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  • 8 Best Tools to Analyse Website Traffic

    12 septembre 2023, par Erin — Analytics Tips, Marketing

    Do you want to analyse your website traffic ?

    Maybe you want to know how well you’re converting your traffic. Or maybe you’re looking to track the performance and ROI of your marketing campaigns. Regardless, you won’t get far without relying on a dependable web traffic analysis platform.

    In this article, we’ve compiled a list of the top web analytics tools available (including the pricing for each one).

    Let’s dive in.

    What is website traffic analysis ?

    Curious about what it means to analyse website traffic ?

    What is website traffic analysis?

    Simply put, it involves collecting and examining data about your website visitors and the actions they take. Marketers, analysts and website owners can then take this data and use it to optimise their strategy to improve site traffic, conversion rates and ROI.

    A website analytics tool is software that tracks and measures various visitor activities and behaviours on your website. Common metrics include pageviews, traffic source, bounce rate and average time on page. Using a web analytics solution can give you insights into what’s working (and what’s not working) so you can optimise your website, campaigns or marketing strategy.

    Advantages of using a website traffic analysis tool

    1. Performance measurement and optimisation

    Tracking the success of your marketing efforts is a challenging task. The primary benefit of using a web analytics tool is implementing effective performance measurement. If you don’t know how to measure your efforts, you won’t know what’s working and what’s not with your campaigns and content. 

    A web analysis tool can give you the insights you need to understand whether your marketing initiatives have been successful or if they need to be improved.

    For instance, your new web design facelift may seem beautiful, but if visitors aren’t staying on your site as long and it is resulting in lower conversions, then it’s time to go back to the drawing board.

    2. Audience insights to improve the user experience

    Web traffic analysis platforms don’t just show you what your visitors are doing. It shows you who your audience is. A powerful website analytics tool will give you in-depth audience data, including demographics like geographical location (e.g., city, state or country), to help you better understand your audience.

    Additionally, you can learn more about your audience by seeing how they interact with different content on your site. You’ll start to see that certain content performs better than others, giving you a greater understanding of your audience’s needs and wants. This means you’ll be able to tailor your website content and marketing efforts to your audience to improve the overall user experience.

    3. Improve SEO

    In the first two advantages, we touched on how insights can help you craft better content for the visitors already coming to your site to improve the user experience and improve conversions. But did you know that using a website analytics tool can also help improve how much traffic you’re getting to your site ?

    Since a web analytics tool can help you craft better content, one side effect is an increase in traffic from organic search through SEO. Additionally, your platform will likely show you other traffic sources that your visitors are coming from (i.e., another website is referring traffic to you) so you can tap into those high-performing sources and optimise your incoming traffic over time.

    Top 8 Tools to Analyse Website Traffic

    Here’s a breakdown of the top eight web analytics platforms to help you analyse each tool’s unique features, price, advantages and disadvantages so you can make the best decision.

    1. Matomo

    Matomo is an open-source website analytics tool that’s focused on protecting user privacy and data while offering robust insights into your web traffic. It’s one of the most powerful tools to track the entire customer journey on your site.

    Matomo main dashboard

    Why Matomo : As the leader in open-source, privacy-friendly and ethical web analytics, Matomo is trusted by more than 1 million websites, including NASA, the United Nations and the European Commission.

    Matomo plays well with Google Analytics to track your websites by filling in the gaps where Google Analytics has limitations (i.e., cookie consent banner requirement). Matomo combines traditional and behavioural web analytics for deeper insights while ensuring compliance with the strictest privacy regulations like GDPR, LGPD and HIPAA.

    Matomo Standout Features and Integrations :

    Standout features include comprehensive visitor tracking, multi-attribution, goal tracking, event tracking, custom dimensions, custom reports, automated email reports, session recordings, tag manager, roll-up reporting to pull data from multiple sites, Google Analytics importer, heatmaps and more.

    Integrations include WordPress, Google Ads, Wix, Drupal, Joomla, Cloudflare, Magento, Vue, SharePoint, WooCommerce and more.

    Pricing starts free for Matomo On-Premise (but requires technical skills and servers to set up) and $23/month for Matomo Cloud, which includes a 21-day free trial (no credit card required).

    Pros

    • Best for respecting visitor privacy
    • You own your data — ensuring that it’s not shared with third parties for purposes like advertising
    • Compliant with the strictest privacy laws
    • Greater flexibility with open-source advantages, as well as the option to either self-host or cloud host
    • Can run cookieless — providing 100% accurate data and a better user experience without the need for an annoying cookie consent banner 
    • Exceptional customisability — from white labeling, alerts and custom dimensions to dashboards and reports, tailor your insights for faster decisions, deeper insights and superior outcomes

    Cons

    • On-Premise is free, but there are additional costs for advanced features
    • On-Premise requires servers and technical expertise to manage

    2. Google Analytics

    Google Analytics is the most well-known and used web analytics platform in the world, with nearly 30 million active websites.

    Google Analytics 4 dashboard

    Why Google Analytics : It’s one of the leading web traffic analysis tools backed by the Alphabet group of companies. For anyone getting started, it’s a great free option to understand your web traffic and your audience.

    Google Analytics Standout Features and Integrations :

    Standout features include in-depth visitor tracking, event tracking with Google Analytics 4 (GA4), easy integration with Google marketing tools (i.e., Google Search Console and Google Ads), custom reports and easy data importing from third-party sources.

    Integrations include Google Ads, Google Webmaster Tools, AdSense, WordPress, Wix, Shopify, Zendesk, Facebook, Marketo, WordPress, Hotjar, SEMrush, Salesforce, Hootsuite and more.

    Pricing is free.

    Pros

    • Detailed audience insights
    • Customisable reports
    • Seamless integration with other Google products
    • Easy to set up

    Cons

    • Not privacy-friendly — you don’t own your data (data is shared with third parties for advertising purposes)
    • Complex interface
    • Requires cookie consent banner for GDPR compliance, which negatively impacts data accuracy and user experience

    3. Fathom Analytics

    Founded in 2018, Fathom Analytics is a privacy-friendly and lightweight web analytics tool. The platform offers a simple, minimalistic dashboard.

    Fathom Analytics Dashboard

    Why Fathom Analytics : Fathom Analytics is a minimalistic tool to help website owners gain insights into customer behaviour without compromising on privacy. It’s an easy-to-use tool that offers a simplified breakdown of the most popular data points. For newcomers to web analytics seeking essential metrics like visitor counts and traffic sources, Fathom Analytics provides a straightforward, cost-effective solution.

    Fathom Analytics Standout Features and Integrations :

    Standout features include easy, automated GA4 importing with lifetime data retention, a single-page dashboard for a quick overview of metrics, traffic summaries for chosen timeframes, visually striking graphs for better data digestion and privacy protection covering major compliance regulations.

    Integrations include Google Analytics, Squarespace, Drupal, WordPress, Discourse, Bloggi, ConvertKit, Webflow, Transistor, Remix, Gatsby and Carrd.

    Pricing starts at $14/month for up to 100k pageviews (with a 30-day free trial).

    Pros

    • Doesn’t use cookies
    • Out-of-the-box GDPR, ePrivacy, PECR and CCPA compliance
    • Great for visual data insights
    • Lightweight tracking script for fast loading

    Cons

    • Can’t easily see traffic trends on specific pages
    • Metrics may be too simple for those wanting advanced analytics

    4. Mixpanel

    Mixpanel is a web analytics platform that helps you track visitors as well as improve customer retention. The software has 8,000 customers worldwide, including Netflix, Yelp, BuzzFeed and CNN.

    Mixpanel custom dashboard

    Why Mixpanel : Mixpanel is great for websites with e-commerce functionality. The tool helps you understand both your site visitors and your customers so you can optimise your customer experience and improve conversions.

    Mixpanel Standout Features and Integrations :

    Standout features include deep insights into how your products are being used, including your most popular features, user cohorts that let you segment users based on specific actions, and visual analysis showing where users drop off.

    Integrations include Google Cloud, Figma, Mailchimp, Zoho CRM, Databox, Marketo, Hotjar, Slack, Zapier, Amazon Web Services, Google Ads and HubSpot.

    Pricing starts free for up to 20 million events per month and $20/month for Growth.

    Pros

    • Interface is easy for beginners
    • Exhaustive reporting options
    • Custom event tracking options
    • Predict user actions based on data science models
    • Send targeted messages to specific users to encourage action

    Cons

    • User-based pricing isn’t the most ideal for everyone
    • Alert management can be confusing

    5. Kissmetrics

    Kissmetrics is a marketing and product analytics tool that helps e-commerce and SaaS companies grow through qualitative data insights. The web analytics tool is trusted by 10,000 users, including Microsoft, Unbounce, AWeber, Dropbox DocSend and SendGrid.

    Kissmetrics dashboard

    Why Kissmetrics : As an e-commerce-driven analytics platform, the platform is best suited for Enterprise businesses, but it also offers flexible pricing plans that make it easy for someone to get their feet wet with website analytics. 

    Kissmetrics Standout Features and Integrations :

    Standout features include a customisable dashboard to see key metrics at a glance, comprehensive visitor tracking, cohort analysis including power user tracking to understand your most active visitors and customers and insights into customer lifetime value and churn rate.

    Integrations include Chargify, HubSpot, Slack, Live Chat, Marketo, Optimizely, Mailchimp, Recurly, Wufoo Forms, Facebook Ads, WordPress, Shopify and WooCommerce.

    Pricing starts at $0.0025/event for the Pay As You Go Plan, $25.99/month for Build Your Plan and $199/month for Small Teams, which includes a 7-day free trial.

    Pros

    • Flexible pricing options
    • Easy to install
    • Several analytics viewing options
    • Visual checkout funnel insights
    • Track sessions by desktop or mobile

    Cons

    • Despite more pricing options, it’s still quite expensive overall
    • Difficult to use for beginners

    6. Adobe Analytics

    Adobe Analytics is a web and marketing analytics platform within the Adobe Experience Platform. Used by over 170,000 businesses, it’s one of the most popular analytics solutions available.

    dobe Analytics dashboard

    Why Adobe Analytics : Adobe Analytics was created for large organisations. It’s essentially the enterprise version of Google Analytics. The tool does a great job of offering a customised analytics solution that’s capable of delivering personalised user experiences at scale.

    Adobe Analytics Standout Features and Integrations :

    Standout features include attribution, AI-driven predictive analytics, robust customer segmentation and automation based on customer behaviour.

    Integrations include all Adobe products, Salesforce, Hootsuite, Contentsquare, Sisense, Mouseflow, Google Ads, Google Search Console, HubSpot and Microsoft Teams.

    Pricing is custom and available upon request, but users can expect to pay at least $2,000 per month, and there is no free trial.

    Pros

    • Built for enterprise businesses
    • Seamless workflow integration for Adobe Experience Cloud users
    • Incredible customisation options
    • Integration process is flexible
    • Capable of accurately tracking large volumes of traffic

    Cons

    • Very expensive
    • Not suitable for small businesses
    • The setup is challenging for beginners

    7. SimilarWeb

    SimilarWeb is a robust analytics platform used to track your website data and compare it to other websites. Backed by a team of experienced data scientists and mathematicians for in-depth website traffic and search engine analysis. Founded in 2007, the platform is trusted by major brands like Adidas, DHL, PepsiCo and Walmart.

    SimilarWeb dashboard

    Why SimilarWeb : The tool relies on multiple scientific methodologies and approaches to data analysis to help provide a better understanding of visitors and customers. The platform is great for crafting prediction models for customer acquisitions by using machine learning to offer SEO insights and competitive analysis.

    SimilarWeb Standout Features and Integrations :

    Standout features include competition traffic and engagement analysis, in-depth visitor tracking, keyword analysis to optimise your SEO and search ads, affiliate traffic analysis, search traffic analysis and funnel insights.

    Integrations include Salesforce, HubSpot, Google Analytics, Google Search Console, Shift, AT Internet, Adverity, SimilarTech, Biscience and more. 

    Pricing starts at $125/month for the Starter plan, which includes a 7-day free trial.

    Pros

    • Has a user-friendly dashboard for simple insights
    • Highly customisable platform to meet your specific needs
    • Easy competition analysis
    • Funnel insights to improve your conversion rates
    • Great customer support

    Cons

    • Expensive pricing
    • Doesn’t include a code snippet to pull data directly from websites
    • Doesn’t show sub-domains of your site

    8. Hotjar

    Hotjar is a behavioural website analytics tool with a focus on providing insights into individual user sessions with features like heatmaps and session recordings. Founded in 2014, Hotjar is used by 900,000 sites around the world.

    Hotjar heat mapping

    Why Hotjar : Unlike traditional web analytics tools like Google Analytics, Hotjar is a behavioural analytics tool that provides in-depth behaviour insights session by session. The tool offers a variety of features that give you a sneak peek into your users’ behaviours by watching how they interact with your site action by action.

    Hotjar Standout Features and Integrations :

    Standout features include comprehensive heat mapping, visitor session recordings to see what visitors did moment by moment, feedback polls to gain insights from site visitors and conversion funnels to help you analyse leaks in your funnel at each conversion stage.

    Integrations include HubSpot, Slack, Jira, WordPress, Shopify, Google Analytics, Mixpanel, Microsoft Teams, Zapier and ClickFunnels.

    Pricing starts at free for the Basic plan and $80/month for Business, which includes a 15-day free trial.

    Pros

    • You can see exactly where visitors click, move and scroll
    • Watch session replays to see what visitors did step-by-step
    • See what percentage of visitors take certain actions
    • Data segmentation features to help you understand KPIs in-depth
    • There are no user limits with the platform, making it easy to scale

    Cons

    • While it offers behavioural analytics, Hotjar doesn’t provide insights into traditional web analytics like Matomo does, including traffic sources and bounce rate
    • History data monitoring is complex

    Elevate your website performance today

    Understanding your visitors’ behaviour and needs is essential when you’re looking to improve your website performance.

    By leveraging a website analytics platform, you’ll be able to gain new insights into your visitors and use insights from your content and campaign performance to improve your user experience.

    If you’re looking to start using a web traffic analysis tool today, then Matomo is an excellent choice.

    Matomo is a powerful, privacy-friendly and compliant tool that gives in-depth insights into your audience, your content and your marketing efforts to help you improve your site’s performance.

    The platform also includes a variety of robust behavioural analytics features like heatmaps, session recording and more, which are included in your Cloud subscription. 

    Start your 21-day free trial of Matomo today (no credit card required).

  • Introducing the Data Warehouse Connector feature

    30 janvier, par Matomo Core Team

    Matomo is built on a simple truth : your data belongs to you, and you should have complete control over it. That’s why we’re excited to launch our new Data Warehouse Connector feature for Matomo Cloud, giving you even more ways to work with your analytics data. 

    Until now, getting raw data from Matomo Cloud required APIs and custom scripts, or waiting for engineering help.  

    Our new Data Warehouse Connector feature removes those barriers. You can now access your raw, unaggregated data and schedule regular exports straight to your data warehouse. 

    The feature works with all major data warehouses including (but not limited to) : 

    • Google BigQuery 
    • Amazon Redshift 
    • Snowflake 
    • Azure Synapse Analytics 
    • Apache Hive 
    • Teradata 

    You can schedule exports, combine your Matomo data with other data sources in your data warehouse, and easily query data with SQL-like queries. 

    Direct raw data access for greater data portability 

    Waiting for engineering support can delay your work. Managing API connections and writing scripts can be time-consuming. This keeps you from focusing on what you do best—analysing data. 

    BigQuery create-table-menu

    With the Data Warehouse Connector feature, you get direct access to your raw Matomo data without the technical setup. So, you can spend more time analysing data and finding insights that matter. 

    Bringing your data together 

    Answering business questions often requires data from multiple sources. A single customer interaction might span your CRM, web analytics, sales systems, and more. Piecing this data together manually is time-consuming—what starts as a seemingly simple question from stakeholders can turn into hours of work collecting and comparing data across different tools. 

    This feature lets you combine your Matomo data with data from other business systems in your data warehouse. Instead of switching between tools or manually comparing spreadsheets, you can analyse all your data in one place to better understand how customers interact with your business. 

    Easy, custom analysis with SQL-like queries 

    Standard, pre-built reports often don’t address the specific, detailed questions that analysts need to answer.  

    When you use the Data Warehouse Connector feature, you can use SQL-like queries in your data warehouse to do detailed, customised analysis. This flexibility allows you to explore your data in depth and uncover specific insights that aren’t possible with pre-built reports. 

    Here is an example of how you might use SQL-like query to compare the behaviours of paying vs. non-paying users : 

    				
                                            <xmp>SELECT  

    custom_dimension_value AS user_type, -- Assuming 'user_type' is stored in a custom dimension

    COUNT(*) AS total_visits,  

    AVG(visit_total_time) AS avg_duration,

    SUM(conversion.revenue) AS total_spent  

    FROM  

    `your_project.your_dataset.matomo_log_visit` AS visit

    LEFT JOIN  

    `your_project.your_dataset.matomo_log_conversion` AS conversion  

    ON  

    visit.idvisit = conversion.idvisit  

    GROUP BY  

    custom_dimension_value; </xmp>
                                   

    This query helps you compare metrics such as the number of visits, average session duration, and total amount spent between paying and non-paying users. It provides a full view of behavioural differences between these groups. 

    Advanced data manipulation and visualisation 

    When you need to create detailed reports or dive deep into data analysis, working within the constraints of a fixed user interface (UI) can limit your ability to draw insights. 

    Exporting your Matomo data to a data warehouse like BigQuery provides greater flexibility for in-depth manipulation and advanced visualisations, enabling you to uncover deeper insights and tailor your reports more effectively. 

    Getting started 

    To set up data warehouse exports in your Matomo : 

    1. Go to System Admin (cog icon in the top right corner) 
    2. Select ‘Export’ from the left-hand menu 
    3. Choose ‘Data Warehouse Connector’ 

    You’ll find detailed instructions in our data warehouse exports guide 

    Please note, enabling this feature will cost an additional 10% of your current subscription. You can view the exact cost by following the steps above. 

    New to Matomo ? Start your 21-day free trial now (no credit card required), or request a demo. 

  • Issues with processing media on windows Azure

    23 septembre 2015, par Ahmed Mujtaba

    I have a website built on ASP.NET web forms that works as a media portal for users to upload videos. I’m using ffmpeg encoders to produce video contents to be streamed in the browser. I’m using the web deploy method to publish the site on the Azure server. The website get’s deployed properly however I get following issues in the live site.

    1. Video never get’s encoded and published. I get some sort of error.

    2. Video get’s published but the process of uploading and encoding the video is way too slow on the web server.

    My project solution contains upload.ashx that handles the upload requests and makes the call to encode.ashx which is responsible for the encoding and publishing of the videos. I tried to remotely debug the site but the debugger never get’s to encode.ashx.

    I was wondering if these issues can be resolved by having the website deployed with a VM ?

    Script that uploads the video file :

    var filesuploaded = 0;
       var faileduploaded = 0;

       $(function () {
           var uploader = new plupload.Uploader({
               runtimes: 'gears,html5,flash,silverlight,browserplus',
               browse_button: '&lt;%= pickfiles.ClientID %>',
               container: 'container',
               max_file_size: '&lt;%= MaxMediaSize %>mb',
               url: '&lt;%=Config.GetUrl() %>videos/upload/upload.ashx',
               flash_swf_url: '&lt;%=Config.GetUrl() %>plupload/js/plupload.flash.swf',
               silverlight_xap_url: '&lt;%=Config.GetUrl() %>plupload/js/plupload.silverlight.xap',
               chunk_size: '4mb',
               &lt;%= UniqueNames %>
               filters: [
               { title: '&lt;%= AllowedFormatsDisplay %>', extensions: '&lt;%= AllowedFormats %>'}],
               headers: { UName: '&lt;%=UserName %>', MTP: '&lt;%= MediaType %>' }
           });
           //uploader.bind('Init', function (up, params) {
           //    $('#filelist').html("<div>Current runtime: " + params.runtime + "</div>");
           //});

           uploader.init();

           $('#uploadfiles').click(function (e) {
               uploader.start();
               e.preventDefault();
               $("#uploadfiles").hide();
               $("#&lt;%= embd.ClientID %>").hide();
           });

           uploader.bind('FilesAdded', function (up, files) {
               $("#uploadfiles").show();
               $("#&lt;%= msg.ClientID %>").html("");
               var count=0;
               $.each(files, function (i, file) {
                   $('#filelist').append(
                       '<div class="item_pad_4 bx_br_bt">' + (count + 1) + ': ' + file.name + ' (' + plupload.formatSize(file.size) + ')  <b></b></div>' );
                   count++;
               });
               var maxupload = &lt;%= MaxVideoUploads %>;
               if(count > maxupload)
               {              
                   $.each(files, function(i, file) {
                       uploader.removeFile(file);
                   });

                   $('#filelist').html("");
                   $("#uploadfiles").hide();
                   Display_Message("#&lt;%= msg.ClientID %>", "Can't upload more than " + maxupload + " records at once!", 1, 1);
                   return false;
               }
               else {
                   $("#tfiles").html(count);
                   $("#uploadfiles").removeClass("disabled");
                   $("#&lt;%= pickfiles.ClientID %>").hide();
               }
               up.refresh(); // Reposition Flash/Silverlight
           });

           uploader.bind('UploadProgress', function (up, file) {
               $('#' + file.id + " b").html(file.percent + "%");
           });

           uploader.bind('Error', function (up, err) {
               $('#filelist').append("<div>Error: " + err.code +
                   ", Message: " + err.message +
                   (err.file ? ", File: " + err.file.name : "") +
                   "</div>"
               );
               up.refresh(); // Reposition Flash/Silverlight
           });

           var failedstatus = 0;
           uploader.bind('FileUploaded', function (up, file, info) {
               // encode started
               if (info.response != "failed" &amp;&amp; info.response != "") {
                   EncodeVD(file.id, info.response, file.size);
                   Display_Message('#' + file.id, "Please wait for final processing", 0, 1);
                   if (failedstatus == 0)
                       Redirect(info.response);
                   filesuploaded++;
               }
               else {
                   Display_Message('#' + file.id, "Response is: " + info.response, 0, 1);
               }
           });
       });
       var redcnt = 0;
       function Redirect(filename) {
           var IntervalID = setInterval(function () {
               redcnt++;
               if (redcnt > 2) {
                   clearInterval(IntervalID);
                   var tfiles = $("#tfiles").html();
                   if(tfiles == faileduploaded) { // break further processing all videos failed to upload
                   }
                   else if (filesuploaded >= tfiles) {
                       document.location = "&lt;%=ConfirmPageUrl %>?fn=" + filename + "&amp;gid=&lt;%=GalleryID %>&amp;uvids=" + $("#tfiles").html() + "&amp;mpid=" + $("#maxpid").html().trim() + "&lt;%=GroupParam %>";
                   }
           }
           }, 2000);
    }
    function EncodeVD(mid, mfile, msize) {
       var params = '&lt;%= EncodingParams %>&amp;fn=' + mfile;
           $.ajax({
               type: 'GET',
               url: '&lt;%= Encoding_Handler_Path %>',
               data: params,
               async: true,
               success: function (msg) {
                   if (msg == "Success" || msg == "") {
                       $('#' + mid).html('<strong>Uploading Completed Successfully - Wait for Processing.');
                   }
                   else {
                       failedstatus = 1;
                       faileduploaded++;
                       Display_Message('#' + mid, "Response is: " + msg, 0, 1);
                   }
               }
           });
       }
    </strong>

    Server side code for processing the file upload :

    private int MediaType = 0; // 0 : video, 1: audio

       public void ProcessRequest (HttpContext context) {
           try
           {
               context.Response.ContentType = "text/plain";
               context.Response.Write(ProcessMedia(context));
           }
           catch (Exception ex)
           {
               context.Response.Write("error|" + ex.Message);
           }
       }

       public string ProcessMedia(HttpContext context)
       {
           if (context.Request.Files.Count > 0)
           {
               int chunk = context.Request["chunk"] != null ? int.Parse(context.Request["chunk"]) : 0;
               string fileName = context.Request["name"] != null ? context.Request["name"] : string.Empty;
               //string _fileName = fileName.Remove(fileName.LastIndexOf(".")) + "-" + Guid.NewGuid().ToString().Substring(0, 6) + "" + fileName.Remove(0, fileName.LastIndexOf("."));
               HttpPostedFile fileUpload = context.Request.Files[0];

               string upath = "";
               if (context.Request.Headers["UName"] != null)
                   upath = context.Request.Headers["UName"].ToString();

               //if (CloudSettings.EnableCloudStorage &amp;&amp; upath != "")
               //    _fileName = upath.Substring(0, 3) + "-" + _fileName; // avoid duplication in cloud storage

               if (context.Request.Headers["MTP"] != null)
                   MediaType = Convert.ToInt32(context.Request.Headers["MTP"]);

               //string extensions = "";
               //if (MediaType == 0)
               //    extensions = Site_Settings.Video_Allowed_Formats;
               //else
               //    extensions = Site_Settings.Audio_Allowed_Formats;

               //bool sts = UtilityBLL.Check_File_Extension(extensions, fileName.ToLower());
               //if (sts == false)
               //{
               //    return "Invalid format, please upload proper video!"; // Invalid video format, please upload proper video
               //}

               int allowable_size_mb = 0;
               if (MediaType == 0)
               {
                   allowable_size_mb = Site_Settings.Video_Max_Size;
               }
               else
               {
                   allowable_size_mb = Site_Settings.Audio_Max_Size;
               }
               int UploadSize = allowable_size_mb * 1000000;
               if (fileUpload.ContentLength > UploadSize)
               {
                   return "Video Limit Exceeds";
               }

               string uploadPath = "";
               // check whether audio / mp3 encoding enabled
               if (this.MediaType == 1)
               {
                   // audio encoding
                   if (fileName.EndsWith(".mp3"))
                   {
                       // upload mp3 directly in mp3 path instead of default path
                       if (upath == "")
                           uploadPath = UrlConfig.MP3_Path(); // source video path
                       else
                           uploadPath = UrlConfig.MP3_Path(upath); // source video path
                   }
                   else
                   {
                       // default path
                       if (upath == "")
                           uploadPath = UrlConfig.Source_Video_Path(); // source video path
                       else
                           uploadPath = UrlConfig.Source_Video_Path(upath); // source video path
                   }
               }
               else
               {//azure
                   // default path
                   if (upath == "")
                       uploadPath = UrlConfig.Source_Video_Path(); // source video path
                   else
                       uploadPath = UrlConfig.Source_Video_Path(upath); // source video path
               }

               FileStream fs;
               using (fs = new FileStream(Path.Combine(uploadPath, fileName), chunk == 0 ? FileMode.Create : FileMode.Append))
               {
                   byte[] buffer = new byte[fileUpload.InputStream.Length];
                   fileUpload.InputStream.Read(buffer, 0, buffer.Length);

                   fs.Write(buffer, 0, buffer.Length);
               }
               return fileName; // "Success";
           }
           else
           {
               return "failed";
           }

           return "";
       }
       public bool IsReusable {
           get {
               return false;
           }
       }

    code in encode.aspx responsible for encoding the video :

    private string EncodeMedia(HttpContext context)
    {
       string sourcepath = "";
       string publishedpath = "";
       string mp3path = "";
       string thumbpath = "";
       if (this.UserName != "")
       {//azure
           sourcepath = UrlConfig.Source_Video_Path(this.UserName);
           publishedpath = UrlConfig.Published_Video_Path(this.UserName);
           mp3path = UrlConfig.MP3_Path(this.UserName);
           thumbpath = UrlConfig.Thumbs_Path(this.UserName);
       }
       else
       {
           sourcepath = UrlConfig.Source_Video_Path();
           publishedpath = UrlConfig.Published_Video_Path();
           mp3path = UrlConfig.MP3_Path();
           thumbpath = UrlConfig.Thumbs_Path();
       }
       if (this.FileName.EndsWith(".mp3") &amp;&amp; this.MediaType == 1)
       {
           // mp3 and audio format
           if (!File.Exists(mp3path + "/" + this.FileName))
           {
               return "Audio file not found!";
           }
       }
       else
       {
           // rest normal video and audio encoding
           if (!File.Exists(sourcepath + "/" + this.FileName))
           {
               return "Source file not found!";
           }
       }

       if (CloudSettings.EnableCloudStorage &amp;&amp; this.UserName != "")
           this.FileName = this.UserName.Substring(0, 3) + "-" + this.FileName; // avoid duplication in cloud storage


       //double f_contentlength = 0;
       //if (Site_Settings.Feature_Packages == 1)
       //{
       //    if (Config.GetMembershipAccountUpgradeType() != 1)
       //    {
       //        // Check whether user have enough space to upload content
       //        // Restriction only for normal or premium users
       //        f_contentlength = (double)fileUpload.ContentLength / 1000000;
       //        string media_field_name = "space_video";
       //        if (MediaType == 1)
       //            media_field_name = "space_audio";
       //        if (!User_PackagesBLL.Check_User_Space_Status(upath, media_field_name, f_contentlength) &amp;&amp; !isAdmin)
       //        {
       //            // insufficient credits to upload content
       //            return "Insufficient credits to upload media file"; //   Response.Redirect(Config.GetUrl("myaccount/packages.aspx?status=" + media_field_name), true);
       //        }
       //    }
       //}

       this.backgroundpublishing = true; // should be true on direct encoding
       // Video Processing
       string flv_filename = "";
       string original_filename = "";
       string thumb_filename = "";
       string duration = "";
       int duration_sec = 0;

       // set video actions : 1 -> on, 0 -> off
       int isenabled = 1;
       int ispublished = 1;
       int isreviewed = 1;
       int isresponse = 0;
       if (Response_VideoID > 0)
           isresponse = 1;

       string flv_url = "none";
       string thumb_url = "none";
       string org_url = "none";
       string _embed = "";

       string errorcode = "0";
       VideoInfo info = null;

       if (Site_Settings.Content_Approval == 0)
           isreviewed = 0;


       // check whether audio / mp3 encoding enabled
       if (this.FileName.EndsWith(".mp3") &amp;&amp; this.MediaType==1)
       {
           // audio encoding
           // mp3 file already
           // so no encoding happens
           MediaHandler _minfo = new MediaHandler();
           _minfo.FFMPEGPath = Encoding_Settings.FFMPEGPATH;
           _minfo.FileName = FileName;
           _minfo.InputPath = mp3path;
           info = _minfo.Get_Info();

           flv_filename = FileName;
           original_filename = FileName;
           duration = info.Duration;
           duration_sec = info.Duration_Sec;
           isenabled = 1; // enabled
       }
       else if (this.directpublishing)
       {            

           // publish video
           ArrayList itags = new ArrayList();
           MHPEncoder encoder = new MHPEncoder();
           //if (this.FileName.EndsWith(".mpeg") || this.FileName.EndsWith(".mpg")) // use mpg compatible ffmpeg encoder
           //    encoder.FfmpegPath = HttpContext.Current.Server.MapPath(HttpContext.Current.Request.ApplicationPath) + "\\ffmpeg\\ffmpegbk\\ffmpeg.exe";
               //encoder.ThumbFfmpegPath = Encoding_Settings.FFMPEGPATH; // use normal ffmpeg encoder for thumbs processing

           //azure
           encoder.FfmpegPath = Encoding_Settings.FFMPEGPATH; // use normal ffmpeg encoder
           encoder.FlvToolPath = Encoding_Settings.FLVTOOLPATH; // set meta information for flv videos
           encoder.Mp4BoxPath = Encoding_Settings.MP4BoxPath; // set meta information for mp4 videos
           encoder.SourcePath = sourcepath;
           encoder.SourceFileName = this.FileName;

           // No cloud storage on direct encoding
           //if (CloudSettings.EnableCloudStorage)
           //    encoder.EnableCloudStorage = true;


           if (MediaType == 1)
           {
               // audio encoding
               itags.Add("14");
               encoder.iTags = itags;
               encoder.GrabThumbs = false;
               encoder.PublishedPath = mp3path;

               //_vprocess.OutputPath = this.MP3Path;
               //_vprocess.isAudio = true;
           }
           else
           {
               // video encoding
               itags.Add(EncoderSettings.DefaultITagValue.ToString()); // 5 for 360p mp4 encoding    
               //itags.Add(7);   // this will call 7 case settings to publish next video ending with _7.mp4 instead of _5.mp4
               // so there will be 2 videos with different resoultions published at the end of the process?
               // yesmake sure use proper settings first test it directly via command.    
               //okay i got it. But i'm gonna have to use a different media players to incroporate those settings
               // once published you can load different videos for different user by checking _7.mp4 (end) va
              //okay got it.

               //azure
               encoder.PublishedPath = publishedpath;
               encoder.iTags = itags;
               encoder.ThumbsDirectory = thumbpath;
               encoder.TotalThumbs = 15;

               //_vprocess.ThumbPath = this.ThumbPath;
               //_vprocess.OutputPath = this.FLVPath;
               //if (Config.isPostWaterMark())
               //{
               //    // script for posting watermark on video
               //    _vprocess.WaterMarkPath = Server.MapPath(Request.ApplicationPath) + "\\contents\\watermark";
               //    _vprocess.WaterMarkImage = "watermark.gif";

               //}
           }
           int deleteoption = Site_Settings.Video_Delete_Original;
           if (deleteoption == 1)
           {
               encoder.DeleteSource = true;
           }
           // background processing
           if (this.backgroundpublishing &amp;&amp; this.MediaType==0)
           {
               encoder.BackgroundProcessing = true;
               // get information from source video in order to store it in database
               MediaHandler _minfo = new MediaHandler();
               //if (this.FileName.EndsWith(".mpeg") || this.FileName.EndsWith(".mpg")) // use mpg compatible ffmpeg encoder
               //    encoder.FfmpegPath = HttpContext.Current.Server.MapPath(HttpContext.Current.Request.ApplicationPath) + "\\ffmpeg\\ffmpegbk\\ffmpeg.exe";
               //else
                   _minfo.FFMPEGPath = Encoding_Settings.FFMPEGPATH;

               _minfo.FileName = FileName;
               _minfo.InputPath = sourcepath;
               info = _minfo.Get_Info();
           }
           // encode video processing
           Video_Information vinfo = encoder.Process();
           if (vinfo.ErrorCode > 0)
           {
               errorcode = vinfo.ErrorCode.ToString();
               ErrorLgBLL.Add_Log("Encoding Failed Log", "", "encoding error: " + vinfo.ErrorCode.ToString() + "<br />Description: " + vinfo.ErrorDescription.ToString());
                //return vinfo.ErrorDescription;
           }
           // Double check validation
           // if published video exist
           // if thumb exist
           // then proceed further

           if (MediaType == 0)
           {
               if (!File.Exists(encoder.PublishedPath + "/" + vinfo.FLVVideoName))
               {
                   return "Video failed to published properly.";
               }
               if (!File.Exists(encoder.ThumbsDirectory + "/" + vinfo.ThumbFileName))
               {
                   return "Thumbs failed to grab from video properly.";
               }
           }
           else
           {
               if (vinfo.FLVVideoName == "")
               {
                   vinfo.FLVVideoName = this.FileName.Remove(this.FileName.LastIndexOf(".")) + "_14.mp3"; // mp3 file path name
               }
               if (!File.Exists(encoder.PublishedPath + "/" + vinfo.FLVVideoName))
               {
                   return "Audio failed to published properly.";
               }
           }
           // Now thumbs and video published, procceed for data processing
           // get information from vinfo object
           if (this.backgroundpublishing &amp;&amp; this.MediaType == 0)
           {
               string OutputFileName = this.FileName.Remove(this.FileName.LastIndexOf("."));
               flv_filename = OutputFileName + "_" + EncoderSettings.DefaultITagValue + "." + EncoderSettings.Return_Output_Extension(EncoderSettings.DefaultITagValue);
               original_filename = vinfo.OriginalVideoName;
               thumb_filename = OutputFileName + "_008.jpg"; // info.ThumbFileName;
               duration = info.Duration;
               duration_sec = info.Duration_Sec;
           }
           else
           {
               flv_filename = vinfo.FLVVideoName;
               original_filename = vinfo.OriginalVideoName;
               thumb_filename = vinfo.ThumbFileName;
               duration = vinfo.Duration;
               duration_sec = vinfo.Duration_Sec;
               isenabled = vinfo.isEnabled;
           }

           // No cloud storage on direct encoding.
           // Note cloude storage only works if background processing is disabled
           // Or works in cased of sheduled processing
           if (CloudSettings.EnableCloudStorage &amp;&amp; errorcode == "0")
           {
               flv_url = "amazon";
               org_url = "https://s3.amazonaws.com/" + CloudSettings.OriginalVideoBucketName + "/" + this.FileName;
               thumb_url = "https://s3.amazonaws.com/" + CloudSettings.ThumbsBucketName + "/" + thumb_filename;

           }

       }
       else
       {
           // set publishing status off.
           ispublished = 0;
           original_filename = this.FileName;
       }

       // Store video information in database
       string ipaddress = context.Request.ServerVariables["REMOTE_ADDR"].ToString();

       // Store media information in database
       Video_Struct vd = new Video_Struct();
       vd.CategoryID = 0; // store categoryname or term instead of category id
       vd.Categories = Categories;
       vd.UserName = UserName;
       vd.Title = "";
       vd.Description = "";
       vd.Tags = Tags;
       vd.Duration = duration;
       vd.Duration_Sec = duration_sec;
       vd.OriginalVideoFileName = original_filename;
       vd.VideoFileName = flv_filename;
       vd.ThumbFileName = thumb_filename;
       vd.isPrivate = Privacy;
       vd.AuthKey = PAuth;
       vd.isEnabled = isenabled;
       vd.Response_VideoID = Response_VideoID; // video responses
       vd.isResponse = isresponse;
       vd.isPublished = ispublished;
       vd.isReviewed = isreviewed;
       vd.FLV_Url = flv_url;
       vd.Thumb_Url = thumb_url;
       vd.Org_Url = org_url;
       vd.Embed_Script = _embed;
       vd.isExternal = 0; // website own video, 1: embed video
       vd.IPAddress = ipaddress;
       vd.Type = MediaType;
       vd.YoutubeID = "";
       vd.isTagsreViewed = 1;
       vd.Mode = 0; // filter videos based on website sections
       //vd.ContentLength = f_contentlength;
       vd.GalleryID = GID;
       vd.ErrorCode = Convert.ToInt32(errorcode);
       long videoid = VideoBLL.Process_Info(vd, false);

       // Process tags
       if (Tags != "")
       {
           int tag_type = 0; // represent videos
           if (MediaType == 1)
               tag_type = 4; // represent audio file
           TagsBLL.Process_Tags(Tags, tag_type, 0);
       }

       if (Response_VideoID > 0)
       {
           VideoBLL.Update_Responses(Response_VideoID);
       }

       return "Success";
    }