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• ffmpeg Error while opening decoder for input stream #0:0 : Resource temporarily unavailable [migrated]

  24 septembre 2014, par Fanzaholic Bean

  I want to convert png images into mp4, this my ffmpeg code :

  /usr/local/vencode/bin/ffmpeg -y -framerate 1/5 -i      /home/fanzaholic/public_html/lab/server/script/1411400997_open_%03d.png -c:v libx264 -r 30 -pix_fmt yuv420p /home/fanzaholic/public_html/lab/server/script/test.mp4 2>&1

  This is output from that code :

  ffmpeg version 2.2.1 Copyright (c) 2000-2014 the FFmpeg developers
  
    built on Apr 13 2014 13:00:18 with gcc 4.4.6 (GCC) 20120305 (Red Hat 4.4.6-4)
  
    configuration: --prefix=/usr --libdir=/usr/lib64 --shlibdir=/usr/lib64 --mandir=/usr/share/man --enable-shared --enable-runtime-cpudetect --enable-gpl --enable-version3 --enable-postproc --enable-avfilter --enable-pthreads --enable-x11grab --enable-vdpau --disable-avisynth --enable-frei0r --enable-libopencv --enable-libdc1394 --enable-libgsm --enable-libmp3lame --enable-libnut --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-librtmp --enable-libspeex --enable-libtheora --enable-libvorbis --enable-libvpx --enable-libx264 --enable-libxavs --enable-libxvid --extra-cflags='-O2 -g -pipe -Wall -Wp,-D_FORTIFY_SOURCE=2 -fexceptions -fstack-protector --param=ssp-buffer-size=4 -m64 -mtune=generic -fPIC' --disable-stripping
  
    libavutil      52. 66.100 / 52. 66.100
  
    libavcodec     55. 52.102 / 55. 52.102
  
    libavformat    55. 33.100 / 55. 33.100
  
    libavdevice    55. 10.100 / 55. 10.100
  
    libavfilter     4.  2.100 /  4.  2.100
  
    libswscale      2.  5.102 /  2.  5.102
  
    libswresample   0. 18.100 /  0. 18.100
  
    libpostproc    52.  3.100 / 52.  3.100
  
  Input #0, image2, from '/home/fanzaholic/public_html/lab/server/script/1411400997_open_%03d.png':
  
    Duration: 00:00:10.00, start: 0.000000, bitrate: N/A
  
      Stream #0:0: Video: png, rgb24, 896x504, 0.20 tbr, 0.20 tbn, 0.20 tbc
  
  [libx264 @ 0x1341860] using cpu capabilities: MMX2 SSE2Fast SSSE3 SSE4.2 AVX
  
  [libx264 @ 0x1341860] profile High, level 3.1
  
  [libx264 @ 0x1341860] 264 - core 142 - H.264/MPEG-4 AVC codec - Copyleft 2003-2014 - http://www.videolan.org/x264.html - options: cabac=1 ref=3 deblock=1:0:0 analyse=0x3:0x113 me=hex subme=7 psy=1 psy_rd=1.00:0.00 mixed_ref=1 me_range=16 chroma_me=1 trellis=1 8x8dct=1 cqm=0 deadzone=21,11 fast_pskip=1 chroma_qp_offset=-2 threads=36 lookahead_threads=3 sliced_threads=0 nr=0 decimate=1 interlaced=0 bluray_compat=0 constrained_intra=0 bframes=3 b_pyramid=2 b_adapt=1 b_bias=0 direct=1 weightb=1 open_gop=0 weightp=2 keyint=250 keyint_min=25 scenecut=40 intra_refresh=0 rc_lookahead=40 rc=crf mbtree=1 crf=23.0 qcomp=0.60 qpmin=0 qpmax=69 qpstep=4 ip_ratio=1.40 aq=1:1.00
  
  Output #0, mp4, to '/home/fanzaholic/public_html/lab/server/script/test.mp4':
  
      Stream #0:0: Video: h264, yuv420p, 896x504, q=-1--1, 90k tbn, 30 tbc
  
  Stream mapping:
  
    Stream #0:0 -> #0:0 (png -> libx264)
  
  Error while opening decoder for input stream #0:0 : Resource temporarily unavailable

  the mp4 file was created but with 0 bytes size

  Any help for me ?

  thanks

• Conversion Funnel Optimisation : 10 Ways to Convert More

  24 janvier 2024, par Erin

  Converting leads into happy customers is the ultimate goal of any sales and marketing team. But there are many steps in between those two events, or in other words, funnel stages. 

  Your sales funnel includes all the steps you take to make your audience aware of your product or services and convince them to purchase. Conversion funnel optimisation strategies can help you move users through the stages of your sales funnel. 

  This article will show you how to optimise your conversion funnel and boost sales — no matter how your funnel looks. We’ll go over practical tips you can implement and how you can analyse and measure results.

  Let’s get started.

  What is conversion funnel optimisation ? 

  Conversion funnel optimisation is the strategic and ongoing process of refining and improving the different stages of a sales or marketing funnel to increase the rate at which users complete desired actions.

  A sales funnel represents the stages a potential customer goes through before purchasing. 

  The typical stages of a sales funnel include :

  • Awareness : At the top of the funnel, potential customers become aware of your product or service. 
  • Consideration : In this stage, prospects evaluate the product or service against alternatives. They may compare features, prices and customer reviews to make an informed decision.
  • Conversion : The prospect completes the transaction and becomes an actual customer by purchasing.
  • Loyalty : You can turn one-time buyers into repeat customers and brand advocates. 

  It’s called a “funnel” because, similar to the shape of a funnel, the number of potential customers decreases as they progress through the various stages of the sales process — as you can see illustrated below.

  

  Sales funnels can vary across industries and business models, but the general concept remains the same. The goal is to guide potential customers through each funnel stage, addressing their needs and concerns at each step, ultimately leading to a successful conversion. 

  You can create and monitor a custom funnel for your site’s user journey with a web analytics solution like Matomo.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

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  The importance of conversion funnel optimisation 

  At the heart of conversion funnel optimisation is the quest for higher conversion rates. 

  Refining the customer journey can increase the chances of turning visitors into customers who return repeatedly.

  Specifically, here’s how conversion funnel optimisation can benefit your business :

  • Increased conversions : Marketers can increase the likelihood of turning website visitors into customers by making the user journey more user-friendly and persuasive.
  • Higher revenue : Improved conversion rates aren’t just numbers on a chart ; they translate to tangible revenue. 
  • Increased ROI (return on investment) : By optimising the conversion funnel, you can get more value from your marketing and sales efforts. 
  • Improved customer satisfaction : When customers find it easy and enjoyable to interact with a website or service, it positively influences their satisfaction and likelihood of returning.
  • Data-driven decision-making : Businesses can make informed decisions on budgets and resources based on user behaviour and performance metrics by analysing and optimising conversion funnels.

  ​​Ultimately, conversion funnel optimisation efforts align the entire funnel with overarching business goals.

  10 ways to optimise your conversion funnel 

  Here are 10 ways to optimise your conversion funnel.

  1. Identify and segment your target audience

  The key to a successful conversion funnel begins with a deep understanding of your target audience. 

  Identifying and segmenting your audience lets you speak directly to their pain points, desires and motivations.

  One effective way to know your audience better is by creating detailed buyer personas. These are fictional representations of your ideal customers based on thorough market research and real data. Dive into demographics and behavioural patterns to craft personas that resonate with your audience.

  

  Note that consumer preferences are not static. They evolve, influenced by trends, technological advancements and shifts in societal values. Staying attuned to these changes is crucial as part of optimising your conversion funnel.

  Thus, you must regularly update your buyer personas and adjust your marketing strategies accordingly.

  2. Create content for every stage of the funnel

  Each funnel stage represents a different mindset and needs for your potential customers. Tailoring your content ensures you deliver the right message at the right time to the right audience. 

  Here’s how to tailor your content to fit prospective customers at every conversion funnel stage.

  Awareness-stage content

  Prospects here are seeking information. Your content should be educational and focused on addressing their pain points. Create blog posts, infographics and videos introducing them to your industry, product or service.

  This video we created at Matomo is a prime example of awareness-stage content, grabbing attention and educating viewers about Matomo.

  Consideration-stage content

  Prospects are evaluating their options. Provide content highlighting your product’s unique selling points, such as case studies, product demonstrations and customer testimonials.

  Here’s how we use a versus landing page at Matomo to persuade prospects at this funnel stage.

  

  Conversion-stage content

  This is the final push. Ensure a smooth transition to conversion with content like promotional offers, limited-time discounts and clear calls to action (CTA).

  Loyalty-stage content

  In this stage, you might express gratitude for the purchase through personalised thank-you emails. Follow up with additional resources, tips or exclusive offers to reinforce a positive post-purchase experience. This also positions your brand as a helpful resource beyond the initial sale.

  Reward customer loyalty with exclusive offers, discounts or membership in a loyalty program.

  3. Capture leads

  Lead magnets are incentives offered to potential customers in exchange for their contact information, typically their email addresses. 

  Examples of lead magnets include :

  • Ebooks and whitepapers : In-depth resources that delve into specific topics of interest to your target audience.
  • Webinars and workshops : Live or recorded sessions that offer valuable insights, training or demonstrations.
  • Free trials and demos : Opportunities for potential customers to experience your product or service firsthand.
  • Checklists and templates : Practical tools that help your audience solve specific challenges.
  • Exclusive offers and discounts : Special promotions are available to those who subscribe or provide their contact information.

  For instance, here’s how HubSpot uses templates as lead magnets.

  

  Similarly, you can incorporate your lead magnets into relevant articles or social media posts, email campaigns and other marketing channels.

  4. Optimise your landing pages

  Understanding how visitors interact with your landing pages is a game-changer. So, the first step in optimising your landing pages is to analyse them.

  Enter Matomo’s heatmaps — the secret weapon in landing page optimisation. They visually represent how users interact with your pages, revealing where they linger, what catches their attention and where they may encounter friction. 

  

  Here are a few landing page elements you should pay attention to :

  • Strategic visual elements : Integrate high-quality images, videos and graphics that support your message and guide visitors through the content.
  • Compelling copy : Develop concise and persuasive copy that emphasises the benefits of your offering, addressing user pain points.
  • Effective CTA : Ensure your CTA is prominently displayed, using compelling language and colours that stand out.
  • Mobile responsiveness : Optimise your landing pages for various devices, especially considering the prevalence of mobile users.
  • Minimal form fields : Reduce friction by keeping form fields to a minimum, requesting only essential information.
  • ​​Leverage social proof : Integrate testimonials, reviews and trust badges to build trust and credibility.
  • A/B testing : Experiment with variations in design, copy and CTAs through A/B testing, allowing data to guide your decisions.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

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  5. ​​Use compelling Calls to Action (CTAs)

  Crafting compelling CTAs is an art that involves a careful balance of persuasion, clarity and relevance.

  Here are a few tips you can implement to write CTAs that support your goals :

  • Use language that compels action. Instead of generic phrases like “Click Here,” opt for more persuasive alternatives such as “Unlock Exclusive Access” or “Start Your Free Trial.”
  • Make sure your CTAs are clear and straightforward. Visitors should instantly understand what action you want them to take. 
  • Tailor CTAs to the specific content on the page. Whether it’s a blog post, landing page or email, the CTA should seamlessly connect with the surrounding context.
  • Position your CTAs strategically. They should be prominently displayed and easily noticeable, guiding visitors without intruding.
  • Create a sense of urgency. Encourage immediate action by incorporating language that instils a sense of urgency. Phrases like “Limited Time Offer” or “Act Now” can prompt quicker responses.

  6. Have an active social presence

  Social media platforms are bustling hubs of activity where your target audience spends a significant portion of their online time. Cultivating a social media presence allows you to meet your audience where they are, fostering a direct line of communication.

  Moreover, the integration of shopping features directly into social media platforms transforms them into seamless shopping experiences. Nearly half of Instagram users shop weekly through the platform. 

  Also, the US social commerce sales continue to grow each year and are expected to reach $79.64 billion by 2025.

  

  7. Build a brand community

  Four in five customers consider communities important to how engaged they are with a brand.

  A strong community fosters a sense of belonging and loyalty among members. When customers feel connected to your brand and each other, they are more likely to remain loyal over the long term. 

  Also, satisfied community members often share their positive experiences with others, expanding your brand’s reach without additional marketing efforts.

  For example, Nike’s community for runners is a digital space where individuals share their running journeys, accomplishments and challenges. 

  

  By strategically building and nurturing a community, you not only enhance retention and spur referrals but also create a space where your brand becomes an integral part of your customers’ lives. 

  8. Conduct A/B tests

  A/B testing systematically compares two versions of a webpage, email or other content to determine which performs better.

  Examples of elements to A/B test :

  • CTAs : The language, colour, size and placement of CTAs can significantly impact user engagement. A/B testing allows you to discover which variations prompt the desired actions.
  • Headlines : Crafting compelling headlines is an art. Test different versions to identify which headlines resonate best with your audience, whether they are more drawn to clarity, humour, urgency or curiosity.
  • Images : Test different images to understand your audience’s visual preferences. This could include product images, lifestyle shots or graphics.

  

  With Matomo’s A/B testing feature, you can test various elements to see which is successful in converting visitors or moving them to the next stage of the conversion funnel.

  9. Leverage social proof

  In an era where consumers are inundated with choices, the opinions, reviews and endorsements of others serve as beacons, guiding potential customers through the decision-making process. 

  Simply put — when people see that others have had positive experiences with your brand, it instils trust and confidence.

  

  You can proactively gather social proof and display it prominently across your marketing channels. Here are some examples of social proof you can leverage :

  • Customer reviews : Positive reviews and testimonials from satisfied customers serve as authentic endorsements of your products or services. 
  • Case studies : In-depth case studies that showcase successful collaborations or solutions provided to clients offer a detailed narrative of your brand’s capabilities. These are particularly effective in B2B scenarios or for complex products and services.
  • User-generated content : Encourage customers to share their experiences. This could include photos, videos or posts on social media platforms, providing a dynamic and genuine portrayal of your brand.
  • Influencer endorsements : Collaborating with influencers in your industry or niche can amplify your social proof. When influencers vouch for your products or services, their followers are more likely to take notice.

  10. Measure and analyse performance

  This is a continuous loop of refinement, where you should use analysis and data-driven insights to guide your conversion funnel optimisation efforts.

  Here’s a systematic approach you can take :

  1. Identify the path users take on your site using a feature like Users Flow.
  2. Map the customer journey using a Funnels feature like the one in Matomo. 
  3. Identify the metrics that align with your conversion goals at each stage of the funnel, such as website traffic, conversion rates, click-through rates and customer acquisition costs.
  4. Assess conversion rates at different stages of the funnel. Identify areas with significant drop-offs and investigate factors that might contribute to the decline.
  5. Use heatmaps and session recordings to see first-hand how users interact with your site.
  6. Create an experiment to test and improve a specific area within your funnel using insights from the heatmaps and session recordings.
  7. A/B test, analyse the results to understand which variations performed better. Use this data to refine elements within your funnel.

  See how Concrete CMS 3x their leads with conversion optimisation.

  Conclusion 

  The customer journey is not linear. However, it involves a few specific stages your audience will go through — from first learning about your product or services to considering whether to try it. The goal is to turn them into happy and loyal customers.

  In this article, we went over strategies and practical tips you can use to guide customers through the conversion funnel. From segmenting your audience to capturing leads, optimising landing pages and running A/B tests, there are steps you can take to ensure your audience will move to the next stage.

  And of course, you have to continuously measure and analyse your performance. That’s how you know whether you’re heading in the right direction and, if not, where to correct your course. 

  For that, you need a robust web analytics solution with conversion optimisation features. Try Matomo free for 21 days and start optimising your conversion funnel—no credit card required. 

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• How to Check Website Traffic : A Complete Guide

  26 février, par Daniel Crough — Analytics Tips, Marketing

  If you want to learn about the health of your website and the success of your digital marketing initiatives, there are few better ways than checking your website traffic.

  Checking website traffic is a great way to get a dopamine hit when things are up. And it’s a great way to troubleshoot problems when things go down. It’s also a critical data source for marketing and web teams. But to get the most out of it, you need reliable data sources, the ability to track them over time and a way to monitor the competition.

  This article explains how to check website traffic (for your site and your competitors), explores nine tools that can help and discusses why some methods are better than others.

  Why check website traffic ?

  Dopamine hits aside, monitoring website traffic is crucial to a business — even for a primarily brick-and-mortar operation. In this internet age, customers and prospects are far more likely to research a company online before buying anything.

  SOCi’s 2024 Consumer Behavior Index found that 8 in 10 US consumers use the internet to search for local businesses at least once a week. And Statista found that 55% of UK shoppers always do some online research before making a major purchase.

  And trend lines suggest these numbers are likely to continue climbing. Businesses need to know what’s happening on their sites, and that’s difficult to achieve without traffic data.

  Indeed, website data allows companies to better understand their target audiences, measure the effectiveness of marketing efforts and channels, and identify areas of the website that need work.

  Let’s dig into those ideas in a little more detail.

  

  Benchmark site performance

  Keeping regular tabs on traffic levels is a great way to track a website’s performance over time. It can help with planning for the future and identifying current problems.

  For instance, rising traffic levels may mean expanding the business’s offering or investing in more inventory. On the flip side, decreasing traffic levels may suggest it’s time to revamp marketing strategies or look into issues impacting SEO.

  Analyse user behaviour

  Checking website traffic, user behaviour, and other metrics shows marketing managers how users interact with the website. These traffic stats can help answer questions like :

  • Which pages are users visiting ?
  • Which CTAs are they clicking on ?
  • Which page elements encourage users to take the desired actions ?

  It can also identify issues contributing to high bounce rates or declines in search rankings.

  The better user behaviour is understood, the easier it is to give visitors what they want. For example, the data could reveal that users spend more time on landing pages than blogs. These valuable insights can be used to optimise blog content and improve performance.

  Improve the user experience

  Once user behaviour is well understood, it’s easier to make adjustments, update content and improve the overall user experience. This also allows companies to create more personalised customer experiences, which can lead to growth. Research shows companies that get personalisation right generate 40% more revenue from those activities than average players.

  That could take the form of sweeping changes like rearranging a website’s navigation bar based on user behaviour. It could also be personalisation that uses analytics to transform sections or entire pages based on individual user behaviour.

  Optimise digital marketing strategies

  Knowing current traffic levels and how they trend over time helps teams set benchmarks and prioritise marketing efforts.

  Monthly traffic reports can inform SEO efforts and benefit marketing attribution. For example, they could indicate when the time is right to double down on organic traffic or when the better strategy would be to invest more in PPC advertising.

  Increasing organic traffic levels from other countries can help businesses identify new marketing opportunities. If traffic levels from a neighbouring country or a growing market increase significantly, it could be time for a cross-border campaign.

  Filter unwanted traffic

  A significant chunk of every website’s traffic comes from bots and other unwanted sources. This can compromise the quality of website data and make it harder to draw useful insights. While it’s nearly impossible to get rid of this traffic completely, many analytics tools have features to filter it out of the stats.

  Why check competitors’ website traffic

  Websites are windows into businesses and their strategies. That’s why monitoring traffic and other metrics drawn from competitors is essential.

  There’s a lot to learn from the competition, both good and bad. What competitors do well can be replicated, and learning from the elements they get wrong can help you avoid making the same mistakes.

  • Strategic planning : Looking at traffic on specific pages can offer insight into potential marketing campaigns and highlight gaps in the market that may be worth attacking. Looking at their organic, paid, social and referral traffic levels can highlight opportunities for growth or pinpoint the reasons for success in a particular area.
  • Benchmarking : Looking at website traffic in isolation can lack context. Monitoring other sites’ engagement metrics, like bounce rate and average session duration, can give you an inside look at the competition, which can help you set realistic performance goals and benchmarks.
  • Product Development : Significant traffic volume on certain pages can indicate shifts in demand and market trends, which may inform the development of new products or services. For example, if a competitive dog food supplier ranks well for the term “organic dog food”, that might be something to consider when formulating new products.
  • Audience demographics : Comparing audience demographics between competitors can highlight opportunities and help a business narrow down its target audience. This guides messaging and campaign strategies to capture specific audience segments.
  • Keyword opportunities : Examining the keywords driving the most traffic to a competitor’s website can help you uncover untapped SEO potential for your website. Analysing top-performing content on competing sites can help identify content improvement strategies to pull traffic away from competitors.
  • Partnerships : Referrals are an often overlooked traffic metric. High volumes of such traffic indicate successful partnerships between competitors and third parties, which is a model worth emulating.

  7 key website traffic metrics to track

  Traffic metrics are not a case of one-size-fits-all. Those that are important today may not be tomorrow. It all depends on the priorities and goals at any one moment. That said, there are a few traffic metrics that always matter to some degree.

  • New visitors : These are users who have never visited the website before. They are a great sign that marketing efforts are working and the website is reaching more people. But it’s also important to track how they behave on the website to ensure the site caters effectively to the needs of new visitors.
  • Returning visitors : Returning visitors are coming back to the website for a reason : either they like the content they find or want to buy something. Either way, it’s excellent news. The more returning visitors, the better.
  • Bounce rate : This measures how many users leave the website without taking action. Different analytics tools measure this metric differently.
  • Session duration : This is the time users spend on the website, which can reveal whether they find the site engaging. And when considered alongside the next metric, it can be especially insightful.
  • Pages per session : This measures the average number of pages users visit on a website. The more pages they visit and the longer users spend on the website, the more engaging it is.
  • Traffic source : Traffic can come from various sources (organic, direct, social media, referral, etc.). Knowing the highest sources of referral traffic can help analyse and prioritise marketing efforts.
  • User demographics : This shows who visits a website, what device they use, what country they come from, etc. While most website traffic will come from the countries targeted by marketing, an influx of new users from other countries can open the door to new opportunities.

  9 tools to check website traffic

  There are thousands of different web analytics tools that can provide decent website traffic analysis and functionality checks. They all use a similar combination of sophisticated algorithms, data collection techniques, statistical analysis and machine learning to deliver insights into visitor behaviour and site performance.

  Most web analytics tools work by embedding bits of JavaScript or other tracking codes into a website. When users land on a website, it gathers data such as page views, session duration, and specific interactions. Many also use cookies to identify returning visitors, which lets them monitor user behaviour over time.

  Many tools offer advanced event-tracking functionality. This captures specific actions, like clicks or form submissions, and provides a more granular view of engagement. The data is then statistically analysed to spot trends and calculate key metrics like bounce rates and conversion rates.

  Some web analytics tools use machine learning to predict future user behaviour based on historical patterns. Others aggregate data to provide insights via charts comparing website performance with selected competitors’ websites.

  This section explores nine popular tools for checking website traffic and highlights their unique features and benefits.

  1. Checking website traffic with Google Analytics

  Google Analytics is usually the first place to start for anyone looking to check their website traffic. It’s free to use, incredibly popular and offers a wide range of traffic reports.

  It breaks down historical traffic data in many different ways. It can split traffic by acquisition channel (organic, social media, direct, etc.), by country, device or demographic. It also provides real-time traffic reports that offer a snapshot of users on the site right now and over the last 30 minutes.

  

  Google Analytics may be one of the most popular ways to check website traffic, but it could be better. Google Analytics 4 (GA4) is difficult to use compared to its predecessor, and it also imposes data tracking limits in accordance with privacy laws. If users refuse cookie consent, Google Analytics won’t record those visits. In other words, using Google Analytics alone doesn’t provide a complete view of the traffic.

  

  Also, GA4 relies on sampling when processing large datasets or complex queries. When the volume of data exceeds certain thresholds, it only considers a subset of the data to generate reports instead of processing every single data point.

  There are pros and cons to this approach. While it speeds up analysis and reduces the load on the system, it can also lead to inaccuracies in insights delivered. When analysing traffic patterns over a busy period, GA4 may only use a portion of the data to calculate and then extrapolate metrics.

  As a result, trends or anomalies might be overlooked or misconstrued, which could mean missed opportunities or poor decisions. That’s why it’s important to use Google Analytics alongside other web analytics tools (like Matomo) that don’t suffer from the same privacy issues. That way, it’s possible to track every single user who visits the website.

  2. Checking website traffic with Google Search Console

  Google Search Console is a free tool that analyses a website’s Google search traffic. The top-line report shows how many times the website has appeared in Google Search, how many clicks it has received, the average clickthrough rate and its average position in the search results.

  

  It’s a great way to understand what the website ranks for and how much traffic organic rankings generate. It will also show which pages are indexed in Google and whether there are any crawling errors.

  Unfortunately, Google Search Console is limited if a complete view of traffic is needed. While the search traffic can be analysed in great detail, it will not report how users who access the website behave on it.

  3. Checking website traffic with Similarweb

  Similarweb is a website analysis tool that estimates the total traffic of any site on the internet. It is one of the best traffic checker tools for estimating how much web traffic competitors receive.

  What’s great about Similarweb is that it estimates total traffic, not just traffic from search engines like many SEO tools. It even breaks down traffic by different channels for easy comparison.

  

  Similarweb provides an estimate of total visits, bounce rate, the average number of pages users view per visit and the average duration on the site. The company also has a free browser extension that continues checking website traffic estimates while the user is browsing the web.

  Similarweb is free to use, up to a point. However, to get the most out of this tool, you must upgrade to the premium plan, which starts at $125 per user per month.

  The price isn’t Similarweb’s only downside. Ultimately, it provides reasonably accurate estimates but is no match for a comprehensive traffic analytics tool.

  4. Checking website traffic with Semrush

  Semrush is a collection of marketing solutions for online businesses. Its Traffic Analytics tool checks the website traffic of up to 100 sites and compares that data side-by-side. For each site, it reveals the top pages, the regions from which most of the traffic comes, and the locations from which the most referrals come.

  Semrush also gathers insights into competitors’ audiences and their activity, especially activity that overlaps between the sites being checked. It extracts and analyses comprehensive data on organic and paid search, social media, and backlinks.

  

  However, there are notable downsides. Semrush can be pricey, with plans starting at about $119.95 per month or $1,199.40 annually. This cost may be prohibitive for smaller businesses or freelancers. Still, a free version offers most of the functionality but with a limited number of daily reports.

  5. Checking website traffic with Ahrefs

  Ahrefs‘s biggest strength is its organic traffic estimation capabilities. It estimates monthly visits from Google worldwide, Google keywords in the top 100 that a website ranks for, and traffic value via equivalence to PPC.

  

  Ahrefs bases its estimates on ranking data from a database of 12 billion keywords, which is why it is so powerful. It generates a detailed report that includes organic traffic estimates, backlink data, and top-performing keywords.

  However, the numbers produced by Ahrefs are estimates based on the available data and won’t always be 100% accurate. This is particularly true for smaller or newer websites that lack the data volumes needed for accuracy.

  It’s a great SEO marketing tool that’s free to use within certain limits, but there is some value in registering for a paid plan. There are several options, beginning with the $129 per month Lite plan and extending to the Enterprise Plan for $1,499 monthly.

  6. Checking website traffic with Serpstat

  Serpstat is an SEO solution that grew from a simple keyword research tool. It offers more comprehensive features to help businesses understand their website’s performance. It helps improve a site’s visibility through tools for rank tracking, keyword research, traffic checking, backlink analysis, and site auditing.

  

  It provides metrics like estimated monthly visits, traffic sources (organic, paid, and referral), and insights into top-performing pages. Serpstat also offers competitor analysis features that help to identify market trends and refine growth strategies. However, like Ahrefs, the numbers provided are estimates, which are only as good as the depth of data from which they are derived.

  The free version is fine for basic analysis, but signing up for one of the paid plans is advisable for commercial use. Pricing ranges from $59 per month to a monthly fee of $479 for the Agency plan. There is an option to pay annually at a discount.

  7. Checking website traffic with SEO PowerSuite

  SEO PowerSuite also goes some distance beyond just website traffic checking. As the name implies, it’s a suite of tools to improve website rankings.

  

  There are four tools in the suite :

  • Rank Tracker enables tracking a website’s search engine rankings across multiple keywords and search engines.
  • WebSite Auditor offers SEO analysis of website pages and recommends actions to boost performance.
  • SEO SpyGlass analyses a website’s backlink profile to highlight link-building possibilities that’d help improve performance.
  • LinkAssistant helps identify websites suitable for link-building and recommends viable outreach opportunities.

  SEO PowerSuite has a free plan and two premium plans with varying functionality. The monthly cost could be as much as $139.67, depending on the features needed. Annual pricing options are also available.

  8. Checking website traffic with Ubersuggest

  Ubersuggest is also an SEO-focused tool. It offers website traffic analysis, keyword rankings, backlink profiles, and competitor insights. These are packaged in reports that provide an overview of website traffic, including monthly organic traffic totals and the number of organic keywords the site ranks for. Ubersuggest also offers content suggestions.

  

  Like other tools in this category, Ubersuggest doesn’t collect comprehensive data, so its numbers are estimates. This means the accuracy can vary. However, it remains a solid choice for providing great insights and enhancing a website’s online presence.

  Like many tools in this category, there is a free version to give potential customers a taste, which is restricted by volume more than features. The paid plans range from around $29 per month for one website on the individual plan to about $99 per month for 8-15 websites on the Enterprise plan. Discounted annual pricing is also an option.

  9. Checking website traffic with MonsterInsights

  MonsterInsights is a tool worth considering for websites built on WordPress because it’s not a website checking tool in the usual sense. It’s a WordPress plugin that simplifies the task by integrating Google Analytics directly into a website.

  MonsterInsights then uses the raw data provided by GA4 to extract actionable insights based on audience preferences and activity. This makes it easier to focus on the relevant metrics for different types of websites. For example, the metrics used to measure a blog site would not be the same as those for an ecommerce site.

  But there are some downsides, too. While the basic version is free, it has limited features, and the most potent functionality requires a premium subscription. Those start at $249 per year for a single site, or the Pro plan at $499 for up to five sites. Agencies looking to work with up to 25 sites are in for $999.

  

  There’s another option

  Although many of these tools have free versions, those tend to be heavily restricted, and premium plans can be expensive. A website has to generate serious revenue to deliver a decent return on investment (ROI) to justify the costs.

  As more countries adopt GDPR-like privacy regulations, brands must ensure they’re using compliant, privacy-centric analytics tools.

  Matomo Analytics is one such tool. It’s an ethical, open-source solution that helps you collect accurate data about your website’s traffic and make more informed decisions. This enhances the customer experience and ensures GDPR compliance and user privacy.

  It’s completely free to install as an on-premise solution. Alternatively, there’s the subscription-based Matomo Cloud version.

  How to check website traffic on Matomo

  Apart from a better ROI picture, Matomo offers a more reliable assessment of your website’s traffic than Google Analytics 4. It also provides multiple ways to check organic search traffic :

  • Visits log report
  • Real-time visitor map
  • Visits in real-time report

  Let’s look at all of them one by one.

  The visits log report is a unique rundown of your site’s visitors. It offers a much more granular view than other traffic checker tools, which only show the total number of visitors for a given period.

  

  You can access the visits log report by clicking on the reporting menu and then clicking Visitor and Visits Log. From there, you’ll be able to scroll through every user session and see the following information :

  • The location of the user
  • The total number of actions they took
  • The length of time on site
  • How they arrived at your site
  • The device they used to access your site

  It may be overwhelming if your site receives thousands of visitors at a time. But it’s a great way to understand users at an individual level and appreciate the lifetime activity of specific users.

  The Real-time visitor map shows site visitors’ location for a given timeframe. If you have an international website, it’s a fantastic way to see exactly where your traffic comes from.

  

  You can access the Real-time Visitor Map by clicking Visitor in the main navigation menu and then Real-time Map. The map itself is colour-coded. Larger orange bubbles represent recent visits, and smaller dark orange and grey bubbles represent older visits. The map will refresh every five seconds, and new users appear with a flashing effect.

  If you run TV or radio adverts, Matomo’s Real-time Map provides an immediate read on the effectiveness of your campaign. If your map lights up in the minutes following your ad, you know it’s been effective. It can also help you identify the source of bot attacks, too.

  Finally, the Visits in Real-time report provides a snapshot of who is browsing your website. You can access this report under Visitors > Real-time and add it to your custom dashboards as a widget.

  Open the report, and you’ll see the real-time flow of your site’s users and counters for visits and pageviews over the last 30 minutes and 24 hours. The report refreshes every five seconds with new users added to the top of the report with a fade-in effect.

  

  The report provides a snapshot of each visitor, including :

  • Whether they are new or returning
  • Their country
  • Their browser
  • Their operating system
  • The number of actions they took
  • The time they spent on the site
  • The channel they came in from
  • Whether the visitor converted a goal

  Why do my traffic reports differ ?

  If you use more than one of the methods above to check your website traffic, you’ll quickly realise that every traffic report differs. In some cases, the reasons are obvious. Any tool that estimates your traffic without adding code to your website is just that : an estimate. Tools like many of those mentioned here will never offer the accuracy of analytics platforms like Matomo and Google Analytics.

  But what about the differences between these analytics platforms themselves ? While each platform records user behaviour differently, significant differences in website traffic reports between analytics platforms are usually due to how each platform handles user privacy.

  A platform like Google Analytics requires users to accept a cookie consent banner to track them. If they accept, great. Google collects all of the data that any other analytics platform does. It may even collect more. However, if users reject cookie consent banners, Google Analytics can’t track them. They simply won’t show up in your traffic reports.

  That doesn’t happen with all analytics platforms, however. A privacy-focused alternative like Matomo doesn’t require cookie consent banners (apart from in the United Kingdom and Germany). Therefore, it can continue to track visitors even after they have rejected a cookie consent screen from Google Analytics. This means virtually all website traffic will be tracked regardless of whether users accept a cookie consent banner. And it’s why traffic reports in Matomo are often much higher than in Google Analytics.

  

  Around half (47.32%) of adults in the European Union refuse to allow personal data tracking for advertising purposes, and 95% of people will reject additional cookies when it is easy to do so. So relying on cookies limits your results — and causes you to miss out on valuable user data.

  If you’re serious about using web analytics to improve your website and optimise your marketing campaigns, then it is essential to use another analytics platform alongside Google Analytics.

  What to do if website traffic levels drop

  Experiencing a drop in website traffic can be frustrating, but it happens to everyone at some point. Here’s how to address it :

  • Analyse traffic sources : Use analytics tools to pinpoint where the decline is coming from—organic search, referrals, or social media.
  • Check for technical issues : Look for broken links or slow loading times, which can deter visitors. Tools like Google Search Console can help identify errors.
  • Review recent changes : Consider any recent updates to the website. If something coincided with the drop, it might be worth reverting.
  • Evaluate content quality : Ensure the content is engaging and relevant. Update or improve underperforming posts.
  • Reassess the marketing strategy : The only constant in marketing is change. It’s wise to periodically revisit the balance between paid ads, social media and other vectors to evaluate their effectiveness and adjust the approach.

  It’s perfectly normal for website traffic volumes to fluctuate. Expect it and work with the available tools. Persistence will likely see the traffic volumes rebound.

  Get more accurate traffic reports with Matomo

  There are several methods to check website traffic. Some can provide estimates on your competitors’ traffic levels. Others, like Google Analytics, are free. But data doesn’t lie. Only privacy-focused analytics solutions like Matomo can provide accurate reports that account for every visitor.

  Join over one million organisations using Matomo to check their website traffic accurately and ethically.

  Try Matomo for Free

  Start your 21-day free trial — no credit card required.