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• Use data to develop impactful video content

  28 septembre 2021, par Ben Erskine — Analytics Tips, Plugins

  Creating impactful video content is at the heart of what you do. How you really engage with your audience, change behaviours and influence customers to complete your digital goals. But how do you create truly impactful marketing content ? By testing, trialling, analysing and ultimately tweaking and reacting to data-informed insights that gear your content to your audience (rather than simply producing great content and shooting arrows in the dark).

  Whether you want to know how many plays your video has, finish rates, how your video is consumed over time, how video was consumed on specific days or even which locations users are viewing your video content. Media Analytics will gather all of your video data in one place and provide answers to all of these questions (and much more).

  

  What is impactful video content ?

  Impactful video content grabs your audience’s attention, keeps their attention and promotes them to take measurable action. Be that time spent on your website, goal completion or brand engagement (including following, commenting or sharing on social). Maybe you’ve developed video content, had some really great results, but not consistently, nor every time and it can be difficult to identify what exactly it is that engages and entices each and every time. And we all want to find where that lovely sweet spot is for your audience.

  Embedded video on your website can be a marketing piece that talks about the benefits of your product. Or can be educational or informative that support the brand and overall impression of the brand. And at the very best entertaining at the same time. 

  84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Building trust, knowledge and engagement are simply quicker with video. Viewers interact more, and are engaged longer with video, they are more likely to take in the message and trust what they are seeing through educational, informative or even entertaining video marketing content than solely through reading content on a website. And even better they take action, complete goals on your website and engage with your brand (potentially long term).

  It is not only necessary to have embedded video content on your website, it needs to deliver all the elements of a well functioning website, creating the very best user experience is essential to keeping your viewers engaged. This includes ensuring the video is quick to load, on-brand, expected (in format and tone) and easy to use and/or find. Ensuring that your video content is all of these things can mean that your website users will stick around longer on your website, spend more time exploring (and reading) your website and ultimately complete more of your goals. With a great user experience, your users, in turn, are more likely to come back again to your website and trust your brand. 

  All great reasons to create impactful video content that supports your website and brand ! And to analyse data around this behaviour to repeat (or better) the video content that really hits the mark.

  

  Let’s talk stats

  In terms of video marketing, there are stats to support that viewers retain 95% of a message when they view it in a video format. The psychology behind this should be fairly obvious. It is easier (and quicker) for humans to consume video and watch someone explain something than it is to read and take action. Simply look at the rise of YouTube for explanatory and instructional video content !

  And how about the 87% of marketers that report a positive ROI on using video in their marketing ? This number has steadily increased since 2015 and matches the increase in video views over the years. This should be enough to demonstrate that video marketing is the way forward, however it needs to be the right type of video to create impact and engagement.

  Do you need more reasons to consider honing and refining your video content for your audience ? And riding this wave of impactful video marketing success ?

  

  But, how do we do that ?

  So, how do you make content that consistently converts your audience to engaged customers ? The answer is in the numbers. The data. Collecting data on each and every piece of media that is produced and put out into the world. Measuring everything, from where it is viewed, how it is viewed, how much of it is viewed and what is your viewer’s action after the fact.

  While Vimeo and YouTube have their own video analytics they are each to their own, meaning a lot more work for you to combine and analyse your data before forming insights that are useful. 

  Your data is collected by external parties, and is owned and used by these platforms, for their own means. Using Web Analytics from Matomo to collect and collate media data can mean your robust data insights are all in one place. And you own the data, keeping your data private, clean and easy to digest. 

  Once your data is across a single platform, your time can be spent on analysing the data (rather than collating) and discovering those super valuable insights. Additionally, these insights can be collated and reported, in one place, and used to inform future digital and video marketing planning. Working with the data and alongside creative teams to produce video that talks to your audience in an impactful way.

  The more data that is collected the deeper the insights. Saving time and money across a single platform and with data-backed insights to inform decisions that can influence the time (and money) spent producing video content that truly hits the mark with your audience. No more wasted investment and firing into the dark without knowledge. 

  Interrogating the ideal length of your video media means it is more likely to be viewed to the end. Or understanding the play rate on your website of any video. How often is the video played ? And which is played more often ? Constant tweaking and updating of your video content planning can be informed by data-driven human-centric insights. By consistently tracking your media, analysing and forming insights you can build upon past work, and create a fuller picture of who your audience is and how they will engage with future video content. Understanding your media over time can lead to informed decisions that can impact the video content and the level of investment to deliver ROI that means something.

  

  Wrap Up

  Media Analytics puts you at the heart of video engagement. No more guessing at what your audience wants to see, how long or when. Make every piece of video content have the impact you want (and need) to drive engagement, goal completion and customer conversion. Create a user experience that keeps your users on your website for longer. Delivering on all of those delicious digital marketing goals and speaking the language of key stakeholders throughout the business. Back your digital marketing, with truly impactful content, and above all else deliver to your audience content that keeps them engaged and coming back for more.

  Don’t just take our word for it ! Take a look at what Matomo can offer you with streamlined and insightful Media Analytics, all in one place. And go forth and create impactful content, that matters.

  Next steps :

  Check out our detailed user guide to Media Analytics

  Or, if you have questions, see our helpful Video & Audio Analytics FAQ’s

• ffmpeg, /dev/video0, -f decklink

  20 mars 2019, par Camille Goudeseune

  I’m trying to capture video from a PCI card, the Blackmagic DeckLink Mini Recorder, via ffmpeg, on a headless host running Ubuntu 18.04.2 LTS, hopefully with a command like

  ffmpeg -f decklink -i /dev/video0 ...

  How can I make that work ? I have two obstacles.

  No /dev/video0

  ffmpeg -i /dev/video0 ... fails : /dev/video0: No such device or address.
  v4l2-ctl --list-devices fails with the same error message.

  I built /dev/video0, and it looks okay :

  mknod /dev/video0 c 81 0
  
  chown root.video /dev/video0
  
  chmod g+rw /dev/video0

  To compare this file with a working one, I ran strace cat /dev/video0 on this host, and on another host (Ubuntu 14) with a working /dev/video0. The outputs began to differ here (good, then bad) :

  fstat(1, {st_mode=S_IFREG|0644, st_size=0, ...}) = 0
  
  open("/dev/video0", O_RDONLY)           = 3  
  
  fstat(3, {st_mode=S_IFCHR|0660, st_rdev=makedev(81, 0), ...}) = 0
  
  fadvise64(3, 0, 0, POSIX_FADV_SEQUENTIAL) = 0
  
  ----
  
  
  
  fstat(1, {st_mode=S_IFCHR|0620, st_rdev=makedev(136, 0), ...}) = 0
  
  openat(AT_FDCWD, "/dev/video0", O_RDONLY) = -1 ENXIO (No such device or address)

  So /dev/video0 is broken at a level lower than ffmpeg or v4l2 or even cat.

  On Ubuntu 14, man 8 MAKEDEV suggests that the error message means that "the kernel does not have the driver configured or loaded."

  This Ubuntu 18 host lacks that manpage, but it does have a few /snap/core/*/sbin/MAKEDEV, all the same, so I tried

  /snap/core/6350/sbin/MAKEDEV -n -v video

  It would have created over a hundred devices videoXX, radioXX, vtxXX, vbiXX. Those devices didn’t exist yet, so it seemed harmless to try it.

  rm /dev/video0; /snap/core/6350/sbin/MAKEDEV video

  That rebuilt /dev/video0, but "No such device" remains, from cat or ffmpeg.

  No decklink

  ffmpeg -f decklink ... fails with Unknown input format: 'decklink'.

  Neither black nor deck nor link is mentioned by ffmpeg -devices (fbdev, lavfi, oss, v4l2) and ffmpeg -formats (about 350), either for Ubuntu’s own version 3.4.4-0ubuntu0.18.04.1, or for version N-93330-g7ff89574c7 compiled from source on 2019 Mar 13 :

  git clone https://git.ffmpeg.org/ffmpeg.git ffmpeg
  
  cd ffmpeg
  
  ./configure --enable-nonfree --disable-doc --disable-w32threads --enable-pthreads

  (Although ./configure --help mentions --enable-decklink, using that yielded "ERROR : DeckLinkAPI.h not found." updatedb && locate DeckLinkAPI.h finds no file with that name, either.)

  The DeckLink PCI card is recognized by hwinfo and lspci.

  lsmod reports the loaded modules blackmagic and blackmagic_io.

  Maybe the PCI card is installed ok, but ffmpeg just can’t reach it because I can’t configure it for that.

  Edit : Rebooting didn’t fix anything.

• FFMPEG stereo track stops capturing at random times during a capture session

  26 mai 2022, par mrwassen

  I am currently working on building a workflow to capture and archive a large stash of family and friends PAL and NTSC VHS tapes. The hardware setup is as follows :

  


  

  • JVC HR-7860S VCR

  


  • s-video / RCA audio >

  


  • ADVC-3000 converter

  


  • SDI / BNC cable >

  


  • Blackmagic Decklink Mini Recorder 4K PCIe card

  


  • installed in a fairly hi-spec windows machine : AMD Ryzen 9 5900X 3.7 Ghz base 12 core, GEFORCE RTX 3060 12 gB, 32 gB ram

  


  


  The plan is to capture to lossless AVI, then drop into an NLE (Vegas Pro v.16) to do a minimal amount of cleanup / trimming, then render to a more compressed video format (TBD) for upload to AWS S3 accessible through a family website.

  


  The issue I am having is that when I run the capture using ffmpeg/directshow e.g. for a perfectly fine 90 min. PAL tape, at some random point of time during the capture one of the 2 stereo channels just stops capturing. This has happened with all of the tapes I have tested so far, and it happens at different times during the same video. I have examined the frames surrounding points in time when this happens, and it doesn't correlate to any transitions or jitter, but often just randomly in the middle of a perfectly smooth scene. Once the one channel stops capturing it never starts back up again during that capture session.

  


  The ADVC-3000 and the VCR are both showing both stereo channels playing normally throughout the capture. The windows machine running the capture hardly breaks a sweat at any time, and the transfer easily keeps up constantly showing a speed = 1x which I assume means nothing lagging. Also there are no video/audio sync issues at any point in time even towards the end of long tapes e.g. 90 mins.

  


  I am fairly new at ffmpeg, so I have spent extensive amounts of time reading up on forum posts and experimenting and have ended up with the following syntax :

  


  ffmpeg -y -f dshow -rtbufsize 2000M -i video="Blackmagic WDM Capture":audio="Blackmagic WDM Capture" -codec:v v210 -pix_fmt yuv422p -codec:a pcm_s16le -b:a 128k -t 02:00:00 -r 25 -threads 4 -maxrate 2500k -filter:a "volume=1.5" output_v210_audio.avi


  


  The capture runs without a single dropped frame, the only error I am getting when launching (and perhaps this is a smoking gun ?) is :

  


  


  "Non-monotonous DTS in output stream 0:1 ; previous : 0, current : -30 ;
changing to 1. This may result in incorrect timestamps in the output
file."

  


  


  I have tried to troubleshoot this in the hopes that it is tied to my issue but so far without luck.

  


  Hoping somebody can help correct or modify my command line or perhaps other ideas to help resolve the issue.