanding the play rate on your website of any video. How often is the video played? And which is played more often? Constant tweaking and updating of your video content planning can be informed by data-driven human-centric insights. By consistently tracking your media, analysing and forming insights you can build upon past work, and create a fuller picture of who your audience is and how they will engage with future video content. Understanding your media over time can lead to informed decisions that can impact the video content and the level of investment to deliver ROI that means something.

Wrap Up

Media Analytics puts you at the heart of video engagement. No more guessing at what your audience wants to see, how long or when. Make every piece of video content have the impact you want (and need) to drive engagement, goal completion and customer conversion. Create a user experience that keeps your users on your website for longer. Delivering on all of those delicious digital marketing goals and speaking the language of key stakeholders throughout the business. Back your digital marketing, with truly impactful content, and above all else deliver to your audience content that keeps them engaged and coming back for more.

Don’t just take our word for it! Take a look at what Matomo can offer you with streamlined and insightful Media Analytics, all in one place. And go forth and create impactful content, that matters.

Next steps:

Check out our detailed user guide to Media Analytics

Or, if you have questions, see our helpful Video & Audio Analytics FAQ’s

Matomo to end support for Internet Explorer 11

21 septembre 2021, par Matomo Core Team — Community

A lot of the Matomo user interface is built on top of a programming framework called “Angular.js”. The support for this framework will end very soon, meaning we have to migrate the Matomo user interface to an alternative framework. The Matomo development team has chosen this new framework to be “Vue.js 3”.

Unfortunately, Vue.js does not support Internet Explorer 11 (IE 11). Therefore, we have to drop the support for IE 11. Many other popular services like Microsoft and WordPress recently did the same. This is happening because IE 11 was released about 8 years ago and is now used by less than 0.5% of the internet.

When will this change happen?

Our next release (Matomo 4.5) will still support IE 11. It will show a notification in the user interface if you are using Internet Explorer to make you aware of this upcoming change.

When Matomo 4.6 is released around November 2021, then IE 11 will no longer be supported.

What does “end support” mean?

The Matomo user interface will work less and less over time for people using IE 11 as a browser. While Matomo 4.6 might still mostly work with IE 11, once we migrate more of the user interface the functionality will stop working completely. It’s possible that even Matomo 4.6 will no longer be functional with IE 11 at all.

What should I do now?

If you are impacted by this, then we strongly recommend that you switch to a more modern browser. Preferably a privacy-friendly browser like Mozilla Firefox or Brave. But any modern browser including Microsoft Edge, Safari and Google Chrome will work just fine.

If you can’t use a different browser and you are using Matomo On-Premise, then you can install and configure this new plugin which lets you only receive Matomo core updates that are compatible with IE 11. This will prevent you from accidentally upgrading to a Matomo core release that doesn’t work with IE 11, and you can still receive critical security updates and bug fixes until February 2022.

Will this affect the Matomo JavaScript tracker?

No, all visitors using IE 11 will still be tracked and Matomo tracker will support the same browsers as before. Meaning also some older versions of Internet Explorer are still supported.

Have any questions about this?

Get in touch with us

How to use Behavioural Analytics to Improve Website Performance

20 septembre 2021, par Ben Erskine — Analytics Tips, Plugins, Heatmap

User behavioural analytics (UBA) give your business unique insights into your customers.

Where traditional website metrics track what actions are completed or how many visitors you have, user behaviour shows the driving factors behind those actions. UBA tools such as website heatmap software provide an easy-to-read visualisation of this data.

Ultimately, user behaviour analysis improves website performance and conversions by boosting customer engagement, optimising positive customer experiences, and focusing on the most important part of your sales: the people who are actually buying from you.

What is user behaviour analytics?

User behaviour analytics (UBA) is data that shows how customers and website visitors interact with your brand online.

UBA is tracked using tools such as heatmaps, session recordings and data visualisation software.

Where traditional web analytics track metrics such as page views and bounce rates, behavioural analytics provide an even more in-depth picture of your website or funnel success.

For example, UBA tracks actions like

How far users are scrolling down the page
Which CTA’s and copy they are focusing on (or not focusing on)
Which design elements, links or buttons they are interacting with
What is happening in between each action

Tracking user behaviour metrics help keep visitors on your website longer because they analyse where customers may be confused or unclear so you can fix it.

What’s the difference between data and behavioural analytics?

There are a few key differences between data and behavioural analytics. While data analytics are beneficial to improving website performance, using UBA creates a more customer-centric approach to funnel building.

The biggest difference between data and behavioural analytics? Metric data shows which actions are happening. Behavioural analytics show you WHY they are happening.

For example, data can show you that a customer bounced or clicked away. Behaviour analytics show you that a page took a long time to load, they tried to click a link several times and then maybe got frustrated and clicked away.

Key differences between data analytics and behavioural analytics:

What is happening versus what is driving it
Track an action (e.g. click-through) versus tracking inaction (e.g. hover without clicking)
Measuring completion of an action versus the flow of actions to complete action
Source of traffic versus individual actions
What happens when someone takes an action versus what happens in between taking action

Matomo heatmaps offer both website analytics and user behaviour for a comprehensive analysis.

Why do behavioural analytics help improve website performance?

User behaviour is important because it doesn’t matter how many website visitors you have if they don’t convert.

If you have a lot of traffic on mobile devices, but a low CTR, heatmaps show you what is causing the low conversions. Perhaps there is a button that isn’t optimised for mobile scrolling, or a pop up that covers important copy.

Analysing the driving factors behind each decision means that you can increase sign-ups and conversions without losing money on website traffic that never actually buys.

How do heatmap tools show website user behaviour analytics?

Heatmap tools provide a visual representation of user behaviour.

There are several key ways that heatmap tracking can improve website performance and therefore your overall conversions.

Firstly, heatmaps show where to optimise website structure. It uses real visitor experiences to indicate whether customers have to scroll to reach important content, whether important messages are being missed, and whether CTAs are clear.

Secondly, heatmaps provide always-on UX and useability testing for your website, identifying user frustrations and optimising their experience over time.

They also show valuable user experience insights for A/B versions of a landing page. Not only will you see the raw conversion data, but you will also understand why one page converts more than another.

Ultimately, heatmaps increase ROI on marketing by optimising the traffic that you are sending to your website.

5 ways heatmaps and user behaviour analytics improve website performance and conversions

#1. Improve customer experience

One of the most important uses for UBA is to improve your customer experience.

Imagine you had a physical store. If there was something blocking customers from getting to the counter you could easily see and fix the problem.

It is just as important for an online store to find and fix these “roadblocks”.

Not only does it reduce friction in the sales funnel and make it easy for customers to buy from you, it improves their overall experience. And when 86% of buyers are willing to pay more for a great customer experience, UBA should be one of your number one priorities for growing your bottom line.

#2. Improve customer engagement

Customer engagement is any interaction between a customer/product user and your business.

User behaviour analytics increase engagement at each customer journey touch point.

Using data from heatmaps will improve customer engagement because it gives you insights into how you can make your website more user friendly. This reduces friction and increases customer loyalty by making sure customers:

See important content
Are not distracted by unnecessary elements
Can easily access information or pages no matter what device they are using
Are clicking on important page elements that take them further through the customer journey

For example, say a customer is on a sales page. A heatmap might show that pop ups or design elements like links to another page are pulling their attention away from the primary focus (i.e. the sales copy).

#3. Focus on customer-centric approach

A customer-centric approach means putting your customers at the centre of everything that you do. There is a lot of competition for your customers’ hard earned dollars, so you need to stand out. A good product or service is not enough on its own anymore.

User behaviour analytics are at the heart of customer-centric strategies. Instead of guessing how customers interact with your online presence, tools like heatmaps give insight into exactly what customers need.

This matched with an effective customer feedback strategy gives a holistic and effective approach to improving your customer experiences.

#4. Capture customer data across multiple channels

Most customers won’t convert on their very first visit to a website. They might interact with your business across many channels and research your product multiple times before purchasing.

Multi Channel Conversion Attribution, also known as Cross Channel Attribution, lets you assign a value to each visit prior to a conversion or prior to a sale. By applying different attribution models, you get a better view on which channels actually lead to a conversion.

User behaviour analytics like the multi channel conversion attribution that Matomo offers can show you exactly where you should focus your money to acquire new customers.

#5. Track and measure business objectives

User behaviour analytics like heatmaps can show you whether you are actually hitting your targets.

Setting goals helps track your website performance against business objectives.

These include objectives such as lead generation, online sales and increased brand exposure. Matomo has a specific function for tracking goals and measuring analytics.

Using a combination of UBA and data metrics will produce the most effective conversions.

For example, a customer reaching the payment confirmation page is a common objective to measure conversions. However, it is only tracked if they actually complete the action. Measuring on-page customer activity with heatmaps shows why they do or do not convert so you can fix issues.

Final thoughts on user behaviour analytics

User behavioural analytics (UBA) provide a unique and in-depth insight into your customers and their needs. Unlike traditional data metrics that track completed actions, UBA like heatmaps show you what happens in between each action and help fix any critical issues.

Heatmaps are your secret weapon to improving website performance while staying customer-centric!

Want to know how heatmap analytics increase conversions and improve customer experience without spending more on traffic or marketing? Check out some of the other in depth guides below.

The Ultimate Guide to Heatmap Software

10 Proven Ways Heatmap Software Improves Website Conversions

Heatmap Video

Session Recording Video

Piwik

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