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• Revision 36945 : au final pas grand chose passe dans les fichiers de presets ... On ...

  5 avril 2010, par kent1@… — Log

  au final pas grand chose passe dans les fichiers de presets ...
  On repasse les codec et les bitrates dans la ligne de commande
  On commence à améliorer grandement la conf

• Reverse Engineering Italian Literature

  1er juillet 2014, par Multimedia Mike — Reverse Engineering

  Some time ago, Diego “Flameeyes” Pettenò tried his hand at reverse engineering a set of really old CD-ROMs containing even older Italian literature. The goal of this RE endeavor would be to extract the useful literature along with any structural metadata (chapters, etc.) and convert it to a more open format suitable for publication at, e.g., Project Gutenberg or Archive.org.

  Unfortunately, the structure of the data thwarted the more simplistic analysis attempts (like inspecting for blocks of textual data). This will require deeper RE techniques. Further frustrating the effort, however, is the fact that the binaries that implement the reading program are written for the now-archaic Windows 3.1 operating system.

  In pursuit of this RE goal, I recently thought of a way to glean more intelligence using DOSBox.

  Prior Work
  There are 6 discs in the full set (distributed along with 6 sequential issues of a print magazine named L’Espresso). Analysis of the contents of the various discs reveals that many of the files are the same on each disc. It was straightforward to identify the set of files which are unique on each disc. This set of files all end with the extension “LZn”, where n = 1..6 depending on the disc number. Further, the root directory of each disc has a file indicating the sequence number (1..6) of the CD. Obviously, these are the interesting targets.

  The LZ file extensions stand out to an individual skilled in the art of compression– could it be a variation of the venerable LZ compression ? That’s actually unlikely because LZ — also seen as LIZ — stands for Letteratura Italiana Zanichelli (Zanichelli’s Italian Literature).

  The Unix ‘file’ command was of limited utility, unable to plausibly identify any of the files.

  Progress was stalled.

  Saying Hello To An Old Frenemy
  I have been showing this screenshot to younger coworkers to see if any of them recognize it :

  
  
  

  Not a single one has seen it before. Senior computer citizen status : Confirmed.

  I recently watched an Ancient DOS Games video about Windows 3.1 games. This episode showed Windows 3.1 running under DOSBox. I had heard this was possible but that it took a little work to get running. I had a hunch that someone else had probably already done the hard stuff so I took to the BitTorrent networks and quickly found a download that had the goods ready to go– a directory of Windows 3.1 files that just had to be dropped into a DOSBox directory and they would be ready to run.

  Aside : Running OS software procured from a BitTorrent network ? Isn’t that an insane security nightmare ? I’m not too worried since it effectively runs under a sandboxed virtual machine, courtesy of DOSBox. I suppose there’s the risk of trojan’d OS software infecting binaries that eventually leave the sandbox.

  Using DOSBox Like ‘strace’
  strace is a tool available on some Unix systems, including Linux, which is able to monitor the system calls that a program makes. In reverse engineering contexts, it can be useful to monitor an opaque, binary program to see the names of the files it opens and how many bytes it reads, and from which locations. I have written examples of this before (wow, almost 10 years ago to the day ; now I feel old for the second time in this post).

  Here’s the pitch : Make DOSBox perform as strace in order to serve as a platform for reverse engineering Windows 3.1 applications. I formed a mental model about how DOSBox operates — abstracted file system classes with methods for opening and reading files — and then jumped into the source code. Sure enough, the code was exactly as I suspected and a few strategic print statements gave me the data I was looking for.

  Eventually, I even took to running DOSBox under the GNU Debugger (GDB). This hasn’t proven especially useful yet, but it has led to an absurd level of nesting :

  
  
  

  The target application runs under Windows 3.1, which is running under DOSBox, which is running under GDB. This led to a crazy situation in which DOSBox had the mouse focus when a GDB breakpoint was triggered. At this point, DOSBox had all desktop input focus and couldn’t surrender it because it wasn’t running. I had no way to interact with the Linux desktop and had to reboot the computer. The next time, I took care to only use the keyboard to navigate the application and trigger the breakpoint and not allow DOSBox to consume the mouse focus.

  New Intelligence
  
  By instrumenting the local file class (virtual HD files) and the ISO file class (CD-ROM files), I was able to watch which programs and dynamic libraries are loaded and which data files the code cares about. I was able to narrow down the fact that the most interesting programs are called LEGGENDO.EXE (‘reading’) and LEGGENDA.EXE (‘legend’ ; this has been a great Italian lesson as well as RE puzzle). The first calls the latter, which displays this view of the data we are trying to get at :

  
  
  

  When first run, the program takes an interest in a file called DBBIBLIO (‘database library’, I suspect) :

  === Read(’LIZ98\DBBIBLIO.LZ1’) : req 337 bytes ; read 337 bytes from pos 0x0
  === Read(’LIZ98\DBBIBLIO.LZ1’) : req 337 bytes ; read 337 bytes from pos 0x151
  === Read(’LIZ98\DBBIBLIO.LZ1’) : req 337 bytes ; read 337 bytes from pos 0x2A2
  [...]
  

  While we were unable to sort out all of the data files in our cursory investigation, a few things were obvious. The structure of this file looked to contain 336-byte records. Turns out I was off by 1– the records are actually 337 bytes each. The count of records read from disc is equal to the number of items shown in the UI.

  Next, the program is interested in a few more files :

  *** isoFile() : ’DEPOSITO\BLOKCTC.LZ1’, offset 0x27D6000, 2911488 bytes large
  === Read(’DEPOSITO\BLOKCTC.LZ1’) : req 96 bytes ; read 96 bytes from pos 0x0
  *** isoFile() : ’DEPOSITO\BLOKCTX0.LZ1’, offset 0x2A9D000, 17152 bytes large
  === Read(’DEPOSITO\BLOKCTX0.LZ1’) : req 128 bytes ; read 128 bytes from pos 0x0
  === Seek(’DEPOSITO\BLOKCTX0.LZ1’) : seek 384 (0x180) bytes, type 0
  === Read(’DEPOSITO\BLOKCTX0.LZ1’) : req 256 bytes ; read 256 bytes from pos 0x180
  === Seek(’DEPOSITO\BLOKCTC.LZ1’) : seek 1152 (0x480) bytes, type 0
  === Read(’DEPOSITO\BLOKCTC.LZ1’) : req 32 bytes ; read 32 bytes from pos 0x480
  === Read(’DEPOSITO\BLOKCTC.LZ1’) : req 1504 bytes ; read 1504 bytes from pos 0x4A0
  [...]

  Eventually, it becomes obvious that BLOKCTC has the juicy meat. There are 32-byte records followed by variable-length encoded text sections. Since there is no text to be found in these files, the text is either compressed, encrypted, or both. Some rough counting (the program seems to disable copy/paste, which thwarts more precise counting), indicates that the text size is larger than the data chunks being read from disc, so compression seems likely. Encryption isn’t out of the question (especially since the program deems it necessary to disable copy and pasting of this public domain literary data), and if it’s in use, that means the key is being read from one of these files.

  Blocked On Disassembly
  So I’m a bit blocked right now. I know exactly where the data lives, but it’s clear that I need to reverse engineer some binary code. The big problem is that I have no idea how to disassemble Windows 3.1 binaries. These are NE-type executable files. Disassemblers abound for MZ files (MS-DOS executables) and PE files (executables for Windows 95 and beyond). NE files get no respect. It’s difficult (but not impossible) to even find data about the format anymore, and details are incomplete. It should be noted, however, the DOSBox-as-strace method described here lends insight into how Windows 3.1 processes NE-type EXEs. You can’t get any more authoritative than that.

  So far, I have tried the freeware version of IDA Pro. Unfortunately, I haven’t been able to get the program to work on my Windows machine for a long time. Even if I could, I can’t find any evidence that it actually supports NE files (the free version specifically mentions MZ and PE, but does not mention NE or LE).

  I found an old copy of Borland’s beloved Turbo Assembler and Debugger package. It has Turbo Debugger for Windows, both regular and 32-bit versions. Unfortunately, the normal version just hangs Windows 3.1 in DOSBox. The 32-bit Turbo Debugger loads just fine but can’t load the NE file.

  I’ve also wondered if DOSBox contains any advanced features for trapping program execution and disassembling. I haven’t looked too deeply into this yet.

  Future Work
  NE files seem to be the executable format that time forgot. I have a crazy brainstorm about repacking NE files as MZ executables so that they could be taken apart with an MZ disassembler. But this will take some experimenting.

  If anyone else has any ideas about ripping open these binaries, I would appreciate hearing them.

  And I guess I shouldn’t be too surprised to learn that all the literature in this corpus is already freely available and easily downloadable anyway. But you shouldn’t be too surprised if that doesn’t discourage me from trying to crack the format that’s keeping this particular copy of the data locked up.

• Top Conversion Metrics to Track in 2024

  22 janvier 2024, par Erin

  2023 boasts  2.64 billion online shoppers worldwide ; that’s more than a third of the global population. With these numbers on an upward trajectory in 2024, conversion metrics are more important than ever to help marketers optimise the online shopping experience. 

  In this article, we’ll provide predictions for the most important conversion metrics you should keep track of in 2024. We’ll also examine how social media can make or break your brand engagement strategy. Keep reading to stay ahead of the competition for 2024 and gain tips and tricks for improving conversion performance.

  What are conversion metrics ?

  In technical terms, conversion metrics are the quantifiable measurements used to track the success of specific outcomes on a website or marketing campaign. Conversion metrics demonstrate how well your website prompts visitors to take desirable actions, like signing up for a newsletter, making a purchase, or filling out a form, for instance.

  Let’s say you’re running a lemonade stand, and you want to compare the number of cups sold to the number of people who approached your stand (your conversion rate). This ratio of cups sold to the total number of people can help you reassess your sales approach. If the ratio is low, you might reconsider your approach ; if it’s high, you can analyse what makes your technique successful and double down.

  

  In 2023, we saw the average conversion rate for online shopping grow by 5.53% compared to the previous year. An increase in conversion rate typically indicates a higher percentage of website visitors converting to buyers. It can also be a good sign for marketing teams that marketing campaigns are more effective, and website experiences are more user-friendly than the previous year. 

  Conversion metrics are a marketers’ bread and butter. Whether it’s through measuring the efficacy of campaigns, honing in on the most effective marketing channels or understanding customer behaviour — don’t underestimate the power of conversion metrics. 

  Conversion rate vs. conversion value 

  Before we dive into the top conversion metrics to track in 2024, let’s clear up any confusion about the difference between conversion rate and conversion value. Conversion rate is a metric that measures the ratio of website visitors/users who complete a conversion action to the total number of website visitors/users. Conversion rates are communicated as percentages.

  A conversion action can mean many different things depending on your product or service. Some examples of conversion actions that website visitors can take include : 

  • Making a purchase
  • Filling out a form
  • Subscribing to a newsletter
  • Any other predefined goal

  Conversion rate is arguably one of the most valuable conversion metrics if you want to pinpoint areas for improvement in your marketing strategy and user experience (UX).

  A good conversion rate completely depends on the type of conversion being measured. Shopify has reported that the average e-commerce conversion rate will be 2.5%-3% in 2023, so if you fall anywhere in this range, you’re in good shape. Below is a visual aid for how you can calculate conversion rate depending on which conversion actions you decide to track :

  

  Conversion value is also a quantifiable metric, but there’s a key difference : conversion value assigns a numerical value to each conversion based on the monetary value of the completed conversion action. Conversion value is not calculated with a formula but is assigned based on revenue generated from the conversion. Conversion value is important for calculating marketing efforts’ return on investment (ROI) and is often used to allocate marketing budgets better. 

  Both conversion rate and conversion value are vital metrics in digital marketing. When used in tandem, they can provide a holistic perspective on your marketing efforts’ financial impact and success. 

  9 important conversion metrics to track in 2024

  Based on research and results from 2023, we have compiled this list of predictions for the most important metrics to track in 2024. 

  

  1. Conversion rate 

  To start things out strong, we’ve got the timeless and indispensable conversion rate. As we discussed in the previous section, conversion rate measures how successfully your website convinces visitors to take important actions, like making purchases or signing up for newsletters. 

  An easy-to-use web analytics solution like Matomo can help in tracking conversion rates. Matomo automatically calculates conversion rates of individual pages, overall website and on a goal-by-goal basis. So you can compare the conversion rate of your newsletter sign up goal vs a form submission goal on your site and see what is underperforming and requires improvement.

  

  In the example above in Matomo, it’s clear that our goal of getting users to comment is not doing well, with only a 0.03% conversion rate. To improve our website’s overall conversion rate, we should focus our efforts on improving the user commenting experience.

  For 2024, we predict that the conversion rate will be just as important to track as in 2023. 

  2. Average visit duration

  This key metric tracks how long users spend on your website. A session typically starts when a user lands on your website and ends when they close the browser or have been inactive for some time ( 30 minutes). Tracking the average visit duration can help you determine how well your content captures users’ attention or how engaged users are when navigating your website. 

  Average Visit Duration = Total Time Spent / Number of Visits

  

  Web analytics tools like Matomo help in monitoring conversion rate metrics like average visit duration. Timestamps are assigned to each interaction within a visit, so that average visit duration can be calculated. Analysing website visit information like average visit duration allows you to evaluate the relevance of your content with your target audience. 

  3. Starter rate

  If your business relies on getting leads through forms, paying attention to Form Analytics is crucial for improving conversion rates. The “starter rate” metric is particularly important—it indicates the number of who people start filling out the form, after seeing it. 

  When you’re working to increase conversion rates and capture more leads, keeping an eye on the starter rate helps you understand where users might encounter issues or lose interest early in the form-filling process. Addressing these issues can simplify the form-filling experience and increase the likelihood of successful lead captures.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  Concrete CMS tripled their leads using Form Analytics in Matomo—see how in their case study.

  4. Bounce rate

  Bounce rate reflects the percentage of visitors who exit your site after interacting with a single page. Bounce rate is an important metric for understanding how relevant your content is to visitors or how optimised your user experience is. A high bounce rate can indicate that visitors are having trouble navigating your website or not finding what they’re looking for. 

  Matomo automatically calculates bounce rate on each page and for your overall website.

  

  Bounce Rate = (# of Single-Page Sessions / Total # of Sessions) * 100

  5. Cost-per-conversion

  This metric quantifies the average cost incurred for each conversion action (i.e., sale, acquired lead, sign-up, etc.). Marketers use cost-per-conversion to assess the cost efficiency of a marketing campaign. You want to aim for a lower cost-per-conversion, meaning your advertising efforts aren’t breaking the bank. A high cost-per-conversion could be acceptable in luxury industries, but it often indicates a low marketing ROI. 

  Cost-per-Conversion = Ad Spend / # of Conversions

  By connecting your Matomo with Google Ads through Advertising Conversion Export feature in Matomo, you can keep tabs on your conversions right within the advertising platform. This feature also works with Microsoft Advertising and Yandex Ads.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  6. Average order value (AOV)

  AOV is a conversion metric that calculates the average monetary value of each order. AOV is crucial for helping e-commerce businesses understand the value of their transactions. A high AOV means buyers spend more per transaction and could be more easily influenced by upselling or cross-selling. Low AOV isn’t necessarily bad — you can compensate for a low AOV by boosting transaction volume. 

  

  AOV = Total Revenue / Total # of Orders 

  Matomo automatically tracks important e-commerce metrics such as AOV, the percentage of visits with abandoned carts and the conversion rate for e-commerce orders.

  7. Exit rate

  Exit rate measures the percentage of visitors who leave a specific webpage after viewing it. Exit rate differs from bounce rate in that it focuses on the last page visitors view before leaving the site. A high exit rate should be examined to identify issues with visitors abandoning the specific page. 

  Exit Rate = (# of Exits from a Page / Total # of Pageviews for that Page) * 100

  

  In the Matomo report above, it’s clear that 77% of visits to the diving page ended after viewing it (exit rate), while 23% continued exploring. 

  On the other hand, our products page shows a lower exit rate at 36%, suggesting that more visitors continue navigating through the site after checking out the products.

  How to improve your conversion performance 

  If you’re curious about improving your conversion performance, this section is designed to guide you through that exact process.

  

  Understand your target audience and their behaviour

  You may need to return to the drawing board if you’re noticing high bounce rates or a lack of brand engagement. In-depth audience analysis can unveil user demographics, preferences and behaviours. This type of user data is crucial for building user personas, segmenting your visitors and targeting marketing campaigns accordingly.

  You can segment your website visitors in a number of web analytics solutions, but for the example below, we’ll look at segmenting in Matomo. 

  

  In this instance, we’ve segmented visitors by mobile users. This helps us see how mobile users are doing with our newsletter signup goal and identify the countries where they convert the most. It also shows how well mobile users are doing with our conversion goal over time.

  It’s clear that our mobile users are converting at a very low rate—just 0.01%. This suggests there’s room for improvement in the mobile experience on our site.

  Optimise website design, landing pages, page loading speed and UX

  A slow page loading speed can result in high exit rates, user dissatisfaction and lost revenue. Advanced web analytics solutions like Matomo, which provides heatmaps and session recordings, can help you find problems in your website design and understand how users interact with it.

  Making a website that focuses on users and has an easy-to-follow layout will make the user experience smooth and enjoyable.

  Try Matomo for Free

  Get the web insights you need, without compromising data accuracy.

  Start for free

  No credit card required

  Create compelling calls-to-action (CTA)

  Research shows that a strategically placed and relevant CTA can significantly increase your revenue. CTAs guide prospects toward conversion and must have a compelling and clear message. 

  You can optimise CTAs by analysing how users interact with them — this helps you tailor them to better resonate with your target audience. 

  A/B testing

  A/B testing can improve your conversion performance by allowing you to experiment with different versions of a web page. By comparing the impact of different web page elements on conversions, you can optimise your website with confidence. 

  Key conversion metrics takeaways

  Whether understanding user behaviour to develop a more intuitive user experience or guessing which marketing channel is the most effective, conversion metrics can be a marketer’s best friend. Conversion metrics help you save time, money and headaches when making your campaigns and website as effective as possible. 

  Make improving conversion rates easier with Matomo, a user-friendly all-in-one solution. Matomo ensures reliable insights by delivering accurate data while prioritising compliance and privacy.

  Get quality insights from your conversion metrics by trying Matomo free for 21 days. No credit card required.