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  • Les autorisations surchargées par les plugins

    27 avril 2010, par

    Mediaspip core
    autoriser_auteur_modifier() afin que les visiteurs soient capables de modifier leurs informations sur la page d’auteurs

  • Le plugin : Podcasts.

    14 juillet 2010, par

    Le problème du podcasting est à nouveau un problème révélateur de la normalisation des transports de données sur Internet.
    Deux formats intéressants existent : Celui développé par Apple, très axé sur l’utilisation d’iTunes dont la SPEC est ici ; Le format "Media RSS Module" qui est plus "libre" notamment soutenu par Yahoo et le logiciel Miro ;
    Types de fichiers supportés dans les flux
    Le format d’Apple n’autorise que les formats suivants dans ses flux : .mp3 audio/mpeg .m4a audio/x-m4a .mp4 (...)

  • MediaSPIP Player : problèmes potentiels

    22 février 2011, par

    Le lecteur ne fonctionne pas sur Internet Explorer
    Sur Internet Explorer (8 et 7 au moins), le plugin utilise le lecteur Flash flowplayer pour lire vidéos et son. Si le lecteur ne semble pas fonctionner, cela peut venir de la configuration du mod_deflate d’Apache.
    Si dans la configuration de ce module Apache vous avez une ligne qui ressemble à la suivante, essayez de la supprimer ou de la commenter pour voir si le lecteur fonctionne correctement : /** * GeSHi (C) 2004 - 2007 Nigel McNie, (...)

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  • Accessibility Testing : Why It Matters and How to Get Started

    7 mai 2024, par Erin

    Nearly 96% of website homepages had failures with meeting web accessibility criteria in 2024. Aside from not complying with web accessibility laws and regulations, companies are failing a growing number of users with accessibility needs.

    With disabilities, chronic illnesses and ageing populations all rising, brands need to take accessibility more seriously. 

    In this article, we explain why accessibility testing is so important and how you can get started today.

    What is accessibility testing ?

    Accessibility testing optimises digital experiences to make them accessible for users with a range of disabilities and impairments. This includes users with vision impairments, hearing loss, neurodivergence, motor disabilities and cognitive conditions.

    The goal is to create inclusive experiences for everyone by implementing UX principles that address the usability needs of diverse audiences.

    To help developers create accessible experiences, the World Wide Web Consortium (W3C) created the Web Content Accessibility Guidelines (WCAG). The international WCAG standards define the Four Principles of Accessibility :

    • Perceivable : Information and user interface components must be presentable to users in ways they perceive.
    • Operable : User interface components and navigation must be operable.
    • Understandable : Information and the operation of user interfaces must be understandable.
    • Robust : Content must be robust enough to be interpreted reliably by various user agents, including assistive technologies.
    WCAG Four Principles of Accessibility

    The current version of WCAG (2.2) contains 86 success criteria with three grades representing conformance levels :

    • Level A is the minimum conformance rating, indicating that web content is accessible to most users.
    • Level AA is the recommended conformance level to make content accessible to almost everyone, including users with severe disabilities.
    • Level AAA is the highest conformance rating, making content accessible to everyone, regardless of disability.
    WCAG accessibility conformance levels

    Why is accessibility testing important ?

    With record numbers of lawsuits over online accessibility cases, it’s clear that companies underestimate the importance of accessibility testing. Here are seven key reasons you should pay more attention to it :

    1. Create inclusive experiences : Above all, accessibility testing creates inclusive experiences for all users.
    2. Adhere to accessibility regulations : Accessibility laws in most major markets — including the EU web accessibility policy — make it illegal for companies to discriminate against users with disabilities.
    3. Social responsibility : Companies have an ethical responsibility to cater to all users and consumers. 57% say they’re more loyal to brands that commit to addressing social inequities.
    4. Accessibility needs are growing : 16% of the world’s population (1 in 6) experience significant disability and the number will continue to grow as ageing populations rise.
    5. Improve experiences for everyone : Accessibility improves experiences for all users — for example, 80% of UK viewers aged 18-25 (2021) watch content with subtitles enabled.
    6. Maximise marketing reach : Platforms like Google prioritise accessibility yearly, making accessible content and experiences more visible.
    7. Accessibility is profitable : Inclusive companies earn 1.6x more revenue, 2.6x more net income and 2x more profit, according to Accenture (PDF).
    Accenture Accessibility is Profitable

    Who needs inclusive UX ?

    Accessibility testing starts with understanding the usability needs of audiences with disabilities and impairments. Here’s a quick summary of the most common impairments and some of the needs they have in common :

    • Visual impairments : Users may rely on screen readers, magnification software, braille displays, etc. or require certain levels of contrast, text sizes and colour combinations to aid visibility.
    • Hearing impairments : Users may rely on closed captions and subtitles for video content, transcripts for multimedia content and visual alerts/notifications for updates.
    • Motor or mobility impairments : Users might rely on adaptive keyboards, voice recognition and other assistive devices.
    • Cognitive and neurological impairments : Users may rely on technologies like text-to-speech software or require simplified user interfaces, contrast designs, etc., to aid comprehension.
    • Speech impairments : Users may rely on speech recognition and dictation software for any interaction that requires them to speak (e.g., automated customer service machines).

    While accessibility tools can alleviate certain accessibility challenges, inclusive design can remove much of the burden from users. This can involve using plenty of contrast, careful font selection, increasing whitespace and plenty of other design choices.

    Refer to the latest version of the WCAG for further guidance.

    How to run accessibility testing

    Now that we’ve emphasised the importance of accessibility, let’s explain how you can implement your own accessibility testing strategy.

    Create your accessibility testing plan

    Careful planning is crucial for making accessibility testing affordable and profitable. This starts with identifying the assets you need to test and optimise. This may include :

    • Website or web app
    • Mobile app
    • Videos
    • Podcasts and audio
    • PDFs
    • Marketing emails

    Map out all the assets your target audience interacts with and bring them into your accessibility testing plan. Optimising your website for screen readers is great, but you don’t want to forget your marketing emails and exclude vision-impaired users.

    Once you’ve got a complete list of assets, identify the elements and interactions with each one that require accessibility testing. For example, on your website, you should optimise navigation, user interfaces, layouts, web forms, etc.

    You also need to consider the impact of device types. For example, how touchscreens change the experience for motor impairments.

    Now that you know the scope of your testing strategy, it’s time to define your accessibility standards. Use external frameworks like WCAG guidelines and relevant legal requirements to create an internal set of standards.

    Once your accessibility standards are complete, train your staff at every level. This includes designers, developers, and content creators — everyone who works on assets is included in your accessibility testing strategy.

    Implement your accessibility standards throughout the design and development phases. Aim to create the most inclusive experiences possible before the accessibility testing stage.

    Implement accessibility practices at every level

    Treating accessibility as an afterthought is the biggest mistake you can make. Aside from neglecting the importance of accessibility, it’s simply not affordable to create assets and then optimise them for accessibility.

    Instead, you need to implement accessibility standards in every design and development stage. This way, you create inclusive assets from the beginning, and accessibility testing flags minor fixes rather than overhauls.

    By extension, you can take lessons from accessibility tests and update your accessibility standards to improve the quality of future assets.

    Set clear specifications in your accessibility standards for everyone to follow. For example, content publishers should be responsible for adding alt-text to all images. Make designers responsible for following contrast guidelines when optimising elements like CTA buttons.

    A comparison of CTA buttons

    Next, managers can review assets and check for accessibility standards before anything is signed off. This way, you achieve higher test accessibility scores, and most fixes should be minor.

    This is the key to making accessibility testing manageable and profitable.

    Automate accessibility testing

    Automation is the other big factor in making accessibility efficient. With the right tools, you can run tests periodically without any manual workload, collecting data and flagging potential issues at almost no cost.

    For example, you can run automated accessibility tests on your website every month to check for common issues. This might flag up pages without alt-text for images, colour issues on a new batch of landing pages or a sudden drop in mobile loading times.

    Every automated test you can run reduces the manual workload of optimising accessibility. This frees up more time for the manual tests that require the attention of accessibility experts. 

    • Free up time for accessibility tasks that require manual testing
    • Identify issues with new content, assets, code, etc. faster
    • Run automated accessibility testing on new CRO changes

    Schedule manual accessibility reviews

    While it’s important to automate as much accessibility testing as possible, most accessibility standards require some form of manual testing. If we use the WCAG standards as a guideline, more than 70% of success require manual review and verification, including :

    • Testing websites with a screen reader
    • Navigating apps by only using a keyword
    • Quality assessing closed captions and subtitles
    • Testing web forms for people using speech input
    • Checking conversion actions for users with mobility issues (CTAs, forms, payments, etc.)

    Yes, you can automatically check all images for alt-text, but simply providing alt-text isn’t enough. You also have to review alt-text to make sure they’re descriptive, accurate and informative about the experience.

    Once again, the best way to minimise your time spent on manual testing is to implement accessibility standards throughout design and development. Train your content publishers to create alt-text that meets your criteria and editors to review them before pieces are signed off. 

    This way, you should always have the required alt-text before the content reaches the accessibility testing stage. The same applies to video transcriptions, web forms, website navigation, etc.

    Building a culture of accessibility makes the testing process as efficient as possible.

    What tools do you need for accessibility testing ?

    Now that we’ve covered the key essentials of accessibility testing, let’s look at some of the best accessibility testing tools to help you implement your strategy.

    accessiBe : AI-powered accessibility testing automation

    accessiBe is an accessibility testing automation and management system. It incorporates two core products : accessWidget for automating UI accessibility and accessFlow as an all-in-one solution for developers.

    screenshot of accessiBe

    Key features :

    • Automated accessibility testing
    • Accessibility widget for easy optimisation
    • Product accessibility for web, mobile and native apps
    • AI-powered accessibility insights
    • Compliance with WCAG, EAA and more

    As explained earlier, automation is crucial for making accessibility testing efficient and profitable. With accessiBe, you can automate the first line of accessibility checks so testers only need to get involved when manual action is necessary.

    Maze : Intelligent usability testing software

    Maze is a usability testing system that uses AI and automation to enhance traditional qualitative testing. You can run automated tests on live websites, capture survey feedback and recruit users to test experiences with real people.

    screenshot of Maze

    Key features :

    • Live website testing
    • Feedback surveys
    • Usability interviews
    • Test recruitment
    • Automated analysis

    While traditional usability interviews can provide in-depth insights, they’re expensive, time-consuming and difficult to run at scale. Maze’s solution is a hybrid testing system that automates data capture and analysis while supporting real user testing in one system.

    Matomo : Empowering people with ethical web analytics

    Matomo is a web analytics solution that gives you 100% data ownership while respecting user privacy. Think of this as a Google Analytics alternative that doesn’t use your visitors’ data for advertising purposes.

    Matomo dashboard

    Key features :

    • Privacy-friendly and GDPR-compliant tracking
    • Conversion rate optimisation features like heatmaps, session recordings, A/B testing and more
    • Accurate, unsampled data – see 40-60% more data than other analytics tools that sample data
    • Open-source

    Accessibility starts with creating quality experiences for everyone. Matomo reliably captures 100% of the data you need to optimise experiences without losing their trust. Instead of handing their personal info to Google or other tech giants, you retain full data ownership — fully compliant with GDPR, CCPA, etc.

    Try Matomo free for 21-days (no credit card required), or speak to our sales team for more info on how Matomo can enhance your site’s user experience and support your accessibility testing strategy.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    UserTesting : Video-based user testing software

    UserTesting is the more traditional system for running usability tests with real people. The platform helps you recruit users and manage usability tests with a series of sessions and video interviews.

    screenshot of UserTesting

    Key features :

    • Usability testing
    • Test recruitment
    • Live interviews
    • AI-powered insights
    • Usability services

    UserTesting is a slower, more expensive approach to testing experiences, but its video-based interviews allow you to have meaningful conversations with real users.

    Siteimprove : WCAG compliance testing

    Siteimprove automates website testing, accessibility and optimisation. It includes dedicated tools for checking WCAG and DCI compliance with an automated scoring system. This helps you keep track of scores and identify any accessibility and usability issues faster.

    screenshot of Siteimprove screenshot of Siteimprove

    Key features :

    • Automated accessibility checks
    • Inclusivity scores
    • Accessibility recommendations
    • Accessibility tracking
    • Marketing and revenue attribution
    • Usability insights

    Siteimprove provides a first line of accessibility testing with automated checks and practical recommendations. It also tracks accessibility scores, including ratings for all three WCAG compliance levels (A, AA and AAA).

    Find the value in accessibility testing

    Accessibility testing isn’t only a moral obligation ; it’s good business. Aside from avoiding fines and lawsuits, inclusive experiences are increasingly profitable. User bases with accessibility needs are only growing while non-disabled audiences are using accessibility resources like subtitles and transcripts in greater numbers.

    Accessibility improves everyone’s experiences, and this only does good things for conversion rates, revenue and profit.

    Start building your datasets for accessibility testing today with a Matomo 21-day free trial — no credit card required. Gain 100% ownership over your analytics data while complying with GDPR and other data privacy regulations.

  • Six Best Amplitude Alternatives

    10 décembre 2024, par Daniel Crough

    Product analytics is big business. Gone are the days when we could only guess what customers were doing with our products or services. Now, we can track, visualise, and analyse how they interact with them and, with that, constantly improve and optimise. 

    The problem is that many product analytics tools are expensive and complicated — especially for smaller businesses. They’re also packed with functionality more attuned to the needs of massive companies. 

    Amplitude is such a tool. It’s brilliant and it has all the bells and whistles that you’ll probably never need. Fortunately, there are alternatives. In this guide, we’ll explore the best of those alternatives and, along the way, provide the insight you’ll need to select the best analytics tool for your organisation. 

    Amplitude : a brief overview

    To set the stage, it makes sense to understand exactly what Amplitude offers. It’s a real-time data analytics tool for tracking user actions and gaining insight into engagement, retention, and revenue drivers. It helps you analyse that data and find answers to questions about what happened, why it happened, and what to do next.

    However, as good as Amplitude is, it has some significant disadvantages. While it does offer data export functionality, that seems deliberately restricted. It allows data exports for specific events, but it’s not possible to export complete data sets to manipulate or format in another tool. Even pulling it into a CSV file has a 10,000-row limit. There is an API, but not many third-party integration options.

    Getting data in can also be a problem. Amplitude requires manual tags on events that must be tracked for analysis, which can leave holes in the data if every possible subsequent action isn’t tagged. That’s a time-consuming exercise, and it’s made worse because those tags will have to be updated every time the website or app is updated. 

    As good as it is, it can also be overwhelming because it’s stacked with features that can create confusion for novice or inexperienced analysts. It’s also expensive. There is a freemium plan that limits functionality and events. Still, when an organisation wants to upgrade for additional functionality or to analyse more events, the step up to the paid plan is massive.

    Lastly, Amplitude has made some strides towards being a web analytics option, but it lacks some basic functionality that may frustrate people who are trying to see the full picture from web to app.

    Snapshot of Amplitude alternatives

    So, in place of Amplitude, what product analytics tools are available that won’t break the bank and still provide the functionality needed to improve your product ? The good news is that there are literally hundreds of alternatives, and we’ve picked out six of the best.

    1. Matomo – Best privacy-focused web and mobile analytics
    2. Mixpanel – Best for product analytics
    3. Google Analytics – Best free option
    4. Adobe Analytics – Best for predictive analytics
    5. Umami – Best lightweight tool for product analytics
    6. Heap – Best for automatic user data capture

    A more detailed analysis of the Amplitude alternatives

    Now, let’s dive deeper into each of the six Amplitude alternatives. We’ll cover standout features, integrations, pricing, use cases and community critiques. By the end, you’ll know which analytics tool can help optimise website and app performance to grow your business.

    1. Matomo – Best privacy-friendly web and app analytics

    Privacy is a big concern these days, especially for organisations with a presence in the European Union (EU). Unlike other analytics tools, Matomo ensures you comply with privacy laws and regulations, like the General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA).

    Matomo helps businesses get the insights they need without compromising user privacy. It’s also one of the few self-hosted tools, ensuring data never has to leave your site.

    Matomo is open-source, which is also rare in this class of tools. That means it’s available for anyone to adapt and customise as they wish. Everything you need to build custom APIs is there.

    Image showing the origin of website traffic.
    The Locations page in Matomo shows the countries, continents, regions, and cities where website traffic originates.

    Its most useful capabilities include visitor logs and session recordings to trace the entire customer journey, spot drop-off points, and fine-tune sales funnels. The platform also comes with heatmaps and A/B testing tools. Heatmaps provide a useful visual representation of your data, while A/B testing allows for more informed, data-driven decisions.

    Despite its range of features, many reviewers laud Matomo’s user interface for its simplicity and user-friendliness. 

    Why Matomo : Matomo is an excellent alternative because it fills in the gaps where Amplitude comes up short, like with cookieless tracking. Also, while Amplitude focuses mainly on behavioural analytics, Matomo offers both behavioural and traditional analytics, which allows more profound insight into your data. Furthermore, Matomo fully complies with the strictest privacy regulations worldwide, including GDPR, LGPD, and HIPAA.

    Standout features include multi-touch attribution, visits log, content engagement, ecommerce, customer segments, event tracking, goal tracking, custom dimensions, custom reports, automated email reports, tag manager, sessions recordings, roll-up reporting that can pull data from multiple websites or mobile apps, Google Analytics importer, Matomo tag manager, comprehensive visitor tracking, heatmaps, and more.

    Integrations with 100+ technologies, including Cloudflare, WordPress, Magento, Google Ads, Drupal, WooCommerce, Vue, SharePoint and Wix.

    Pricing is free for Matomo On-Premise and $23 per month for Matomo Cloud, which comes with a 21-day free trial (no credit card required).

    Strengths

    • Privacy focused
    • Cookieless consent banners
    • 100% accurate, unsampled data
    • Open-source code 
    • Complete data ownership (no sharing with third parties)
    • Self-hosting and cloud-based options
    • Built-in GDPR Manager
    • Custom alerts, white labelling, dashboards and reports

    Community critiques 

    • Premium features are expensive and proprietary
    • Learning curve for non-technical users

    2. Mixpanel – Best for product analytics

    Mixpanel is a dedicated product analytics tool. It tracks and analyses customer interactions with a product across different platforms and helps optimise digital products to improve the user experience. It works with real-time data and can provide answers from customer and revenue data in seconds.

    It also presents data visualisations to show how customers interact with products.

    Screenshot reflecting useful customer trends

    Mixpanel allows you to play around filters and views to reveal and chart some useful customer trends. (Image source)

    Why Mixpanel : One of the strengths of this platform is the ability to test hypotheses. Need to test an ambitious idea ? Mixpanel data can do it with real user analytics. That allows you to make data-driven decisions to find the best path forward.

    Standout features include automatic funnel segment analysis, behavioural segmentation, cohort segmentation, collaboration support, customisable dashboards, data pipelines, filtered data views, SQL queries, warehouse connectors and a wide range of pre-built integrations.

    Integrations available include Appcues, AppsFlyer, AWS, Databox, Figma, Google Cloud, Hotjar, HubSpot, Intercom, Integromat, MailChimp, Microsoft Azure, Segment, Slack, Statsig, VWO, Userpilot, WebEngage, Zapier, ZOH) and dozens of others.

    Pricing starts with a freemium plan valid for up to 20 million events per month. The growth plan is affordable at $25 per month and adds features like no-code data transformations and data pipeline add-ons. The enterprise version runs at a monthly cost of $833 and provides the full suite of features and services and premium support.

    There’s a caveat. Those prices only allow up to 1,000 Monthly Tracked Users (MTUs), calculated based on the number of visitors that perform a qualifying event each month. Beyond that, MTU plans start at $20,000 per year.

    Strengths

    • User behaviour and interaction tracking
    • Unlimited cohort segmentation capabilities
    • Drop-off analysis showing where users get stuck
    • A/B testing capabilities

    Community critiques 

    • Expensive enterprise features
    • Extensive setup and configuration requirements

    3. Google Analytics 4 – Best free web analytics tool

    The first thing to know about Google Analytics 4 is that it’s a web analytics tool. In other words, it tracks sessions, not user behaviours in app environments. It can provide details on how people found your website and how they go there, but it doesn’t offer much detail on how people use your product. 

    There is also an enterprise version, Google Analytics 360, which is not free. We’ve broken down the differences between the two versions elsewhere.

    Image showing audience-related data provided by GA4

    GA4’s audience overview shows visitors, sessions, session lengths, bounce rates, and user engagement data. (Image source)

     

    Why Google Analytics : It’s great for gauging the effectiveness of marketing campaigns, tracking goal completions (purchases, cart additions, etc.) and spotting trends and patterns in user engagement.

    Standout features include built-in automation, customisable conversion goals, data drill-down functionality, detailed web acquisition metrics, media spend ROI calculations and out-of-the-box web analytics reporting.

    Integrations include all major CRM platforms, CallRail, DoubleClick DCM, Facebook, Hootsuite, Marketo, Shopify, VWO, WordPress, Zapier and Zendesk, among many others.

    Pricing is free for the basic version (Google Analytics 4) and scales based on features and data volume. The advanced features (in Google Analytics 360) are pitched at enterprises, and pricing is custom.

    Strengths

    • Free to start
    • Multiple website management
    • Traffic source details
    • Up-to-date traffic data

    Community critiques 

    • Steep learning curve 
    • Data sampling

    4. Adobe Analytics – Best for predictive analytics

    A fully configured Adobe Analytics implementation is the Swiss army knife of analytics tools. It begins with web analytics, adds product analytics, and then wraps it up nicely with predictive analytics.

    Unlike all the Amplitude alternatives here, there’s no free version. Adobe Analytics has a complicated pricing matrix with options like website analytics, marketing analytics, attribution, and predictive analytics. It also has a wide range of customisation options that will appeal to large businesses. But for smaller organisations, it may all be a bit too much.

    Mixpanel allows you to play around filters and views to reveal and chart some useful customer trends. (Image source)

    Screenshot categorising online orders by marketing channel

    Adobe Analytics’ cross-channel attribution ties actions from different channels into a single customer journey. (Image source)

     

    Why Adobe Analytics : For current Adobe customers, this is a logical next step. Either way, Adobe Analytics can combine, evaluate, and analyse data from any part of the customer journey. It analyses that data with predictive intelligence to provide insights to enhance customer experiences.

     

    Standout features include AI-powered prediction analysis, attribution analysis, multi-channel data collection, segmentation and detailed customer journey analytics, product analytics and web analytics.

     

    Integrations are available through the Adobe Experience Cloud Exchange. Adobe Analytics also supports data exchange with brands such as BrightEdge, Branch.io, Google Ads, Hootsuite, Invoca, Salesforce and over 200 other integrations.

     

    Pricing starts at $500 monthly, but prospective customers are encouraged to contact the company for a needs-based quotation.

     

    Strengths

    • Drag-and-drop interface
    • Flexible segmentation 
    • Easy-to-create conversion funnels
    • Threshold-based alerts and notifications

    Community critiques 

    • No free version
    • Lack of technical support
    • Steep learning curve

    5. Umami – Best lightweight tool for web analytics

    The second of our open-source analytics solutions is Umami, a favourite in the software development community. Like Matomo, it’s a powerful and privacy-focused alternative that offers complete data control and respects user privacy. It’s also available as a cloud-based freemium plan or as a self-hosted solution.

     

    Image showing current user traffic and hourly traffic going back 24 hours

    Umami’s dashboard reveals the busiest times of day and which pages are visited when.(Image source)

     

    Why Umami : Unami has a clear and simple user interface (UI) that lets you measure important metrics such as page visits, referrers, and user agents. It also features event tracking, although some reviewers complain that it’s quite limited.

    Standout features can be summed up in five words : privacy, simplicity, lightweight, real-time, and open-source. Unami’s UI is clean, intuitive and modern, and it doesn’t slow down your website. 

    Integrations include plugins for VuePress, Gatsby, Craft CMS, Docusaurus, WordPress and Publii, and a module for Nuxt. Unami’s API communicates with Javascript, PHP Laravel and Python.

    Pricing is free for up to 100k monthly events and three websites, but with limited support and data retention restrictions. The Pro plan costs $20 a month and gives you unlimited websites and team members, a million events (plus $0.00002 for each event over that), five years of data and email support. Their Enterprise plan is priced custom.

    Strengths

    • Freemium plan
    • Open-source
    • Lightweight 

    Community critiques 

    • Limited support options
    • Data retention restrictions
    • No funnel functionality

    6. Heap – Best for automatic data capture

    Product analytics with a twist is a good description of Heap. It features event auto-capture to track user interactions across all touchpoints in the user journey. This lets you fully understand how and why customers engage with your product and website. 

    Using a single Javascript snippet, Heap automatically collects data on everything users do, including how they got to your website. It also helps identify how different cohorts engage with your product, providing the critical insights teams need to boost conversion rates.

    Image showing funnel and path analysis data and insights

    Heap’s journeys feature combines funnel and path analysis. (Image source)

     

    Why Heap : The auto-capture functionality solves a major shortcoming of many product analytics tools — manual tracking. Instead of having to set up manual tags on events, Heap automatically captures all data on user activity from the start. 

    Standout features include event auto-capture, session replay, heatmaps, segments (or cohorts) and journeys, the last of which combines the functions of funnel and path analysis tools into a single feature.

    Integrations include AWS, Google, Microsoft Azure, major CRM platforms, Snowflake and many other data manipulation platforms.

    Pricing is quote-based across all payment tiers. There is also a free plan and a 14-day free trial.

    Strengths

    • Session replay
    • Heatmaps 
    • User segmentation
    • Simple setup 
    • Event auto-capture 

    Community critiques 

    • No A/B testing functionality
    • No GDPR compliance support

    Choosing the best solution for your team

    When selecting a tool, it’s crucial to understand how product analytics and web analytics solutions differ. 

    Product analytics tools track users or accounts and record the features they use, the funnels they move through, and the cohorts they’re part of. Web analytics tools focus more on sessions than users because they’re interested in data that can help improve website usage. 

    Some tools combine product and web analytics to do both of these jobs.

    Area of focus

    Product analytics tools track user behaviour within SaaS- or app-based products. They’re helpful for analysing features, user journeys, engagement metrics, product development and iteration. 

    Web analytics tools analyse web traffic, user demographics, and traffic sources. They’re most often used for marketing and SEO insights.

    Level of detail

    Product analytics tools provide in-depth tracking and analysis of user interactions, feature usage, and cohort analysis.

    Web analytics tools provide broader data on page views, bounce rates, and conversion tracking to analyse overall site performance.

    Whatever tools you try, your first step should be to search for reviews online to see what people who’ve used them think about them. There are some great review sites you can try. See what people are saying on Capterra, G2, Gartner Peer Insights, or TrustRadius

    Use Matomo to power your web and app analytics

    Web and product analytics is a competitive field, and there are many other tools worth considering. This list is a small cross-section of what’s available.

    That said, if you have concerns about privacy and costs, consider choosing Matomo. Start your 21-day free trial today.

  • Revision 36037 : s’assurer que la class ffmpeg_movie est disponible sinon cela ne sert pas ...

    9 mars 2010, par kent1@… — Log

    s’assurer que la class ffmpeg_movie est disponible sinon cela ne sert pas à grand chose