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  • Conversion Funnel Optimisation : 10 Ways to Convert More

    24 janvier 2024, par Erin

    Converting leads into happy customers is the ultimate goal of any sales and marketing team. But there are many steps in between those two events, or in other words, funnel stages. 

    Your sales funnel includes all the steps you take to make your audience aware of your product or services and convince them to purchase. Conversion funnel optimisation strategies can help you move users through the stages of your sales funnel. 

    This article will show you how to optimise your conversion funnel and boost sales — no matter how your funnel looks. We’ll go over practical tips you can implement and how you can analyse and measure results.

    Let’s get started.

    What is conversion funnel optimisation ? 

    Conversion funnel optimisation is the strategic and ongoing process of refining and improving the different stages of a sales or marketing funnel to increase the rate at which users complete desired actions.

    A sales funnel represents the stages a potential customer goes through before purchasing. 

    The typical stages of a sales funnel include :

    • Awareness : At the top of the funnel, potential customers become aware of your product or service. 
    • Consideration : In this stage, prospects evaluate the product or service against alternatives. They may compare features, prices and customer reviews to make an informed decision.
    • Conversion : The prospect completes the transaction and becomes an actual customer by purchasing.
    • Loyalty : You can turn one-time buyers into repeat customers and brand advocates. 

    It’s called a “funnel” because, similar to the shape of a funnel, the number of potential customers decreases as they progress through the various stages of the sales process — as you can see illustrated below.

    Marketing funnel stages

    Sales funnels can vary across industries and business models, but the general concept remains the same. The goal is to guide potential customers through each funnel stage, addressing their needs and concerns at each step, ultimately leading to a successful conversion. 

    You can create and monitor a custom funnel for your site’s user journey with a web analytics solution like Matomo.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    The importance of conversion funnel optimisation 

    At the heart of conversion funnel optimisation is the quest for higher conversion rates

    Refining the customer journey can increase the chances of turning visitors into customers who return repeatedly.

    Specifically, here’s how conversion funnel optimisation can benefit your business :

    • Increased conversions : Marketers can increase the likelihood of turning website visitors into customers by making the user journey more user-friendly and persuasive.
    • Higher revenue : Improved conversion rates aren’t just numbers on a chart ; they translate to tangible revenue. 
    • Increased ROI (return on investment) : By optimising the conversion funnel, you can get more value from your marketing and sales efforts. 
    • Improved customer satisfaction : When customers find it easy and enjoyable to interact with a website or service, it positively influences their satisfaction and likelihood of returning.
    • Data-driven decision-making : Businesses can make informed decisions on budgets and resources based on user behaviour and performance metrics by analysing and optimising conversion funnels.

    ​​Ultimately, conversion funnel optimisation efforts align the entire funnel with overarching business goals.

    10 ways to optimise your conversion funnel 

    Here are 10 ways to optimise your conversion funnel.

    1. Identify and segment your target audience

    The key to a successful conversion funnel begins with a deep understanding of your target audience. 

    Identifying and segmenting your audience lets you speak directly to their pain points, desires and motivations.

    One effective way to know your audience better is by creating detailed buyer personas. These are fictional representations of your ideal customers based on thorough market research and real data. Dive into demographics and behavioural patterns to craft personas that resonate with your audience.

    Audience segmentation

    Note that consumer preferences are not static. They evolve, influenced by trends, technological advancements and shifts in societal values. Staying attuned to these changes is crucial as part of optimising your conversion funnel.

    Thus, you must regularly update your buyer personas and adjust your marketing strategies accordingly.

    2. Create content for every stage of the funnel

    Each funnel stage represents a different mindset and needs for your potential customers. Tailoring your content ensures you deliver the right message at the right time to the right audience. 

    Here’s how to tailor your content to fit prospective customers at every conversion funnel stage.

    Awareness-stage content

    Prospects here are seeking information. Your content should be educational and focused on addressing their pain points. Create blog posts, infographics and videos introducing them to your industry, product or service.

    This video we created at Matomo is a prime example of awareness-stage content, grabbing attention and educating viewers about Matomo.

    Consideration-stage content

    Prospects are evaluating their options. Provide content highlighting your product’s unique selling points, such as case studies, product demonstrations and customer testimonials.

    Here’s how we use a versus landing page at Matomo to persuade prospects at this funnel stage.

    Versus page example from Matomo comparing Google Analytics alternative

    Conversion-stage content

    This is the final push. Ensure a smooth transition to conversion with content like promotional offers, limited-time discounts and clear calls to action (CTA).

    Loyalty-stage content

    In this stage, you might express gratitude for the purchase through personalised thank-you emails. Follow up with additional resources, tips or exclusive offers to reinforce a positive post-purchase experience. This also positions your brand as a helpful resource beyond the initial sale.

    Reward customer loyalty with exclusive offers, discounts or membership in a loyalty program.

    3. Capture leads

    Lead magnets are incentives offered to potential customers in exchange for their contact information, typically their email addresses. 

    Examples of lead magnets include :

    • Ebooks and whitepapers : In-depth resources that delve into specific topics of interest to your target audience.
    • Webinars and workshops : Live or recorded sessions that offer valuable insights, training or demonstrations.
    • Free trials and demos : Opportunities for potential customers to experience your product or service firsthand.
    • Checklists and templates : Practical tools that help your audience solve specific challenges.
    • Exclusive offers and discounts : Special promotions are available to those who subscribe or provide their contact information.

    For instance, here’s how HubSpot uses templates as lead magnets.

    HubSpot templates

    Similarly, you can incorporate your lead magnets into relevant articles or social media posts, email campaigns and other marketing channels.

    4. Optimise your landing pages

    Understanding how visitors interact with your landing pages is a game-changer. So, the first step in optimising your landing pages is to analyse them.

    Enter Matomo’s heatmaps — the secret weapon in landing page optimisation. They visually represent how users interact with your pages, revealing where they linger, what catches their attention and where they may encounter friction. 

    Matomo Heatmaps Feature

    Here are a few landing page elements you should pay attention to :

    • Strategic visual elements : Integrate high-quality images, videos and graphics that support your message and guide visitors through the content.
    • Compelling copy : Develop concise and persuasive copy that emphasises the benefits of your offering, addressing user pain points.
    • Effective CTA : Ensure your CTA is prominently displayed, using compelling language and colours that stand out.
    • Mobile responsiveness : Optimise your landing pages for various devices, especially considering the prevalence of mobile users.
    • Minimal form fields : Reduce friction by keeping form fields to a minimum, requesting only essential information.
    • ​​Leverage social proof : Integrate testimonials, reviews and trust badges to build trust and credibility.
    • A/B testing : Experiment with variations in design, copy and CTAs through A/B testing, allowing data to guide your decisions.

    Try Matomo for Free

    Get the web insights you need, without compromising data accuracy.

    No credit card required

    5. ​​Use compelling Calls to Action (CTAs)

    Crafting compelling CTAs is an art that involves a careful balance of persuasion, clarity and relevance.

    Here are a few tips you can implement to write CTAs that support your goals :

    • Use language that compels action. Instead of generic phrases like “Click Here,” opt for more persuasive alternatives such as “Unlock Exclusive Access” or “Start Your Free Trial.”
    • Make sure your CTAs are clear and straightforward. Visitors should instantly understand what action you want them to take. 
    • Tailor CTAs to the specific content on the page. Whether it’s a blog post, landing page or email, the CTA should seamlessly connect with the surrounding context.
    • Position your CTAs strategically. They should be prominently displayed and easily noticeable, guiding visitors without intruding.
    • Create a sense of urgency. Encourage immediate action by incorporating language that instils a sense of urgency. Phrases like “Limited Time Offer” or “Act Now” can prompt quicker responses.

    6. Have an active social presence

    Social media platforms are bustling hubs of activity where your target audience spends a significant portion of their online time. Cultivating a social media presence allows you to meet your audience where they are, fostering a direct line of communication.

    Moreover, the integration of shopping features directly into social media platforms transforms them into seamless shopping experiences. Nearly half of Instagram users shop weekly through the platform. 

    Also, the US social commerce sales continue to grow each year and are expected to reach $79.64 billion by 2025.

    Graph showing the UD social commerce sales 2019-2025

    7. Build a brand community

    Four in five customers consider communities important to how engaged they are with a brand.

    A strong community fosters a sense of belonging and loyalty among members. When customers feel connected to your brand and each other, they are more likely to remain loyal over the long term. 

    Also, satisfied community members often share their positive experiences with others, expanding your brand’s reach without additional marketing efforts.

    For example, Nike’s community for runners is a digital space where individuals share their running journeys, accomplishments and challenges. 

    Nike Run Club page

    By strategically building and nurturing a community, you not only enhance retention and spur referrals but also create a space where your brand becomes an integral part of your customers’ lives. 

    8. Conduct A/B tests

    A/B testing systematically compares two versions of a webpage, email or other content to determine which performs better.

    Examples of elements to A/B test :

    • CTAs : The language, colour, size and placement of CTAs can significantly impact user engagement. A/B testing allows you to discover which variations prompt the desired actions.
    • Headlines : Crafting compelling headlines is an art. Test different versions to identify which headlines resonate best with your audience, whether they are more drawn to clarity, humour, urgency or curiosity.
    • Images : Test different images to understand your audience’s visual preferences. This could include product images, lifestyle shots or graphics.
    Matomo A/B Test feature

    With Matomo’s A/B testing feature, you can test various elements to see which is successful in converting visitors or moving them to the next stage of the conversion funnel.

    9. Leverage social proof

    In an era where consumers are inundated with choices, the opinions, reviews and endorsements of others serve as beacons, guiding potential customers through the decision-making process. 

    Simply put — when people see that others have had positive experiences with your brand, it instils trust and confidence.

    Importance of social proof

    You can proactively gather social proof and display it prominently across your marketing channels. Here are some examples of social proof you can leverage :

    • Customer reviews : Positive reviews and testimonials from satisfied customers serve as authentic endorsements of your products or services. 
    • Case studies : In-depth case studies that showcase successful collaborations or solutions provided to clients offer a detailed narrative of your brand’s capabilities. These are particularly effective in B2B scenarios or for complex products and services.
    • User-generated content : Encourage customers to share their experiences. This could include photos, videos or posts on social media platforms, providing a dynamic and genuine portrayal of your brand.
    • Influencer endorsements : Collaborating with influencers in your industry or niche can amplify your social proof. When influencers vouch for your products or services, their followers are more likely to take notice.

    10. Measure and analyse performance

    This is a continuous loop of refinement, where you should use analysis and data-driven insights to guide your conversion funnel optimisation efforts.

    Here’s a systematic approach you can take :

    1. Identify the path users take on your site using a feature like Users Flow.
    2. Map the customer journey using a Funnels feature like the one in Matomo. 
    3. Identify the metrics that align with your conversion goals at each stage of the funnel, such as website traffic, conversion rates, click-through rates and customer acquisition costs.
    4. Assess conversion rates at different stages of the funnel. Identify areas with significant drop-offs and investigate factors that might contribute to the decline.
    5. Use heatmaps and session recordings to see first-hand how users interact with your site.
    6. Create an experiment to test and improve a specific area within your funnel using insights from the heatmaps and session recordings.
    7. A/B test, analyse the results to understand which variations performed better. Use this data to refine elements within your funnel.

    See how Concrete CMS 3x their leads with conversion optimisation.

    Conclusion 

    The customer journey is not linear. However, it involves a few specific stages your audience will go through — from first learning about your product or services to considering whether to try it. The goal is to turn them into happy and loyal customers.

    In this article, we went over strategies and practical tips you can use to guide customers through the conversion funnel. From segmenting your audience to capturing leads, optimising landing pages and running A/B tests, there are steps you can take to ensure your audience will move to the next stage.

    And of course, you have to continuously measure and analyse your performance. That’s how you know whether you’re heading in the right direction and, if not, where to correct your course. 

    For that, you need a robust web analytics solution with conversion optimisation features. Try Matomo free for 21 days and start optimising your conversion funnel—no credit card required. 

  • How to Choose the Optimal Multi-Touch Attribution Model for Your Organisation

    13 mars 2023, par Erin — Analytics Tips

    If you struggle to connect the dots on your customer journeys, you are researching the correct solution. 

    Multi-channel attribution models allow you to better understand the users’ paths to conversion and identify key channels and marketing assets that assist them.

    That said, each attribution model has inherent limitations, which make the selection process even harder.

    This guide explains how to choose the optimal multi-touch attribution model. We cover the pros and cons of popular attribution models, main evaluation criteria and how-to instructions for model implementation. 

    Pros and Cons of Different Attribution Models 

    Types of Attribution Models

    First Interaction 

    First Interaction attribution model (also known as first touch) assigns full credit to the conversion to the first channel, which brought in a lead. However, it doesn’t report other interactions the visitor had before converting.

    Marketers, who are primarily focused on demand generation and user acquisition, find the first touch attribution model useful to evaluate and optimise top-of-the-funnel (ToFU). 

    Pros 

    • Reflects the start of the customer journey
    • Shows channels that bring in the best-qualified leads 
    • Helps track brand awareness campaigns

    Cons 

    • Ignores the impact of later interactions at the middle and bottom of the funnel 
    • Doesn’t provide a full picture of users’ decision-making process 

    Last Interaction 

    Last Interaction attribution model (also known as last touch) shifts the entire credit allocation to the last channel before conversion. But it doesn’t account for the contribution of all other channels. 

    If your focus is conversion optimization, the last-touch model helps you determine which channels, assets or campaigns seal the deal for the prospect. 

    Pros 

    • Reports bottom-of-the-funnel events
    • Requires minimal data and configurations 
    • Helps estimate cost-per-lead or cost-per-acquisition

    Cons 

    • No visibility into assisted conversions and prior visitor interactions 
    • Overemphasise the importance of the last channel (which can often be direct traffic) 

    Last Non-Direct Interaction 

    Last Non-Direct attribution excludes direct traffic from the calculation and assigns the full conversion credit to the preceding channel. For example, a paid ad will receive 100% of credit for conversion if a visitor goes directly to your website to buy a product. 

    Last Non-Direct attribution provides greater clarity into the bottom-of-the-funnel (BoFU). events. Yet, it still under-reports the role other channels played in conversion. 

    Pros 

    • Improved channel visibility, compared to Last-Touch 
    • Avoids over-valuing direct visits
    • Reports on lead-generation efforts

    Cons 

    • Doesn’t work for account-based marketing (ABM) 
    • Devalues the quality over quantity of leads 

    Linear Model

    Linear attribution model assigns equal credit for a conversion to all tracked touchpoints, regardless of their impact on the visitor’s decision to convert.

    It helps you understand the full conversion path. But this model doesn’t distinguish between the importance of lead generation activities versus nurturing touches.

    Pros 

    • Focuses on all touch points associated with a conversion 
    • Reflects more steps in the customer journey 
    • Helps analyse longer sales cycles

    Cons 

    • Doesn’t accurately reflect the varying roles of each touchpoint 
    • Can dilute the credit if too many touchpoints are involved 

    Time Decay Model 

    Time decay models assumes that the closer a touchpoint is to the conversion, the greater its influence. Pre-conversion touchpoints get the highest credit, while the first ones are ranked lower (5%-5%-10%-15%-25%-30%).

    This model better reflects real-life customer journeys. However, it devalues the impact of brand awareness and demand-generation campaigns. 

    Pros 

    • Helps track longer sales cycles and reports on each touchpoint involved 
    • Allows customising the half-life of decay to improve reporting 
    • Promotes conversion optimization at BoFu stages

    Cons 

    • Can prompt marketers to curtail ToFU spending, which would translate to fewer qualified leads at lower stages
    • Doesn’t reflect highly-influential events at earlier stages (e.g., a product demo request or free account registration, which didn’t immediately lead to conversion)

    Position-Based Model 

    Position-Based attribution model (also known as the U-shaped model) allocates the biggest credit to the first and the last interaction (40% each). Then distributes the remaining 20% across other touches. 

    For many marketers, that’s the preferred multi-touch attribution model as it allows optimising both ToFU and BoFU channels. 

    Pros 

    • Helps establish the main channels for lead generation and conversion
    • Adds extra layers of visibility, compared to first- and last-touch attribution models 
    • Promotes budget allocation toward the most strategic touchpoints

    Cons 

    • Diminishes the importance of lead nurturing activities as more credit gets assigned to demand-gen and conversion-generation channels
    • Limited flexibility since it always assigns a fixed amount of credit to the first and last touchpoints, and the remaining credit is divided evenly among the other touchpoints

    How to Choose the Right Multi-Touch Attribution Model For Your Business 

    If you’re deciding which attribution model is best for your business, prepare for a heated discussion. Each one has its trade-offs as it emphasises or devalues the role of different channels and marketing activities.

    To reach a consensus, the best strategy is to evaluate each model against three criteria : Your marketing objectives, sales cycle length and data availability. 

    Marketing Objectives 

    Businesses generate revenue in many ways : Through direct sales, subscriptions, referral fees, licensing agreements, one-off or retainer services. Or any combination of these activities. 

    In each case, your marketing strategy will look different. For example, SaaS and direct-to-consumer (DTC) eCommerce brands have to maximise both demand generation and conversion rates. In contrast, a B2B cybersecurity consulting firm is more interested in attracting qualified leads (as opposed to any type of traffic) and progressively nurturing them towards a big-ticket purchase. 

    When selecting a multi-touch attribution model, prioritise your objectives first. Create a simple scoreboard, where your team ranks various channels and campaign types you rely on to close sales. 

    Alternatively, you can survey your customers to learn how they first heard about your company and what eventually triggered their conversion. Having data from both sides can help you cross-validate your assumptions and eliminate some biases. 

    Then consider which model would best reflect the role and importance of different channels in your sales cycle. Speaking of which….

    Sales Cycle Length 

    As shoppers, we spend less time deciding on a new toothpaste brand versus contemplating a new IT system purchase. Factors like industry, business model (B2C, DTC, B2B, B2BC), and deal size determine the average cycle length in your industry. 

    Statistically, low-ticket B2C sales can happen within just several interactions. The average B2B decision-making process can have over 15 steps, spread over several months. 

    That’s why not all multi-touch attribution models work equally well for each business. Time-decay suits better B2B companies, while B2C usually go for position-based or linear attribution. 

    Data Availability 

    Businesses struggle with multi-touch attribution model implementation due to incomplete analytics data. 

    Our web analytics tool captures more data than Google Analytics. That’s because we rely on a privacy-focused tracking mechanism, which allows you to collect analytics without showing a cookie consent banner in markets outside of Germany and the UK. 

    Cookie consent banners are mandatory with Google Analytics. Yet, almost 40% of global consumers reject it. This results in gaps in your analytics and subsequent inconsistencies in multi-touch attribution reports. With Matomo, you can compliantly collect more data for accurate reporting. 

    Some companies also struggle to connect collected insights to individual shoppers. With Matomo, you can cross-attribute users across browning sessions, using our visitors’ tracking feature

    When you already know a user’s identifier (e.g., full name or email address), you can track their on-site behaviours over time to better understand how they interact with your content and complete their purchases. Quick disclaimer, though, visitors’ tracking may not be considered compliant with certain data privacy laws. Please consult with a local authority if you have doubts. 

    How to Implement Multi-Touch Attribution

    Multi-touch attribution modelling implementation is like a “seek and find” game. You have to identify all significant touchpoints in your customers’ journeys. And sometimes also brainstorm new ways to uncover the missing parts. Then figure out the best way to track users’ actions at those stages (aka do conversion and events tracking). 

    Here’s a step-by-step walkthrough to help you get started. 

    Select a Multi-Touch Attribution Tool 

    The global marketing attribution software is worth $3.1 billion. Meaning there are plenty of tools, differing in terms of accuracy, sophistication and price.

    To make the right call prioritise five factors :

    • Available models : Look for a solution that offers multiple options and allows you to experiment with different modelling techniques or develop custom models. 
    • Implementation complexity : Some providers offer advanced data modelling tools for creating custom multi-touch attribution models, but offer few out-of-the-box modelling options. 
    • Accuracy : Check if the shortlisted tool collects the type of data you need. Prioritise providers who are less dependent on third-party cookies and allow you to identify repeat users. 
    • Your marketing stack : Some marketing attribution tools come with useful add-ons such as tag manager, heatmaps, form analytics, user session recordings and A/B testing tools. This means you can collect more data for multi-channel modelling with them instead of investing in extra software. 
    • Compliance : Ensure that the selected multi-attribution analytics software wouldn’t put you at risk of GDPR non-compliance when it comes to user privacy and consent to tracking/analysis. 

    Finally, evaluate the adoption costs. Free multi-channel analytics tools come with data quality and consistency trade-offs. Premium attribution tools may have “hidden” licensing costs and bill you for extra data integrations. 

    Look for a tool that offers a good price-to-value ratio (i.e., one that offers extra perks for a transparent price). 

    Set Up Proper Data Collection 

    Multi-touch attribution requires ample user data. To collect the right type of insights you need to set up : 

    • Website analytics : Ensure that you have all tracking codes installed (and working correctly !) to capture pageviews, on-site actions, referral sources and other data points around what users do on page. 
    • Tags : Add tracking parameters to monitor different referral channels (e.g., “facebook”), campaign types (e.g., ”final-sale”), and creative assets (e.g., “banner-1”). Tags help you get a clearer picture of different touchpoints. 
    • Integrations : To better identify on-site users and track their actions, you can also populate your attribution tool with data from your other tools – CRM system, A/B testing app, etc. 

    Finally, think about the ideal lookback window — a bounded time frame you’ll use to calculate conversions. For example, Matomo has a default windows of 7, 30 or 90 days. But you can configure a custom period to better reflect your average sales cycle. For instance, if you’re selling makeup, a shorter window could yield better results. But if you’re selling CRM software for the manufacturing industry, consider extending it.

    Configure Goals and Events 

    Goals indicate your main marketing objectives — more traffic, conversions and sales. In web analytics tools, you can measure these by tracking specific user behaviours. 

    For example : If your goal is lead generation, you can track :

    • Newsletter sign ups 
    • Product demo requests 
    • Gated content downloads 
    • Free trial account registration 
    • Contact form submission 
    • On-site call bookings 

    In each case, you can set up a unique tag to monitor these types of requests. Then analyse conversion rates — the percentage of users who have successfully completed the action. 

    To collect sufficient data for multi-channel attribution modelling, set up Goal Tracking for different types of touchpoints (MoFU & BoFU) and asset types (contact forms, downloadable assets, etc). 

    Your next task is to figure out how users interact with different on-site assets. That’s when Event Tracking comes in handy. 

    Event Tracking reports notify you about specific actions users take on your website. With Matomo Event Tracking, you can monitor where people click on your website, on which pages they click newsletter subscription links, or when they try to interact with static content elements (e.g., a non-clickable banner). 

    Using in-depth user behavioural reports, you can better understand which assets play a key role in the average customer journey. Using this data, you can localise “leaks” in your sales funnel and fix them to increase conversion rates.

    Test and Validated the Selected Model 

    A common challenge of multi-channel attribution modelling is determining the correct correlation and causality between exposure to touchpoints and purchases. 

    For example, a user who bought a discounted product from a Facebook ad would act differently than someone who purchased a full-priced product via a newsletter link. Their rate of pre- and post-sales exposure will also differ a lot — and your attribution model may not always accurately capture that. 

    That’s why you have to continuously test and tweak the selected model type. The best approach for that is lift analysis. 

    Lift analysis means comparing how your key metrics (e.g., revenue or conversion rates) change among users who were exposed to a certain campaign versus a control group. 

    In the case of multi-touch attribution modelling, you have to monitor how your metrics change after you’ve acted on the model recommendations (e.g., invested more in a well-performing referral channel or tried a new brand awareness Twitter ad). Compare the before and after ROI. If you see a positive dynamic, your model works great. 

    The downside of this approach is that you have to invest a lot upfront. But if your goal is to create a trustworthy attribution model, the best way to validate is to act on its suggestions and then test them against past results. 

    Conclusion

    A multi-touch attribution model helps you measure the impact of different channels, campaign types, and marketing assets on metrics that matter — conversion rate, sales volumes and ROI. 

    Using this data, you can invest budgets into the best-performing channels and confidently experiment with new campaign types. 

    As a Matomo user, you also get to do so without breaching customers’ privacy or compromising on analytics accuracy.

    Start using accurate multi-channel attribution in Matomo. Get your free 21-day trial now. No credit card required.

  • Capture from multiple streams concurrently, best way to do it and how to reduce CPU usage

    19 juin 2019, par DRONE_6969

    I am currently in the process of writing an application that will capture a lot of RTSP streams(in my case its 12) and display it on the QT widget. The problem arouses when I am going beyond around 6-7 streams, the CPU usage spikes and there is visible stutter.

    The reason why I think that it is not QT draw function is because I have done some checking to measure how much time it takes to draw an incoming image from camera and just sample images I had, it is always a lot less than 33 milliseconds(even if there are 12 widgets being updated).

    I also just ran opencv capture method without drawing and got pretty much the same CPU consumption as if I was drawing the frames (lost like 10% CPU at most and GPU usage went to zero).

    IMPORTANT : I am using RTSP stream which is a h264 stream.

    IF IT MATTERS MY SPECS :

    Intel Core i7-6700 @ 3.40GHZ(8 CPUS)
    Memory : 16gb
    GPU : Intel HD Graphics 530

    (Also I ran my code on a computer with dedicated Graphics card, it did eliminate some stutter but CPU usage is still pretty high)

    I am currently using OPENCV 4.1.0 with GSTREAMER enabled and built, I also have the OPENCV-WORLD version, there is no difference in performance.

    I have created a special class called Camera that holds its frame size constraints and various control functions as well stream function. The stream function is being ran on a separate thread, whenever stream() function is done with current frame it sends ready Mat via onNewFrame event I created which converts to QPixmap and updates widget’s lastImage variable. This way I can update image in a more thread safe way.

    I have tried to manipulate those VideoCapture.set() values, but it didn’t really help.

    This is my stream function (Ignore the bool return, it doesn’t do anything it is a remnant from couple of minutes ago when I was trying to use std::async) :

    bool Camera::stream() {
       /* This function is meant to run on a separate thread and fill up the buffer independantly of
       main stream thread */
       //cv::setNumThreads(100);
       /* Rules for these slightly changed! */
       Mat pre;  // Grab initial undoctored frame
       //pre = Mat::zeros(size, CV_8UC1);
       Mat frame; // Final modified frame
       frame = Mat::zeros(size, CV_8UC1);
       if (!pre.isContinuous()) pre = pre.clone();

       ipCam.open(streamUrl, CAP_FFMPEG);


       while (ipCam.isOpened() && capture) {
           // If camera is opened wel need to capture and process the frame
           try {
               auto start = std::chrono::system_clock::now();

               ipCam >> pre;

               if (pre.empty()) {
                   /* Check for blank frame, return error if there is a blank frame*/
                   cerr << id << ": ERROR! blank frame grabbed\n";
                   for (FrameListener* i : clients) {
                       i->onNotification(1); // Notify clients about this shit
                   }
                   break;
               }

               else {
                   // Only continue if frame not empty

                   if (pre.cols != size.width && pre.rows != size.height) {
                       resize(pre, frame, size);
                       pre.release();
                   }
                   else {
                       frame = pre;
                   }

                   dPacket* pack = new dPacket{id,&frame};
                   for (auto i : clients) {
                       i->onPNewFrame(pack);
                   }
                   frame.release();
                   delete pack;
               }
           }

           catch (int e) {
               cout << endl << "-----Exception during capture process! CODE " << e << endl;
           }
           // End camera manipulations
       }

       cout << "Camera timed out, or connection is closed..." << endl;
       if (tryResetConnection) {
           cout << "Reconnection flag is set, retrying after 3 seconds..." << endl;
           for (FrameListener* i : clients) {
               i->onNotification(-1); // Notify clients about this shit
           }
           this_thread::sleep_for(chrono::milliseconds(3000));
           stream();
       }

       return true;
    }

    This is my onPNewFrame function. The conversion is still being done on camera’s thread because it was called within stream() and therefore is within that scope(and I also checked) :

    void GLWidget::onPNewFrame(dPacket* inPack) {
       lastFlag = 0;

       if (bufferEnabled) {
           buffer.push(QPixmap::fromImage(toQImageFromPMat(inPack->frame)));
       }
       else {
           if (playing) {
               /* Only process if this widget is playing */
               frameProcessing = true;
               lastImage.convertFromImage(toQImageFromPMat(inPack->frame));
               frameProcessing = false;
           }
       }

       if (lastFlag != -1 && !lastImage.isNull()) {
           connecting = false;
       }
       else {
           connecting = true;
       }
    }

    This is my Mat to QImage :

    QImage GLWidget::toQImageFromPMat(cv::Mat* mat) {



       return QImage(mat->data, mat->cols, mat->rows, QImage::Format_RGB888).rgbSwapped();

    NOTE : not converting does not result in CPU boost (at least not a significant one).

    Minimal verifiable example

    This program is large. I am going to paste GLWidget.cpp and GLWidget.h as well as Camera.h and Camera.cpp. You can put GLWidget into anything just as long as you spawn more than 6 of it. Camera relies on the CamUtils, but it is possible to just paste url in videocapture

    I also supplied CamUtils, just in case

    Camera.h :

    #pragma once
    #include <iostream>
    #include <vector>
    #include <fstream>
    #include <map>
    #include <string>
    #include <sstream>
    #include <algorithm>
    #include "FrameListener.h"
    #include
    #include <thread>
    #include "CamUtils.h"
    #include <ctime>
    #include "dPacket.h"

    using namespace std;
    using namespace cv;

    class Camera
    {

       /*
           CLEANED UP!
           Camera now is only responsible for streaming and echoing captured frames.
           Frames are now wrapped into dPacket struct.
       */


    private:
       string id;
       vector clients;
       VideoCapture ipCam;
       string streamUrl;
       Size size;
       bool tryResetConnection = false;

       //TODO: Remove these as they are not going to be used going on:
       bool isPlaying = true;
       bool capture = true;

       //SECRET FEATURES:
       bool detect = false;


    public:
       Camera(string url, int width = 480, int height = 240, bool detect_=false);
       bool stream();
       void setReconnectable(bool newReconStatus);
       void addListener(FrameListener* client);
       vector<bool> getState();    // Returns current state: vector[0] stream state; vector[1] stream state; TODO: Remove this as this is no longer should control behaviour
       void killStream();
       bool getReconnectable();
    };

    </bool></ctime></thread></algorithm></sstream></string></map></fstream></vector></iostream>

    Camera.cpp

    #include "Camera.h"


    Camera::Camera(string url, int width, int height, bool detect_) // Default 240p
    {
       streamUrl = url; // Prepare url
       size = Size(width, height);
       detect = detect_;

    }

    void Camera::addListener(FrameListener* client) {
       clients.push_back(client);
    }


    /*
                   TEST CAMERAS(Paste into cameras.dViewer):
                   {"id":"96a73796-c129-46fc-9c01-40acd8ed7122","ip":"176.57.73.231","password":"null","username":"null"},
                   {"id":"96a73796-c129-46fc-9c01-40acd8ed7122","ip":"176.57.73.231","password":"null","username":"null"},
                   {"id":"96a73796-c129-46fc-9c01-40acd8ed7144","ip":"172.20.101.13","password":"admin","username":"root"}
                   {"id":"96a73796-c129-46fc-9c01-40acd8ed7144","ip":"172.20.101.13","password":"admin","username":"root"}

    */



    bool Camera::stream() {
       /* This function is meant to run on a separate thread and fill up the buffer independantly of
       main stream thread */
       //cv::setNumThreads(100);
       /* Rules for these slightly changed! */
       Mat pre;  // Grab initial undoctored frame
       //pre = Mat::zeros(size, CV_8UC1);
       Mat frame; // Final modified frame
       frame = Mat::zeros(size, CV_8UC1);
       if (!pre.isContinuous()) pre = pre.clone();

       ipCam.open(streamUrl, CAP_FFMPEG);

       while (ipCam.isOpened() &amp;&amp; capture) {
           // If camera is opened wel need to capture and process the frame
           try {
               auto start = std::chrono::system_clock::now();

               ipCam >> pre;

               if (pre.empty()) {
                   /* Check for blank frame, return error if there is a blank frame*/
                   cerr &lt;&lt; id &lt;&lt; ": ERROR! blank frame grabbed\n";
                   for (FrameListener* i : clients) {
                       i->onNotification(1); // Notify clients about this shit
                   }
                   break;
               }

               else {
                   // Only continue if frame not empty

                   if (pre.cols != size.width &amp;&amp; pre.rows != size.height) {
                       resize(pre, frame, size);
                       pre.release();
                   }
                   else {
                       frame = pre;
                   }

                   auto end = std::chrono::system_clock::now();
                   std::time_t ts = std::chrono::system_clock::to_time_t(end);
                   dPacket* pack = new dPacket{ id,&amp;frame};
                   for (auto i : clients) {
                       i->onPNewFrame(pack);
                   }
                   frame.release();
                   delete pack;
               }
           }

           catch (int e) {
               cout &lt;&lt; endl &lt;&lt; "-----Exception during capture process! CODE " &lt;&lt; e &lt;&lt; endl;
           }
           // End camera manipulations
       }

       cout &lt;&lt; "Camera timed out, or connection is closed..." &lt;&lt; endl;
       if (tryResetConnection) {
           cout &lt;&lt; "Reconnection flag is set, retrying after 3 seconds..." &lt;&lt; endl;
           for (FrameListener* i : clients) {
               i->onNotification(-1); // Notify clients about this shit
           }
           this_thread::sleep_for(chrono::milliseconds(3000));
           stream();
       }

       return true;
    }


    void Camera::killStream(){
       tryResetConnection = false;
       capture = false;
       ipCam.release();
    }

    void Camera::setReconnectable(bool reconFlag) {
       tryResetConnection = reconFlag;
    }

    bool Camera::getReconnectable() {
       return tryResetConnection;
    }

    vector<bool> Camera::getState() {
       vector<bool> states;
       states.push_back(isPlaying);
       states.push_back(ipCam.isOpened());
       return states;
    }



    </bool></bool>

    GLWidget.h :

    #ifndef GLWIDGET_H
    #define GLWIDGET_H

    #include <qopenglwidget>
    #include <qmouseevent>
    #include "FrameListener.h"
    #include "Camera.h"
    #include "FrameListener.h"
    #include
    #include "Camera.h"
    #include "CamUtils.h"
    #include
    #include "dPacket.h"
    #include <chrono>
    #include <ctime>
    #include
    #include "FullScreenVideo.h"
    #include <qmovie>
    #include "helper.h"
    #include <iostream>
    #include <qpainter>
    #include <qtimer>

    class Helper;

    class GLWidget : public QOpenGLWidget, public FrameListener
    {
       Q_OBJECT

    public:
       GLWidget(std::string camId, CamUtils *cUtils, int width, int height, bool denyFullScreen_ = false, bool detectFlag_=false, QWidget* parent = nullptr);
       void killStream();
       ~GLWidget();

    public slots:
       void animate();
       void setBufferEnabled(bool setState);
       void setCameraRetryConnection(bool setState);
       void GLUpdate();            // Call to update the widget
       void onRightClickMenu(const QPoint&amp; point);

    protected:
       void paintEvent(QPaintEvent* event) override;
       void onPNewFrame(dPacket* frame);
       void onNotification(int alert_code);


    private:
       // Objects and resourses
       Helper* helper;
       Camera* cam;
       CamUtils* camUtils;
       QTimer* timer; // Keep track of update
       QPixmap lastImage;
       QMovie* connMov;
       QMovie* test;

       QPixmap logo;

       // Control fields
       int width;
       int height;
       int camUtilsAddr;
       int elapsed;
       std::thread* camThread;
       std::string camId;
       bool denyFullScreen = false;
       bool playing = true;
       bool streaming = true;
       bool debug = false;
       bool connecting = true;
       int lastFlag = 0;


       // Debug fields
       std::chrono::high_resolution_clock::time_point lastFrameAt;
       std::chrono::high_resolution_clock::time_point now;
       std::chrono::duration<double> painTime; // time took to draw last frame

       //Buffer stuff
       std::queue<qpixmap> buffer;
       bool bufferEnabled = false;
       bool initialBuffer = false;
       bool buffering = true;
       bool frameProcessing = false;



       //Functions
       QImage toQImageFromPMat(cv::Mat* inFrame);
       void mousePressEvent(QMouseEvent* event) override;
       void drawImageGLLatest(QPainter* painter, QPaintEvent* event, int elapsed);
       void drawOnPaused(QPainter* painter, QPaintEvent* event, int elapsed);
       void drawOnStatus(int statusFlag, QPainter* painter, QPaintEvent* event, int elapsed);
    };

    #endif

    </qpixmap></double></qtimer></qpainter></iostream></qmovie></ctime></chrono></qmouseevent></qopenglwidget>

    GLWidget.cpp :

    #include "glwidget.h"
    #include <future>


    FullScreenVideo* fullScreen;

    GLWidget::GLWidget(std::string camId_, CamUtils* cUtils, int width_, int height_,  bool denyFullScreen_, bool detectFlag_, QWidget* parent)
       : QOpenGLWidget(parent), helper(helper)
    {
       cout &lt;&lt; "Player for CAMERA " &lt;&lt; camId_ &lt;&lt; endl;

       /* Underlying properties */
       camUtils = cUtils;
       cout &lt;&lt; "GLWidget Incoming CamUtils addr " &lt;&lt; camUtils &lt;&lt; endl;
       cout &lt;&lt; "GLWidget Set CamUtils addr " &lt;&lt; camUtils &lt;&lt; endl;
       camId = camId_;
       elapsed = 0;
       width = width_ + 5;
       height = height_ + 5;
       helper = new Helper();
       setFixedSize(width, height);
       denyFullScreen = denyFullScreen_;

       /* Camera capture thread */
       cam = new Camera(camUtils->getCameraStreamURL(camId), width_, height_, detectFlag_);
       cam->addListener(this);

       /* Sync states */
       vector<bool> initState = cam->getState();
       playing = initState[0];
       streaming = initState[1];
       cout &lt;&lt; "Initial states: " &lt;&lt; playing &lt;&lt; " " &lt;&lt; streaming &lt;&lt; endl;
       camThread = new std::thread(&amp;Camera::stream, cam);
       cout &lt;&lt; "================================================" &lt;&lt; endl;

       // Right click set up
       setContextMenuPolicy(Qt::CustomContextMenu);


       /* Loading gif */
       connMov = new QMovie("establishingConnection.gif");
       connMov->start();
       QString url = R"(RLC-logo.png)";
       logo = QPixmap(url);
       QTimer* timer = new QTimer(this);
       connect(timer, SIGNAL(timeout()), this, SLOT(GLUpdate()));
       timer->start(1000/30);
       playing = true;

    }

    /* SYSTEM */
    void GLWidget::animate()
    {
       elapsed = (elapsed + qobject_cast(sender())->interval()) % 1000;
       std::cout &lt;&lt; elapsed &lt;&lt; "\n";
    }


    void GLWidget::GLUpdate() {
       /* Process descisions before update call */
       if (bufferEnabled) {
           /* Process buffer before update */
           now = chrono::high_resolution_clock::now();
           std::chrono::duration timeSinceLastUpdate = now - lastFrameAt;
           if (timeSinceLastUpdate.count() > 25) {
               if (buffer.size() > 1 &amp;&amp; playing) {
                   lastImage.swap(buffer.front());
                   buffer.pop();
                   lastFrameAt = chrono::high_resolution_clock::now();
               }
           }
           //update(); // Update
       }
       else {
           /* No buffer */
       }
       repaint();
    }


    /* EVENTS */
    void GLWidget::onRightClickMenu(const QPoint&amp; point) {
       cout &lt;&lt; "Right click request got" &lt;&lt; endl;

       QPoint globPos = this->mapToGlobal(point);
       QMenu myMenu;

       if (!denyFullScreen) {
           myMenu.addAction("Open Full Screen");
       }
       myMenu.addAction("Toggle Debug Info");


       QAction* selected = myMenu.exec(globPos);

       if (selected) {
           string optiontxt = selected->text().toStdString();

           if (optiontxt == "Open Full Screen") {
               cout &lt;&lt; "Chose to open full screen of " &lt;&lt; camId &lt;&lt; endl;
               fullScreen = new FullScreenVideo(bufferEnabled, this);
               fullScreen->setUpView(camUtils, camId);
               fullScreen->show();
               playing = false;
           }

           if (optiontxt == "Toggle Debug Info") {
               cout &lt;&lt; "Chose to toggle debug of " &lt;&lt; camId &lt;&lt; endl;
               debug = !debug;
           }
       }
       else {
           cout &lt;&lt; "Chose nothing!" &lt;&lt; endl;
       }


    }



    void GLWidget::onPNewFrame(dPacket* inPack) {
       lastFlag = 0;

       if (bufferEnabled) {
           buffer.push(QPixmap::fromImage(toQImageFromPMat(inPack->frame)));
       }
       else {
           if (playing) {
               /* Only process if this widget is playing */
               frameProcessing = true;
               lastImage.convertFromImage(toQImageFromPMat(inPack->frame));
               frameProcessing = false;
           }
       }

       if (lastFlag != -1 &amp;&amp; !lastImage.isNull()) {
           connecting = false;
       }
       else {
           connecting = true;
       }
    }


    void GLWidget::onNotification(int alert) {
       lastFlag = alert;  
    }


    /* Paint events*/


    void GLWidget::paintEvent(QPaintEvent* event)
    {
       QPainter painter(this);

           if (lastFlag != 0 || connecting) {
               drawOnStatus(lastFlag, &amp;painter, event, elapsed);
           }
           else {

               /* Actual frame drawing */
               if (playing) {
                   if (!frameProcessing) {
                       drawImageGLLatest(&amp;painter, event, elapsed);
                   }
               }
               else {
                   drawOnPaused(&amp;painter, event, elapsed);
               }
           }
       painter.end();

    }


    /* DRAWING STUFF */

    void GLWidget::drawOnStatus(int statusFlag, QPainter* bgPaint, QPaintEvent* event, int elapsed) {

       QString str;
       QFont font("times", 15);
       bgPaint->eraseRect(QRect(0, 0, width, height));
       if (!lastImage.isNull()) {
           bgPaint->drawPixmap(QRect(0, 0, width, height), lastImage);
       }
       /* Test background painting */
       if (connecting) {
           string k = "Connecting to " + camUtils->getIp(camId);
           str.append(k.c_str());
       }
       else {
           switch (statusFlag) {
           case 1:
               str = "Blank frame received...";
               break;

           case -1:
               if (cam->getReconnectable()) {
                   str = "Connection lost, will try to reconnect.";
                   bgPaint->setOpacity(0.3);
               }
               else {
                   str = "Connection lost...";
                   bgPaint->setOpacity(0.3);
               }

               break;
           }
       }

       bgPaint->drawPixmap(QRect(0, 0, width, height), QPixmap::fromImage(connMov->currentImage()));
       bgPaint->setPen(Qt::red);
       bgPaint->setFont(font);
       QFontMetrics fm(font);
       const QRect kek(0, 0, fm.width(str), fm.height());
       QRect bound;
       bgPaint->setOpacity(1);
       bgPaint->drawText(bgPaint->viewport().width()/2 - kek.width()/2, bgPaint->viewport().height()/2 - kek.height(), str);

       bgPaint->drawPixmap(bgPaint->viewport().width() / 2 - logo.width()/2, height - logo.width() - 15, logo);

    }



    void GLWidget::drawOnPaused(QPainter* painter, QPaintEvent* event, int elapsed) {
       painter->eraseRect(0, 0, width, height);
       QFont font = painter->font();
       font.setPointSize(18);
       painter->setPen(Qt::red);
       QFontMetrics fm(font);
       QString str("Paused");
       painter->drawPixmap(QRect(0, 0, width, height),lastImage);
       painter->drawText(QPoint(painter->viewport().width() - fm.width(str), 50), str);

       if (debug) {
           QFont font = painter->font();
           font.setPointSize(25);
           painter->setPen(Qt::red);
           string camMess = "CAMID: " + camId;
           QString mess(camMess.c_str());
           string camIp = "IP: " + camUtils->getIp(camId);
           QString ipMess(camIp.c_str());
           QString bufferSize("Buffer size: " + QString::number(buffer.size()));
           QString lastFrameText("Last frame draw time: " + QString::number(painTime.count()) + "s");
           painter->drawText(QPoint(10, 50), mess);
           painter->drawText(QPoint(10, 60), ipMess);
           QString bufferState;
           if (bufferEnabled) {
               bufferState = QString("Experimental BUFFER is enabled!");
               QString currentBufferSize("Current buffer load: " + QString::number(buffer.size()));
               painter->drawText(QPoint(10, 80), currentBufferSize);
           }
           else {
               bufferState = QString("Experimental BUFFER is disabled!");
           }
           painter->drawText(QPoint(10, 70), bufferState);
           painter->drawText(QPoint(10, height - 25), lastFrameText);
       }
    }


    void GLWidget::drawImageGLLatest(QPainter* painter, QPaintEvent* event, int elapsed) {
       auto start = chrono::high_resolution_clock::now();
       painter->drawPixmap(QRect(0, 0, width, height), lastImage);
       if (debug) {
           QFont font = painter->font();
           font.setPointSize(25);
           painter->setPen(Qt::red);
           string camMess = "CAMID: " + camId;
           QString mess(camMess.c_str());
           string camIp = "IP: " + camUtils->getIp(camId);
           QString ipMess(camIp.c_str());
           QString bufferSize("Buffer size: " + QString::number(buffer.size()));
           QString lastFrameText("Last frame draw time: " + QString::number(painTime.count()) + "s");
           painter->drawText(QPoint(10, 50), mess);
           painter->drawText(QPoint(10, 60), ipMess);
           QString bufferState;
           if(bufferEnabled){
               bufferState = QString("Experimental BUFFER is enabled!");
               QString currentBufferSize("Current buffer load: " + QString::number(buffer.size()));
               painter->drawText(QPoint(10,80), currentBufferSize);
           }
           else {
               bufferState = QString("Experimental BUFFER is disabled!");
               QString currentBufferSize("Current buffer load: " + QString::number(buffer.size()));
               painter->drawText(QPoint(10, 80), currentBufferSize);
           }
           painter->drawText(QPoint(10, 70), bufferState);
           painter->drawText(QPoint(10, height - 25), lastFrameText);

       }
       auto end = chrono::high_resolution_clock::now();
       painTime = end - start;
    }



    /* END DRAWING STUFF */



    /* UI EVENTS */

    void GLWidget::mousePressEvent(QMouseEvent* e) {

       if (e->button() == Qt::LeftButton) {
           if (fullScreen == nullptr || !fullScreen->isVisible()) { // Do not unpause if window is opened
               playing = !playing;
           }
       }

       if (e->button() == Qt::RightButton) {
           onRightClickMenu(e->pos());
       }
    }



    /* Utilities */
    QImage GLWidget::toQImageFromPMat(cv::Mat* mat) {



       return QImage(mat->data, mat->cols, mat->rows, QImage::Format_RGB888).rgbSwapped();



    }

    /* State control */

    void GLWidget::killStream() {
       cam->killStream();
       camThread->join();
    }

    void GLWidget::setBufferEnabled(bool newBufferState) {
       cout &lt;&lt; "Player: " &lt;&lt; camId &lt;&lt; ", buffer state updated: " &lt;&lt; newBufferState &lt;&lt; endl;
       bufferEnabled = newBufferState;
       buffer.empty();
    }

    void GLWidget::setCameraRetryConnection(bool newState) {
       cam->setReconnectable(newState);
    }

    /* Destruction */
    GLWidget::~GLWidget() {
       cam->killStream();
       camThread->join();
    }
    </bool></future>

    CamUtils.h :

    #pragma once
    #include <iostream>
    #include <vector>
    #include <fstream>
    #include <map>
    #include <string>
    #include <sstream>
    #include <algorithm>
    #include <nlohmann></nlohmann>json.hpp>

    using namespace std;
    using json = nlohmann::json;

    class CamUtils
    {
    private:

       string camDb = "cameras.dViewer";
       map> cameraList; // Legacy
       json cameras;
       ofstream dbFile;
       bool dbExists(); // Always hard coded

       /* Old IMPLEMENTATION */
       void writeLineToDb_(const string&amp; content, bool append = false);
       void loadCameras_();

       /* JSON based */
       void loadCameras();

    public:
       CamUtils();
       string generateRandomString(size_t length);
       string getCameraStreamURL(string cameraId) const;
       string saveCamera(string ip, string username, string pass); // Return generated id
       vector<string> listAllCameraIds();
       string getIp(string cameraId);
    };


    </string></algorithm></sstream></string></map></fstream></vector></iostream>

    CamUtils.cpp :

    #include "CamUtils.h"
    #pragma comment(lib, "rpcrt4.lib")  // UuidCreate - Minimum supported OS Win 2000
    #include
    #include <iostream>

    CamUtils::CamUtils()
    {
       if (!dbExists()) {
           ofstream dbFile;
           dbFile.open(camDb);
           cameras["cameras"] = json::array();
           dbFile &lt;&lt; cameras &lt;&lt; std::endl;
           dbFile.close();

       }
       else {
           loadCameras();
       }
    }




    vector<string> CamUtils::listAllCameraIds() {
       vector<string> ids;
       cout &lt;&lt; "IN LIST " &lt;&lt; endl;
       for (auto&amp; cam : cameras["cameras"]) {
           ids.push_back(cam["id"].get<string>());
           //cout &lt;&lt; cam["id"].get<string>() &lt;&lt; std::endl;
       }
       return ids;
    }

    string CamUtils::getIp(string id) {
       vector<string> camDetails = cameraList[id];
       string ip = "NO IP WILL DISPLAYED UNTIL I FIGURE OUT A BUG";
       for (auto&amp; cam : cameras["cameras"]) {
           if (id == cam["id"]) {
               ip = cam["ip"].get<string>();
           }
       }

       return ip;
    }

    string CamUtils::getCameraStreamURL(string id) const {
       string url = "err"; // err is the default, it will be overwritten in case id is found, dont forget to check for it

       for (auto&amp; cam : cameras["cameras"]) {
           if (id == cam["id"]) {
               if (cam["username"].get<string>() == "null") {
                   url = "rtsp://" + cam["ip"].get<string>() + ":554/axis-media/media.amp?tcp";
               }
               else {
                   url = "rtsp://" + cam["username"].get<string>() + ":" + cam["password"].get<string>() + "@" + cam["ip"].get<string>() + ":554/axis-media/media.amp?streamprofile=720_30";
               }
           }
       }

       return url;  // Dont forget to check for err when using this shit
    }


    string CamUtils::saveCamera(string ip, string username, string password) {
       UUID uid;
       UuidCreate(&amp;uid);
       char* str;
       UuidToStringA(&amp;uid, (RPC_CSTR*)&amp;str);
       string id = str;
       cout &lt;&lt; "GEN: " &lt;&lt; id &lt;&lt; endl;
       json cam = json({}); //Create emtpy object
       cam["id"] = id;
       cam["ip"] = ip;
       cam["username"] = username;
       cam["password"] = password;
       cameras["cameras"].push_back(cam);
       std::ofstream out(camDb);
       out &lt;&lt; cameras &lt;&lt; std::endl;
       cout &lt;&lt; cameras["cameras"] &lt;&lt; endl;

       cout &lt;&lt; "Saved camera as " &lt;&lt; id &lt;&lt; endl;
       return id;
    }


    bool CamUtils::dbExists() {
       ifstream dbFile(camDb);
       return (bool)dbFile;
    }





    void CamUtils::loadCameras() {
       cout &lt;&lt; "Load call" &lt;&lt; endl;
       ifstream dbFile(camDb);
       string line;
       string wholeFile;

       while (std::getline(dbFile, line)) {
           cout &lt;&lt; line &lt;&lt; endl;
           wholeFile += line;
       }
       try {
           cameras = json::parse(wholeFile);
           //cout &lt;&lt; cameras["cameras"] &lt;&lt; endl;

       }
       catch (exception e) {
           cout &lt;&lt; e.what() &lt;&lt; endl;
       }
       dbFile.close();
    }










    /*
       LEGACY CODE, TO BE REMOVED!

    */



    void CamUtils::loadCameras_() {
       /*
           LEGACY CODE:
           This used to be the way to load cameras, but I moved on to JSON based configuration so this is no longer needed and will be removed soon
       */

       ifstream dbFile(camDb);
       string line;
       while (std::getline(dbFile, line)) {
           /*
               This function load camera data to the map:
               The order MUST be the following: 0:ID, 1:IP, 2:USERNAME, 3:PASSWORD.
               Always delimited with | no spaces between!
           */
           if (!line.empty()) {
               stringstream ss(line);
               string item;
               vector<string> splitString;

               while (std::getline(ss, item, '|')) {
                   splitString.push_back(item);
               }
               if (splitString.size() > 0) {
                   /* Dont even parse if the program didnt split right*/
                   //cout &lt;&lt; "Split string: " &lt;&lt; splitString.size() &lt;&lt; "\n";
                   for (int i = 0; i &lt; (splitString.size()); i++) cameraList[splitString[0]].push_back(splitString[i]);
               }
           }
       }
    }



    void CamUtils::writeLineToDb_(const string &amp; content, bool append) {
       ofstream dbFile;
       cout &lt;&lt; "Creating?";
       if (append) {
           dbFile.open(camDb, ios_base::app);
       }
       else {
           dbFile.open(camDb);
       }

       dbFile &lt;&lt; content.c_str() &lt;&lt; "\r\n";
       dbFile.flush();
    }

    /* JSON Reworx */




    string CamUtils::generateRandomString(size_t length)
    {
       const char* charmap = "ABCDEFGHIJKLMNOPQRSTUVWXYZ";
       const size_t charmapLength = strlen(charmap);
       auto generator = [&amp;]() { return charmap[rand() % charmapLength]; };
       string result;
       result.reserve(length);
       generate_n(back_inserter(result), length, generator);
       return result;
    }
    </string></string></string></string></string></string></string></string></string></string></string></string></iostream>

    End of example

    How would I go about decreasing CPU usage when dealing with large amount of streams ?