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• Find out what people are searching when coming from search engines

  7 novembre 2017, par InnoCraft — Plugins

  At InnoCraft, we know that SEO is an important topic for most of you. If you have not heard of this term before, SEO stands for Search Engine Optimization. It consists in having your content website visible within the search result pages without paying for ads. SEO is also often referred as “natural” or “organic” traffic.

  In SEO, one of the most valuable data to analyze is the keyword used by the visitor to come to your website. Since 2011, major search engines decided to not disclose this data anymore, that’s the reason why you are seeing the “Keyword not defined” data within some of your Piwik reports, also called “not provided” :

  

  Keyword not defined in Piwik

  The solution

  As your keyword data is collected by search engines, each of them provides the searched keywords within different services such as :

  • Google Search Console
  • Bing/Yahoo Webmaster tools
  • Yandex Webmaster

  Those services allow website owners to see how many times their website appeared within the SERP (Search Engine Results Page), how bots are crawling your pages, which search terms they used, and more. The drawback is, that they make take this data available only for a short period, you need to log in to all these services to get the insights you need and you cannot get aggregated overall keyword reports (over all search engines combined).

  The solution that gives you all this data in Piwik

  Would you like to know what the not defined search keywords in Piwik really are ? Would you like to combine keywords data from major search engines in one place ? Would you like to know how important your website is according to Google and Microsoft Bing and Yahoo ?

  At InnoCraft, the company behind Piwik, we created a plugin called “Search Engine Performance Keywords”. With this plugin, you will :

  1. be able to keep the search terms forever
  2. save time by crossing data from Google and Bing search within Piwik
  3. get an overview of how Google and Bing are crawling your site
  4. monitor search rankings and click-through rates for each keyword

  1 – Data ownership & data retention

  Once more, it is going back to Piwik roots. As Piwik is a Free software, you own the data you collect. Once the import is successful, you will be able to keep the keywords data as long as you wish. In the case of services such as Google Search Console, they will delete the data after 90 days !! Without our plugin you will not be able to analyze precisely how your SEO is doing month by month, year by year.

  2 – Save time by using a single interface

  Google and Bing have no interest in gathering data coming from various search engines… we do. As a result, with our plugin you can visualize the data coming from those two sources within a single report in order to analyze your SEO in a better way.
  You will not have to use spreadsheets anymore and no chance to miss some important keywords which you would maybe miss when you don’t aggregate them in a single report.

  

  3 – Crawl overview check

  Both Google and Bing have a crawl “budget”. This budget needs to be optimized in order for search engine bots to consider the most relevant pages. By gathering all the data within Piwik you will have a clear view of how well your website is appreciated by search engines :

  

  4 – Monitor search rankings

  The Search Engine Keywords Performance feature allows you to monitor search rankings for a given keyword and see his evolution :

  

  it also gives you the possibility to compare the performances of several keywords in order to see how your website is performing as a whole :

  

  How to get started ?

  The “Search Engine Keywords Performance” plugin has been developed by the InnoCraft team as a premium feature.

  Get Search Engine Keywords Performance on the Marketplace

  If you are not sure, note that InnoCraft is offering an unconditional and hassle-free 30-day money back guarantee period.

  Once you have installed the plugin, follow the guide in order to have it up and running.
  The installation process is not difficult in itself but takes some time as it requires to access to Google and Bing APIs.

  If you enjoyed this article, you may appreciate the following one about how to integrate ad services to Piwik : Make better online marketing decisions with the AOM plugin.

• Piwik 2.10.0 – Release Candidate

  22 décembre 2014, par Piwik Core Team — Community

  We are proud to announce that the release candidate for Piwik 2.10.0 is now available !

  How do I upgrade to the release candidate ?

  You can upgrade to the release candidate in one click, by following instructions in this FAQ.

  Think you’ve found a bug ?

  Please create a bug report in our issue tracker.

  What’s new in Piwik 2.10.0 ?

  Since our last release Piwik 2.9.1 one month ago, over 100 issues have been closed. We’ve focused on fixing bugs, improving performance, and we created a new plugin that will let you better scale Piwik to very high traffic websites using Redis.

  Much improved Log Analytics

  Log Analytics is the powerful little-known feature of Piwik that lets you import dozens of different server logs into Piwik. In Piwik 2.10.0 you can now import Netscaler logs, IIS Advanced Logging Module logs, W3C extended logs and AWS CloudFront logs. Piwik will also automatically track the username as the User ID and/or the Page Generation Time when it is found in the server logs.

  Better scalability using Redis (advanced users)

  At Piwik PRO we are working on making Piwik scale when tracking millions of requests per month. In this release we have revamped the Tracking API. By using the new QueuedTracking plugin you can now queue tracking requests in a Redis database, which lets you scale the Piwik tracking service. The plugin is included as Free/libre software in the core Piwik platform. More information in the QueuedTracking user guide.

  Better performance

  A few performance challenges have been fixed in this release.

  The Visitor Log and the Live API will render much faster on very high traffic websites. Any custom date ranges that you have selected as default in your User Settings (eg. ‘Last 7 days’ or ‘Previous 30 days’) will now be pre-processed so that your analytics dashboard will always load quickly.

  For users on shared hosting, the real time widgets could be use a lot of server resource as they are refreshed every ten seconds. We’ve improved this by only requesting data when the Browser Tab containing the Real time widgets is active.

  Other changes

  We packed in many other changes in this release such as compatibility with Mysql 5.6 and Geo location support for IPv6 addresses. A community member made Piwik compatible with Internet Explorer 9 when running in compatibility mode (which is still used in several companies).

  The Tracker algorithm has been updated : when an existing visit uses a new Campaign then it will force creating a new visit (same behavior as Google Analytics).

  If you need professional support or guidance, get in touch with Piwik PRO.

  Changelog for Piwik 2.10.0 – we plan to release Piwik 2.10.0 around 2015 Jan 5th.

  Happy Analytics, and we wish you a nice holiday season !

• Piwik 2.10.0 – Release Candidate

  22 décembre 2014, par Piwik Core Team — Community

  We are proud to announce that the release candidate for Piwik 2.10.0 is now available !

  How do I upgrade to the release candidate ?

  You can upgrade to the release candidate in one click, by following instructions in this FAQ.

  Think you’ve found a bug ?

  Please create a bug report in our issue tracker.

  What’s new in Piwik 2.10.0 ?

  Since our last release Piwik 2.9.1 one month ago, over 100 issues have been closed. We’ve focused on fixing bugs, improving performance, and we created a new plugin that will let you better scale Piwik to very high traffic websites using Redis.

  Much improved Log Analytics

  Log Analytics is the powerful little-known feature of Piwik that lets you import dozens of different server logs into Piwik. In Piwik 2.10.0 you can now import Netscaler logs, IIS Advanced Logging Module logs, W3C extended logs and AWS CloudFront logs. Piwik will also automatically track the username as the User ID and/or the Page Generation Time when it is found in the server logs.

  Better scalability using Redis (advanced users)

  At Piwik PRO we are working on making Piwik scale when tracking millions of requests per month. In this release we have revamped the Tracking API. By using the new QueuedTracking plugin you can now queue tracking requests in a Redis database, which lets you scale the Piwik tracking service. The plugin is included as Free/libre software in the core Piwik platform. More information in the QueuedTracking user guide.

  Better performance

  A few performance challenges have been fixed in this release.

  The Visitor Log and the Live API will render much faster on very high traffic websites. Any custom date ranges that you have selected as default in your User Settings (eg. ‘Last 7 days’ or ‘Previous 30 days’) will now be pre-processed so that your analytics dashboard will always load quickly.

  For users on shared hosting, the real time widgets could be use a lot of server resource as they are refreshed every ten seconds. We’ve improved this by only requesting data when the Browser Tab containing the Real time widgets is active.

  Other changes

  We packed in many other changes in this release such as compatibility with Mysql 5.6 and Geo location support for IPv6 addresses. A community member made Piwik compatible with Internet Explorer 9 when running in compatibility mode (which is still used in several companies).

  The Tracker algorithm has been updated : when an existing visit uses a new Campaign then it will force creating a new visit (same behavior as Google Analytics).

  If you need professional support or guidance, get in touch with Piwik PRO.

  Changelog for Piwik 2.10.0 – we plan to release Piwik 2.10.0 around 2015 Jan 5th.

  Happy Analytics, and we wish you a nice holiday season !