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  • Les formats acceptés

    28 janvier 2010, par

    Les commandes suivantes permettent d’avoir des informations sur les formats et codecs gérés par l’installation local de ffmpeg :
    ffmpeg -codecs ffmpeg -formats
    Les format videos acceptés en entrée
    Cette liste est non exhaustive, elle met en exergue les principaux formats utilisés : h264 : H.264 / AVC / MPEG-4 AVC / MPEG-4 part 10 m4v : raw MPEG-4 video format flv : Flash Video (FLV) / Sorenson Spark / Sorenson H.263 Theora wmv :
    Les formats vidéos de sortie possibles
    Dans un premier temps on (...)

  • Contribute to documentation

    13 avril 2011

    Documentation is vital to the development of improved technical capabilities.
    MediaSPIP welcomes documentation by users as well as developers - including : critique of existing features and functions articles contributed by developers, administrators, content producers and editors screenshots to illustrate the above translations of existing documentation into other languages
    To contribute, register to the project users’ mailing (...)

  • Personnaliser l’affichage de mon Médiaspip

    27 mai 2013

    Vous pouvez modifier la configuration du squelette afin de personnaliser votre Médiaspip Voir aussi plus d’informations en suivant ce lien
    Comment supprimer le nombre de vues d’affichage d’un média ?
    Administrer > Gestion du squelette > Pages des articles et médias Cocher dans "Informations non affichées sur les pages de médias" les paramètres que vous ne souhaitez pas afficher.
    Comment supprimer le titre de mon Médiaspip dans le bandeau horizontal ?
    Administrer > Gestion du squelette > (...)

Sur d’autres sites (8327)

  • extract subtitle from video ffmpeg. subs.srt : Invalid argument

    3 juillet 2019, par evgeni fotia
       let filename_ext = file.path.split('/').pop()
       let filename = filename_ext.split('.').slice(0, filename_ext.split('.').length-1).join('.')

       var result = ffmpeg({
         MEMFS: [{name: filename_ext, data: buffer}],
         arguments: ["-i", filename_ext, "-map", "0:s:0", "subs.srt"],
         // Ignore stdin read requests
         stdin: function() {},
       });
       // Write out.webm to disk.
       var out = result.MEMFS[0];
       fs.outputFile(pathname + '/' + out.name, Buffer(out.data), 'binary');

    I get the following

       ffmpeg version n3.1.2 Copyright (c) 2000-2016 the FFmpeg developers
     built with emcc (Emscripten gcc/clang-like replacement) 1.36.7 ()
     configuration: --cc=emcc --enable-cross-compile --target-os=none --arch=x86 --disable-runtime-cpudetect --disable-asm --disable-fast-unaligned --disable-pthreads --disable-w32threads --disable-os2threads --disable-debug --disable-stripping --disable-all --enable-ffmpeg --enable-avcodec --enable-avformat --enable-avutil --enable-swresample --enable-swscale --enable-avfilter --disable-network --disable-d3d11va --disable-dxva2 --disable-vaapi --disable-vda --disable-vdpau --enable-decoder=vp8 --enable-decoder=vp9 --enable-decoder=theora --enable-decoder=mpeg2video --enable-decoder=mpeg4 --enable-decoder=h264 --enable-decoder=hevc --enable-decoder=png --enable-decoder=mjpeg --enable-decoder=vorbis --enable-decoder=opus --enable-decoder=mp3 --enable-decoder=ac3 --enable-decoder=aac --enable-decoder=ass --enable-decoder=ssa --enable-decoder=srt --enable-decoder=webvtt --enable-demuxer=matroska --enable-demuxer=ogg --enable-demuxer=avi --enable-demuxer=mov --enable-demuxer=flv --enable-demuxer=mpegps --enable-demuxer=image2 --enable-demuxer=mp3 --enable-demuxer=concat --enable-protocol=file --enable-filter=aresample --enable-filter=scale --enable-filter=crop --enable-filter=overlay --disable-bzlib --disable-iconv --disable-libxcb --disable-lzma --disable-sdl --disable-securetransport --disable-xlib --disable-zlib --enable-encoder=libvpx_vp8 --enable-encoder=libopus --enable-encoder=mjpeg --enable-muxer=webm --enable-muxer=ogg --enable-muxer=null --enable-muxer=image2 --enable-filter=subtitles --enable-libass --enable-libopus --enable-libvpx --extra-cflags=-I../libvpx/dist/include --extra-ldflags=-L../libvpx/dist/lib
     libavutil      55. 28.100 / 55. 28.100
     libavcodec     57. 48.101 / 57. 48.101
     libavformat    57. 41.100 / 57. 41.100
     libavfilter     6. 47.100 /  6. 47.100
     libswscale      4.  1.100 /  4.  1.100
     libswresample   2.  1.100 /  2.  1.100
    [h264 @ 0x7d7510] Warning: not compiled with thread support, using thread emulation
    [aac @ 0x7d81c0] Warning: not compiled with thread support, using thread emulation
    [ssa @ 0x7d8e30] Warning: not compiled with thread support, using thread emulation
    Input #0, matroska,webm, from 'censored filename.mkv':
     Metadata:
       encoder         : no_variable_data
       creation_time   : 1970-01-01 00:00:00
     Duration: 00:23:40.13, start: 0.000000, bitrate: 2789 kb/s
       Stream #0:0: Video: h264 (High), yuv420p, 1280x720 [SAR 1:1 DAR 16:9], 23.98 fps, 23.98 tbr, 1k tbn, 47.95 tbc (default)
       Metadata:
         BPS             : 2658044
         BPS-eng         : 2658044
         DURATION        : 00:23:40.045000000
         DURATION-eng    : 00:23:40.045000000
         NUMBER_OF_FRAMES: 34047
         NUMBER_OF_FRAMES-eng: 34047
         NUMBER_OF_BYTES : 471817808
         NUMBER_OF_BYTES-eng: 471817808
         _STATISTICS_WRITING_APP: no_variable_data
         _STATISTICS_WRITING_APP-eng: no_variable_data
         _STATISTICS_WRITING_DATE_UTC: 1970-01-01 00:00:00
         _STATISTICS_WRITING_DATE_UTC-eng: 1970-01-01 00:00:00
         _STATISTICS_TAGS: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
         _STATISTICS_TAGS-eng: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
       Stream #0:1(jpn): Audio: aac (LC), 44100 Hz, stereo, fltp (default)
       Metadata:
         BPS             : 128000
         BPS-eng         : 128000
         DURATION        : 00:23:40.109000000
         DURATION-eng    : 00:23:40.109000000
         NUMBER_OF_FRAMES: 61159
         NUMBER_OF_FRAMES-eng: 61159
         NUMBER_OF_BYTES : 22721748
         NUMBER_OF_BYTES-eng: 22721748
         _STATISTICS_WRITING_APP: no_variable_data
         _STATISTICS_WRITING_APP-eng: no_variable_data
         _STATISTICS_WRITING_DATE_UTC: 1970-01-01 00:00:00
         _STATISTICS_WRITING_DATE_UTC-eng: 1970-01-01 00:00:00
         _STATISTICS_TAGS: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
         _STATISTICS_TAGS-eng: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
       Stream #0:2(eng): Subtitle: ass (default)
       Metadata:
         BPS             : 110
         BPS-eng         : 110
         DURATION        : 00:23:25.280000000
         DURATION-eng    : 00:23:25.280000000
         NUMBER_OF_FRAMES: 298
         NUMBER_OF_FRAMES-eng: 298
         NUMBER_OF_BYTES : 19407
         NUMBER_OF_BYTES-eng: 19407
         _STATISTICS_WRITING_APP: no_variable_data
         _STATISTICS_WRITING_APP-eng: no_variable_data
         _STATISTICS_WRITING_DATE_UTC: 1970-01-01 00:00:00
         _STATISTICS_WRITING_DATE_UTC-eng: 1970-01-01 00:00:00
         _STATISTICS_TAGS: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
         _STATISTICS_TAGS-eng: BPS DURATION NUMBER_OF_FRAMES NUMBER_OF_BYTES
       Stream #0:3: Attachment: ttf
       Metadata:
         filename        : OpenSans-Semibold.ttf
         mimetype        : application/x-truetype-font
    [NULL @ 0x9eac90] Unable to find a suitable output format for 'subs.srt'
    subs.srt: Invalid argument

    the file is a mkv video file

    Other info

    Codecs:
    D..... = Decoding supported
    .E.... = Encoding supported
    ..V... = Video codec
    ..A... = Audio codec
    ..S... = Subtitle codec
    ...I.. = Intra frame-only codec
    ....L. = Lossy compression
    .....S = Lossless compression
    -------
    ..VI.. 012v                 Uncompressed 4:2:2 10-bit
    ..V.L. 4xm                  4X Movie
    ..VI.S 8bps                 QuickTime 8BPS video
    ..VIL. a64_multi            Multicolor charset for Commodore 64
    ..VIL. a64_multi5           Multicolor charset for Commodore 64, extended with 5th color (colram)
    ..V..S aasc                 Autodesk RLE
    ..VIL. aic                  Apple Intermediate Codec
    ..VI.S alias_pix            Alias/Wavefront PIX image
    ..VIL. amv                  AMV Video
    ..V.L. anm                  Deluxe Paint Animation
    ..V.L. ansi                 ASCII/ANSI art
    ..V..S apng                 APNG (Animated Portable Network Graphics) image
    ..VIL. asv1                 ASUS V1
    ..VIL. asv2                 ASUS V2
    ..VIL. aura                 Auravision AURA
    ..VIL. aura2                Auravision Aura 2
    ..V... avrn                 Avid AVI Codec
    ..VI.. avrp                 Avid 1:1 10-bit RGB Packer
    ..V.L. avs                  AVS (Audio Video Standard) video
    ..VI.. avui                 Avid Meridien Uncompressed
    ..VI.. ayuv                 Uncompressed packed MS 4:4:4:4
    ..V.L. bethsoftvid          Bethesda VID video
    ..V.L. bfi                  Brute Force & Ignorance
    ..V.L. binkvideo            Bink video
    ..VI.. bintext              Binary text
    ..VI.S bmp                  BMP (Windows and OS/2 bitmap)
    ..V..S bmv_video            Discworld II BMV video
    ..VI.S brender_pix          BRender PIX image
    ..V.L. c93                  Interplay C93
    ..V.L. cavs                 Chinese AVS (Audio Video Standard) (AVS1-P2, JiZhun profile)
    ..V.L. cdgraphics           CD Graphics video
    ..VIL. cdxl                 Commodore CDXL video
    ..V.L. cfhd                 Cineform HD
    ..V.L. cinepak              Cinepak
    ..VIL. cljr                 Cirrus Logic AccuPak
    ..VI.S cllc                 Canopus Lossless Codec
    ..V.L. cmv                  Electronic Arts CMV video
    ..V... cpia                 CPiA video format
    ..V..S cscd                 CamStudio
    ..VIL. cyuv                 Creative YUV (CYUV)
    ..V.LS daala                Daala
    ..VILS dds                  DirectDraw Surface image decoder
    ..V.L. dfa                  Chronomaster DFA
    ..V.LS dirac                Dirac
    ..VIL. dnxhd                VC3/DNxHD
    ..VI.S dpx                  DPX (Digital Picture Exchange) image
    ..V.L. dsicinvideo          Delphine Software International CIN video
    ..VIL. dvvideo              DV (Digital Video)
    ..V..S dxa                  Feeble Files/ScummVM DXA
    ..VI.S dxtory               Dxtory
    ..VIL. dxv                  Resolume DXV
    ..V.L. escape124            Escape 124
    ..V.L. escape130            Escape 130
    ..VILS exr                  OpenEXR image
    ..V..S ffv1                 FFmpeg video codec #1
    ..VI.S ffvhuff              Huffyuv FFmpeg variant
    ..V.L. fic                  Mirillis FIC
    ..V..S flashsv              Flash Screen Video v1
    ..V.L. flashsv2             Flash Screen Video v2
    ..V..S flic                 Autodesk Animator Flic video
    ..V.L. flv1                 FLV / Sorenson Spark / Sorenson H.263 (Flash Video)
    ..V..S fraps                Fraps
    ..VI.S frwu                 Forward Uncompressed
    ..V.L. g2m                  Go2Meeting
    ..V..S gif                  GIF (Graphics Interchange Format)
    ..V.L. h261                 H.261
    D.V.L. h263                 H.263 / H.263-1996, H.263+ / H.263-1998 / H.263 version 2
    ..V.L. h263i                Intel H.263
    ..V.L. h263p                H.263+ / H.263-1998 / H.263 version 2
    D.V.LS h264                 H.264 / AVC / MPEG-4 AVC / MPEG-4 part 10
    ..VIL. hap                  Vidvox Hap decoder
    D.V.L. hevc                 H.265 / HEVC (High Efficiency Video Coding)
    ..V.L. hnm4video            HNM 4 video
    ..VIL. hq_hqa               Canopus HQ/HQA
    ..VIL. hqx                  Canopus HQX
    ..VI.S huffyuv              HuffYUV
    ..V.L. idcin                id Quake II CIN video
    ..VI.. idf                  iCEDraw text
    ..V.L. iff_ilbm             IFF ACBM/ANIM/DEEP/ILBM/PBM/RGB8/RGBN
    ..V.L. indeo2               Intel Indeo 2
    ..V.L. indeo3               Intel Indeo 3
    ..V.L. indeo4               Intel Indeo Video Interactive 4
    ..V.L. indeo5               Intel Indeo Video Interactive 5
    ..V.L. interplayvideo       Interplay MVE video
    ..VILS jpeg2000             JPEG 2000
    ..VILS jpegls               JPEG-LS
    ..VIL. jv                   Bitmap Brothers JV video
    ..V.L. kgv1                 Kega Game Video
    ..V.L. kmvc                 Karl Morton's video codec
    ..VI.S lagarith             Lagarith lossless
    ..VI.S ljpeg                Lossless JPEG
    ..VI.S loco                 LOCO
    ..VI.S m101                 Matrox Uncompressed SD
    ..V.L. mad                  Electronic Arts Madcow Video
    ..VI.S magicyuv             MagicYUV Lossless Video
    ..VIL. mdec                 Sony PlayStation MDEC (Motion DECoder)
    ..V.L. mimic                Mimic
    DEVIL. mjpeg                Motion JPEG
    ..VIL. mjpegb               Apple MJPEG-B
    ..V.L. mmvideo              American Laser Games MM Video
    ..V.L. motionpixels         Motion Pixels video
    ..V.L. mpeg1video           MPEG-1 video
    D.V.L. mpeg2video           MPEG-2 video
    D.V.L. mpeg4                MPEG-4 part 2
    ..V.L. mpegvideo_xvmc       MPEG-1/2 video XvMC (X-Video Motion Compensation)
    ..V.L. msa1                 MS ATC Screen
    ..V.L. msmpeg4v1            MPEG-4 part 2 Microsoft variant version 1
    ..V.L. msmpeg4v2            MPEG-4 part 2 Microsoft variant version 2
    ..V.L. msmpeg4v3            MPEG-4 part 2 Microsoft variant version 3
    ..V..S msrle                Microsoft RLE
    ..V.L. mss1                 MS Screen 1
    ..VIL. mss2                 MS Windows Media Video V9 Screen
    ..V.L. msvideo1             Microsoft Video 1
    ..VI.S mszh                 LCL (LossLess Codec Library) MSZH
    ..V.L. mts2                 MS Expression Encoder Screen
    ..VIL. mvc1                 Silicon Graphics Motion Video Compressor 1
    ..VIL. mvc2                 Silicon Graphics Motion Video Compressor 2
    ..V.L. mxpeg                Mobotix MxPEG video
    ..V.L. nuv                  NuppelVideo/RTJPEG
    ..V.L. paf_video            Amazing Studio Packed Animation File Video
    ..VI.S pam                  PAM (Portable AnyMap) image
    ..VI.S pbm                  PBM (Portable BitMap) image
    ..VI.S pcx                  PC Paintbrush PCX image
    ..VI.S pgm                  PGM (Portable GrayMap) image
    ..VI.S pgmyuv               PGMYUV (Portable GrayMap YUV) image
    ..VIL. pictor               Pictor/PC Paint
    ..V..S png                  PNG (Portable Network Graphics) image
    ..VI.S ppm                  PPM (Portable PixelMap) image
    ..VIL. prores               Apple ProRes (iCodec Pro)
    ..VIL. ptx                  V.Flash PTX image
    ..VI.S qdraw                Apple QuickDraw
    ..V.L. qpeg                 Q-team QPEG
    ..V..S qtrle                QuickTime Animation (RLE) video
    ..VI.S r10k                 AJA Kona 10-bit RGB Codec
    ..VI.S r210                 Uncompressed RGB 10-bit
    ..VI.S rawvideo             raw video
    ..VIL. rl2                  RL2 video
    ..V.L. roq                  id RoQ video
    ..V.L. rpza                 QuickTime video (RPZA)
    ..V..S rscc                 innoHeim/Rsupport Screen Capture Codec
    ..V.L. rv10                 RealVideo 1.0
    ..V.L. rv20                 RealVideo 2.0
    ..V.L. rv30                 RealVideo 3.0
    ..V.L. rv40                 RealVideo 4.0
    ..V.L. sanm                 LucasArts SANM/SMUSH video
    ..V..S screenpresso         Screenpresso
    ..VI.S sgi                  SGI image
    ..VI.S sgirle               SGI RLE 8-bit
    ..VI.S sheervideo           BitJazz SheerVideo
    ..V.L. smackvideo           Smacker video
    ..V.L. smc                  QuickTime Graphics (SMC)
    ..V... smvjpeg              Sigmatel Motion Video
    ..V.LS snow                 Snow
    ..VIL. sp5x                 Sunplus JPEG (SP5X)
    ..VI.S sunrast              Sun Rasterfile image
    ..V.L. svq1                 Sorenson Vector Quantizer 1 / Sorenson Video 1 / SVQ1
    ..V.L. svq3                 Sorenson Vector Quantizer 3 / Sorenson Video 3 / SVQ3
    ..VI.S targa                Truevision Targa image
    ..VI.. targa_y216           Pinnacle TARGA CineWave YUV16
    ..V.L. tdsc                 TDSC
    ..V.L. tgq                  Electronic Arts TGQ video
    ..V.L. tgv                  Electronic Arts TGV video
    D.V.L. theora               Theora
    ..VIL. thp                  Nintendo Gamecube THP video
    ..V.L. tiertexseqvideo      Tiertex Limited SEQ video
    ..VI.S tiff                 TIFF image
    ..VIL. tmv                  8088flex TMV
    ..V.L. tqi                  Electronic Arts TQI video
    ..V.L. truemotion1          Duck TrueMotion 1.0
    ..V.L. truemotion2          Duck TrueMotion 2.0
    ..V.L. truemotion2rt        Duck TrueMotion 2.0 Real Time
    ..V..S tscc                 TechSmith Screen Capture Codec
    ..V.L. tscc2                TechSmith Screen Codec 2
    ..VIL. txd                  Renderware TXD (TeXture Dictionary) image
    ..V.L. ulti                 IBM UltiMotion
    ..VI.S utvideo              Ut Video
    ..VI.S v210                 Uncompressed 4:2:2 10-bit
    ..VI.S v210x                Uncompressed 4:2:2 10-bit
    ..VI.. v308                 Uncompressed packed 4:4:4
    ..VI.. v408                 Uncompressed packed QT 4:4:4:4
    ..VI.S v410                 Uncompressed 4:4:4 10-bit
    ..V.L. vb                   Beam Software VB
    ..VI.S vble                 VBLE Lossless Codec
    ..V.L. vc1                  SMPTE VC-1
    ..V.L. vc1image             Windows Media Video 9 Image v2
    ..VIL. vcr1                 ATI VCR1
    ..VIL. vixl                 Miro VideoXL
    ..V.L. vmdvideo             Sierra VMD video
    ..V..S vmnc                 VMware Screen Codec / VMware Video
    D.V.L. vp3                  On2 VP3
    ..V.L. vp5                  On2 VP5
    ..V.L. vp6                  On2 VP6
    ..V.L. vp6a                 On2 VP6 (Flash version, with alpha channel)
    ..V.L. vp6f                 On2 VP6 (Flash version)
    ..V.L. vp7                  On2 VP7
    DEV.L. vp8                  On2 VP8 (encoders: libvpx )
    D.V.L. vp9                  Google VP9
    ..VILS webp                 WebP
    ..V.L. wmv1                 Windows Media Video 7
    ..V.L. wmv2                 Windows Media Video 8
    ..V.L. wmv3                 Windows Media Video 9
    ..V.L. wmv3image            Windows Media Video 9 Image
    ..VIL. wnv1                 Winnov WNV1
    ..V..S wrapped_avframe      AVFrame to AVPacket passthrough
    ..V.L. ws_vqa               Westwood Studios VQA (Vector Quantized Animation) video
    ..V.L. xan_wc3              Wing Commander III / Xan
    ..V.L. xan_wc4              Wing Commander IV / Xxan
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    ..A.L. adpcm_vima           LucasArts VIMA audio
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    ..A..S alac                 ALAC (Apple Lossless Audio Codec)
    ..A.L. amr_nb               AMR-NB (Adaptive Multi-Rate NarrowBand)
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    ..A..S flac                 FLAC (Free Lossless Audio Codec)
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    ..A.L. gsm_ms               GSM Microsoft variant
    ..A.L. iac                  IAC (Indeo Audio Coder)
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    ..A.L. metasound            Voxware MetaSound
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    D.A.L. mp3                  MP3 (MPEG audio layer 3)
    ..A.L. mp3adu               ADU (Application Data Unit) MP3 (MPEG audio layer 3)
    ..A.L. mp3on4               MP3onMP4
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    ..A.L. nellymoser           Nellymoser Asao
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    ..A..S pcm_s24be            PCM signed 24-bit big-endian
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    ..A..S pcm_s24le_planar     PCM signed 24-bit little-endian planar
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    ..A.L. qdmc                 QDesign Music
    ..A.L. ra_144               RealAudio 1.0 (14.4K)
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    ..A.L. vmdaudio             Sierra VMD audio
    D.A.L. vorbis               Vorbis
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    ..S... hdmv_pgs_subtitle    HDMV Presentation Graphic Stream subtitles
    ..S... hdmv_text_subtitle   HDMV Text subtitle
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  • Google Optimize vs Matomo A/B Testing : Everything You Need to Know

    17 mars 2023, par Erin — Analytics Tips

    Google Optimize is a popular A/B testing tool marketers use to validate the performance of different marketing assets, website design elements and promotional offers. 

    But by September 2023, Google will sunset both free and paid versions of the Optimize product. 

    If you’re searching for an equally robust, but GDPR compliant, privacy-friendly alternative to Google Optimize, have a look at Matomo A/B Testing

    Integrated with our analytics platform and conversion rate optimisation (CRO) tools, Matomo allows you to run A/B and A/B/n tests without any usage caps or compromises in user privacy.

    Disclaimer : Please note that the information provided in this blog post is for general informational purposes only and is not intended to provide legal advice. Every situation is unique and requires a specific legal analysis. If you have any questions regarding the legal implications of any matter, please consult with your legal team or seek advice from a qualified legal professional.

    Google Optimize vs Matomo : Key Capabilities Compared 

    This guide shows how Matomo A/B testing stacks against Google Optimize in terms of features, reporting, integrations and pricing.

    Supported Platforms 

    Google Optimize supports experiments for dynamic websites and single-page mobile apps only. 

    If you want to run split tests in mobile apps, you’ll have to do so via Firebase — Google’s app development platform. It also has a free tier but paid usage-based subscription kicks in after your product(s) reaches a certain usage threshold. 

    Google Optimize also doesn’t support CRO experiments for web or desktop applications, email campaigns or paid ad campaigns.Matomo A/B Testing, in contrast, allows you to run experiments in virtually every channel. We have three installation options — using JavaScript, server-side technology, or our mobile tracking SDK. These allow you to run split tests in any type of web or mobile app (including games), a desktop product, or on your website. Also, you can do different email marketing tests (e.g., compare subject line variants).

    A/B Testing 

    A/B testing (split testing) is the core feature of both products. Marketers use A/B testing to determine which creative elements such as website microcopy, button placements and banner versions, resonate better with target audiences. 

    You can benchmark different versions against one another to determine which variation resonates more with users. Or you can test an A version against B, C, D and beyond. This is called A/B/n testing. 

    Both Matomo A/B testing and Google Optimize let you test either separate page elements or two completely different landing page designs, using redirect tests. You can show different variants to different user groups (aka apply targeting criteria). For example, activate tests only for certain device types, locations or types of on-site behaviour. 

    The advantage of Matomo is that we don’t limit the number of concurrent experiments you can run. With Google Optimize, you’re limited to 5 simultaneous experiments. Likewise, 

    Matomo lets you select an unlimited number of experiment objectives, whereas Google caps the maximum choice to 3 predefined options per experiment. 

    Objectives are criteria the underlying statistical model will use to determine the best-performing version. Typically, marketers use metrics such as page views, session duration, bounce rate or generated revenue as conversion goals

    Conversions Report Matomo

    Multivariate testing (MVT)

    Multivariate testing (MVT) allows you to “pack” several A/B tests into one active experiment. In other words : You create a stack of variants to determine which combination drives the best marketing outcomes. 

    For example, an MVT experiment can include five versions of a web page, where each has a different slogan, product image, call-to-action, etc. Visitors are then served with a different variation. The tracking code collects data on their behaviours and desired outcomes (objectives) and reports the results.

    MVT saves marketers time as it’s a great alternative to doing separate A/B tests for each variable. Both Matomo and Google Optimize support this feature. However, Google Optimize caps the number of possible combinations at 16, whereas Matomo has no limits. 

    Redirect Tests

    Redirect tests, also known as split URL tests, allow you to serve two entirely different web page versions to users and compare their performance. This option comes in handy when you’re redesigning your website or want to test a localised page version in a new market. 

    Also, redirect tests are a great way to validate the performance of bottom-of-the-funnel (BoFU) pages as a checkout page (for eCommerce websites), a pricing page (for SaaS apps) or a contact/booking form (for a B2B service businesses). 

    You can do split URL tests with Google Optimize and Matomo A/B Testing. 

    Experiment Design 

    Google Optimize provides a visual editor for making simple page changes to your website (e.g., changing button colour or adding several headline variations). You can then preview the changes before publishing an experiment. For more complex experiments (e.g., testing different page block sequences), you’ll have to codify experiments using custom JavaScript, HTML and CSS.

    In Matomo, all A/B tests are configured on the server-side (i.e., by editing your website’s raw HTML) or client-side via JavaScript. Afterwards, you use the Matomo interface to start or schedule an experiment, set objectives and view reports. 

    Experiment Configuration 

    Marketers know how complex customer journeys can be. Multiple factors — from location and device to time of the day and discount size — can impact your conversion rates. That’s why a great CRO app allows you to configure multiple tracking conditions. 

    Matomo A/B testing comes with granular controls. First of all, you can decide which percentage of total web visitors participate in any given experiment. By default, the number is set to 100%, but you can change it to any other option. 

    Likewise, you can change which percentage of traffic each variant gets in an experiment. For example, your original version can get 30% of traffic, while options A and B receive 40% each. We also allow users to specify custom parameters for experiment participation. You can only show your variants to people in specific geo-location or returning visitors only. 

    Finally, you can select any type of meaningful objective to evaluate each variant’s performance. With Matomo, you can either use standard website analytics metrics (e.g., total page views, bounce rate, CTR, visit direction, etc) or custom goals (e.g., form click, asset download, eCommerce order, etc). 

    In other words : You’re in charge of deciding on your campaign targeting criteria, duration and evaluation objectives.

    A free Google Optimize account comes with three main types of user targeting options : 

    • Geo-targeting at city, region, metro and country levels. 
    • Technology targeting  by browser, OS or device type, first-party cookie, etc. 
    • Behavioural targeting based on metrics like “time since first arrival” and “page referrer” (referral traffic source). 

    Users can also configure other types of tracking scenarios (for example to only serve tests to signed-in users), using condition-based rules

    Reporting 

    Both Matomo and Google Optimize use different statistical models to evaluate which variation performs best. 

    Matomo relies on statistical hypothesis testing, which we use to count unique visitors and report on conversion rates. We analyse all user data (with no data sampling applied), meaning you get accurate reporting, based on first-hand data, rather than deductions. For that reason, we ask users to avoid drawing conclusions before their experiment participation numbers reach a statistically significant result. Typically, we recommend running an experiment for at least several business cycles to get a comprehensive report. 

    Google Optimize, in turn, uses Bayesian inference — a statistical method, which relies on a random sample of users to compare the performance rates of each creative against one another. While a Bayesian model generates CRO reports faster and at a bigger scale, it’s based on inferences.

    Model developers need to have the necessary skills to translate subjective prior beliefs about the probability of a certain event into a mathematical formula. Since Google Optimize is a proprietary tool, you cannot audit the underlying model design and verify its accuracy. In other words, you trust that it was created with the right judgement. 

    In comparison, Matomo started as an open-source project, and our source code can be audited independently by anyone at any time. 

    Another reporting difference to mind is the reporting delays. Matomo Cloud generates A/B reports within 6 hours and in only 1 hour for Matomo On-Premise. Google Optimize, in turn, requires 12 hours from the first experiment setup to start reporting on results. 

    When you configure a test experiment and want to quickly verify that everything is set up correctly, this can be an inconvenience.

    User Privacy & GDPR Compliance 

    Google Optimize works in conjunction with Google Analytics, which isn’t GDPR compliant

    For all website traffic from the EU, you’re therefore obliged to show a cookie consent banner. The kicker, however, is that you can only show an Optimize experiment after the user gives consent to tracking. If the user doesn’t, they will only see an original page version. Considering that almost 40% of global consumers reject cookie consent banners, this can significantly affect your results.

    This renders Google Optimize mostly useless in the EU since it would only allow you to run tests with a fraction ( 60%) of EU traffic — and even less if you apply any extra targeting criteria. 

    In comparison, Matomo is fully GDPR compliant. Therefore, our users are legally exempt from displaying cookie-consent banners in most EU markets (with Germany and the UK being an exception). Since Matomo A/B testing is part of Matomo web analytics, you don’t have to worry about GDPR compliance or breaches in user privacy. 

    Digital Experience Intelligence 

    You can get comprehensive statistical data on variants’ performance with Google Optimize. But you don’t get further insights on why some tests are more successful than others. 

    Matomo enables you to collect more insights with two extra features :

    • User session recordings : Monitor how users behave on different page versions. Observe clicks, mouse movements, scrolls, page changes, and form interactions to better understand the users’ cumulative digital experience. 
    • Heatmaps : Determine which elements attract the most users’ attention to fine-tune your split tests. With a standard CRO tool, you only assume that a certain page element does matter for most users. A heatmap can help you determine for sure. 

    Both of these features are bundled into your Matomo Cloud subscription

    Integrations 

    Both Matomo and Google Optimize integrate with multiple other tools. 

    Google Optimize has native integrations with other products in the marketing family — GA, Google Ads, Google Tag Manager, Google BigQuery, Accelerated Mobile Pages (AMP), and Firebase. Separately, other popular marketing apps have created custom connectors for integrating Google Optimize data. 

    Matomo A/B Testing, in turn, can be combined with other web analytics and CRO features such as Funnels, Multi-Channel Attribution, Tag Manager, Form Analytics, Heatmaps, Session Recording, and more ! 

    You can also conveniently export your website analytics or CRO data using Matomo Analytics API to analyse it in another app. 

    Pricing 

    Google Optimize is a free tool but has usage caps. If you want to schedule more than 5 concurrent experiments or test more than 16 variants at once, you’ll have to upgrade to Optimize 360. Optimize 360 prices aren’t listed publicly but are said to be closer to six figures per year. 

    Matomo A/B Testing is available with every Cloud subscription (starting from €19) and Matomo On-Premise users can also get A/B Testing as a plugin (starting from €199/year). In each case, there are no caps or data limits. 

    Google Optimize vs Matomo A/B Testing : Comparison Table

    Features/capabilitiesGoogle OptimizeMatomo A/B test
    Supported channelsWebWeb, mobile, email, digital campaigns
    A/B testingcheck mark iconcheck mark icon
    Multivariate testing (MVT)check mark iconcheck mark icon
    Split URL testscheck mark iconcheck mark icon
    Web analytics integration Native with UA/GA4 Native with Matomo

    You can also migrate historical UA (GA3) data to Matomo
    Audience segmentation BasicAdvanced
    Geo-targetingcheck mark iconX
    Technology targetingcheck mark iconX
    Behavioural targetingBasicAdvanced
    Reporting modelBayesian analysisStatistical hypothesis testing
    Report availability Within 12 hours after setup 6 hours for Matomo Cloud

    1 hour for Matomo On-Premise
    HeatmapsXcheck mark icon

    Included with Matomo Cloud
    Session recordingsXcheck mark icon

    Included with Matomo Cloud
    GDPR complianceXcheck mark icon
    Support Self-help desk on a free tierSelf-help guides, user forum, email
    PriceFree limited tier From €19 for Cloud subscription

    From €199/year as plugin for On-Premise

    Final Thoughts : Who Benefits the Most From an A/B Testing Tool ?

    Split testing is an excellent method for validating various assumptions about your target customers. 

    With A/B testing tools you get a data-backed answer to research hypotheses such as “How different pricing affects purchases ?”, “What contact button placement generates more clicks ?”, “Which registration form performs best with new app subscribers ?” and more. 

    Such insights can be game-changing when you’re trying to improve your demand-generation efforts or conversion rates at the BoFu stage. But to get meaningful results from CRO tests, you need to select measurable, representative objectives.

    For example, split testing different pricing strategies for low-priced, frequently purchased products makes sense as you can run an experiment for a couple of weeks to get a statistically relevant sample. 

    But if you’re in a B2B SaaS product, where the average sales cycle takes weeks (or months) to finalise and things like “time-sensitive discounts” or “one-time promos” don’t really work, getting adequate CRO data will be harder. 

    To see tangible results from CRO, you’ll need to spend more time on test ideation than implementation. Your team needs to figure out : which elements to test, in what order, and why. 

    Effective CRO tests are designed for a specific part of the funnel and assume that you’re capable of effectively identifying and tracking conversions (goals) at the selected stage. This alone can be a complex task since not all customer journeys are alike. For SaaS websites, using a goal like “free trial account registration” can be a good starting point.

    A good test also produces a meaningful difference between the proposed variant and the original version. As Nima Yassini, Partner at Deloitte Digital, rightfully argues :

    “I see people experimenting with the goal of creating an uplift. There’s nothing wrong with that, but if you’re only looking to get wins you will be crushed when the first few tests fail. The industry average says that only one in five to seven tests win, so you need to be prepared to lose most of the time”.

    In many cases, CRO tests don’t provide the data you expected (e.g., people equally click the blue and green buttons). In this case, you need to start building your hypothesis from scratch. 

    At the same time, it’s easy to get caught up in optimising for “vanity metrics” — such that look good in the report, but don’t quite match your marketing objectives. For example, better email headline variations can improve your email open rates. But if users don’t proceed to engage with the email content (e.g. click-through to your website or use a provided discount code), your efforts are still falling short. 

    That’s why developing a baseline strategy is important before committing to an A/B testing tool. Google Optimize appealed to many users because it’s free and allows you to test your split test strategy cost-effectively. 

    With its upcoming depreciation, many marketers are very committed to a more expensive A/B tool (especially when they’re not fully sure about their CRO strategy and its results). 

    Matomo A/B testing is a cost-effective, GDPR-compliant alternative to Google Optimize with a low learning curve and extra competitive features. 

    Discover if Matomo A/B Testing is the ideal Google Optimize alternative for your organization with our free 21-day trial. No credit card required.