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• 7 Mixpanel alternatives to consider for better web and product analytics

  1er août, par Joe

  Mixpanel is a web and mobile analytics platform that brings together product and marketing data so teams can see the impact of their actions and understand the customer journey. 

  It’s a well-rounded tool with features that help product teams understand how customers navigate their website or app. It’s also straightforward to set up, GDPR compliant, and easy for non-technical folks to use, thanks to an intuitive UI and drag-and-drop reports. 

  However, Mixpanel is just one of many product and web analytics platforms. Some are cheaper, others are more secure, and a few have more advanced or specialist features.

  This article will explore the leading Mixpanel alternatives for product teams and marketers. We’ll cover their key features, what users love about them, and why they may (or may not) be the right pick for you. 

  Mixpanel : an overview

  Let’s start by giving Mixpanel its dues. The platform does a great job of arming product teams with an arsenal of tools to track the impact of their updates, find ways to boost engagement and track which features users love. 

  Marketing teams use the platform to track customers through the sales funnel, attribute marketing campaigns and find ways to optimise spend. 

  There’s plenty to like about Mixpanel, including : 

  • Easy setup and maintenance : Mixpanel’s onboarding flow allows you to build a tracking plan and choose the specific events to measure. When Mixpanel collects data, you’ll see an introductory “starter board.” 
  • Generous free plan : Mixpanel doesn’t limit freemium users like some platforms. Collect data on 20 million monthly events, use pre-built templates and access its Slack community. There are also no limits on collaborators or integrations.
  • Extensive privacy configurations : Mixpanel provides strong consent management configurations. Clients can let their users opt out of tracking, disable geolocation and anonymise their data. It also automatically deletes user data after five years and offers an EU Data Residency Program that can help customers meet GDPR regulations. 
  • Comprehensive features : Mixpanel gives marketers and product teams the tools and features they need to understand the customer, improve the product and increase conversions. 
  • Easy-to-use UI : The platform prioritises self-service data, meaning users don’t need to be technically minded to use Mixpanel. Drag-and-drop dashboards democratise access to data and let anyone on your team find answers to their questions.

  You wouldn’t be reading this page if Mixpanel offered everything, though. No platform is perfect, and there are several reasons people may want to look for a Mixpanel alternative :
  

  • No self-hosted option : You’ll never have complete control over your data with Mixpanel due to the lack of a self-hosted option. Data will always live on Mixpanel’s servers, meaning compliance with data regulations like GDPR isn’t a given.
  • Lack of customisation : Mixpanel doesn’t offer much flexibility when it comes to visualising data. While the platform’s in-built reports are accessible to everyone, you’ll need a developer to build custom reports. 
  • Not open source : Mixpanel’s proprietary software doesn’t provide the transparency, security and community that comes with using open-source software like Matomo. Proprietary software isn’t inherently wrong, but it could mean your analytics solution isn’t future-proof. 
  • Steep learning curve : The learning curve can be steep unless you’re a developer. While setting up the software is straightforward, Mixpanel’s reliance on manual tracking means teams must spend a lot of time creating and structuring events to collect the data they need.

  If any of those struck a chord, see if one of the following seven Mixpanel alternatives might better fulfil your needs. 

  The top 7 Mixpanel alternatives

  Now, let’s look at the alternatives.

  We’ll explain exactly how each platform differs from Mixpanel, its standout features, strengths, common community critiques, and when it may be (or may not be) the right choice. 

  1. Matomo

  Matomo is a privacy-focused, open-source web and mobile analytics platform. As a proponent of an ethical web, Matomo prioritises data ownership and privacy protection. 

  It’s a great Mixpanel alternative for those who care about data privacy. You own 100% of your data and will always comply with data regulations like GDPR when using the platform. 

  

  Main dashboard with visits log, visits over time, visitor map, combined keywords, and traffic sources
  (Image Source)

  Matomo isn’t short on features, either. Product teams and marketers can evaluate the entire user journey, capture detailed visitor profiles, combine web, mobile and app reports, and use custom reporting to generate the specific insides they need.

  Key features :

  • Complete app and web analytics : Matomo tracks performance metrics and KPIs across web, app and mobile. Understand which pages users visit, how long they stay and how they move between devices.
  • Marketing attribution : Built-in marketing attribution capabilities make it easy for marketers to pinpoint their most profitable campaigns and channels. 
  • User behaviour tracking : Generate in-depth user behaviour data thanks to heatmaps, form analytics and session recordings.

  Strengths

  • On-premise and cloud versions : Use Matomo for free on your servers or subscribe to Matomo Cloud for hosting and additional support. Either way, you remain in control of your data.
  • Exceptional customer support : On-premise and Matomo Cloud users get free access to the forum. Cloud customers get dedicated support, which is available at an additional cost for on-premise customers. 
  • Consent-free tracking : Matomo doesn’t ruin the user’s experience with cookie banners. 
  • Open-source software : Matomo’s software is free to use, modify, and distribute. Users get a more secure, reliable and transparent solution thanks to the community of developers and contributors working on the project. Matomo will never become proprietary software, so there’s no risk of vendor lock-in. You will always have access to the source code, raw data and APIs. 

  Common community critiques :

  • On-premise setup : The on-premise version requires some technical knowledge and a server.
  • App tracking features : Some features, like heatmaps, available on web analytics aren’t available in-app analytics. Features may also differ between Android SDK and iOS SDK.

  Price : 

  Matomo has three plans :

  • Free : on-premise analytics is free to use
  • Cloud : Hosted business plans start at €22 per month
  • Enterprise : custom-priced, cloud-hosted enterprise plan tailored to meet a business’s specific requirements.

  There’s a free 21-day trial for Matomo Cloud and a 30-day plugin trial for Matomo On-Premise.

  2. Adobe Analytics

  Adobe Analytics is an enterprise analytics platform part of the Adobe Experience Cloud. This makes it a great Mixpanel alternative for those already using other Adobe products. But, getting the most from the platform is challenging without the rest of the Adobe ecosystem. 

  

  Adobe Analytics Analysis Workspace training tutorial
  (Image Source)

  Adobe Analytics offers many marketing tools, but product teams may find their offer lacking. Small or inexperienced teams may also need help using this feature-heavy platform. 

  Key features :

  • Detailed web and marketing analytics : Adobe lets marketers draw in data from almost any source to get a comprehensive view of the customer journey. 
  • Marketing attribution : There’s a great deal of flexibility when crediting conversions. There are unlimited attribution models, too, including both paid and organic media channels.
  • Live Stream : This feature lets brands access raw data in near real time (with a 30- to 90-second delay) to assess the impact of marketing campaigns as soon as they launch. 

  Strengths :

  • Enterprise focus : Adobe Analytics’s wide range of advanced features makes It attractive to large companies with one or more high-traffic websites or apps. 
  • Integrations : Adobe Analytics integrates neatly with other Adobe products like Campaign and Experience Cloud). Access marketing, analytics and content management tools in one place. 
  • Customisation : The platform makes it easy for users to tailor reports and dashboards to their specific needs.

  Common community critiques :

  • Few product analytics features : While marketers will likely love Adobe, product teams may find it lacking. For example, the heatmap tool isn’t well developed. You’ll need to use Adobe Target to run A/B tests.
  • Complexity : The sheer number of advanced features can make Adobe Analytics a confusing experience for inexperienced or non-technically minded users. While a wealth of support documentation is available, it will take longer to generate value. 
  • Price : Adobe Analytics costs several thousand dollars monthly, making it suitable only for enterprise clients.

  Price : 

  Adobe offers three tiers : Select, Prime and Ultimate. Pricing is only available on request.

  3. Amplitude

  Amplitude is a product analytics and event-tracking platform. It is arguably the most like-for-like platform on this list, and there is a lot of overlap between Amploitduce’s and Mixpanel’s capabilities. 

  

  The Ask Amplitude™ feature helps build and analyse conversion funnel charts.
  (Image Source)

  The platform is an excellent choice for marketers who want to create a unified view of the customer by tracking them across different devices. This is possible with several other analytics platforms on this list (Matomo included), but Mixpanel doesn’t centralise data from web and app users in a signal report. 

  Amplitude also has advanced features Mixpanel doesn’t have, like feature management and AI, as well as better customisation. 

  Key features :

  • Product analytics : Amplitude comes packed with features product teams will use regularly, including customer journey analysis, session replays and heatmaps. 
  • AI : Amplitude AI can clean up data, generate insights and detect anomalies.
  • Feature management : Amplitude provides near-real-time feedback on feature usage and adoption rates so that product teams can analyse the impact of their work. Developers can also use the platform to manage progressive rollouts. 

  Strengths :

  • Self-serve reporting : The platform’s self-serve nature means employees of all levels and abilities can get the insights they need. That includes data teams that want to run detailed and complex analyses. 
  • Integrated web experimentation. Product teams or marketers don’t need a third-party tool to run A/B tests because Amplitude has a comprehensive feature that lets users set up tests, collect data and create reports. 
  • Extensive customer support : Amplitude records webinars, holds out-of-office sessions and runs a Slack community to help customers extract as much value as possible.

  Common community critiques :

  • Off-site tracking : While Amplitude has many features for tracking customer interaction across your product, it lacks ways to track customers once they are off-site. This is not great for marketing attribution, for example, or growing search traffic. 
  • Too complex : The sheer number of things Amplitude tracks can overwhelm inexperienced users who must spend time learning how to use the platform. 
  • Few templates : Few stock templates make getting started with Amplitude even harder. Users have to create reports from scratch rather than customise a stock graph. 

  Price : 

  • Starter : Free to track up to 50,000 users per month. 
  • Plus : $49 per month to track up to 300,000 users.
  • Growth : Custom pricing for no tracking limits
  • Enterprise : Custom pricing for dedicated account managers and predictive analytics
    

  4. Google Analytics

  Google Analytics is the most popular web analytics platform. It’s completely free to use and easy to install. Although there’s no customer support, the thousands of online how-to videos and articles go some way to making up for it. 

  

  GA dashboard showing acquisition, conversion and behaviour data across all channels 
  (Image Source)

  Most people are familiar with Google’s web analytics data, which makes it a great Mixpanel alternative for marketers. However, product teams may struggle to get the qualitative data they need.

  Key features :

  • User and conversion tracking : People don’t just use Google Analytics because it’s free. The platform boasts a competitive user engagement and conversion tracking offering, which lets businesses of any size understand how consumers navigate their sites and make purchases. 
  • Audience segmentation : Segment audiences based on time and event parameters.
  • Google Ads integration : Track users from the moment they interact with one of your ads. 

  Strengths :

  • It’s free : Web and product analytics platforms can cost hundreds of dollars monthly and put a sizable dent in a small business marketing budget. Google provides the basic tools most marketers need for free.
  • Cross-platform tracking : GA4 lets teams track mobile and web analytics in one place, which wasn’t possible in Universal Analytics.
  • A wealth of third-party support : There’s no shortage of Google Analytics tutorials on YouTube to help you set up and use the platform. 

  Common community critiques :

  • Data privacy concerns : There are concerns about Google’s lack of compliance with regulations like GDPR. The workaround is asking people for permission to collect their data, but that requires a consent pop-up that can disrupt the user experience. 
  • No CRO features : Google Analytics lacks the conversion optimisation features of other tools in this list, including Matomo. It can’t record sessions, track user interactions via a heatmap or run A/B tests. 
  • AI data sampling : Google generates insights using AI-powered data sampling rather than analysing your actual data, which may make your data inaccurate. 

  Price : 

  Google Analytics is free to use. Google also offers a premium version, GA 360, which starts at $50,000 per year. 

  5. Heap

  Heap is a digital insights and product analytics platform. It gives product managers and marketers the quantitative and qualitative data they need to improve conversion rates, improve product features, and reduce churn. 

  

  Heap marketing KPI dashboard
  (Image Source)

  The platform offers everything you’d expect from a product analytics perspective, including session replays, heatmaps and user journey analysis. It even has an AI tool that can answer your questions. 

  Key features :

  • Auto-capture : Unlike other analytics tools (Mixpanel and Google Analytics, for instance), you don’t need to manually code events. Heap’s auto-capture feature automatically collects every user interaction, allowing for retroactive analysis. 
  • Segmentation : Create distinct customer cohorts based on behaviour. Integrate other platforms like Marketo to use that information to personalise marketing campaigns. 
  • AI CoPilot : Heap has a generative AI tool, CoPilot, that answers questions like “How many people visited the About page last week ?” It can also handle follow-up questions and suggest what to search next. 

  Strengths :

  • Integrations : Heap’s integrations allow teams to centralise data from dozens of third-party applications. Popular integrations include Shopify and Salesforce. Heap can also connect to your data warehouse. 
  • Near real-time tracking : Heap has a live data feed that lets teams track user behaviour in near real-time (there’s a 15-second delay).
  • Collaboration : Heap facilitates cross-department collaboration via shared spaces and shared reports. You can also share session replays across teams.

  Common community critiques :

  • Struggles at scale : Heap’s auto-capture functionality can be more of a pain than a perk when working at scale. Sites with a million or more weekly visitors may need to limit data capture.
  • Data overload : Heap tracks so much data it can be hard to find the specific events you want to measure.
  • Poor-quality graphics : Heap’s visualisations are basic and may not appeal to non-technically minded users.

  Price : 

  Heap offers four plans with pricing available on request.

  • Free
  • Growth
  • Pro
  • Premier
    

  6. Hotjar

  Hotjar is a product experience insight tool that analyses why users behave as they do. The platform collects behavioural data using heatmaps, surveys and session recordings. 

  It’s a suitable alternative for product teams and marketers who care about collecting qualitative rather than quantitative data. 

  

  New heatmap feature in hotjar
  (Image Source)

  It’s not your typical analytics platform, however. Hotjar doesn’t track site visits or conversions, so teams use it alongside a web analytics platform like Google Analytics or Matomo.

  Key features :

  • Surveys : Product teams can place surveys on specific pages to capture quantitative and qualitative data. 
  • Heatmaps : Hotjar provides several heatmaps — click, scroll and interaction — that show how users behave when browsing your site. 
  • Session recordings : Support quantitative analytics data with videos of genuine user behaviour. It’s like watching someone browsing your site over their shoulder. 

  Strengths :

  • User-friendly interface : The tool is easy to navigate and accessible to all employees. Anyone can start using it quickly. 
  • Funnel analysis : Use Hotjar’s range of tools to analyse your entire funnel, identifying friction points and opportunities to improve the customer experience. 
  • Cross-platform tracking : Hotjar compares user behaviour across desktop, mobile and app. 

  Common community critiques :

  • Limited web analytics : While Hotjar is great for understanding customer behaviour, it doesn’t collect standard web analytics data. 
  • Data retention : Hotjar only retains data for one month to a year on some plans.
  • Impacts page speed : The tool’s code impacts your site’s performance, leading to slower load times. 

  Price : 

  • Free : Up to five thousand monthly sessions, including screen recordings and heatmaps
  • Growth : $49 per month for 7,000 to 10,000 monthly sessions
  • Pro : Custom pricing for up to 500 million monthly sessions
  • Enterprise : Custom pricing for up to 6 billion monthly sessions. 
    

  7. Kissmetrics

  Kissmetrics is a web and mobile analytics platform that aims to help teams generate more revenue and acquire more users through product-led growth. 

  As such, the platform offers more to marketers than product teams — particularly online store owners and SaaS businesses. 

  

  Kissmetrics funnel report 
  (Image Source)

  Kissmetrics provides a suite of behavioural analytics tools that analyse how customers move through your funnel, where they drop off and why. That’s great for marketers, but product teams will struggle to understand how customers actually use their product once they’ve converted.

  Key features :

  • User journey mapping : Follow individual customer journeys to learn how each customer finds and engages with your brand. 
  • Funnel analysis : Funnel reports help marketers track cart abandonments and other drop-offs along the customer journey. 
  • A/B testing : Kissmetrics’s A/B testing tool measures how customers respond to different page layouts

  Strengths :

  • Detailed revenue metrics : Kissmetrics makes measuring customer lifetime value, churn rate, and other revenue-focused KPIs easy. 
  • Stellar onboarding experience : Kissmetrics gives new users a detailed walkthrough and tutorial, which helps non-technical users get up to speed. 
  • Integrations : Integrate data from dozens of platforms and tools, such as Facebook, Instagram, Shopify, and Woocommerce, so all your data is in one place. 

  Common community critiques :

  • Predominantly web-based : Kissmetrics focuses on web-based traffic over app- or cross-platform tracking. It may be fine for some teams, but product managers or marketers who track users across apps and smartphones may want to look elsewhere. 
  • Slow to load large data sources : The platform can be slow to load, react to, and analyse large volumes of data, which could be an issue for enterprise clients. 
  • Price : Kissmetrics is significantly more expensive than Mixpanel. There is no freemium tier, meaning you’ll need to pay at least $199 monthly. 

  Price : 

  • Silver : $199 per month for up to 2 million monthly events
  • Gold : $499 per month for up to five million monthly events
  • Platinum : Custom pricing

  Switch from Mixpanel to Matomo

  When it comes to extracting deep insights from user data while balancing compliance and privacy protection, Mixpanel delivers mixed results. If you want a more straightforward alternative, more websites chose Matomo over Mixpanel for their analytics because of its :

  • Accurate web analytics collected in an ethical, GDPR-compliant manner
  • Behavioural analytics (like heatmaps and session recordings) to understand how users engage with your site
  • Rolled-up cross-platform reporting for mobile and apps
  • Flexibility and customisation with 250+ settings, plentiful plugins and integrations, APIs, raw data access
  • Open-source code to create plugins to fit your specific business needs
  • 100% data ownership with Matomo On-Premise and Matomo Cloud

  Over one million websites in 190+ countries use Matomo’s powerful web analytics platform. Join them today by starting a free 21-day trial — no credit card required.

• Turn insights into action with the best marketing analytics tools

  20 août, par Joe

  Behind every great marketing team is a marketing analytics platform that collects performance data and identifies ways to improve. 

  But with hundreds of tools to choose from in a market valued at over $5.6 billion, how can you find the best platform that offers cross-channel tracking and advanced analysis while staying on the right side of privacy laws ?

  We’re here to help. 

  In this article, let’s review seven of the top marketing analytics tools, highlighting their standout features, pricing, and common community critiques. You’ll learn why choosing the right tool is crucial and what factors to consider when making a decision. 

  What are marketing analytics tools ?

  Marketing analytics tools capture and analyse data from various marketing channels, such as your website, social media profiles, and paid ad campaigns. 

  Marketers use these platforms to find ways to optimise campaigns and drive more conversions. Marketing attribution tools, for example, measure marketing effectiveness and help marketers understand which channels drive the most conversions. As a result, they can optimise budgets, allocating more money to the most effective channels. 

  

  Multi-Channel conversion attribution in Matomo
  (Image Source)

  Marketers can also reduce friction from the customer journey. Behavioural analytics tools like heatmaps and session recordings help marketing teams understand what’s stopping users from converting and run experiments to increase conversion rates. 

  Marketers can use an all-in-one analytics tool or a platform-specific alternative. Some analytics only track your social media efforts, for example. Others, like Matomo, let you track web visitors, paid ad performance, SEO data and attribute conversions from multiple campaigns. 

  The features and capabilities of marketing analytics tools can also vary by industry. For example, financial marketing analytics platforms will prioritise compliance and data security, while e-commerce teams focus on user behaviour analysis. Advanced tools now leverage machine learning to predict trends and automate insights, making them indispensable for data-driven decision-making.

  7 of the best marketing analytics tools

  With numerous marketing analytics platforms to choose from, it can be challenging to determine the best one for your business. 

  We’ve done the hard work, though. Below you’ll find reviews of seven of the leading tools, why they’re great and what customers say about them.

  1. Matomo

  Matomo Analytics is a leading ethical open-source marketing analytics platform that powers over a million websites in more than 190+ countries.

  

  Main dashboard in Matomo
  (Image Source)

  Why Matomo : Matomo empowers organisations to get the insights they need without compromising user privacy. Businesses can significantly reduce the amount of personal identifiable information they collect and comply with privacy laws like GDPR and CCPA. At the same time, they can use visitor logs to track the entire customer journey, assess the value of marketing channels using multi-touch attribution and analyse visitor behaviour using heatmaps and session recordings.

  Standout features include multi-touch attribution, visitor logs, goal tracking, custom reports, e-commerce tools, form analytics, tag manager, Google Analytics Importer, heatmaps and session recordings. 

  Integrations : Matomo integrates with more than 100 content management systems, e-commerce platforms and frameworks, including WordPress, Cloudflare, Magento, Google Ads, Drupal, WooCommerce and Wix.

  Strengths :

  • 100% accurate, unsampled data
  • Privacy-focused marketing analytics
  • Complete data ownership 
  • Open-source software 
  • Self-hosting and cloud-based options
  • A built-in GDPR Manager

  Common community critiques :

  • Non-technical users can experience a learning curve with some of the platform’s more advanced features
  • Premium features are proprietary

  Pricing : Matomo On-Premise is free to use. Matomo Cloud costs $23 per month and comes with a 21-day free trial (no credit card required).

  2. Heap by Contentsquare

  Heap by Contentsquare is a digital insights platform that gives businesses a near-real-time understanding of their users’ digital journeys.

  

  Demo dashboard in Heap
  (Image Source)

  Why Heap : Heap helps businesses paint a complete picture of their customers. It automatically records every user interaction (clicks, page views, form submissions and more) without manual event tagging to give marketers access to every metric and allow for retroactive analysis. 

  Standout features include data science tools that identify customer friction, journey analysis, session replays, heatmaps, pre-built dashboards and customer cohort analysis.

  Strengths :

  • Automatic event tracking eliminates the need for manual tagging, saving time and reducing implementation errors.
  • Setting up Heap is easy with a single code snippet. You don’t need advanced technical skills.
  • Real-time reporting and live data feeds help marketers quickly spot opportunities and issues. 

  Common community critiques :

  • The volume of data capture can create more noise than signal, which clouds analysis
  • Users can find the platform’s interface unintuitive
  • Businesses can accidentally collect personally identifiable information (PII) if they don’t configure the platform correctly

  Pricing : Heap has a limited free plan for up to 10,000 monthly sessions. Pricing for Growth, Pro and Premier plans is available upon request. 

  3. Mixpanel

  Mixpanel is a product and marketing analytics platform that helps SaaS and mobile marketers track user retention and engagement. 

  

  Product metrics dashboard in Mixpanel
  (Image Source)

  Why Mixpanel : Unlike traditional analytics tools that focus on pageviews and sessions, Mixpanel uses event-based analytics to track, analyse, and optimise user actions. It also has AI-powered predictive analytics that help marketers identify trends and proactively address churn. 

  Standout features include predictive analytics, funnel analysis, GA4 migration, A/B testing and real-time reports

  Strengths :

  • Intuitive dashboards and reports make Mixpanel accessible for non-technical users
  • Extensive integrations ensure seamless data flow across your tech stack
  • Advanced cohort analysis and customer segmentation support targeting and personalisation efforts

  Common community critiques :

  • The wide range of features means there’s a steep learning curve for new users
  • Pricing rises quickly for enterprise users
  • Event tracking can be difficult to set up

  Pricing : Mixpanel has a free forever plan with limited features. Premium plans give you one million monthly events free and then charge $.00028 per event after that.

  4. Funnel

  Funnel is a low-code marketing data platform that automates the collection and transformation of marketing data from hundreds of sources. 

  

  Performance marketing dashboard in Funnel
  (Image source)

  Why Funnel : Funnel is the ideal choice for marketers operating across dozens of different channels. It helps you gain a holistic view of marketing performance by pulling in data from over 500 sources, cleansing and visualising it.

  Standout features include a vast number of integration partners, automated data collection and transformation, two-year data storage and custom integrations.

  Strengths :

  • Low-code setup makes Funnel accessible to anyone
  • Highly responsive customer support
  • Custom metrics for personalised reporting

  Common community critiques :

  • The visualisation features are fairly basic. Marketers often need to use other tools like Tableau.
  • The platform has a steep learning curve
  • Delays can occur when processing data from third-party sources

  Pricing : Available upon request

  5. HubSpot

  HubSpot is a comprehensive analytics platform that helps marketers improve every stage of the buyer’s journey. Detailed insights and robust automation capabilities let marketers manage campaigns, track leads and optimise customer experiences. 

  

  Marketing dashboard in HubSpot
  (Image Source)

  Why HubSpot : HubSpot’s all-in-one platform is ideal for marketing and sales teams that want to paint a complete picture of their combined efforts. Analytics features let marketers track visitors and campaign performance, while automation tools nurture prospects and turn visitors into MQLs.

  Standout features include an easy-to-use dashboard, marketing automation, A/B testing and pre-made reports. 

  Strengths :

  • A very intuitive dashboard makes it easy for users of all abilities to navigate
  • Powerful automation features help marketers save time
  • There’s strong customer support and a large community of certified partners

  Common community critiques :

  • Pricing is expensive and increases quickly 
  • Engagement tracking is less granular than dedicated behavioural analytics tools
  • The wide range of features can lead to analysis paralysis

  Pricing : Marketing Hub Professional starts at $800 per month. Marketing Hub Enterprise starts from $3,600 per month.

  6. Whatagraph

  Whatagraph is a marketing analytics and automated reporting platform that helps agencies and in-house teams turn complex, multi-channel marketing data into visually easy-to-understand reports.

  

  Web analytics report in Whatagraph
  (Image Source)

  Why Whatagraph : Whatagraph is a great choice for companies that prioritise data visualisation. It lets users combine data from over 50 sources into customisable dashboards and reports. There are plenty of ready-made templates as well as a drag-and-drop interface in case you want to create your own.

  Standout features include direct integration with 50+ data sources, data blending across different channels, digital ad spend tracking and automated report creation.

  Strengths :

  • A very intuitive and user-friendly interface that lets anyone start building reports immediately
  • Visually appealing reports make it easy to share insights with stakeholders
  • Highly responsive support team

  Common community critiques :

  • No freemium pricing
  • It can take users time to get to grips with Whatagraph’s wide range of features
  • It lacks native integrations for some platforms

  Pricing : Available on request

  7. Google Analytics

  Google Analytics offers two analytics platforms : GA4 and GA360. GA4 is Google’s free analytics solution you’re probably familiar with. GA360 is the premium, enterprise-level version of GA4. It’s built for large organisations with complex analytics needs and high data volumes.

  

  Home page in GA4
  (Image Source)

  Why Google : GA4 is a well-known and widely used analytics platform. It’s free, familiar to most people and has plenty of online resources to help if you get stuck. However, it doesn’t protect user privacy, uses data sampling and lacks advanced features like behavioural analytics. 

  GA360 users can configure the platform to be more privacy-friendly, but there are still better (and cheaper) privacy-friendly alternatives.

  Standout features include event-based tracking, cross-platform tracking, audience segmentation and real-time reporting.

  Strengths :

  • GA4 is free to use
  • There’s no shortage of online guides
  • Cross-platform tracking helps you get a better view of your visitors 

  Common community critiques :

  • Not privacy focused or GDPR-compliant
  • Data sampling muddles insights
  • Both GA4 and GA360 look and are very different from Universal Analytics

  Pricing : GA4 is free to use. GA360 pricing is available on request

  What are the benefits of marketing analytics tools

  Research by Supermetrics reveals that marketing teams are using 230% more data than they did in 2020. 

  Analytics tools are the primary means of generating marketing data, but they have other uses as well. Here are four reasons every department needs a comprehensive analytics platform :

  • Track marketing efforts. Marketing analytics offers a unified view of all your campaigns across channels — from paid ads and social media to email and organic search. By consolidating data from multiple sources, these platforms help marketers monitor campaign performance in real time and prove campaign effectiveness to stakeholders. 
    
  • Improve customer understanding. Analytics platforms that have built-in behavioural tracking capabilities like heatmaps and session recordings help marketers generate qualitative and quantitative data that reveals how users interact with your site, what content resonates and where friction points occur.
    
  • Optimise web and marketing experiences. Marketing is a game of continuous improvement. Analytics platforms help marketing teams attribute conversions to specific campaigns, refine user journeys with A/B testing and improve the overall experience. 
    
  • Drive more conversions. Ultimately, the goal of marketing analytics is to increase conversions, whether that means sales, sign-ups or other events. Performance insights help marketers fine-tune their strategies, target high-value segments, and craft campaigns that move prospects down the funnel more efficiently. In a world where marketing budgets are falling by 15% year-on-year, it’s important to squeeze every drop of ROI from your campaigns. 

  Top features to look for in a marketing analytics tool

  With so many platforms to choose from, picking the right analytics tool can be a challenge. 

  Make it easier for yourself by looking for a tool that offers features to enhance your insights while ensuring your business remains compliant with data privacy regulations. 

  Advanced analytics features

  Don’t settle for a simple web analytics tool or try to juggle different analytics platforms for each channel. Instead, choose a single tool that provides a range of advanced analytics features, including the following :

  • Marketing attribution
  • Cohort analysis
  • Session recordings and heatmaps
  • Ecommerce analytics
  • SEO metrics

  By doing so, you’ll get everything you need from a single platform. This will keep costs down and make managing marketing data much easier.

  Data visualisation

  A great marketing analytics tool will offer customizable dashboards and reports that marketers can use to make sense of complex data. Look for :

  • Drag-and-drop interfaces
  • Pre-built templates
  • Detailed visitor profiles

  Data visualisation not only aids decision-making but also helps communicate results clearly to non-technical team members and executives.

  Near-real-time reporting

  Many platforms will claim to offer real-time reporting. But that’s rarely possible. Instead, choose tools with near-real-time reporting that help marketers measure the impact of campaigns as quickly as possible. 

  Matomo, for example, offers a Visits in Real-time Report that lets you see the flow of visitors on your site and shows how many people visited in the last 30 minutes and 24 hours. 

  

  Visits Overview in Matomo

  The report refreshes every 5 seconds to display new visits and tracks a range of visitor attributes, including country, operating system, referrer, time spent on site and whether they are a new or returning visitor. 

  Data security and privacy

  Data privacy should be a top priority for modern marketers. Employing ethical analytics and data practices will mean you don’t have to annoy users with cookie banners. But it also improves trust and minimises legal risk.

  Choose analytics tools that are transparent about data collection, offer robust privacy controls, and comply with regulations like GDPR and CCPA. Features such as anonymised tracking, customisable consent banners and secure data storage help protect both your business and your customers.

  Matomo has all of these features and more, protecting your visitors’ privacy in a dozen different ways. 

  100% data ownership and no sampling

  A lot of analytics platforms don’t let you own or properly use your data. Data sampling — where tools only analyse a portion of your data — is a particular problem in Google Analytics. It clouds insights, meaning marketers make decisions based on guesses, not facts. 

  Who owns your data matters, too. When you use a platform like Google Analytics, you give permission for Google to use your customers’ data for advertising purposes. 

  Instead of trading your customers’ data for free analytics, use a platform that gives you 100% ownership of your data. Matomo does this in a couple of ways :

  • Matomo On-Premise offers 100% data ownership, as it’s hosted on your own servers. You choose where to store it, and we cannot access it. 
    
  • Matomo Analytics for WordPress provides a self-hosted WordPress-specific option that offers the benefits of On-Premise without the technical setup.
    
  • Matomo Cloud subscriptions are governed by our Terms, which state that you own all rights, titles and interests in your users’ data. In other words, we can’t sell it to third parties or claim ownership. 

  While Matomo products may change, our commitment to privacy never will. You’ll always be able to self-host Matomo for free. 

  	Matomo	Heap	Mixpanel	Funnel	HubSpot	Whatagraph	Google Analytics
  Privacy/GDPR-friendly	✔️
  Open-source	✔️
  Self-hosting option	✔️
  Multi-touch attribution	✔️
  Heatmaps & session recordings	✔️	✔️	⚠️¹
  Goal tracking	✔️	✔️	✔️	✔️
  Custom reports	✔️	✔️	✔️	✔️	✔️	✔️	✔️
  E-commerce tracking	✔️	✔️	✔️	✔️
  Tag manager	✔️		✔️	✔️
  GA importer	✔️
  Real-time reporting	✔️	✔️	✔️	✔️	⚠️²	✔️
  Predictive analytics		✔️
  A/B testing	✔️		✔️
  Marketing automation					✔️
  Visualisation / dashboards	✔️	✔️	✔️	⚠️³	✔️	✔️	✔️
  Automated reporting						✔️
  Free plan available	✔️	✔️	✔️		✔️

  Trust Matomo for comprehensive marketing analytics

  The right analytics platform empowers marketers to track campaigns across channels, gain deep insights into customer behaviour, optimise user experiences and ultimately drive more conversions. 

  If you care about collecting data while respecting your users’ privacy, a tool like Matomo is the way to go. Try Matomo free for 21 days. No credit card required.

• Output file does not show up after executing ffmpeg command [closed]

  19 février 2024, par davai

  I'm using ffmpeg to combine an MP3 + G file and produce an MP4 file. I've placed the source code / .exe file for 'ffmpeg' in the project folder, and the MP3 + G files are also in the project folder. I also set the MP4 output to show up in the project folder as well. The weird thing is that, initially, I was producing output files, and while trying to tweak the constant rate factor, the MP4 output just stopped showing up entirely. I'm also not receiving any errors while running the code, and it does print out that the file has been successfully created, despite nothing showing up in the project folder.

  


  
        String mp3FilePath = "C:/Users/exampleuser/pfolder/example.mp3";
        String gFilePath = "C:/Users/exampleuser/pfolder/example.cdg";
        String mp4OutputPath = "C:/Users/exampleuser/pfolder/example.mp4";

        try
        {
            String[] command = {
                    "C:/Users/tonih/IdeaProjects/MP3GtoMP4Conversion/ffmpeg/ffmpeg-2024-02-19-git-0c8e64e268-full_build/bin/ffmpeg.exe",
                    "-i", mp3FilePath,       // Input MP3 file
                    "-r", "25",              // Frame rate
                    "-loop", "1",            // Loop input video
                    "-i", gFilePath,         // Input G file
                    "-c:v", "libx264",       // Video codec
                    "-preset", "slow",       // Encoding preset for quality (choose according to your requirement)
                    "-crf", "18",            // Constant Rate Factor (lower is higher quality, typical range 18-28)
                    "-c:a", "aac",           // Audio codec
                    "-b:a", "320k",          // Audio bitrate
                    "-shortest",             // Stop when the shortest stream ends
                    mp4OutputPath            // Output MP4 file
            };

            Process process = Runtime.getRuntime().exec(command);
            process.waitFor();
            System.out.println("MP4 file created successfully: " + mp4OutputPath);
        }
        catch (IOException | InterruptedException e)
        {
            e.printStackTrace();
        }