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• How to track Google AdWords campaigns with Matomo

  19 décembre 2017, par InnoCraft

  In 2016, Google AdWords was the most popular ad service on earth. As a result, it may be your first source for ad spending. Are you interested in knowing whether you are making a profit out of it ? Would you like to know how to track users coming from AdWords with Matomo (Piwik) efficiently ? This is what this article is about.

  

  What you need to know about Google AdWords

  By default, each ad you create in Google AdWords is not tracked. Even worse than that, every click on your ad is identified in Matomo (Piwik) as an organic result coming from Google with the following value : “Keyword not defined”.

  To make it simple, if you do not track your AdWords campaigns both your paid and organic traffic will be biased within your Matomo (Piwik) account. It will be impossible for you to measure your return on investment and it means that you are throwing your money down the drain.

  In order to avoid this, we will show you how to track Google AdWords traffic into Matomo (Piwik).

  How to track paid Google AdWords campaigns into Matomo

  If you want to analyze Google AdWords campaigns within Matomo (Piwik) properly, you need to add additional tracking parameters to the final URL of each of your ads.

  We recommend using the following tool to add the needed additional tracking parameters : https://matomo.org/docs/tracking-campaigns-url-builder/

  You will then be able to push additional data to Matomo (Piwik) such as :

  • pk_campaign : the name of your ad campaign
  • pk_kwd : the keyword associated to this campaign
  • pk_source : the source of your campaign
  • pk_medium : the type of source, in our case either cpc, cpm, cpa
  • pk_content : the content of your ad

  If your campaign URL looks like this : https://your-website.com/, your campaign URL will then look like this after adding the campaign parameters :

  https://your-website.com/?pk_campaign=Name-Of-Your-Campaign&pk_kwd=Your-Keyword&pk_source=google&pk_medium=cpc&pk_content=My-Ad-Headline

  As each ad URL can be fired by different keywords and can correspond to different campaigns or headlines, you will need to customize the campaign parameters for each URL.

  Customizing all of your URLs individually would take you a lot of time under circumstances. That’s why you should know, that each URL parameter can be filled automatically in AdWords with a feature called “Tracking template”.

  Simplifying the campaign URL parameters with tracking templates

  You can define tracking templates either at the account, campaign or ad group level. For example, by using a tracking template at the account level, all your campaigns will have the same landing page with the URL parameters you defined in the tracking template. By defining it at the campaign level, it means that all your ad groups within the campaign will have the same landing page and so on and so forth. Any tracking template defined in a campaign, will overwrite a tracking template defined at the account level.

  Tracking template at the account level

  To edit the template at the account level, you need to click on “Settings”, then click on the “Account” settings tab and define your tracking template pattern. For example :

  https://your-website.com/?url={lpurl}&pk_campaign=AdWords&pk_kwd=Your-Keyword&pk_source=google&pk_medium=cpc&pk_content=My-Ad-Headline

  

  This will apply to all your URLs within your account. So it is only useful if your website domain is the same across all your ads. The URL parameter is compulsory here.

  It can be limiting to have a static value for “pk_campaign” and “pk_kwd” so Google allows you to use dynamic insertion, such as follows :

  https://your-landing-page.com/?url={lpurl}&pk_campaign={campaignid}&pk_kwd={keyword}&pk_source=google&pk_medium=cpc&pk_content={creative}

  The “keyword” means that the data is automatically replaced with the keyword which fired the ad within your account.

  Visit the following page if you want to know more about the different dynamic tags that AdWords supports : https://support.google.com/adwords/answer/6305348#urlinsertion

  Tracking template at the campaign level

  If you wish to define a tracking template at the campaign level, you will find this option within the “Campaign” settings under the campaign URL options :

  

  Tracking template at the Ad Group level

  You can also set it at the Ad Group level within the “Ad Group” settings :

  

  As Google mentions : “If you set up URL options at the campaign level, ad group level, or ad level, those settings will override the account-level options“.

  Now that your URLs are properly configured, you will be able to analyze AdWords traffic performances within Matomo (Piwik) once a click is coming from those sources.

  

  Did you like this article ? If yes, do not hesitate to share it or give us your feedback about the topic you would like us to write about.

• How to install a Matomo premium feature

  31 janvier 2018, par InnoCraft

  You may have noticed over the last few months that many fantastic new features have been launched on the Matomo Marketplace. As some of them are paid premium features, you may wonder if the process to install them is straightforward, if you can test them before, and whether there is any support behind it. No worries – we’ve got you covered ! This blog post will answer some questions you may have about getting your first premium plugin.

  So why are there some premium features ?

  Researching, building, documenting, testing and maintaining quality products take years of experience and months of hard work by the team behind the scenes. When you purchase a premium plugin, you get a fully working product and you directly help the Matomo core engineers to grow and fund the new Free Matomo versions and cool features.

  However, it is important for us to mention that Matomo will always be free, it is a Free software under GPLv3 license and it will always be the same.
  Want to know more about this ? Check out our FAQ about why there are premium features.

  Can I test a premium feature before a purchase ?

  Absolutely. There are two ways in order to do that :

  1. InnoCraft Matomo Cloud
  2. Matomo Marketplace

  1. InnoCraft Matomo Cloud

  The easiest way is to create a free trial account (one minute of your time) on our Matomo cloud service. You will then have the possibility to test all the premium features during a 30-day trial period. No credit card is required.

  

  Every premium feature can be trialled for free on the Matomo Cloud

  2. Matomo Marketplace

  The second way is to get the premium feature from the Matomo Marketplace. We have an easy and hassle-free 30-day money back guarantee period on each feature. This means that if you are not happy with a premium feature and you are within the 30-day period, then you will get a full refund for it. Guaranteed !

  How to purchase and install a premium feature ?

  Step 1 : Purchasing the feature

  In order to get a premium feature, just add it to the cart :

  

  Once done, go to your cart and complete the checkout process to confirm the order.

  When the order is confirmed, you immediately get your license key on the order confirmation page. You also receive the license key by email.

  Step 2 : Activating the feature in your Matomo

  Now that you have received the license key, it is time to activate the plugin in your Matomo :

  • Log in to your Matomo and go to “Administration => Marketplace
  • Copy / paste the license key into the license field at the top of the page and click “Activate”

  

  • The key will now be activated and you will see a couple of new buttons.

  

  • To install the premium feature(s) you just purchased in one click, simply click on “Install purchased plugins”. Alternatively, you can scroll down in the Marketplace to the premium feature you purchased and click on “Install”. You can also download the ZIP file on https://shop.matomo.org/my-account/downloads

  And that’s it. The installation of a premium feature is as easy as copy/pasting the license key and clicking a button. Because one license key is linked to all purchased premium features, you only need to enter the license key once. The next time you purchase a premium feature, you simply click on “Install” to have it up and running.

  Updating a premium feature

  Updates for premium features work just like regular plugin updates. When there is a new update available, you will see a notification in the Matomo UI and also receive an email (if enabled under “General Settings”). To upgrade the feature simply click on “Update” and you’re done.

  Which support is provided for each of those premium features ?

  Premium features represent most of our day to day activity, so you can be 100% sure that we will do our maximum in order to answer any of your questions regarding them. To be 100% transparent, we often receive answers from our customers telling us how impressed they are by the quality of the service we are offering.

  Have any questions ?

  We are happy to answer any questions you may have so feel free to get in touch with us.

  Thanks !

  The post How to install a Matomo premium feature appeared first on Analytics Platform - Matomo.

• Why doesn't the ffmpeg output display the stream in the browser ? [closed]

  10 mai 2024, par Tebyy

  Why is it that when I create a livestream in Python using ffmpeg, and then I open the browser and visit the page, the page keeps loading continuously, and in PyCharm logs, I see binary data ? There are no errors displayed, and the code seems correct to me. I even tried saving to a file for testing purposes, and when I play the video, everything works fine. Does anyone know what might be wrong here ?

  


  Code :

  


  def generate_frames():
    cap = cv2.VideoCapture(os.path.normpath(app_root_dir().joinpath("data/temp", "video-979257305707693982.mp4")))
    while cap.isOpened():
        ret, frame = cap.read()
        if not ret:
            break

        yield frame


@app.route('/video_feed')
def video_feed():
    ffmpeg_command = [
        'ffmpeg', '-f', 'rawvideo', '-pix_fmt', 'bgr24',
        '-s:v', '1920x1080', '-r', '60',
        '-i', '-', '-vf', 'setpts=2.5*PTS', # Video Speed
        '-c:v', 'libvpx-vp9', '-g', '60', '-keyint_min', '60',
        '-b:v', '6M', '-minrate', '4M', '-maxrate', '12M', '-bufsize', '8M',
        '-crf', '0', '-deadline', 'realtime', '-tune', 'psnr', '-quality', 'good',
        '-tile-columns', '6', '-threads', '8', '-lag-in-frames', '16',
        '-f', 'webm', '-'
    ]
    ffmpeg_process = subprocess.Popen(ffmpeg_command, stdin=subprocess.PIPE, stderr=subprocess.PIPE, bufsize=-1)
    frames_generator = generate_frames()
    for frame in frames_generator:
        ffmpeg_process.stdin.write(frame)
        ffmpeg_process.stdin.flush()

    ffmpeg_process.stdin.close()
    ffmpeg_process.wait()

    def generate_video_stream(process):
        startTime = time.time()
        buffer = []
        sentBurst = False
        for chunk in iter(lambda: process.stderr.read(4096), b''):
            buffer.append(chunk)

            # Minimum buffer time, 3 seconds
            if sentBurst is False and time.time() > startTime + 3 and len(buffer) > 0:
                sentBurst = True
                for i in range(0, len(buffer) - 2):
                    print("Send initial burst #", i)
                    yield buffer.pop(0)

            elif time.time() > startTime + 3 and len(buffer) > 0:
                yield buffer.pop(0)

            process.poll()
            if isinstance(process.returncode, int):
                if process.returncode > 0:
                    print('FFmpeg Error', process.returncode)

                break

    return Response(stream_with_context(generate_video_stream(ffmpeg_process)), mimetype='video/webm', content_type="video/webm; codecs=vp9", headers=Headers([("Connection", "close")]))