Piwik

Les articles publiés sur le site

• WordPress Analytics plugin WP-Piwik reaches version 1.0.0 (and 50,000 active users)

  29 mai 2015, par André Bräkling — Plugins

  After six years of development, we are proud to announce the 1.0.0 release of our WP-Piwik WordPress plugin!

  Started as a simple plugin to show a selection of statistics within the WordPress dashboard, WP-Piwik has become a full Piwik integration plugin. The plugin automatically adds the Piwik tracking code to your WordPress sites. The plugin displays your analytics reports directly within the WordPress admin panel. WordPress networks (“multisite”), CDN URLs and the Piwik proxy script are also supported.

  According to WordPress.org the plugin is being used by more than 50,000 WordPress sites!

  

  This article explains how to install WP-Piwik and how to configure it to work with your Piwik instance.
  

  Install WP-Piwik

  You can get WP-Piwik using WordPress’ plugin management. Login to your WordPress admin dashboard and go to « Plugins » → « Add New ». Enter « WP-Piwik » into the search field at the top right, press enter and next to WP-Piwik choose « Install Now ».

  

  If you want to use WP-Piwik in your simple WordPress blog you can just click « Activate Plugin » and WP-Piwik will ask you to configure your Piwik connection.

  Running a WordPress network/multisite you can choose to « Network Activate » the plugin after the installation process. In this case, WP-Piwik will be a fully automated feature of your WordPress network automatically tracking your sites in the same Piwik instance in separate Websites.

  Alternatively you can download WP-Piwik manually from the WordPress website and upload all files to your `wp-content/plugins` directory.

  Configure your Piwik connection

  WP-Piwik lets you choose between three connection modes:

  • Self-hosted (HTTP API): This is the default option for a self-hosted Piwik and should work for most configurations. You just have to know your Piwik URL, which is the URL you enter to access Piwik, and your auth token (see below). WP-Piwik will connect to Piwik using http(s)-requests.
  • Self-hosted (PHP API): Choose this, if your self-hosted Piwik and WordPress are running on the same machine and you know the full server path to your Piwik instance. Beside the full server path, you also need to know your auth token (see below).
  • Cloud-hosted (Piwik Pro): If you are using a cloud-hosted Piwik by Piwik Pro, you just need to know your user name and your auth token (see below).

  Setting up WP-Piwik

  To configure WP-Piwik you will need to specify your Authentication token.

  • If the site you want to track in Piwik is already configured in your Piwik, you only need to specify a token_auth for a user with `view` permission.
  • If you want WP-Piwik to create the website in Piwik (or if you use WP-Piwik in network mode which requires to be able to configure your sites), you should specify a token_auth which has Super User access (after the setting up phase is completed you can set the authentication token back to the token of a `view` user).

  To find your token_auth in Piwik, click on your user name in the right right corner of your Piwik dashboard, then click the « API » in the left menu. The API page displays your auth token in a colored box, just behind the “&token_auth=” string. The screenshot below shows the token_auth anonymous, but your real one will be an alpha numerous random string like a1ec31524a8eabc7a546d71d68b28d17.

  

  That’s it. After you entered your connection data and submitted the form, WP-Piwik will welcome you with some information:

  

  You can now start to configure WP-Piwik and enable the tracking code. Learn about any setting by clicking on the small question mark sign. If you have any problem configuring or using WP-Piwik feel free to use the WordPress support forum related to WP-Piwik.

  Translating WP-Piwik

  We invite you to join our translation community at Transifex and help to translate WP-Piwik in more languages!

  Happy WordPress Analytics!

• WordPress Analytics plugin WP-Piwik reaches version 1.0.0 (and 50,000 active users)

  29 mai 2015, par André Bräkling — Plugins

  After six years of development, we are proud to announce the 1.0.0 release of our WP-Piwik WordPress plugin!

  Started as a simple plugin to show a selection of statistics within the WordPress dashboard, WP-Piwik has become a full Piwik integration plugin. The plugin automatically adds the Piwik tracking code to your WordPress sites. The plugin displays your analytics reports directly within the WordPress admin panel. WordPress networks (“multisite”), CDN URLs and the Piwik proxy script are also supported.

  According to WordPress.org the plugin is being used by more than 50,000 WordPress sites!

  

  This article explains how to install WP-Piwik and how to configure it to work with your Piwik instance.
  

  Install WP-Piwik

  You can get WP-Piwik using WordPress’ plugin management. Login to your WordPress admin dashboard and go to « Plugins » → « Add New ». Enter « WP-Piwik » into the search field at the top right, press enter and next to WP-Piwik choose « Install Now ».

  

  If you want to use WP-Piwik in your simple WordPress blog you can just click « Activate Plugin » and WP-Piwik will ask you to configure your Piwik connection.

  Running a WordPress network/multisite you can choose to « Network Activate » the plugin after the installation process. In this case, WP-Piwik will be a fully automated feature of your WordPress network automatically tracking your sites in the same Piwik instance in separate Websites.

  Alternatively you can download WP-Piwik manually from the WordPress website and upload all files to your `wp-content/plugins` directory.

  Configure your Piwik connection

  WP-Piwik lets you choose between three connection modes:

  • Self-hosted (HTTP API): This is the default option for a self-hosted Piwik and should work for most configurations. You just have to know your Piwik URL, which is the URL you enter to access Piwik, and your auth token (see below). WP-Piwik will connect to Piwik using http(s)-requests.
  • Self-hosted (PHP API): Choose this, if your self-hosted Piwik and WordPress are running on the same machine and you know the full server path to your Piwik instance. Beside the full server path, you also need to know your auth token (see below).
  • Cloud-hosted (Piwik Pro): If you are using a cloud-hosted Piwik by Piwik Pro, you just need to know your user name and your auth token (see below).

  Setting up WP-Piwik

  To configure WP-Piwik you will need to specify your Authentication token.

  • If the site you want to track in Piwik is already configured in your Piwik, you only need to specify a token_auth for a user with `view` permission.
  • If you want WP-Piwik to create the website in Piwik (or if you use WP-Piwik in network mode which requires to be able to configure your sites), you should specify a token_auth which has Super User access (after the setting up phase is completed you can set the authentication token back to the token of a `view` user).

  To find your token_auth in Piwik, click on your user name in the right right corner of your Piwik dashboard, then click the « API » in the left menu. The API page displays your auth token in a colored box, just behind the “&token_auth=” string. The screenshot below shows the token_auth anonymous, but your real one will be an alpha numerous random string like a1ec31524a8eabc7a546d71d68b28d17.

  

  That’s it. After you entered your connection data and submitted the form, WP-Piwik will welcome you with some information:

  

  You can now start to configure WP-Piwik and enable the tracking code. Learn about any setting by clicking on the small question mark sign. If you have any problem configuring or using WP-Piwik feel free to use the WordPress support forum related to WP-Piwik.

  Translating WP-Piwik

  We invite you to join our translation community at Transifex and help to translate WP-Piwik in more languages!

  Happy WordPress Analytics!

• Looking for a Sales Development Representative (Jobs at Piwik)

  20 mai 2015, par Piwik Core Team — Jobs

  This blog post is a job offer at Piwik PRO for a Sales Development Representative. Please share this job ad if you know anyone who may be interested.

  Job description

  As a sales development rep your job will be to work with our sales team to identify and nurture sales opportunities. You will be one of the initial building blocks of our US operation, especially as we begin to scale it, so there will be plenty of opportunities for advancement within the company.

  Responsibilities

  • Generate new sales opportunities
  • Help to develop and improve sales strategies
  • Set up discussions with senior executives and evaluate their business needs
  • Manage and nurture a pipeline of prospects until a given stage
  • Use marketing & sales CRM tools

  Requirements

  • Desire to learn and succeed in sales
  • 1+ years of related experience
  • Advanced research skills
  • Ability to write professional emails
  • Native English proficiency with excellent verbal communication skills
  • Passion for technology

  Compensation

  Salary (full-time) + performance-based incentives

  Location

  Remote

  About Piwik PRO

  At Piwik and Piwik PRO we develop the leading open source web analytics platform, used by over 1.1M websites worldwide and is currently ranked the 7th most used web analytics tool in the world. Our vision is to build the best open alternative to Google Universal Analytics.

  The Piwik platform collects, stores and processes a lot of information: hundreds of millions of data points each month. We create intuitive, simple and beautiful reports that delight our users.

  Apply online

  To apply for this position, please Apply online here. We look forward to receiving your applications!

• Looking for a Sales Development Representative (Jobs at Piwik)

  20 mai 2015, par Piwik Core Team — Jobs

  This blog post is a job offer at Piwik PRO for a Sales Development Representative. Please share this job ad if you know anyone who may be interested.

  Job description

  As a sales development rep your job will be to work with our sales team to identify and nurture sales opportunities. You will be one of the initial building blocks of our US operation, especially as we begin to scale it, so there will be plenty of opportunities for advancement within the company.

  Responsibilities

  • Generate new sales opportunities
  • Help to develop and improve sales strategies
  • Set up discussions with senior executives and evaluate their business needs
  • Manage and nurture a pipeline of prospects until a given stage
  • Use marketing & sales CRM tools

  Requirements

  • Desire to learn and succeed in sales
  • 1+ years of related experience
  • Advanced research skills
  • Ability to write professional emails
  • Native English proficiency with excellent verbal communication skills
  • Passion for technology

  Compensation

  Salary (full-time) + performance-based incentives

  Location

  Remote

  About Piwik PRO

  At Piwik and Piwik PRO we develop the leading open source web analytics platform, used by over 1.1M websites worldwide and is currently ranked the 7th most used web analytics tool in the world. Our vision is to build the best open alternative to Google Universal Analytics.

  The Piwik platform collects, stores and processes a lot of information: hundreds of millions of data points each month. We create intuitive, simple and beautiful reports that delight our users.

  Apply online

  To apply for this position, please Apply online here. We look forward to receiving your applications!

• Stopping Referrer Spam

  13 mai 2015, par Piwik Core Team — Community

  In this blog post we explain what is Referrer spam, this new kind of spam that has recently appeared on the Internet. We also provide solutions to stop it and preserve the quality of your analytics data.

  What is Referrer Spam?

  Referrer spam (also known as log spam or referrer bombing) is a kind of spamming aimed at web analytics tools. A spammer bot makes repeated web site requests using a fake referrer URL to the site the spammer wishes to advertise.

  Here is an example of referrer spam in action:

  

  Half of those referrers are spams, here are some well know spammers that you may have seen in your logs: buttons-for-you-website.com, best-seo-offer.com, semalt.com…

  The benefit for spammers is that their website will appear in analytics tools like Piwik or Google Analytics:

  • public analytics reports (or logs) will be indexed by search engines: links to the spammer’s website will improve its ranking
  • curious webmasters are likely to visit their referrers, thus bringing traffic to the spammer’s website

  How to deal with Referrer Spam?

  Referrer spam is still new and analytics tools are all handling it differently.

  Referrer Spam in Piwik

  At Piwik we started working on mitigating Referrer spam more than a year ago. If you use Piwik and keep it up to date, you do not need to do anything.

  Referrer spammers are automatically excluded from your reports to keep your data clean and useful.

  New spammers are continuously detected and added to Piwik’s blacklist on each update. If you find a new spammer in your analytics data, you can even report it so that it is added to the Piwik’s open referrer blacklist and blocked for everyone.

  Referrer Spam in Google Analytics

  Google Analytics doesn’t offer any spam protection by default. It can however be configured manually using a custom Filter.

  To create a filter in Google Analytics go to the Admin section and click on All Filters. Create a new custom filter that excludes based on the Campaign Source field. In the Filter pattern enter the spammers domains you want to exclude (this is a regular expression):

  

  If new spammers arise you will need to update this list. You can also use Piwik’s referrer blacklist to exclude all the spammers currently detected.

  Other Analytics Tools

  Many web analytics tools do not yet handle Referrer spam and when using these tools, you will often find a lot of spam data in your Referrer Websites analytics reports.

  If you use an analytics tool that does not exclude Referrer spam, we recommend to contact the vendor and ask them to implement a mechanism to remove these referrer spammers. As of today many analytics vendors still have not mitigated this issue.

  Public List of Referrer Spammers

  At Piwik with the help of our large community we have decided to tackle this growing spam issue. We have created a list of up to date referrer spammers that anyone can edit.

  The list is available in a simple text file on Github: github.com/piwik/referrer-spam-blacklist.

  The list is released under the Public Domain and anyone can use it within their applications to exclude referrer spammers.

  Many people have already contributed new spammers to the list. We invite you to use the list in your apps and websites and help us keep the list up to date!

  Let’s unite and fight the spammers together.

  Happy Analytics!