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How to increase conversions to meet your business goals
Through optimizing your messaging, content, or your page layouts, you can increase conversions by getting your visitors through a clear pathway to achieve your business goals.
Conversion Rate Optimization
When we talk about optimizing websites to improve and increase conversions, we’re really talking about conversion rate optimization (CRO).
CRO is the process of learning what the most valuable content/aspect of your website is and how to best optimize this for your visitors to increase its chance to convert. It typically involves generating ideas for elements on your site or app that can be improved, learning which pathways visitors are most likely going to take to conversion and then validating those assumptions through A/B testing and multivariate testing to transform learning into actionable insights.
Conversion Rate
The conversion rate is expressed as a % and the goal for any business should be to increase the % of conversions for any given goal e.g. in February a website had 200 newsletter sign-ups from 1,000 visitors on its sign-up page, a conversion rate of 20%. CRO should be used to increase the sign-up rate from 20% to 25%, and then eventually from 25% to 30% and so on.CRO cheat sheet
You need to consider your website or business’ objectives (bigger picture) as well as your website goals (smaller achievements). Whatever the aim of your website, it’s crucial for this to be your starting point. Figure out what you want your website to do and what you want visitors to get from it. When you do that, you’ll know what conversions to focus on.- Define your business/website’s objectives. Do you want the website to drive sales? Is the website a hub to raise awareness for a charity? Do you want to increase readership for your news site?
- Define what your conversion goals are. This helps you narrow your focus so you follow a path to meet your overall objectives. By defining these, you clarify for yourself the next actions you should take, such as wanting to funnel users through to a sign up landing page. Then you’ll need to optimize and test your sign up landing page. If conversions are low, then tweak it and measure the results until you find you’ve increased conversion rates.
- Conversion goals can include:
- Purchases in your ecommerce store
- eBook downloads
- Sign ups to your mailing list
- Visitors successfully filling in a contact form
- Figure out what your Key Performance Indicators (KPIs) are and the metrics you need to focus on to achieve them.
How to increase conversions with Matomo
1. Set goals
“Make Sure Goals Are Clearly Understood. To prove the value of an analytics-focused company, any project you take on needs to have clear goals. If you don’t have a goal in mind you’ll fail. Everyone involved in the project needs to be aligned around the goals.”
A goal is the measure of a successful action that you want your visitors to take. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that lead to conversions over time.
You’ll understand which channels and campaigns (SEO, PPC, newsletter, blogging etc.) are converting the best for your business, which cities/countries are most popular, what devices are working and how engaged your visitors are before converting. Learn more
2. Set Heatmaps
This is vital to show how your visitors are engaging with your website, blog pages, signup and sales pages. If you want to learn how your visitors really engage with your website to increase conversions, Heatmaps lets you see the results visually without any guesswork.
By showing where your visitors try to click, move the mouse or how far down they’re scrolling on each page, you can effortlessly discover how your visitors truly engage with your most important web pages. Rather than guessing, rely on facts to prove if the changes you make actually improve your website or not. Learn more
How to improve conversion rates with Heatmaps:
- If you’ve got important information that will sell your service/product or bring you loyal followers, make sure it’s in the hot zones as shown in your heatmaps.
- Try to rearrange parts of your pages to see if that increases engagement.
- Make it easy for people to take important actions by having the CTA above-the-fold where 100% of visitors see it. Make sure you don’t clutter this section with too many messages or actions.
- You can also identify areas to add links as heatmaps shows where people want to click.
- Find what content is most popular on the page
3. Session Recordings
This is a conversion research technique where you learn what your users are trying to do and make sure your website is optimized to give them what they want. With Session Recordings you can playback all the interactions your visitors took on your website, such as clicks, mouse movements, scrolls, resizes, form interactions and page changes in a video. Truly understand how real visitors are using your website and what experiences they’re having.
Also, by understanding what’s working you’re increasing the usability of your website, Session Recordings allow you to identify problem areas as well as where users are getting stuck. Learn more
How to improve conversion rates with Session Recordings: For example, on a product landing page, you see your visitor highlighting specific words and putting it into search. With this you can observe what they’re trying to find and what they’re actually interested in. As you tweak the page to ensure what the visitor wants can be easily found, you’re taking steps to increase the chance for more conversions.
4. A/B Testing
Test anything and test anywhere to increase your conversions. Grow your website by comparing different versions of your landing pages to determine what works best for your users. Subtle tweaks across different versions of your landing pages can have a significant impact on converting incoming traffic.
The changes for each landing page could be:
- A different headline
- Less copy vs more copy
- Different calls-to-action
- Colour schemes, forms, fonts, links, testimonials,
- Or, it could be an entirely different page layout altogether.
The idea is to see if either page A or page B (or C or D) was most successful in getting your visitors to the next step in the conversion funnel. Learn more
How Matomo used A/B Testing: For our sign up page we tested three different CTAs and found how phrasing words differently could help improve conversion rates. Both “Start improving your websites” and “Start converting more users now” were stronger CTAs and converted 7% more than, “Start my free 30-day trial”.
5. Form Analytics
Form Analytics gives you powerful insights into how your visitors interact with your forms (like cart, sign-up and checkout forms).
Online forms can come in thousands of different variations. It’s an area on your website that if not done right, could lead to you missing out on converting a large portion of your visitors. Rely on facts when you change your forms. Learn more
How to improve conversion rates with Form Analytics: By proving whether your form is doing better when you change it and by how much. This lets you consistently increase form submission rates (conversions) on your website which is crucial to the success of your business.
6. Funnels
At a glance you will learn the steps (actions, events and pages) your users go through to the desired outcomes you want them to achieve whether it’s a sale, sign-up or any other particular goal you have defined.
Looking at the entire conversion funnel and focusing on usability, you’ll be able to identify where your visitors are having problems, where they aren’t understanding the flow of your webpages and identify obstacles that get in the way of your users reaching that end goal. Learn more
How to improve conversion rates with Funnels: Learn what makes your visitors take action (or what stops them) in progressing to the next step in the conversion funnel. At each step, you’ll discover what content/layout resonates with your visitors and you can optimize your website to have the greatest impact on your business.
7. Behaviour
This is one of the most important features to help you optimize your website for conversions. Learning visitor behaviour is a driving force to increase conversions. How? It lets you identify where you could be taking action to increase conversions. You get to learn first-hand what content or feature on your site is or isn’t working for your visitors.
Engagement is essential to help increase conversion rates. If your visitors aren’t interested in the content on your site, then there’s very little chance they’ll be interested in what you have to offer. Learn more
How to improve conversion rates with Behaviour: Get started by reducing bounce rates on important pages, testing messaging on your most popular entry pages, testing on the highest exit pages to reduce visitors leaving the site, learning pathways through Users Flow and Transitions to see if users are taking pathways that lead them to conversions or are the journeys currently long or go in odd directions. Discover how your visitors are responding to your content. The happier your visitors are to stay on your site, the more likely they’ll be able to move through the journey to help you achieve the goals you’ve set for your site.
Do privacy-focused industries need conversion optimization?
For industries that place extra emphasis on privacy and security, Matomo is a complete analytics tool that can cater for all your needs. You get the full benefits of a web analytics and conversion optimization platform as well as peace of mind knowing Matomo places emphasis on security/privacy and adheres strictly to GDPR.
If you operate in a data sensitive industry like in government, healthcare, finance, education etc. you can rest assured knowing your user’s privacy is respected and that you will have 100% data ownership.
Other conversion optimization metrics in Matomo to look at:
Get a good indication that your conversion optimization efforts are working by knowing where to look and this starts by going through the metrics in your analytics. Below we list how you can make a start.
“Best” metrics are hard to determine so you’ll need to ask yourself what you want your site to do. How do you want your users to behave or what kind of customer journey do you want them to have?
You can start with:
- Decreasing abandonment rate
- Decreasing bounce rate
- Increasing interactions per visit
- Reducing exit rates on pages that significantly impact your visitors to leave your site
- Constantly test and learn what content resonates with your visitors
- Look to advance more users through each stage of the conversion funnel
- Improve your forms to increase submission rates
- Always improve the conversion rate % for your goals e.g. if you currently have a 5% conversion rate for selling a product, aim for 10%; if 30% of your visitors are downloading your e-book, then aim for 40%, then 50% and so on.
Through optimizing your messaging, content or your page layouts, you will increase conversions by getting your visitors through a clear pathway to meet your website’s goal.
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Blog series part 1 : How to use Matomo to increase customer acquisitions for your business
Are you investing time and money into marketing your business and unsure if it’s paying off? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics.
Increasing acquisition cheat sheet
To increase customer acquisition on your website you need to first attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them through a streamlined funnel/buyer’s journey on your website all backed up by data.
So, how do you attract audiences to your site with a web analytics tool like Matomo?
- Figure out who your audience is through the Visitor Profiles feature.
- Calculate the Cost of Customer Acquisition (CAC) to plan for growth. To grow and make your business/website sustainable, you’ll need to earn more money from a customer than you spend on acquiring them. How to calculate: Divide marketing spend by the number of customers acquired.
- Figure out which marketing channels e.g., social media, PPC, SEO, content marketing, etc., you should invest more in and which of those you should focus less on.
How to increase acquisitions with Matomo
1. Use the Acquisitions feature
Matomo Analytics has a dedicated Acquisition feature to help with some of the heavy-lifting, making it easy for you to formulate targeted acquisition plans.
This feature helps you learn who your potential customers are and figure out what marketing channels are converting the best for these visitors.
- Learn what traffic you get from external websites: Knowing who’s helping you succeed from external websites is a crucial step to be able to focus your attention. Paid sponsorships, guest blog posts or even spending more on advertising on the particular website could result in greater traffic.
- Social Networks: See which social media channels are connecting with the audiences you want. Take the guesswork out by using only the ones you need. By finding out which social channels your ideal audience prefers, you can generate shareable, convincing and engaging content to drive shares and traffic through to your site.
- Campaigns: Your marketing team may have spent precious time and resource coming up with campaigns that are designed to succeed, but how can you be so sure? With Campaigns you can understand what marketing campaigns are working, what aren’t, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs. Keep track of every ad and content piece you display across internal and external channels to see which is having the biggest impact on your business objectives. Learn more
Watch this video to learn about the Acquisitions feature
2. Use funnels
Creating conversion funnels gives you the big picture on whether your acquisition plans are paying off and where they may be falling short.
If the ultimate goal of your site is to drive conversions, then each funnel can tell you how effectively you’re driving traffic through to your desired outcome. By integrating this with Visitor Profiles, you can view historic visitor profiles of any individual user at any stage of the conversion funnel. You see the full user journey at an individual level, including where they entered the funnel from and where they exited. Learn more
How to amplify acquisition strategies with Funnels: Use conversion funnels to guide acquisition as you can tell which entry point is bringing the most success and which one needs more attention. Tailor your strategies to zone in on areas that have the most potential. You can identify where your visitors are encountering obstacles from the start, that are stopping them from progressing through their journey on your site.
3. Study Visitor Profiles
Visitor Profiles helps you understand visitors on a user-by-user basis, detailing each visitors’ history into a profile which summarises every visit, action and purchase made.
Better understand:
-
Why your visitors viewed your website.
-
Why your returning visitors continue to view your website.
-
What specifically your visitors are looking for and whether they found it on your website.
The benefit is being able to see how a combination of acquisition channels play a part in a single buyer’s journey.
How Visitor Profiles helps with acquisition: By understanding the full behavioural patterns of any individual user coming through from external channels, you’ll see the path that led them to take action, where they may have gotten lost, and how engaged they are with your business over time. This gives you an indication of what kinds of visitors you’re attracting and helps you craft a buyer persona that more accurately reflects the audience most interested in you.
4. Focus on SEO efforts
Every acquisition plan needs a focus on maximising your Search Engine Optimization (SEO) efforts. When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.
Integrate Google, Bing and Yahoo search consoles directly into your Matomo Analytics. This helps kickstart your acquisition goals as you rank highly for keywords that get the most traffic to your website.
As another major SEO benefit, you can see how the most important search keywords to your business increased and decreased in ranking over time.
How to amplify acquisitions strategies with search engines and keywords: By staying on top of your competitors across ALL search engines, you may uncover traffic converting highly from one search engine, or find you could be losing traffic and business opportunities to your competitors across others.
5. Look at the Multi Attribution feature
Multi Attribution lets you measure the success of every touchpoint in the customer journey.
Accurately measure (and assign value to) channels where visitors first engaged with your business, where they came from after that, as well as the final channel they came from before purchasing your product or service.
No longer falsely over-estimate any marketing channel and make smarter decisions when determining acquisition spend to accurately calculate the Customer Acquisition Cost (CAC). Learn more
6. Set your Goals
What are the acquisition goals you want to achieve the most? The Goals feature lets you measure the most important metrics you need to grow your business.
Goals are crucial for building your marketing strategy and acquiring new customers. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that impact acquisition and conversions over time. You’ll understand which channels are converting the best for your business, which cities/countries are most popular, what devices will attract the most visitors and how engaged your visitors are before converting.
This way you can see if your campaigns (SEO, PPC, signups, blogs etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you have put in. Learn more
7. Set Advanced Ecommence reporting
If your website’s overall purpose is to generate revenue whether it be from an online store, asking for donations or from an online paid membership site; the Ecommerce feature gives you comprehensive insights into your customers’ purchasing behaviours.
When you use Ecommerce analytics, you heavily reduce risk when marketing your products to potential customers because you will understand who to target, what to target them with and where further opportunities exist to have the greatest impact for your business. Learn more
Key takeaway
Having the tools to ensure you’re creating a well planned acquisition strategy is key to attracting and capturing the attention of potential visitors/leads, and then driving them through a funnel/buyer’s journey on your website. Because of Matomo’s reputation as a trusted analytics platform, the features above can be used to assist you in making smarter data-driven decisions. You can pursue different acquisition avenues with confidence and create a strategy that’s agile and ready for success, all while respecting user privacy.
Want to learn how to increase engagement with Matomo? Look out for part 2! We’ll go through how you can boost engagement on your website via web analytics.
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How to use web analytics to acquire new customers
Are you investing time and money into marketing your business and unsure if it’s paying off? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be going in blind and missing opportunities that might’ve been easily found in your metrics.
Attracting the right visitors to your website
To help acquire new customer on your website, you firstly need to attract the right visitors to your website. Then capturing their attention and engaging them in your content. Finally you’ll want to convert by driving them through a streamlined funnel/buyer’s journey on your website all backed up by data.
So, how do you attract audiences to your site with a web analytics tool like Matomo?
- Figure out who your audience is through the Visitor Profiles feature.
- Calculate the Cost of Customer Acquisition (CAC) to plan for growth. To grow and make your business/website sustainable, you’ll need to earn more money from a customer than you spend on acquiring them. How to calculate: Divide marketing spend by the number of customers acquired.
- Figure out which marketing channels e.g., social media, PPC, SEO, content marketing, etc., you should invest more in and which of those you should focus less on.
How Matomo helps businesses acquire new customers
1. Use the Acquisitions feature
Matomo Analytics has a dedicated Acquisition feature to help with some of the heavy-lifting, making it easy for you to formulate targeted acquisition plans.
This feature helps you learn who your potential customers are and figure out what marketing channels are converting the best for these visitors.
- Learn what traffic you get from external websites: Knowing who’s helping you succeed from external websites is a crucial step to be able to focus your attention. Paid sponsorships, guest blog posts or even spending more on advertising on the particular website could result in greater traffic.
- Social Networks: See which social media channels are connecting with the audiences you want. Take the guesswork out by using only the ones you need. By finding out which social channels your ideal audience prefers, you can generate shareable, convincing and engaging content to drive shares and traffic through to your site.
- Campaigns: Your marketing team may have spent precious time and resource coming up with campaigns that are designed to succeed, but how can you be so sure? With Campaigns you can understand what marketing campaigns are working, what aren’t, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs. Keep track of every ad and content piece you display across internal and external channels to see which is having the biggest impact on your business objectives. Learn more
Watch this video to learn about the Acquisitions feature
2. Use funnels
Creating conversion funnels gives you the big picture on whether your acquisition plans are paying off and where they may be falling short.
If the ultimate goal of your site is to drive conversions, then each funnel can tell you how effectively you’re driving traffic through to your desired outcome. By integrating this with Visitor Profiles, you can view historic visitor profiles of any individual user at any stage of the conversion funnel. You see the full user journey at an individual level, including where they entered the funnel from and where they exited. Learn more
How to amplify acquisition strategies with Funnels: Use conversion funnels to guide acquisition as you can tell which entry point is bringing the most success and which one needs more attention. Tailor your strategies to zone in on areas that have the most potential. You can identify where your visitors are encountering obstacles from the start, that are stopping them from progressing through their journey on your site.
3. Study Visitor Profiles
Visitor Profiles helps you understand visitors on a user-by-user basis, detailing each visitors’ history into a profile which summarises every visit, action and purchase made.
Better understand:
-
Why your visitors viewed your website.
-
Why your returning visitors continue to view your website.
-
What specifically your visitors are looking for and whether they found it on your website.
The benefit is being able to see how a combination of acquisition channels play a part in a single buyer’s journey.
How Visitor Profiles helps with acquisition: By understanding the full behavioural patterns of any individual user coming through from external channels, you’ll see the path that led them to take action, where they may have gotten lost, and how engaged they are with your business over time. This gives you an indication of what kinds of visitors you’re attracting and helps you craft a buyer persona that more accurately reflects the audience most interested in you.
4. Focus on SEO efforts
Every acquisition plan needs a focus on maximising your Search Engine Optimization (SEO) efforts. When it comes to getting conclusive search engine referrer metrics, you need to be sure you’re getting ALL the insights to drive your SEO strategy.
Integrate Google, Bing and Yahoo search consoles directly into your Matomo Analytics. This helps kickstart your acquisition goals as you rank highly for keywords that get the most traffic to your website.
As another major SEO benefit, you can see how the most important search keywords to your business increased and decreased in ranking over time.
How to amplify acquisitions strategies with search engines and keywords: By staying on top of your competitors across ALL search engines, you may uncover traffic converting highly from one search engine, or find you could be losing traffic and business opportunities to your competitors across others.
5. Look at the Multi Attribution feature
Multi Attribution lets you measure the success of every touchpoint in the customer journey.
Accurately measure (and assign value to) channels where visitors first engaged with your business, where they came from after that, as well as the final channel they came from before purchasing your product or service.
No longer falsely over-estimate any marketing channel and make smarter decisions when determining acquisition spend to accurately calculate the Customer Acquisition Cost (CAC). Learn more
6. Set your Goals
What are the acquisition goals you want to achieve the most? The Goals feature lets you measure the most important metrics you need to grow your business.
Goals are crucial for building your marketing strategy and acquiring new customers. The more goals you track, the more you can learn about behavioural changes as you implement and modify paths that impact acquisition and conversions over time. You’ll understand which channels are converting the best for your business, which cities/countries are most popular, what devices will attract the most visitors and how engaged your visitors are before converting.
This way you can see if your campaigns (SEO, PPC, signups, blogs etc.) or optimising efforts (A/B Testing, Funnels) have made an impact with the time and investment you have put in. Learn more
7. Set Advanced Ecommence reporting
If your website’s overall purpose is to generate revenue whether it be from an online store, asking for donations or from an online paid membership site; the Ecommerce feature gives you comprehensive insights into your customers’ purchasing behaviours.
When you use Ecommerce analytics, you heavily reduce risk when marketing your products to potential customers because you will understand who to target, what to target them with and where further opportunities exist to have the greatest impact for your business. Learn more
Key takeaway
Having the tools to ensure you’re creating a well planned acquisition strategy is key to attracting and capturing the attention of potential visitors/leads, and then driving them through a funnel/buyer’s journey on your website. Because of Matomo’s reputation as a trusted analytics platform, the features above can be used to assist you in making smarter data-driven decisions. You can pursue different acquisition avenues with confidence and create a strategy that’s agile and ready for success, all while respecting user privacy.
Want to learn how to increase engagement with Matomo? Click here. We’ll go through how you can boost engagement on your website via web analytics.
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Use Google Analytics and risk fines, after CJEU ruling on Privacy Shield
27 août 2020, par Joselyn Khor — PrivacyEU websites using Google Analytics and Facebook are being targeted by European privacy group noyb after the invalidation of the Privacy Shield. They filed a complaint against 101 websites for continuing to send data to the US.
“A quick analysis of the HTML source code of major EU webpages shows that many companies still use Google Analytics or Facebook Connect one month after a major judgment by the Court of Justice of the European Union (CJEU) - despite both companies clearly falling under US surveillance laws, such as FISA 702. Neither Facebook nor Google seem to have a legal basis for the data transfers.”
The Privacy Shield previously allowed for EU data to be transferred to the US. However, this was invalidated by the Court of Justice of the European Union (CJEU) on July 16, 2020. The CJEU deemed it illegal for any websites to transfer the personal data of European citizens to the US.
They also made it clear in a press release that “data subjects can claim compensation for inadmissible data exports (marginal no. 143 of the judgment). This should in particular include non-material damage (“compensation for pain and suffering”) and must be of a deterrent amount under European law.” Which puts extra financial pressure on websites to take the new ruling seriously.
Immediate action is required after Google Privacy Shield invalidation
The Berlin Commissioner for Data Protection and Freedom of Information therefore calls on all those responsible under its supervision to observe the decision of the ECJ [CJEU]. Those responsible who transfer personal data to the USA - especially when using cloud services - are now required to immediately switch to service providers in the European Union or in a country with an adequate level of data protection.
As the ruling is effective immediately, there’s a pressing need for websites using Google Analytics to act, or face getting fined.
What does this mean for you?
If you’re using Google Analytics the safest bet is to stop using it immediately.
"Neither Google Analytics nor Facebook Connect are necessary for the operation of these websites and could therefore have been replaced or at least deactivated in the meantime."
If you still need to use it, then you’ll need to inform your visitors via a clear consent screen. This banner needs to make clear their personal data will be sent to the US, and to educate them about any potential risk related to this. They will then need to explicitly agree to this.
Another downside of cookie consent screens is that you may also suffer a damaging loss of visitors. After implementing cookie consent best practices, the UK’s data regulator the Information Commissioner’s Office (ICO) found a 90% drop in traffic, “implying a ninety percent drop in opt-in rates.”
With an acceptance rate for such consent screens being lower than 10% your analytics becomes guesswork rather than science.
Looking for a privacy-respecting alternative to Google Analytics?
Privacy compliant Matomo Analytics is one of the best Google Analytics alternatives availalble.
With Matomo you’re able to continue using analytics without facing the wrath of both the GDPR and the CJEU. Matomo On-Premise lets you choose where your data is stored, so you can ensure no data is processed in the US.
Matomo is privacy-friendly and can be tweaked to comply with all privacy laws. Including the GDPR, HIPAA, CCPA and PECR. The benefits of this include: not needing to use tracking or cookie consent screens (like with GA); and avoiding fines because no personal data is collected. You also get 100% accurate data and the ability to protect your user’s privacy.
Is your EU business at risk of being fined for using Google Analytics?
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To all Matomo plugin developers : Matomo 4 is coming, make your plugin compatible now
6 août 2020, par Matomo Core Team — DevelopmentWe’re planning to release the first beta of Matomo 4 in a few weeks. For making it easy for Matomo users to be able to upgrade to this beta, it would be great if as many plugins on the Marketplace as possible would be already updated and compatible with Matomo 4. Then many users would be able to upgrade to the first beta without any issues.
Presumably, as you put your plugin on our Marketplace, you want people to use it. Making your plugin compatible with Matomo 4 helps ensure that people will be able to find and keep using your plugin. If your plugin is not compatible with Matomo 4, your plugin will be automatically deactivated. We’ll be happy to help you achieve compatibility should there be any issue.
How do I upgrade my Matomo to Matomo 4?
If you have installed your Matomo development environment through git you can simply checkout the Matomo 4 branch “
4.x-dev” by executing these commands:git checkout 4.x-devcomposer install
Alternatively, you can also download the latest version directly from GitHub as a zip file and run
composer installafterwards.How do I upgrade my plugin to Matomo 4?
- We recommend you create a new branch for your plugin that supports Matomo 4. For example a branch named “
4.x-dev“. This way you will be able to make changes to your plugin for Matomo 3 and Matomo 4 and release separate versions. - Check out our migration guide from Matomo 3 to Matomo 4 and the list of all breaking changes.
- Release a new version of your plugin in GitHub as usual.
While there were many breaking changes in Matomo 4, most of our Platform APIs remain unchanged, and almost all changes are for rarely used APIs. Often to make your plugin compatible it will just be a matter of adjusting the “
plugin.json” file (as mentioned in the migration guide).You can find all developer documentation on our developer zone which has already been updated for Matomo 4.
How do I know my plugin changes were released successfully?
If you have configured an email address within your “
plugin.json” file, then you will receive a confirmation or an error email within a few minutes. Alternatively, you can also check out your plugin page on the Marketplace directly. If the plugin release was successful, you will see additional links below the download button showing which versions your plugin is compatible with.
How can I downgrade to Matomo 3 or switch between Matomo 3 and Matomo 4?
To downgrade from Matomo 4 to Matomo 3:
- check out the “
3.x-dev” branch - run a composer install as usual.
- run the SQL statements from this downgrade guide to restore the previous MySQL schema.
When will the final Matomo 4 release be available?
We estimate the final stable Matomo 4.0.0 release will be released in approx. 3 months.
What’s new in Matomo 4?
We don’t have a summary of the changes available just yet but you can see all closed issues within this release here.
Any questions or need help?
If you have any questions, or experience any problems during the migration don’t hesitate to get in touch with us. We’ll be happy to help get your plugin compatible and the update published. If you find any undocumented breaking change or find any step during the migration process not clear, please let us know as well.
Thank you for contributing a plugin to the Marketplace and making Matomo better. We really appreciate your work!
