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  • Data Privacy Day 2020

    27 janvier 2020, par Matthieu Aubry — Privacy

    It’s January 28th which means it’s Data Privacy Day !

    Today is an important day for the Matomo team as we reflect on our mission and our goals for 2020. This year I wanted to send a video message to all Matomo users, community members and customers. 

    Check it out (full transcript below)

    A video message from Matomo founder, Matthieu Aubry

    Privacy-friendly alternatives

    Video transcript

    Hey everyone,

    Matthieu here, Founder of Matomo.

    Today is one of the most significant days of the year for the Matomo team – it’s Data Privacy Day. And so I wanted to quickly reflect on our mission and the significance of this day. 

    In today’s busy online world where data is king, this day is an important reminder of being vigilant in protecting our personal information online.

    Matomo began 12 years ago as an open-source alternative to Google Analytics – the goal was, and still is to give full control of data back to users. 

    In 2020, we are determined to see through this commitment. We will keep building a powerful and ethical web analytics platform that focuses on privacy protection, data ownership, and provides value to all Matomo users and customers.

    And what’s fantastic is to see the rise of other quality software companies offering privacy-friendly alternatives for web browsers, search engines, file sharing, email providers, all with a similar mission. And with these products now widely available, we encourage you to take back control of all your online activities and begin this new decade with a resolution to stay safe online.

    I’ll provide you with some links below the video to check out these privacy-friendly alternatives. If you have a website and want to gain valuable insights on the visitors while owning your data, join us ! 

    Matomo Analytics On-Premise is and always will be free to download and install on your own servers and on your own terms.

    Also feel free to join our active community or spread the word to your friends and network about the importance of data privacy.

    Thank you all and wishing you a great 2020 !

    For more information on how Matomo protects the privacy of your users, visit : https://matomo.org/privacy/

    Do you have privacy concerns ?

    What better day than today to speak up ! What privacy concerns have you experienced ?

    Contact Support

  • How to keep personally identifiable information safe

    23 janvier 2020, par Joselyn Khor

    The protection of personally identifiable information (PII) is important both for individuals, whose privacy may be compromised, and for businesses that may have their reputation ruined or be liable if PII is wrongly accessed, used, or shared.

    Curious about what PII is ? Here’s your introduction to personally identifiable information.

    Due to hacking, data leaks or data thievery, PII acquired can be combined with other pieces of information to form a more complete picture of you. On an individual level, this puts you at risk of identity theft, credit card theft or other harm caused by the fraudulent use of your personal information.

    On a business level, for companies who breach data privacy laws – like Cambridge Analytica’s harvesting of millions of FB profiles – the action leads to an erosion of trust. It can also impact your financial position as heavy fines can be imposed for the illegal use and processing of personally identifiable information.

    So what can you do to ensure PII compliance ?

    On an individual level :

    1. Don’t give your data away so easily. Although long, it’s worthwhile to read through privacy policies to make sure you know what you’re getting yourself into.
    2. Don’t just click ‘agree’ when faced with consent screens, as consent screens are majorly flawed. Users mostly always opt in without reading and without being properly informed what they opt in to.
    3. Did you know you’re most likely being tracked from website to website ? For example, Google can identify you across visits and websites. One of the things you can do is to disable third party cookies by default. Businesses can also use privacy friendly analytics which halt such tracking. 
    4. Use strong passwords.
    5. Be wary of public wifi – hackers can easily access your PII or sensitive data. Use a VPN (virtual private network), which lets you create a secure connection to a server of your choosing. This allows you to browse the internet in a safe manner.

    A PII compliance checklist for businesses/organisations :

    1. Identify where all PII exists and is stored – review and make sure this is in a safe environment.
    2. Identify laws that apply to you (GDPR, California privacy law, HIPAA) and follow your legal obligations.
    3. Create operational safeguards – policies and procedures for handling PII at an organisation level ; and building awareness to focus on the protection of PII.
    4. Encrypt databases and repositories where such info is kept.
    5. Create privacy-specific safeguards in the way your organisation collects, maintains, uses, and disseminates data so you protect the confidentiality of the data.
    6. Minimise the use, collection, and retention of PII – only collect and keep PII if it’s necessary for you to perform your legal business function.
    7. Conduct privacy impact assessments (PIA) to find and prevent privacy risks (identify what and why it’s to be collected ; how the information will be secured etc.).
    8. De-identify within the scope of your data collection and analytics tools.
    9. Anonymise data.
    10. Keep your privacy policy updated.
    11. Pseudonymisation.
    12. A more comprehensive guide for businesses can be found here : https://iapp.org/media/pdf/knowledge_center/NIST_Protecting_PII.pdf

    Additional resources :

  • What is PII ? Your introduction to personally identifiable information

    15 janvier 2020, par Joselyn Khor — Analytics Tips, Privacy, Security

    Most websites you visit collect information about you via tools like Google Analytics and Matomo – sometimes collecting personally identifiable information (PII).

    When it comes to PII, people are becoming more concerned about data privacy. Identifiable information can be used for illegal purposes like identity theft and fraud. 

    So how can you protect yourself as an innocent internet browser ? In the case of website owners – how do you protect users and your company from falling prey to privacy breaches ?

    what is pii

    As one of the most trusted analytics companies, we feel our readers would benefit from being as informed as possible about data privacy issues and PII. Learn what it means, and what you can do to keep yours or others’ information safe.

    Table of Contents

    What does PII stand for ?

    PII acronym

    PII is an acronym for personally identifiable information.

    PII definition

    Personally identifiable information (PII) is a term used predominantly in the United States.

    The appendix of OMB M-10-23 (Guidance for Agency Use of Third-Party Website and Applications) gives this definition for PII :

    “The term ‘personally identifiable information’ refers to information which can be used to distinguish or trace an individual’s identity, such as their name, social security number, biometric records, etc. alone, or when combined with other personal or identifying information which is linked or linkable to a specific individual, such as date and place of birth, mother’s maiden name, etc.”

    What can be considered personally identifiable information (PII) ? Some PII examples :

    • Full name/usernames
    • Home address/mailing address
    • Email address
    • Credit card numbers
    • Date of birth
    • Phone numbers
    • Login details
    • Precise locations
    • Account numbers
    • Passwords
    • Security codes (including biometric records)
    • Personal identification numbers
    • Driver license number
    • Get a more comprehensive list here

    What’s non-PII ?

    Anonymous information, or information that can’t be traced back to an individual, can be considered non-PII.

    Who is affected by the exploitation of PII ?

    Anyone can be affected by the exploitation of personal data, where you have identity theft, account fraud and account takeovers. When websites resort to illegally selling or sharing your data and compromising your privacy, the fear is falling victim to such fraudulent activity. 

    PII can also be an issue when employees have access to the database and the data is not encrypted. For example, anyone working in a bank can access your accounts ; anyone working at Facebook may be able to read your messages. This shows how privacy breaches can easily happen when employees have access to PII.

    Website owner’s responsibility for data privacy (PII and analytics)

    To respect your website visitor’s privacy, best practice is to avoid collecting PII whenever possible. If you work in an industry which requires people to disclose personal information (e.g. healthcare, security industries, public sector), then you must ensure this data is collected and handled securely. 

    Protecting pii

    The US National Institute of Standards and Technology states : “The likelihood of harm caused by a breach involving PII is greatly reduced if an organisation minimises the amount of PII it uses, collects, and stores. For example, an organisation should only request PII in a new form if the PII is absolutely necessary.” 

    How you’re held accountable remains up to the privacy laws of the country you’re doing business in. Make sure you are fully aware of the privacy and data protection laws that relate specifically to you. 

    To reduce the risk of privacy breaches, try collecting as little PII as you can ; purging it as soon as you can ; and making sure your IT security is updated and protected against security threats. 

    If you’re using data collection tools like web analytics, data may be tracked through features like User ID, custom variables, and custom dimensions. Sometimes they are also harder to identify when they are present, for example, in page URLs, page titles, or referrers URLs. So make sure you’re optimising your web analytics tools’ settings to ensure you’re asking your users for consent and respecting users’ privacy.

    If you’re using a GDPR compliant tool like Matomo, learn how you can stop processing such personal data

    PII, GDPR and businesses in the US/EU

    Because PII is broad, you may run into confusion when considering PII and GDPR (which applies in the EU). The General Data Protection Regulation (GDPR) provides more safeguards for user privacy.

    GDPR grants people in the EU more rights concerning their “personal data” (more on PII vs personal data below). In the EU the GDPR restricts the collection and processing of personal data. The repercussions are severe penalties and fines for privacy infringements. Businesses are required to handle this personal data carefully. You can be fined up to 4% of their yearly revenue for data breaches or non-compliance. 

    GDPR and personal information

    Although there isn’t an overarching data protection law in the US, there are hundreds of laws on both the federal and state levels to protect the personal data of US residents. US Congress has also enacted industry-specific statutes related to data privacy, and the state of California passed the California Consumer Privacy Act. 

    To be on the safe side, if you are using analytics, follow matters relating to “personal data” in the GDPR. It’s all-encompassing when it comes to protecting user privacy. GDPR rules still apply whenever an EU citizen visits any non EU site (that processes personal data).

    Personally identifiable information (PII) vs personal data

    PII and “personal data” aren’t used interchangeably. All personal data can be PII, but not all PII can be defined as personal data.

    The definition of “personal data” according to the GDPR :

    GDPR personal data definition

    This means “personal data” encompasses a greater number of identifiers which include the online sphere. Examples include : IP addresses and URL names. As well as seemingly “innocent” data like height, job position, company etc. 

    What’s considered personal data depends on the context. If a piece of information can be combined with others to establish someone’s identity then that can be considered personal data. 

    Under GDPR, when processing personal data, you need explicit consent. You need to ensure you’re compliant according to GDPR definitions of “personal data” not just what’s considered “PII”.

    How Matomo deals with PII and personal data

    Although Matomo Analytics is a web analytics software that tracks user activity on your website, we take privacy and PII very seriously – on both our Cloud and On-Premise offerings. 

    If you’re using Matomo and would like to know how you can be fully GDPR compliant and protect user privacy, read more :

    Disclaimer

    We are not lawyers and don’t claim to be. The information provided here is to help give an introduction to issues you may encounter when dealing with PII. We encourage every business and website to take data privacy seriously and discuss these issues with your lawyer if you have any concerns. 

    Additional resources :

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