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  • Participer à sa traduction

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    Vous pouvez nous aider à améliorer les locutions utilisées dans le logiciel ou à traduire celui-ci dans n’importe qu’elle nouvelle langue permettant sa diffusion à de nouvelles communautés linguistiques.
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Sur d’autres sites (15248)

  • Revision 34626 : l’ajout de par [34537] avait oublie un ...

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  • Find a great Google Tag Manager alternative in Matomo Tag Manager

    29 avril 2020, par Joselyn Khor — Analytics Tips, Development, Marketing, Plugins

    If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level.

    What’s a tag manager ?

    If you’re not familiar with Google Tag Manager or Matomo Tag Manager – they’re both free tag management systems that let you manage all your website code snippets (tags) in one place. 

    Tags are typically JavaScript code or HTML that lets you integrate various features into your site in just a few clicks. For example : analytics codes, conversion tracking codes, exit popups and surveys, remarketing codes, social widgets, affiliates, and ads. With a tag manager, you get to easily look into and manage these different tracking codes.

    Why use a tag manager ?

    Tag management systems are game changers because they let you track important data more effectively by easily adding code snippets (tags) to your website. 

    By not needing to hard code each individual code you also save time. Rather than waiting for someone to make tag changes and to deploy your website, you can make the changes yourself without needing the technical expertise of a developer.

    Why is Matomo Tag Manager a great Google Tag Manager alternative ?

     Matomo Tag Manager is a great Google Tag Manager alternative. Not only does it let you manage all your tracking and marketing tags in one place, it also offers less complexity and more flexibility. 

    By tagging your website and using Matomo Tag Manager alongside Matomo Analytics, you can collect much more data than you’d be able to otherwise. 

    A bonus to using Matomo is the privacy and data ownership aspect. With Matomo you also get the added peace of mind that comes with 100% data ownership and privacy protection. You will never be left wondering what’s happening to your data. Rest assured knowing you’re doing the best to protect user privacy, while getting useful insights to improve your website. 

    And since Matomo Tag Manager is the one of the best alternatives to Google Tag Manager, you’ll gain more than you lose by having full confidence that your data is yours to own.

    Three key benefits of using Matomo Tag Manager :

    • Empowers you to deploy and manage your own tags
      This takes the hassle out of needing a web developer to hard code and edit every tag on your website. Now you can deploy tracking code on chosen pages and track various data yourself. 
    • Open up endless possibilities on data tracking
      Dig a lot deeper to track analytics, conversions, and more. Now you can implement advanced tracking solutions without needing to pay an external source. 
    • Save time and create your own impact
      With limited resources you certainly don’t want to be wasting any time having to go back and forth with an external party over what tags to add or take away. An over-dependence on web developers or agencies carrying out tag management for you, stalls growth and experimentation opportunities. With a tag management system you have the convenience of inserting your own tags and getting to a desired outcome faster. You won’t have to forgo tracking opportunities because now it’s in your hands.
  • A *hot* Piwik Community Meetup 2015 !

    10 août 2015, par André Bräkling — Community

    Last weekend I arrived in Germany to attend the Piwik Community Meetup 2015 and now I am in Poland.

    The meetup was HOT in every sense ! Berlin temperatures reached 35 degrees (celsius), as I finally meet in person several long-time, dedicated Piwik community contributors.

    Meetup preparation in Berlin, photo by M. Zawadziński, licensed under CC-BY-SA 4.0

    Pictures from the meetup preparation sessions

    In the first leg of my trip I was in Berlin to meet Piwik community members to prepare for the 2015 annual Piwik community meetup. These are my notes taken during the meeting at the request of one of my colleagues. I also relayed live on Framasphère, Twitter and IRC.

    Community discussion at the meetup, photo by D.Czajka, licensed under CC-BY-SA 4.0

    More pictures from the Piwik meetup

    This was harder than I expected, as I took notes with my laptop, pictures with my phone, wrote live to social media (using the Android Diaspora Native Web App), and used my laptop to relay on IRC. Going forward this requires better preparation, I was glad I had a few links and pictures ready before hand but it really requires intense focus to achieve this. I am glad presenters were patient when I requested repeating some of the ideas they shared. I am also a bit disappointed not much happened in IRC.

    Two day preparation sessions

    The discussions and session we had during the two days prior to the meetup are available here.

    We gathered in rented apartments in Berlin, this reminded me very much of similar community gatherings and perhaps of BarCamp and, at a much smaller scale, UDS sessions.

    Piwik Pizza !, photo by F. Rodríguez, licensed under CC-BY-SA 4.0

    A list of ideas of topics was initially submitted, we then proceeded to have scheduled sessions for open discussion. Several people shared their concern there was no possible remote participation which led to making public the Trello boards used/linked here.

    Note : The Trello links below still have action items and notes that are pending bug report / feature requests filing which should happen over the coming weeks. Most importantly, many action items will need identifying leads for different community team including Translations and Documentation, and better coordination of coming community engagement.

    Monday sessions consisted of the following subjects :

    On Tuesday we met again to discuss the following subjects :

    Some more details about individual preparation sessions

    What are Piwik values & how to communicate them ?

    The main subjects in this session were important changes proposed in the project mission and values. This was edited directly on on the wiki page on GitHub, some of the changes can be seen by comparing revisions.

    Piwik mission statement (bug #7376)

    “To create the leading Free and open source analytics platform, and to support global organisations and communities to keep full control over their data.”

    Our values

    • Openness
    • Freedom
    • Transparency
    • Data ownership
    • Privacy
    • Kaizen (改善) : continuous improvement

    This was also presented by Matthieu Aubry at the meetup and is published in the Roadmap page. Bringing more visibility and perhaps having a top page for Mission and Values was also brought up.

    Meetup agenda and notes

    The official agenda is available here.

    Many Piwik PRO employees stayed in Berlin for the meetup, and we had good participation although less than last year in Munich as my colleagues told me. Some were consultants, others staff from public organizations, universities, etc. In retrospect considering the very hot weather and summer holidays the attendance was good. I was very happy to arrive at the beautiful Kulturbrauerei and enter the air-conditioned Soda Club. T-Shirts were waiting for all attendees and free drinks (non-alcohol !) were welcome