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Médias (2)
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Core Media Video
4 avril 2013, par
Mis à jour : Juin 2013
Langue : français
Type : Video
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Video d’abeille en portrait
14 mai 2011, par
Mis à jour : Février 2012
Langue : français
Type : Video
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18 février 2011, parMultilang est un plugin supplémentaire qui n’est pas activé par défaut lors de l’initialisation de MediaSPIP.
Après son activation, une préconfiguration est mise en place automatiquement par MediaSPIP init permettant à la nouvelle fonctionnalité d’être automatiquement opérationnelle. Il n’est donc pas obligatoire de passer par une étape de configuration pour cela. -
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FFMPEG Output File is Empty Nothing was Encoded (for a Picture) ?
4 mars 2023, par Sarah SzaboI have a strange issue effecting one of my programs that does bulk media conversions using ffmpeg from the command line, however this effects me using it directly from the shell as well :


ffmpeg -i INPUT.mkv -ss 0:30 -y -qscale:v 2 -frames:v 1 -f image2 -huffman optimal "OUTPUT.png"
fails every run with the error message :
Output file is empty, nothing was encoded (check -ss / -t / -frames parameters if used)

This only happens with very specific videos, and seemingly no other videos. File type is usually .webm. These files have been downloaded properly (usually from yt-dlp), and I have tried re-downloading them just to verify their integrity.


One such file from a colleague was : https://www.dropbox.com/s/xkucr2z5ra1p2oh/Triggerheart%20Execlica%20OST%20%28Arrange%29%20-%20Crueltear%20Ending.mkv?dl=0


Is there a subtle issue with the command string ?


Notes :


removing
-huffman optimalhad no effect

moving
-ssto before-ihad no effect

removing
-f image2 had no effect

Full Log :


sarah@MidnightStarSign:~/Music/Playlists/Indexing/Indexing Temp$ ffmpeg -i Triggerheart\ Execlica\ OST\ \(Arrange\)\ -\ Crueltear\ Ending.mkv -ss 0:30 -y -qscale:v 2 -frames:v 1 -f image2 -huffman optimal "TEST.png"
ffmpeg version n5.1.2 Copyright (c) 2000-2022 the FFmpeg developers
 built with gcc 12.2.0 (GCC)
 configuration: --prefix=/usr --disable-debug --disable-static --disable-stripping --enable-amf --enable-avisynth --enable-cuda-llvm --enable-lto --enable-fontconfig --enable-gmp --enable-gnutls --enable-gpl --enable-ladspa --enable-libaom --enable-libass --enable-libbluray --enable-libbs2b --enable-libdav1d --enable-libdrm --enable-libfreetype --enable-libfribidi --enable-libgsm --enable-libiec61883 --enable-libjack --enable-libmfx --enable-libmodplug --enable-libmp3lame --enable-libopencore_amrnb --enable-libopencore_amrwb --enable-libopenjpeg --enable-libopus --enable-libpulse --enable-librav1e --enable-librsvg --enable-libsoxr --enable-libspeex --enable-libsrt --enable-libssh --enable-libsvtav1 --enable-libtheora --enable-libv4l2 --enable-libvidstab --enable-libvmaf --enable-libvorbis --enable-libvpx --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxcb --enable-libxml2 --enable-libxvid --enable-libzimg --enable-nvdec --enable-nvenc --enable-opencl --enable-opengl --enable-shared --enable-version3 --enable-vulkan
 libavutil 57. 28.100 / 57. 28.100
 libavcodec 59. 37.100 / 59. 37.100
 libavformat 59. 27.100 / 59. 27.100
 libavdevice 59. 7.100 / 59. 7.100
 libavfilter 8. 44.100 / 8. 44.100
 libswscale 6. 7.100 / 6. 7.100
 libswresample 4. 7.100 / 4. 7.100
 libpostproc 56. 6.100 / 56. 6.100
[matroska,webm @ 0x55927f484740] Could not find codec parameters for stream 2 (Attachment: none): unknown codec
Consider increasing the value for the 'analyzeduration' (0) and 'probesize' (5000000) options
Input #0, matroska,webm, from 'Triggerheart Execlica OST (Arrange) - Crueltear Ending.mkv':
 Metadata:
 title : TriggerHeart Exelica PS2 & 360 Arrange ー 16 - Crueltear Ending
 PURL : https://www.youtube.com/watch?v=zJ0bEa_8xEg
 COMMENT : https://www.youtube.com/watch?v=zJ0bEa_8xEg
 ARTIST : VinnyVynce
 DATE : 20170905
 ENCODER : Lavf59.27.100
 Duration: 00:00:30.00, start: -0.007000, bitrate: 430 kb/s
 Stream #0:0(eng): Video: vp9 (Profile 0), yuv420p(tv, bt709), 720x720, SAR 1:1 DAR 1:1, 25 fps, 25 tbr, 1k tbn (default)
 Metadata:
 DURATION : 00:00:29.934000000
 Stream #0:1(eng): Audio: opus, 48000 Hz, stereo, fltp (default)
 Metadata:
 DURATION : 00:00:30.001000000
 Stream #0:2: Attachment: none
 Metadata:
 filename : cover.webp
 mimetype : image/webp
Codec AVOption huffman (Huffman table strategy) specified for output file #0 (TEST.png) has not been used for any stream. The most likely reason is either wrong type (e.g. a video option with no video streams) or that it is a private option of some encoder which was not actually used for any stream.
Stream mapping:
 Stream #0:0 -> #0:0 (vp9 (native) -> png (native))
Press [q] to stop, [?] for help
Output #0, image2, to 'TEST.png':
 Metadata:
 title : TriggerHeart Exelica PS2 & 360 Arrange ー 16 - Crueltear Ending
 PURL : https://www.youtube.com/watch?v=zJ0bEa_8xEg
 COMMENT : https://www.youtube.com/watch?v=zJ0bEa_8xEg
 ARTIST : VinnyVynce
 DATE : 20170905
 encoder : Lavf59.27.100
 Stream #0:0(eng): Video: png, rgb24, 720x720 [SAR 1:1 DAR 1:1], q=2-31, 200 kb/s, 25 fps, 25 tbn (default)
 Metadata:
 DURATION : 00:00:29.934000000
 encoder : Lavc59.37.100 png
frame= 0 fps=0.0 q=0.0 Lsize=N/A time=00:00:00.00 bitrate=N/A speed= 0x 
video:0kB audio:0kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: unknown
Output file is empty, nothing was encoded (check -ss / -t / -frames parameters if used)


Manjaro OS System Specs :


System:
 Kernel: 6.1.12-1-MANJARO arch: x86_64 bits: 64 compiler: gcc v: 12.2.1
 parameters: BOOT_IMAGE=/@/boot/vmlinuz-6.1-x86_64
 root=UUID=f11386cf-342d-47ac-84e6-484b7b2f377d rw rootflags=subvol=@
 radeon.modeset=1 nvdia-drm.modeset=1 quiet
 cryptdevice=UUID=059df4b4-5be4-44d6-a23a-de81135eb5b4:luks-disk
 root=/dev/mapper/luks-disk apparmor=1 security=apparmor
 resume=/dev/mapper/luks-swap udev.log_priority=3
 Desktop: KDE Plasma v: 5.26.5 tk: Qt v: 5.15.8 wm: kwin_x11 vt: 1 dm: SDDM
 Distro: Manjaro Linux base: Arch Linux
Machine:
 Type: Desktop Mobo: ASUSTeK model: PRIME X570-PRO v: Rev X.0x
 serial: <superuser required="required"> UEFI: American Megatrends v: 4408
 date: 10/27/2022
Battery:
 Message: No system battery data found. Is one present?
Memory:
 RAM: total: 62.71 GiB used: 27.76 GiB (44.3%)
 RAM Report: permissions: Unable to run dmidecode. Root privileges required.
CPU:
 Info: model: AMD Ryzen 9 5950X bits: 64 type: MT MCP arch: Zen 3+ gen: 4
 level: v3 note: check built: 2022 process: TSMC n6 (7nm) family: 0x19 (25)
 model-id: 0x21 (33) stepping: 0 microcode: 0xA201016
 Topology: cpus: 1x cores: 16 tpc: 2 threads: 32 smt: enabled cache:
 L1: 1024 KiB desc: d-16x32 KiB; i-16x32 KiB L2: 8 MiB desc: 16x512 KiB
 L3: 64 MiB desc: 2x32 MiB
 Speed (MHz): avg: 4099 high: 4111 min/max: 2200/6358 boost: disabled
 scaling: driver: acpi-cpufreq governor: schedutil cores: 1: 4099 2: 4095
 3: 4102 4: 4100 5: 4097 6: 4100 7: 4110 8: 4111 9: 4083 10: 4099 11: 4100
 12: 4094 13: 4097 14: 4101 15: 4100 16: 4099 17: 4100 18: 4097 19: 4098
 20: 4095 21: 4100 22: 4099 23: 4099 24: 4105 25: 4098 26: 4100 27: 4100
 28: 4092 29: 4103 30: 4101 31: 4100 32: 4099 bogomips: 262520
 Flags: 3dnowprefetch abm adx aes aperfmperf apic arat avic avx avx2 bmi1
 bmi2 bpext cat_l3 cdp_l3 clflush clflushopt clwb clzero cmov cmp_legacy
 constant_tsc cpb cpuid cqm cqm_llc cqm_mbm_local cqm_mbm_total
 cqm_occup_llc cr8_legacy cx16 cx8 de decodeassists erms extapic
 extd_apicid f16c flushbyasid fma fpu fsgsbase fsrm fxsr fxsr_opt ht
 hw_pstate ibpb ibrs ibs invpcid irperf lahf_lm lbrv lm mba mca mce
 misalignsse mmx mmxext monitor movbe msr mtrr mwaitx nonstop_tsc nopl npt
 nrip_save nx ospke osvw overflow_recov pae pat pausefilter pclmulqdq
 pdpe1gb perfctr_core perfctr_llc perfctr_nb pfthreshold pge pku pni popcnt
 pse pse36 rapl rdpid rdpru rdrand rdseed rdt_a rdtscp rep_good sep sha_ni
 skinit smap smca smep ssbd sse sse2 sse4_1 sse4_2 sse4a ssse3 stibp succor
 svm svm_lock syscall tce topoext tsc tsc_scale umip v_spec_ctrl
 v_vmsave_vmload vaes vgif vmcb_clean vme vmmcall vpclmulqdq wbnoinvd wdt
 x2apic xgetbv1 xsave xsavec xsaveerptr xsaveopt xsaves
 Vulnerabilities:
 Type: itlb_multihit status: Not affected
 Type: l1tf status: Not affected
 Type: mds status: Not affected
 Type: meltdown status: Not affected
 Type: mmio_stale_data status: Not affected
 Type: retbleed status: Not affected
 Type: spec_store_bypass mitigation: Speculative Store Bypass disabled via
 prctl
 Type: spectre_v1 mitigation: usercopy/swapgs barriers and __user pointer
 sanitization
 Type: spectre_v2 mitigation: Retpolines, IBPB: conditional, IBRS_FW,
 STIBP: always-on, RSB filling, PBRSB-eIBRS: Not affected
 Type: srbds status: Not affected
 Type: tsx_async_abort status: Not affected
Graphics:
 Device-1: NVIDIA GA104 [GeForce RTX 3070] vendor: ASUSTeK driver: nvidia
 v: 525.89.02 alternate: nouveau,nvidia_drm non-free: 525.xx+
 status: current (as of 2023-02) arch: Ampere code: GAxxx
 process: TSMC n7 (7nm) built: 2020-22 pcie: gen: 4 speed: 16 GT/s lanes: 8
 link-max: lanes: 16 bus-ID: 0b:00.0 chip-ID: 10de:2484 class-ID: 0300
 Device-2: AMD Cape Verde PRO [Radeon HD 7750/8740 / R7 250E]
 vendor: VISIONTEK driver: radeon v: kernel alternate: amdgpu arch: GCN-1
 code: Southern Islands process: TSMC 28nm built: 2011-20 pcie: gen: 3
 speed: 8 GT/s lanes: 8 link-max: lanes: 16 ports: active: DP-3,DP-4
 empty: DP-1, DP-2, DP-5, DP-6 bus-ID: 0c:00.0 chip-ID: 1002:683f
 class-ID: 0300 temp: 54.0 C
 Device-3: Microdia USB 2.0 Camera type: USB driver: snd-usb-audio,uvcvideo
 bus-ID: 9-2:3 chip-ID: 0c45:6367 class-ID: 0102 serial: <filter>
 Display: x11 server: X.Org v: 21.1.7 with: Xwayland v: 22.1.8
 compositor: kwin_x11 driver: X: loaded: modesetting,nvidia dri: radeonsi
 gpu: radeon display-ID: :0 screens: 1
 Screen-1: 0 s-res: 5760x2160 s-dpi: 80 s-size: 1829x686mm (72.01x27.01")
 s-diag: 1953mm (76.91")
 Monitor-1: DP-1 pos: 1-2 res: 1920x1080 dpi: 93
 size: 527x296mm (20.75x11.65") diag: 604mm (23.8") modes: N/A
 Monitor-2: DP-1-3 pos: 2-1 res: 1920x1080 dpi: 82
 size: 598x336mm (23.54x13.23") diag: 686mm (27.01") modes: N/A
 Monitor-3: DP-1-4 pos: 1-1 res: 1920x1080 dpi: 93
 size: 527x296mm (20.75x11.65") diag: 604mm (23.8") modes: N/A
 Monitor-4: DP-3 pos: primary,2-2 res: 1920x1080 dpi: 82
 size: 598x336mm (23.54x13.23") diag: 686mm (27.01") modes: N/A
 Monitor-5: DP-4 pos: 2-4 res: 1920x1080 dpi: 82
 size: 598x336mm (23.54x13.23") diag: 686mm (27.01") modes: N/A
 Monitor-6: HDMI-0 pos: 1-3 res: 1920x1080 dpi: 93
 size: 527x296mm (20.75x11.65") diag: 604mm (23.8") modes: N/A
 API: OpenGL v: 4.6.0 NVIDIA 525.89.02 renderer: NVIDIA GeForce RTX
 3070/PCIe/SSE2 direct-render: Yes
Audio:
 Device-1: NVIDIA GA104 High Definition Audio vendor: ASUSTeK
 driver: snd_hda_intel bus-ID: 5-1:2 v: kernel chip-ID: 30be:1019 pcie:
 class-ID: 0102 gen: 4 speed: 16 GT/s lanes: 8 link-max: lanes: 16
 bus-ID: 0b:00.1 chip-ID: 10de:228b class-ID: 0403
 Device-2: AMD Oland/Hainan/Cape Verde/Pitcairn HDMI Audio [Radeon HD 7000
 Series] vendor: VISIONTEK driver: snd_hda_intel v: kernel pcie: gen: 3
 speed: 8 GT/s lanes: 8 link-max: lanes: 16 bus-ID: 0c:00.1
 chip-ID: 1002:aab0 class-ID: 0403
 Device-3: AMD Starship/Matisse HD Audio vendor: ASUSTeK
 driver: snd_hda_intel v: kernel pcie: gen: 4 speed: 16 GT/s lanes: 16
 bus-ID: 0e:00.4 chip-ID: 1022:1487 class-ID: 0403
 Device-4: Schiit Audio Unison Universal Dac type: USB driver: snd-usb-audio
 Device-5: JMTek LLC. Plugable USB Audio Device type: USB
 driver: hid-generic,snd-usb-audio,usbhid bus-ID: 5-2:3 chip-ID: 0c76:120b
 class-ID: 0300 serial: <filter>
 Device-6: ASUSTek ASUS AI Noise-Cancelling Mic Adapter type: USB
 driver: hid-generic,snd-usb-audio,usbhid bus-ID: 5-4:4 chip-ID: 0b05:194e
 class-ID: 0300 serial: <filter>
 Device-7: Microdia USB 2.0 Camera type: USB driver: snd-usb-audio,uvcvideo
 bus-ID: 9-2:3 chip-ID: 0c45:6367 class-ID: 0102 serial: <filter>
 Sound API: ALSA v: k6.1.12-1-MANJARO running: yes
 Sound Interface: sndio v: N/A running: no
 Sound Server-1: PulseAudio v: 16.1 running: no
 Sound Server-2: PipeWire v: 0.3.65 running: yes
Network:
 Device-1: Intel I211 Gigabit Network vendor: ASUSTeK driver: igb v: kernel
 pcie: gen: 1 speed: 2.5 GT/s lanes: 1 port: f000 bus-ID: 07:00.0
 chip-ID: 8086:1539 class-ID: 0200
 IF: enp7s0 state: up speed: 1000 Mbps duplex: full mac: <filter>
 IP v4: <filter> type: dynamic noprefixroute scope: global
 broadcast: <filter>
 IP v6: <filter> type: noprefixroute scope: link
 IF-ID-1: docker0 state: down mac: <filter>
 IP v4: <filter> scope: global broadcast: <filter>
 WAN IP: <filter>
Bluetooth:
 Device-1: Cambridge Silicon Radio Bluetooth Dongle (HCI mode) type: USB
 driver: btusb v: 0.8 bus-ID: 5-5.3:7 chip-ID: 0a12:0001 class-ID: e001
 Report: rfkill ID: hci0 rfk-id: 0 state: up address: see --recommends
Logical:
 Message: No logical block device data found.
 Device-1: luks-c847cf9f-c6b5-4624-a25e-4531e318851a maj-min: 254:2
 type: LUKS dm: dm-2 size: 3.64 TiB
 Components:
 p-1: sda1 maj-min: 8:1 size: 3.64 TiB
 Device-2: luks-swap maj-min: 254:1 type: LUKS dm: dm-1 size: 12 GiB
 Components:
 p-1: nvme0n1p2 maj-min: 259:2 size: 12 GiB
 Device-3: luks-disk maj-min: 254:0 type: LUKS dm: dm-0 size: 919.01 GiB
 Components:
 p-1: nvme0n1p3 maj-min: 259:3 size: 919.01 GiB
RAID:
 Message: No RAID data found.
Drives:
 Local Storage: total: 9.1 TiB used: 2.79 TiB (30.6%)
 SMART Message: Unable to run smartctl. Root privileges required.
 ID-1: /dev/nvme0n1 maj-min: 259:0 vendor: Western Digital
 model: WDS100T3X0C-00SJG0 size: 931.51 GiB block-size: physical: 512 B
 logical: 512 B speed: 31.6 Gb/s lanes: 4 type: SSD serial: <filter>
 rev: 111110WD temp: 53.9 C scheme: GPT
 ID-2: /dev/nvme1n1 maj-min: 259:4 vendor: Western Digital
 model: WDS100T2B0C-00PXH0 size: 931.51 GiB block-size: physical: 512 B
 logical: 512 B speed: 31.6 Gb/s lanes: 4 type: SSD serial: <filter>
 rev: 211070WD temp: 46.9 C scheme: GPT
 ID-3: /dev/sda maj-min: 8:0 vendor: Western Digital
 model: WD4005FZBX-00K5WB0 size: 3.64 TiB block-size: physical: 4096 B
 logical: 512 B speed: 6.0 Gb/s type: HDD rpm: 7200 serial: <filter>
 rev: 1A01 scheme: GPT
 ID-4: /dev/sdb maj-min: 8:16 vendor: Western Digital
 model: WD4005FZBX-00K5WB0 size: 3.64 TiB block-size: physical: 4096 B
 logical: 512 B speed: 6.0 Gb/s type: HDD rpm: 7200 serial: <filter>
 rev: 1A01 scheme: GPT
 ID-5: /dev/sdc maj-min: 8:32 type: USB vendor: SanDisk
 model: Gaming Xbox 360 size: 7.48 GiB block-size: physical: 512 B
 logical: 512 B type: N/A serial: <filter> rev: 8.02 scheme: MBR
 SMART Message: Unknown USB bridge. Flash drive/Unsupported enclosure?
 Message: No optical or floppy data found.
Partition:
 ID-1: / raw-size: 919.01 GiB size: 919.01 GiB (100.00%)
 used: 611.14 GiB (66.5%) fs: btrfs dev: /dev/dm-0 maj-min: 254:0
 mapped: luks-disk label: N/A uuid: N/A
 ID-2: /boot/efi raw-size: 512 MiB size: 511 MiB (99.80%)
 used: 40.2 MiB (7.9%) fs: vfat dev: /dev/nvme0n1p1 maj-min: 259:1 label: EFI
 uuid: 8922-E04D
 ID-3: /home raw-size: 919.01 GiB size: 919.01 GiB (100.00%)
 used: 611.14 GiB (66.5%) fs: btrfs dev: /dev/dm-0 maj-min: 254:0
 mapped: luks-disk label: N/A uuid: N/A
 ID-4: /run/media/sarah/ConvergentRefuge raw-size: 3.64 TiB
 size: 3.64 TiB (100.00%) used: 2.19 TiB (60.1%) fs: btrfs dev: /dev/dm-2
 maj-min: 254:2 mapped: luks-c847cf9f-c6b5-4624-a25e-4531e318851a
 label: ConvergentRefuge uuid: 7d295e73-4143-4eb1-9d22-75a06b1d2984
 ID-5: /run/media/sarah/MSS_EXtended raw-size: 475.51 GiB
 size: 475.51 GiB (100.00%) used: 1.48 GiB (0.3%) fs: btrfs
 dev: /dev/nvme1n1p1 maj-min: 259:5 label: MSS EXtended
 uuid: f98b3a12-e0e4-48c7-91c2-6e3aa6dcd32c
Swap:
 Kernel: swappiness: 60 (default) cache-pressure: 100 (default)
 ID-1: swap-1 type: partition size: 12 GiB used: 6.86 GiB (57.2%)
 priority: -2 dev: /dev/dm-1 maj-min: 254:1 mapped: luks-swap label: SWAP
 uuid: c8991364-85a7-4e6c-8380-49cd5bd7a873
Unmounted:
 ID-1: /dev/nvme1n1p2 maj-min: 259:6 size: 456 GiB fs: ntfs label: N/A
 uuid: 5ECA358FCA356485
 ID-2: /dev/sdb1 maj-min: 8:17 size: 3.64 TiB fs: ntfs
 label: JerichoVariance uuid: 1AB22D5664889CBD
 ID-3: /dev/sdc1 maj-min: 8:33 size: 3.57 GiB fs: iso9660
 ID-4: /dev/sdc2 maj-min: 8:34 size: 4 MiB fs: vfat label: MISO_EFI
 uuid: 5C67-4BF8
USB:
 Hub-1: 1-0:1 info: Hi-speed hub with single TT ports: 4 rev: 2.0
 speed: 480 Mb/s chip-ID: 1d6b:0002 class-ID: 0900
 Hub-2: 1-2:2 info: Hitachi ports: 4 rev: 2.1 speed: 480 Mb/s
 chip-ID: 045b:0209 class-ID: 0900
 Device-1: 1-2.4:3 info: Microsoft Xbox One Controller (Firmware 2015)
 type: <vendor specific="specific"> driver: xpad interfaces: 3 rev: 2.0 speed: 12 Mb/s
 power: 500mA chip-ID: 045e:02dd class-ID: ff00 serial: <filter>
 Hub-3: 2-0:1 info: Super-speed hub ports: 4 rev: 3.0 speed: 5 Gb/s
 chip-ID: 1d6b:0003 class-ID: 0900
 Hub-4: 2-2:2 info: Hitachi ports: 4 rev: 3.0 speed: 5 Gb/s
 chip-ID: 045b:0210 class-ID: 0900
 Hub-5: 3-0:1 info: Hi-speed hub with single TT ports: 1 rev: 2.0
 speed: 480 Mb/s chip-ID: 1d6b:0002 class-ID: 0900
 Hub-6: 3-1:2 info: VIA Labs Hub ports: 4 rev: 2.1 speed: 480 Mb/s
 power: 100mA chip-ID: 2109:3431 class-ID: 0900
 Hub-7: 3-1.2:3 info: VIA Labs VL813 Hub ports: 4 rev: 2.1 speed: 480 Mb/s
 chip-ID: 2109:2813 class-ID: 0900
 Hub-8: 4-0:1 info: Super-speed hub ports: 4 rev: 3.0 speed: 5 Gb/s
 chip-ID: 1d6b:0003 class-ID: 0900
 Hub-9: 4-2:2 info: VIA Labs VL813 Hub ports: 4 rev: 3.0 speed: 5 Gb/s
 chip-ID: 2109:0813 class-ID: 0900
 Hub-10: 5-0:1 info: Hi-speed hub with single TT ports: 6 rev: 2.0
 speed: 480 Mb/s chip-ID: 1d6b:0002 class-ID: 0900
 Device-1: 5-1:2 info: Schiit Audio Unison Universal Dac type: Audio
 driver: snd-usb-audio interfaces: 2 rev: 2.0 speed: 480 Mb/s power: 500mA
 chip-ID: 30be:1019 class-ID: 0102
 Device-2: 5-2:3 info: JMTek LLC. Plugable USB Audio Device type: Audio,HID
 driver: hid-generic,snd-usb-audio,usbhid interfaces: 4 rev: 1.1
 speed: 12 Mb/s power: 100mA chip-ID: 0c76:120b class-ID: 0300
 serial: <filter>
 Device-3: 5-4:4 info: ASUSTek ASUS AI Noise-Cancelling Mic Adapter
 type: Audio,HID driver: hid-generic,snd-usb-audio,usbhid interfaces: 4
 rev: 1.1 speed: 12 Mb/s power: 100mA chip-ID: 0b05:194e class-ID: 0300
 serial: <filter>
 Hub-11: 5-5:5 info: Genesys Logic Hub ports: 4 rev: 2.0 speed: 480 Mb/s
 power: 100mA chip-ID: 05e3:0608 class-ID: 0900
 Device-1: 5-5.3:7 info: Cambridge Silicon Radio Bluetooth Dongle (HCI mode)
 type: Bluetooth driver: btusb interfaces: 2 rev: 2.0 speed: 12 Mb/s
 power: 100mA chip-ID: 0a12:0001 class-ID: e001
 Hub-12: 5-6:6 info: Genesys Logic Hub ports: 4 rev: 2.0 speed: 480 Mb/s
 power: 100mA chip-ID: 05e3:0608 class-ID: 0900
 Hub-13: 6-0:1 info: Super-speed hub ports: 4 rev: 3.1 speed: 10 Gb/s
 chip-ID: 1d6b:0003 class-ID: 0900
 Hub-14: 7-0:1 info: Hi-speed hub with single TT ports: 6 rev: 2.0
 speed: 480 Mb/s chip-ID: 1d6b:0002 class-ID: 0900
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Top 5 Customer Segmentation Software in 2024
12 mars 2024, par ErinIn marketing, we all know the importance of reaching the right customer with the right message at the right time. That’s how you cut through the noise.
For that, you need data on your customers — even though gathering the data is not enough. You can have all the data worldwide, but that raises an ethical responsibility and the need to make sense of it.
Enter customer segmentation software — the answer to delivering personalised customer experiences at scale.
This article lists some of the best customer segmentation tools currently in the market.
We’ll also go over the benefits of using such tools and how you can choose the best one for your business.
Let’s get started !
What is customer segmentation software ?
Customer segmentation software is a tool that helps businesses analyse customer data and group them based on common characteristics like age, income, and buying habits.
The main goal of customer segmentation is to gain deeper insights into customer behaviours and preferences. This helps create targeted marketing and product strategies that fit each group and makes it easier to predict how customers will behave in the future.
Benefits of a customer segmentation software
Understanding your customers is the cornerstone of effective marketing, and customer segmentation software plays a pivotal role in this endeavour.
You can deliver more targeted and relevant marketing campaigns by dividing your audience into distinct groups based on shared characteristics.
Specifically, here are the main benefits of using customer segmentation tools :
- Understand your audience better : The software helps businesses group customers with common traits to better understand their preferences and behaviour.
- Make data-driven decisions : Base your business and marketing decisions on data analytics.
- Aid product development : Insights from segmentation analytics can guide the creation of products that meet specific customer group needs.
- Allocate your resources efficiently : Focusing on the customer segments that generate the most revenue leads to more effective and strategic use of your marketing resources.
Best customer segmentation software in 2024
In this section, we go over the top customer segmentation tools in 2024.
We’ll look at these tools’ key features and pros and cons.
1. Matomo
Matomo is a comprehensive web analytics tool that merges traditional web analytics, such as tracking pageviews and visitor bounce rates, with more advanced web analytics features for tracking user behaviour.
With robust segmentation features, users can filter website traffic based on criteria such as location and device type, enabling them to analyse specific visitor groups and their behaviour. Users can create custom segments to analyse specific groups of visitors and their behaviour.
Presenting as the ethical alternative to Google Analytics, Matomo emphasises transparency, 100% accurate data, and compliance with privacy laws.
Key features
- Heatmaps and Session Recordings : Matomo provides tools that allow businesses to understand website user interactions visually. This insight is crucial for optimising user experience and increasing conversions.
- Form Analytics : This feature in Matomo tracks how users interact with website forms, helping businesses understand user behaviour in detail and improve form design and functionality.
- User Flow Analysis : The tool tracks the journey of a website’s visitors, highlighting the paths taken and where users drop off. This is key for optimising website structure for better user experience and more conversions.
- A/B Testing : Businesses can use Matomo to test different versions of web pages, determining which is more effective in driving conversions.
- Conversion Funnels : This feature allows businesses to visualise and optimise the steps customers take toward conversion, identifying areas for improvement.
Pros
- Affordability : With plans starting at $19 per month, Matomo is a cost-effective solution for CRO.
- Free support : Matomo provides free email support to all Matomo Cloud users.
- Open-source benefits : Being open-source, Matomo offers enhanced security, privacy, customisation options, and a supportive community.
- Hosting options : Matomo is available either as a self-hosted solution or cloud-hosted.
Cons
- Cost for advanced features : Access to advanced features may incur additional costs for Matomo On-Premise users, although the On-Premise solution itself is free.
- Technical knowledge required : The self-hosted version of Matomo requires technical knowledge for effective management.
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2. Google Analytics
Google Analytics 4 (GA4) comprehensively understands website and app performance. It focuses on event-based data collection, allowing businesses to understand user interactions across platforms.
Similarly to Matomo, GA4 provides features that allow businesses to segment their audience based on various criteria such as demographics, behaviours, events, and more.
Key features
- Event-based tracking : GA4’s shift to an event-based model allows for a flexible and predictive analysis of user behaviour. This includes a detailed view of user interactions on websites and apps.
- Machine Learning and Smarter Insights : GA4 uses machine learning to automatically detect trends, estimate purchase probabilities and provide marketing insights.
- Google Ads integration : The integration with Google Ads in GA4 enables tracking customer interactions from first ad engagement, providing a holistic view of the customer experience across various platforms.
- Customer-centric measurements : GA4 collects data as events, covering a wide range of user interactions and offering a comprehensive view of customer behaviour.
- Pathing reports : GA4 introduces new pathing reports, allowing detailed user flow analysis through websites and apps.
- Audiences and filters : GA4 allows the creation of audiences based on specific criteria and the application of filters to segment and refine data analysis.
Pros
- Integration with various platforms, including Google Ads, enhances cross-platform user journey analysis.
- GA4 has a clean reporting interface, making it easier for marketers to identify key trends and data irregularities.
- Google Analytics has an active community with an abundance of educational resources available for users.
Cons
- Complexity for beginners : The wide range of features and new event-based model might overwhelm users new to analytics tools.
- Dependence on machine learning : Reliance on machine learning for insights and predictions may require trust in the tool’s data processing and large volumes of traffic for accuracy.
- Transition from UA to GA4 : Users familiar with Universal Analytics (UA) might find the transition to GA4 challenging due to differences in features and data models.
3. HubSpot
HubSpot is a marketing and sales software that helps businesses attract visitors and turn them into paying customers.
It supports various business processes, from social media posts to email marketing, sales, and customer service. HubSpot organises and tracks user interactions across different channels, providing a unified and efficient approach to customer relationship management (CRM) and customer segmentation.
Businesses can leverage HubSpot’s customer segmentation through lists, workflows, and smart content.
Key features
- Integration capabilities : HubSpot offers over 1,000 integrations in its ecosystem, ensuring seamless connectivity across various marketing, sales, and service tools, which helps maintain data consistency and reduces manual efforts.
- Segmentation and personalisation : HubSpot allows businesses to deliver personalised content and interactions based on customer behaviour and preferences, using its robust CRM features and advanced automation capabilities.
Pros
- Comprehensive support : HubSpot offers a range of support options, including a knowledge base, real-time chat, and more.
- User-friendly interface : The platform is designed for ease of use, ensuring a smooth experience even for less tech-savvy users.
- Personalisation capabilities : HubSpot provides personalised marketing, sales and service experiences, leveraging customer data effectively.
Cons
- High price point : HubSpot can be expensive, especially as you scale up and require more advanced features.
- Steep learning curve : For businesses new to such comprehensive platforms, there might be an initial learning curve to utilise its features effectively.
4. Klaviyo
Klaviyo is a marketing automation software primarily focused on email and SMS messaging for e-commerce businesses. It’s designed to personalise and optimise customer communication.
Klaviyo integrates with e-commerce platforms like Shopify, making it a go-to solution for online stores. Its strength lies in its ability to use customer data to deliver targeted and effective marketing campaigns.
Key features
- Email marketing automation : Klaviyo allows users to send automated and personalised emails based on customer behaviour and preferences. This feature is crucial for e-commerce businesses in nurturing leads and maintaining customer engagement.
- SMS marketing : It includes SMS messaging capabilities, enabling businesses to engage customers directly through text messages.
- Segmentation and personalisation : Klaviyo offers advanced segmentation tools that enable businesses to categorise customers based on their behaviour, preferences and purchase history, facilitating highly targeted marketing efforts.
- Integration with e-commerce platforms : Klaviyo integrates with popular e-commerce platforms like Shopify, Magento, and WooCommerce, allowing easy data synchronisation and campaign management.
Pros
- Enhanced e-commerce integration : Klaviyo’s deep integration with e-commerce platforms greatly benefits online retailers regarding ease of use and campaign effectiveness.
- Advanced segmentation and personalisation : The platform’s strong segmentation capabilities enable businesses to tailor their marketing messages more effectively.
- Robust automation features : Klaviyo’s automation tools are powerful and user-friendly, saving time and improving marketing efficiency.
Cons
- Cost : Klaviyo can be more expensive than other options in this list, particularly as you scale up and add more contacts.
- Complexity for beginners : The platform’s wide range of features and advanced capabilities might overwhelm beginners or small businesses with simpler needs.
5. UserGuiding
UserGuiding is a no-code product adoption tool that lets businesses create in-app user walkthroughs, guides, and checklists to onboard, engage, and retain users.
UserGuiding facilitates customer segmentation by enabling businesses to create segmented onboarding flows, analyse behavioural insights, deliver personalised guidance, and collect feedback tailored to different user segments.
Key features
- In-app walkthroughs, guides and checklists : UserGuiding has multiple features that can promote product adoption early in the user journey.
- In-app messaging : UserGuiding offers in-app messaging to help users learn more about the product and various ways to get value.
- User feedback : UserGuiding allows businesses to gather qualitative feedback to streamline the adoption journey for users.
Pros
- User-friendly interface
- Customisable onboarding checklists
- Retention analytics
Cons
- Need for technical expertise to maximise all features
- Limited customisation options for less tech-savvy users
What to look for in a customer segmentation software
When choosing a customer segmentation software, choosing the right one for your specific business needs is important.
Here are a few factors to consider when choosing your customer segmentation tool :
- Ease of use : Select a tool with an intuitive interface that simplifies navigation. This enhances the user experience, making complex tasks more manageable. Additionally, responsive customer support is crucial. It ensures that issues are promptly resolved, contributing to a smoother operation.
- Scalability and flexibility : Your chosen tool should adjust to your needs. A flexible tool like Matomo can adjust to your growing requirements, offering capabilities that evolve as your business expands.
- Integration capabilities : The software should seamlessly integrate with your existing systems, such as CRM, marketing, and automation platforms.
- Advanced analytics and reporting : Assess the software’s capability to analyse and interpret complex data sets, without relying on machine learning to fill data gaps. A robust tool should provide accurate insights and detailed reports, enabling you to make informed decisions based on real data.
- Privacy and security considerations : Data security is paramount in today’s digital landscape. Look for features like data encryption, security storage, and adherence to privacy standards like GDPR and CCPA compliance.
- Reviews and recommendations : Before making a decision, consider the reputation of the software providers. Look for reviews and recommendations from other users, especially those in similar industries. This can provide real-world insights into the software’s performance and reliability.
Leverage Matomo’s segmentation capabilities to deliver personalised experiences
Segmentation is the best place to start if you want to deliver personalised customer experiences. There are several customer segmentation software in the market. But they’re not all the same.
In this article, we reviewed the top segmentation tools — based on factors like their user base, features, and ethical data privacy considerations.
Ideally, you want a tool to support your evolving business and segmentation needs. Not to mention one that cares about your customers’ privacy and ensures you stay compliant.
Enter Matomo at the top of the list. You can leverage Matomo’s accurate insights and comprehensive segmentation capabilities without compromising on privacy. Try it free for 21-days. No credit card required.
Try Matomo for Free
21 day free trial. No credit card required.
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