Recherche avancée

Sur d’autres sites (4161)

• How you can use the Piwik AOM plugin to improve your data and make better online marketing decisions

  13 septembre 2017, par André Kolell — Plugins, AdWords, Bing, Case Study, Criteo, eccommerce tracking, Facebook Ads, how to install piwik analytics, how-to piwik, integration, piwik, Taboola

  Hi, this is André, one of the authors of the Piwik Advanced Online Marketing plugin, which has just hit 5,000 downloads on the Piwik marketplace. In this blog post I’ll show you how Piwik AOM improves your data and enables you to make better online marketing decisions.

  Piwik itself is excellent in tracking all kinds of visitor data, like where a visitor is coming from and what he’s doing on your page or app (pageviews, events, conversions). But what Piwik did not yet take a closer a look at, is how much you’ve invested into your marketing activities and how profitable they are.

  With the Piwik AOM plugin you can integrate data like advertising costs, advertising campaign names, ad impressions etc. from advertising platforms (such as Google AdWords, Microsoft Bing, Criteo, Facebook Ads and Taboola) and individual campaigns (such as such as cost per view/click/acquisition and fixed price per months deals) into Piwik and combine that data with individual Piwik visits.

  Piwik AOM adds a new marketing performance report to Piwik giving you a great overview of all your marketing activities with drill-down functionality :

  

   

  When taking a look at a specific visitor, Piwik AOM shows you the exact cost of acquiring a specific visit :

  

   

  Leveraging Piwik AOM’s full potential

  But although you can access Piwik AOM’s valuable data directly in the Piwik UI for ad-hoc analyses, Piwik AOM’s true strength comes into play when working with the raw data in an external business intelligence application of your choice, where you can further integrate Piwik AOM’s data with your most accurate backend data (like conversion’s contribution margins after returns, new vs. existing customer, etc.).

  Piwik AOM offers some API endpoints that allow you to fetch the data you need but you can also retrieve it directly from Piwik AOM’s aom_visits table, which includes all visits, all allocated advertising costs and advertising campaign details. As there is never data being deleted from aom_visits, the table can easily be connected to your ETL tool with its last update timestamp column. A third way to get data out of Piwik AOM is by developing your own Piwik plugin and listening to the AOM.aomVisitAddedOrUpdated event, which is posted whenever an aom_visits record is added or updated.

  Integrating Piwik AOM’s data with your backend data in the business intelligence application of your choice allows you to evaluate the real performance of your online marketing campaigns when applying different conversion attribution models, conduct customer journey analyses, create sophisticated forecasts and whatever you can think of.

  AOM Use case

  A company that followed this approach, is FINANZCHECK.de, one of Germany’s leading loan comparison websites. At the eMetrics summit 2016 in Berlin, Germany, I gave a talk about FINANZCHECK’s architectural online marketing setup. Until recently, FINANZCHECK used Pentaho data integration to integrate data from Piwik, Piwik AOM and additional internal tools like its proprietary CRM software into Jaspersoft, its data warehouse an BI solution. The enriched data in Jaspersoft was not only used for reporting to various stakeholders but also for optimising all kinds of marketing activities (e.g. bids for individual keywords in Google AdWords) and proactive alerting. Not long ago, FINANZCHECK started an initiative to improve its setup even further – I’ll hopefully be able to cover this in a more detailed case study soon.

  Roadmap

  In the past, we had the chance to make great progress in developing this plugin by solving specific requirements of different companies who use Piwik AOM. During the next months, we plan to integrate more advertising platforms, reimplement Facebook Ads, improve the support of individual campaigns and work on the general plugin stability and performance.

  Before you install Piwik AOM

  Before installing Piwik AOM, you should know that its initial setup and even its maintenance can be quite complex. Piwik AOM will heavily modify your Piwik installation and you will only benefit from Piwik AOM if you are willing to invest quite some time into it.

  If you are not familiar with Piwik’s internals, PHP, MySQL, database backups, cronjobs, creating API accounts at the advertising platforms or adding parameters to your advertising campaign’s URLs, you should probably not install it on your own (at least not in your production environment).

  Piwik AOM has successfully been tested with up to 25k visitors a day for a period of more than two years, running on an AWS server with 4 GB RAM, once CPU and a separate AWS RDS MySQL database.

  Ideas and Support

  If you have ideas for new features or need support with your Piwik AOM installation or leveraging your marketing data’s potential in general, feel free to get in touch with the plugin’s co-author Daniel or me. You can find our contact details on the plugin’s website http://www.advanced-online-marketing.com.

  How to get the Piwik AOM plugin ?

  The Piwik AOM plugin is freely available through the Piwik marketplace at https://plugins.piwik.org/AOM

  Did you like this article ? If yes do not hesitate to share it or give your feedback about the topic you would like us to write about.

• unable to download youtube video portion via extracted video URL from youtube-dl and ffmpeg

  29 juillet 2020, par karma

  I've read the following link, and did :

  


  youtube-dl --rm-cache-dir


  


  But it still give me 403 forbidden.

  


  This is my process :

  


  youtube-dl -g https://www.youtube.com/watch?v=kGDgGsrA78s


  


  It gave me a result like this :

  


  https://r2---sn-uigxxi0ujipnvo-q2ne.googlevideo.com/videoplayback?expire=1596034295&ei=lzghX6SHKMOD8QPlx5SQBw&ip=223.255.228.87&id=o-AK6cYo88zJXe5Xb4y1QsXspuRnVCy-zPFpMaHcAaTQ-_&itag=137&aitags=133%2C134%2C135%2C136%2C137%2C160%2C242%2C243%2C244%2C247%2C248%2C278&source=youtube&requiressl=yes&mh=DA&mm=31%2C29&mn=sn-uigxxi0ujipnvo-q2ne%2Csn-npoe7nlz&ms=au%2Crdu&mv=m&mvi=2&pl=24&initcwndbps=173750&vprv=1&mime=video%2Fmp4&gir=yes&clen=456970484&dur=1389.955&lmt=1521825834085900&mt=1596012582&fvip=5&keepalive=yes&fexp=23883098&c=WEB&sparams=expire%2Cei%2Cip%2Cid%2Caitags%2Csource%2Crequiressl%2Cvprv%2Cmime%2Cgir%2Cclen%2Cdur%2Clmt&sig=AOq0QJ8wRgIhAMvZrHYvC1YrkvtARzhjyD8dnMnlefobGrOFM1rX6QZPAiEAqqeIsKdZ19y-SlHf-l8YwTx2yYbo1p5sFlVoC87oXEQ%3D&lsparams=mh%2Cmm%2Cmn%2Cms%2Cmv%2Cmvi%2Cpl%2Cinitcwndbps&lsig=AG3C_xAwRAIgAIwAVMPrcMhAL476uN_ZzWj8vKPGGW58KCpHBYBsKeICICRgVWgthNvgbGl8VgQwscjJ0n8ib4XBNjRxRgSg2T5r&ratebypass=yes
https://r2---sn-uigxxi0ujipnvo-q2ne.googlevideo.com/videoplayback?expire=1596034295&ei=lzghX6SHKMOD8QPlx5SQBw&ip=223.255.228.87&id=o-AK6cYo88zJXe5Xb4y1QsXspuRnVCy-zPFpMaHcAaTQ-_&itag=140&source=youtube&requiressl=yes&mh=DA&mm=31%2C29&mn=sn-uigxxi0ujipnvo-q2ne%2Csn-npoe7nlz&ms=au%2Crdu&mv=m&mvi=2&pl=24&initcwndbps=173750&vprv=1&mime=audio%2Fmp4&gir=yes&clen=22077901&dur=1390.039&lmt=1521818817521456&mt=1596012582&fvip=5&keepalive=yes&fexp=23883098&c=WEB&sparams=expire%2Cei%2Cip%2Cid%2Citag%2Csource%2Crequiressl%2Cvprv%2Cmime%2Cgir%2Cclen%2Cdur%2Clmt&sig=AOq0QJ8wRQIhANHMaZK4jYg7p4t2dID3d21VRv18I1nhBtXqYRSZo0C7AiAEjO8LwjhXeNQiKqdiZFQ_DsHuXT4rgvPnNQhaDGj9hg%3D%3D&lsparams=mh%2Cmm%2Cmn%2Cms%2Cmv%2Cmvi%2Cpl%2Cinitcwndbps&lsig=AG3C_xAwRAIgAIwAVMPrcMhAL476uN_ZzWj8vKPGGW58KCpHBYBsKeICICRgVWgthNvgbGl8VgQwscjJ0n8ib4XBNjRxRgSg2T5r&ratebypass=yes


  


  The result gave me two URL, so I only copy the first line and since what I want is just to copy a few minutes video portion - so in ffmpeg :

  


  ffmpeg -ss 00:00:15.00 -i https://r2---sn-uigxxi0ujipnvo-q2ne.googlevideo.com/videoplayback?expire=1596034295&ei=lzghX6SHKMOD8QPlx5SQBw&ip=223.255.228.87&id=o-AK6cYo88zJXe5Xb4y1QsXspuRnVCy-zPFpMaHcAaTQ-_&itag=140&source=youtube&requiressl=yes&mh=DA&mm=31%2C29&mn=sn-uigxxi0ujipnvo-q2ne%2Csn-npoe7nlz&ms=au%2Crdu&mv=m&mvi=2&pl=24&initcwndbps=173750&vprv=1&mime=audio%2Fmp4&gir=yes&clen=22077901&dur=1390.039&lmt=1521818817521456&mt=1596012582&fvip=5&keepalive=yes&fexp=23883098&c=WEB&sparams=expire%2Cei%2Cip%2Cid%2Citag%2Csource%2Crequiressl%2Cvprv%2Cmime%2Cgir%2Cclen%2Cdur%2Clmt&sig=AOq0QJ8wRQIhANHMaZK4jYg7p4t2dID3d21VRv18I1nhBtXqYRSZo0C7AiAEjO8LwjhXeNQiKqdiZFQ_DsHuXT4rgvPnNQhaDGj9hg%3D%3D&lsparams=mh%2Cmm%2Cmn%2Cms%2Cmv%2Cmvi%2Cpl%2Cinitcwndbps&lsig=AG3C_xAwRAIgAIwAVMPrcMhAL476uN_ZzWj8vKPGGW58KCpHBYBsKeICICRgVWgthNvgbGl8VgQwscjJ0n8ib4XBNjRxRgSg2T5r&ratebypass=yes -t 00:00:10.00 -c copy out.mp4


  


  But then the result in command prompt is like this :

  


  ffmpeg version N-93300-g96451477b9 Copyright (c) 2000-2019 the FFmpeg developers
  built with gcc 8.2.1 (GCC) 20190212
  configuration: --enable-gpl --enable-version3 --enable-sdl2 --enable-fontconfig --enable-gnutls --enable-iconv --enable-libass --enable-libdav1d --enable-libbluray --enable-libfreetype --enable-libmp3lame --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-libopus --enable-libshine --enable-libsnappy --enable-libsoxr --enable-libtheora --enable-libtwolame --enable-libvpx --enable-libwavpack --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxml2 --enable-libzimg --enable-lzma --enable-zlib --enable-gmp --enable-libvidstab --enable-libvorbis --enable-libvo-amrwbenc --enable-libmysofa --enable-libspeex --enable-libxvid --enable-libaom --enable-libmfx --enable-amf --enable-ffnvcodec --enable-cuvid --enable-d3d11va --enable-nvenc --enable-nvdec --enable-dxva2 --enable-avisynth --enable-libopenmpt
  libavutil      56. 26.100 / 56. 26.100
  libavcodec     58. 47.103 / 58. 47.103
  libavformat    58. 26.101 / 58. 26.101
  libavdevice    58.  6.101 / 58.  6.101
  libavfilter     7. 48.100 /  7. 48.100
  libswscale      5.  4.100 /  5.  4.100
  libswresample   3.  4.100 /  3.  4.100
  libpostproc    55.  4.100 / 55.  4.100
[https @ 0000020137c895c0] HTTP error 403 Forbidden
https://r2---sn-uigxxi0ujipnvo-q2ne.googlevideo.com/videoplayback?expire=1596034295: Server returned 403 Forbidden (access denied)
'ei' is not recognized as an internal or external command,
operable program or batch file.
'ip' is not recognized as an internal or external command,
operable program or batch file.
'id' is not recognized as an internal or external command,
operable program or batch file.
.... and so on....


  


  BTW, I've also tried to copy the second URL, still 403 error.
  
I also tried to copy both URL, still 403 error.

  


  On the other hand, when I tried to paste the URL into Internet Download Manager,
  
IDM directly recognized the URL and I can download the file via IDM.

  


  Is there a way to resolve this ?
  

  


  Any kind of respond would be greatly appreciated.
  
Thank you in advanced.

  


  EDIT :
I'm very sorry for my ignorant.
  
It turn out I need to put apostrophe at the beginning and at the end of the URL :).

  


  Dear moderator, please close this thread.
  
Thank you for you all.

  


• Combining Youtube-dl and FFMPEG not working

  13 juillet 2019, par user1029296

  I am trying to download 5 second samples for a list of youtube video. The traditional approach is to download the entire file with "youtube-dl" and then use "ffmpeg" to split it however you want it.

  I am trying to use the following method : https://github.com/ytdl-org/youtube-dl/issues/622#issuecomment-162337869

  It does work when I include the variables in the command, for example :

  ffmpeg -ss 0 -i $(youtube-dl -f best --get-url https://www.youtube.com/watch?v=ySVi-0RS5vI&t=5s) -t 10 -c:v copy -c:a copy title2.mp4

  However, I am having issues trying to automate the system. Specifically, I would like ffmpeg and youtube-dl to read a file and use the values. I created the file "youtube.txt" which includes the following codes :

  440.8,https://www.youtube.com/watch?v=0-4wOE_DNeA,661.2,881.6,0-4wOE_DNeA
  
  330,https://www.youtube.com/watch?v=0-AMWW6tHzw,495,660,0-AMWW6tHzw
  
  509.2,https://www.youtube.com/watch?v=0-Rmto2rgMw,763.8,1018.4,0-Rmto2rgMw
  
  427.6,https://www.youtube.com/watch?v=0-U53qm45cA,641.4,855.2,0-U53qm45cA
  
  320.4,https://www.youtube.com/watch?v=0-dja9Ys4Sg,480.6,640.8,0-dja9Ys4Sg
  
  343.6,https://www.youtube.com/watch?v=0-g_PulsqtM,515.4,687.2,0-g_PulsqtM
  
  415.6,https://www.youtube.com/watch?v=0-nniRyn7dU,623.4,831.2,0-nniRyn7dU
  
  431.2,https://www.youtube.com/watch?v=006BQU3BFxw,646.8,862.4,006BQU3BFxw

  I am using the following command :

  parallel -j 6 --colsep ',' ffmpeg -ss {1} -i $(youtube-dl -f best --get-url {2}) --t 5 -c:v copy -c:a copy {5} :::: youtube.txt

  However, I get the following errors :

  ERROR: '{2}' is not a valid URL. Set --default-search "ytsearch" (or run  youtube-dl "ytsearch:{2}" ) to search YouTube
  
  --t: No such file or directory

  Would you mind helping me ?

  Thanks !