Les articles publiés sur le site

• It’s January 28th : Let’s celebrate Data Privacy !

  29 janvier 2018, par Matomo Core Team

  It is a special Sunday here for us at Matomo, as today is international Data Privacy Day. The day was created in 2007 to raise awareness of the importance of data privacy for people and businesses worldwide.

  

  What is data privacy about?

  Personal data refers to any data which is collected and can be linked to an individual human being such as phone records, credit card transactions, GPS position, IP addresses, browsing history… So basically, personal data refers to your identity online. That is why you should be highly concerned about sending your personal data (or your customers’ personal data) away. It is important to be aware of who is collecting the information and how it is being used.

  What big changes are happening in 2018?

  New privacy regulations GDPR comes into play next May 2018: GDPR will bring about some changes (in the right direction) by making people and businesses aware of what data privacy means, and what they should be doing to protect their customers’ privacy. With these new regulations, data privacy awareness is reaching a critical milestone this year.

  How can I protect my privacy?

  Here are a few tips to protect your privacy:

  • Educate yourself on the importance of privacy: the more informed you are the better.
  • Use open source solutions where you can keep full control of your own data (such as NextCloud instead of Dropbox and of course Matomo instead of Google Analytics),
  • Experiment with different online services to protect your data privacy, for example using an alternative search engine (such as DuckDuckGo instead of Google) or an alternative email provider (such as ProtonMail).

  What’s coming next for Matomo and Privacy?

  Here at Matomo, we are building the leading decentralised open web analytics platform. We’re currently working on new sets of privacy features to make compliance with GDPR a breeze. Stay tuned here to be notified when we launch the new privacy compliance tools!

  And in case you’ve missed this important info, you may be interested in:

  • Configure Privacy Settings in Matomo
  • 11 ways Matomo Analytics helps you to protect your visitors privacy

   

  The post It’s January 28th: Let’s celebrate Data Privacy! appeared first on Analytics Platform - Matomo.

• 5 questions you should ask yourself before defining a custom alert in Matomo

  24 janvier 2018, par InnoCraft

  In Matomo, you can create Custom Alerts to automatically be notified of important changes on your website or app. They are a great way to save time, but they also spam your mailbox quickly. Defining good custom alerts takes therefore time and requires some preparations. Here are recommendations on what you should focus on to only get the right alerts at the right time.

  There are several questions you should ask yourself before you define a custom alert:

  1. Do you really want to be alerted? If the answer is no, then do not use this feature.
  2. What is the level of this alert? Not important, interesting, highly critical… if it is not highly critical, do not define an alert for this. Probably the emailing report or custom reports feature will be a better fit.
  3. How would you like to be alerted? SMS, email, sound, homing pigeon (unfortunately we do not support this feature at that time). If you are looking at your emails once a week, then defining a daily email alert won’t make sense.
  4. How would you like the alert to be named? Give your alert the most explicit name, that’s the first information you will see when you get alerted.
  5. What will be the next step once the alert is triggered? If you cannot find any action once the alert is triggered, then probably an alert doesn’t make sense.

  Once those questions are answered, you can start configuring custom alerts. There are many alerts you can define but as just mentioned, which alerts you should create always depends on your goals and what is critical to you, or your business. Let’s look at some custom alerts that we see quite often.

  No visit

  One of the easiest custom alert to define. You probably want to be alerted if your website did not receive any visit. As this alert is highly critical, you will want to receive an e-mail, even an SMS. This alert will trigger only if the number of visits is below 1 on a daily basis:

  

  Here the action we will take is to have a look at the website in order to see if it is still live. If the site still works, we will look at the tracking code in order to see if the website is still correctly tracked or not.

  Convinced of this custom alert? Let’s look at another example.

  Target achieved

  Let’s say you gave a goal to one of your employee to reach a specific threshold in terms of conversions. You can then define a custom alert in order to inform you when the threshold has been reached.

  You can simply do this with an alert saying “Target achieved by Franck” where number of conversions equals the number of actions you defined with him. It takes you only a minute to define something you would have missed otherwise.

  

  Here the actions we can think of are either to congratulate Franck or to ask him what is going wrong if the target is not achieved.

  Did you know that you can also take advantage of Matomo premium features to define custom alerts? Let’s see one of them.

  Lost SEO ranking

  If you are using the Search Engine Keyword Performance premium feature, there are really interesting combinations you can use to create custom alerts.
  For example, you can be notified when a specific keyword lost or reached a position:

  

  You will be alerted when your website is losing some positions within the search engine results for specific keywords. Here the action we could take is to investigate why we lost a position on Google for this keyword.

  There are many custom alert combinations waiting for you out there. Why not giving them a try? If you have any questions, feel free to ask them on the Matomo forums.

  The post 5 questions you should ask yourself before defining a custom alert in Matomo appeared first on Analytics Platform - Matomo.

• New Matomo Mobile 2.4.0 released

  12 janvier 2018, par Matomo Core Team

  New Matomo Mobile 2.4.0 update is now available for Android 6+ and iOS10.3+ devices. This is the first mobile release that shows signs of the new Matomo branding instead of Piwik. Don’t be surprised if the app still shows the Piwik app icon. This is on purpose as the name of the app changed to Matomo Mobile and some users would otherwise not find the app anymore if they haven’t heard of the renaming from Piwik to Matomo before.

  What’s new in Matomo Mobile?

  This new version brings some bug fixes and improvements to our Android and iOS apps:

  • Piwik is now Matomo which includes some name changes in the app as well as showing the new logo
  • Fixed broken “Get-involved” link
  • Links to Matomo or other websites now open in the browser app and no longer in the app itself
  • Improved visitor log to support more actions (see #12284)
  • We have updated the underlying framework bringing some performance and compatibility improvements

  Download the Apps

  Update now or install either the iOS version or the Android version. Android users can also download the latest version from our website: download Matomo Mobile 2.4.0 from our website.

  If you experience any issues with this version please let us know.

  Sponsor

  The new Matomo Mobile release has been sponsored by InnoCraft, the creators of Matomo.

  

  Happy analytics on the go,

  The post New Matomo Mobile 2.4.0 released appeared first on Analytics Platform - Matomo.

• Piwik Analytics becomes Matomo to reflect Users’ Privacy Focus

  10 janvier 2018, par Matomo Core Team

  One of the world’s leading analytics software platforms is changing its name. Piwik is the sixth most-used web and mobile analytics computer solution worldwide. It is now changing its name to Matomo.

  The name change comes after 10 years of Piwik building its top analytics software, with great success. It is already used on over one million websites in more than 170 countries. Matomo will build on that success, and focus even more on privacy.

  ‘Privacy has become a huge concern worldwide’, says Matomo’s creator, Matthieu Aubry. ‘Privacy legislation is being developed in Europe, and we will be ahead of the game in being ready for those changes. We’ll grow in line with the law and regulation changes.’

  Matomo will lead the way in openness and transparency for its users. Its new name means honesty in Japanese.
  ‘Matomo will always be free and community-driven, just as Piwik was’, says Matthieu Aubry. ‘We have worked with hundreds of people to create the best open digital analytics solution in the world. We’re committed to giving every user full control of their data.’

  The change of name is appropriate as the Matomo platform moves into a new stage of growth. But for its community, little will obviously change. The same people will still be involved, and users will still get useful data to improve their own website. That data includes who visits their site, what they do there, how long they stay, and what they buy.
  Matomo is an all-in-one analytics solution that gives companies a 360 degree view of their users.

  ‘They can grow their business while still keeping 100% ownership of their data, and being fully compliant with privacy laws’, says Matthieu Aubry. ‘We’re more motivated than ever to building on that, so that Matomo stays ahead of the pack.’

  The platform can be fully customised with hundreds of plug-ins, integrations and configurations.

  Matomo’s updated website and new logo is now available on https://matomo.org.
  For further information, please contact the Matomo Team on hello@matomo.org

  The post Piwik Analytics becomes Matomo to reflect Users’ Privacy Focus appeared first on Analytics Platform - Matomo.

• Piwik is now Matomo – Announcement

  9 janvier 2018, par Matomo Core Team

  You may be surprised to read this announcement, but no stress, take a deep breath, nothing big is going to happen, it is just our name that is changing and here are the reasons why.

  

  Why are we changing from Piwik to Matomo?

  “After an epic 10 year journey creating and perfecting the best open digital analytics solution, we felt it was a good time to refresh our brand to reflect how far we have come and to reaffirm our vision:
  To create, as a community, the leading international open source digital analytics platform, that gives every user full control of their data.”

  Matthieu Aubry, creator of Piwik

  As projects evolve, so do names. After 10 years of Piwik and the amazing achievement of building the top open source analytics software that gives every user full control of their data, we are now looking forward to the next chapter. Thus, Piwik, the community project, will now become Matomo. The only change is our name, everything else stays the same.

  This will allow users to take a fresh look at what we’ve become today and acknowledging all of the community’s hard work over the past 10 years. In addition, we also want our name to be unique, ensuring that it is not shared with any other company to remove any possible confusion or affiliations. Piwik is already used on over 1 million websites and with Matomo, we hope to reach our maximum potential.

  With the strong focus on privacy worldwide and the upcoming privacy regulations about to be legislated in Europe, it is clear that we were on the right mission from the very beginning. With the upcoming big release Matomo 4.0 planned for this year, new privacy protections will bring users the tools to be compliant with the GDPR privacy laws. And Matomo will grow in line with these regulations, with a very clear and focused vision.

  Changing our name is an exciting opportunity for us, and we hope you love the name Matomo as much as we do.

  Matomo FAQs

  So what is going to change for me?

  Well, basically nothing, the name will change but the values stay the same: Matomo (Piwik) will continue to be free and always will be.

  Also the same people stay behind the project. We are motivated more than ever to take this project to the next level.

  Why not keep the name Piwik?

  For a few reasons, one of which is to ensure that Matomo does not/will not share its name with any other businesses unlike Piwik. We also want to protect the Matomo brand and for it to remain the open source community project name forever.

  Where does the name Matomo come from?

  We loved the name Piwik and were looking for something that sounded just as good! Initially we wanted to have an acronym based on key terms, such as Free, Open Source and Privacy, but none really fit us perfectly.

  Until we found Matomo! Easily pronounced in all languages. Short enough to remember. Concise. And best of all… Matomo means honesty in Japanese. Which aligns with one of our key values – transparency.

  We love the name Matomo and hope you do too.

  What is the vision of Matomo?

  

  We have come a long way in those 10 years! However, our mission statement remains the same:

  “To create, as a community, the leading international open source digital analytics platform, that gives every user full control of their data.”

  Matomo provides a range of amazing and innovative features, allowing you to get a 360 view of your visitors. These insights are invaluable to help understand behavior, keep track of goals, and increase conversion rates and revenue.

  Who will deliver Matomo professional services?

  Any company who wishes to. The only exception is that no companies will be allowed to have the name Matomo.

  Our company providing professional services is and will remain InnoCraft.

  Where can I follow the Matomo project?

  Our new website will be matomo.org (automatically redirected from Piwik.org)

  Follow our new Twitter: twitter.com/matomo_org

  Github: github.com/matomo-org

  Facebook : facebook.com/Matomo.org

  Linkedin: linkedin.com/company/matomo/

  If you are already following us on social media, you will be kept up to date with Matomo automatically as all social media accounts will be redirected.

  How should I pronounce Matomo?

  If you’re wondering how to say ‘Matomo’, you can find out by clicking play:

  Where can I see a demo of Matomo?

  On demo.matomo.org

  Where can I download Matomo first release?

  On matomo.org/download

  (Matomo 3.3.0 will be released in the next few days)

  What is the new logo?

  Check it out below.

  

  Matomo trademark Policy

  Matomo is an internationally registered trademark of Matthieu Aubry, Founder of Piwik (now Matomo).

  Information about how to use the name Matomo (and logo) can be found here: matomo.org/trademark/

  What are the next big steps?

  We will keep it simple for our valued users. As it is just a name change, the only thing you will notice is that the Piwik brand will gradually be replaced on the websites you are used to seeing the name on. The first version of Matomo will be available in just a few days for download. The software version numbers stay the same: the next release after Piwik 3.2.1 will be Matomo 3.3.0.

  All our public HTTP APIs and Tracking SDKs will continue working normally. As you can imagine, there is a lot of work and complexity behind slowly updating all the SDKs and keeping backwards compatibility, so our renaming project will take a few weeks to complete.

  The Matomo trademark will later be transferred into the Matomo foundation, a non-profit that will be dedicated to promoting and ensuring access to Matomo and our related open source projects in perpetuity.

  ---

  Thank you

  Thank you for continuing to support our project, alongside our 20+ Matomo core team members and more than 500 contributors.

  Please help to spread the word about this announcement by sharing it with friends or or colleagues who may benefit from using Matomo Analytics!

  The post Piwik is now Matomo – Announcement appeared first on Analytics Platform - Matomo.