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Autres articles (13)

  • Emballe médias : à quoi cela sert ?

    4 février 2011, par

    Ce plugin vise à gérer des sites de mise en ligne de documents de tous types.
    Il crée des "médias", à savoir : un "média" est un article au sens SPIP créé automatiquement lors du téléversement d’un document qu’il soit audio, vidéo, image ou textuel ; un seul document ne peut être lié à un article dit "média" ;

  • Use, discuss, criticize

    13 avril 2011, par

    Talk to people directly involved in MediaSPIP’s development, or to people around you who could use MediaSPIP to share, enhance or develop their creative projects.
    The bigger the community, the more MediaSPIP’s potential will be explored and the faster the software will evolve.
    A discussion list is available for all exchanges between users.

  • Other interesting software

    13 avril 2011, par

    We don’t claim to be the only ones doing what we do ... and especially not to assert claims to be the best either ... What we do, we just try to do it well and getting better ...
    The following list represents softwares that tend to be more or less as MediaSPIP or that MediaSPIP tries more or less to do the same, whatever ...
    We don’t know them, we didn’t try them, but you can take a peek.
    Videopress
    Website : http://videopress.com/
    License : GNU/GPL v2
    Source code : (...)

Sur d’autres sites (2491)

  • CCPA vs GDPR : Understanding Their Impact on Data Analytics

    19 mars, par Alex Carmona

    With over 400 million internet users in Europe and 331 million in the US (11% of which reside in California alone), understanding the nuances of privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) is crucial for compliant and ethical consumer data collection.

    Navigating this compliance landscape can be challenging for businesses serving European and Californian markets.

    This guide explores the key differences between CCPA and GDPR, their impact on data analytics, and how to ensure your business meets these essential privacy requirements.

    What is the California Consumer Privacy Act (CCPA) ?

    The California Consumer Privacy Act (CCPA) is a data privacy law that gives California consumers control over their personal information. It applies to for-profit businesses operating in California that meet specific criteria related to revenue, data collection and sales.

    Origins and purpose

    The CCPA addresses growing concerns about data privacy and how businesses use personal information in California. The act passed in 2018 and went into effect on 1 January 2020.

    Key features

    • Grants consumers the right to know what personal information is collected
    • Provides the right to delete personal information
    • Allows consumers to opt out of the sale of their personal information
    • Prohibits discrimination against consumers who exercise their CCPA rights

    Key definitions under the CCPA framework

    • Business : A for-profit entity doing business in California and meeting one or more of these conditions :
      • Has annual gross revenues over $25 million ;
      • Buys, receives, sells or shares 50,000 or more consumers’ personal information ; or
      • Derives 50% or more of its annual revenues from selling consumers’ personal information
    • Consumer : A natural person who is a California resident
    • Personal Information : Information that could be linked to, related to or used to identify a consumer or household, such as online identifiers, IP addresses, email addresses, social security numbers, cookie identifiers and more

    What is the General Data Protection Regulation (GDPR) ?

    The General Data Protection Regulation (GDPR) is a data privacy and protection law passed by the European Union (EU). It’s one of the strongest and most influential data privacy laws worldwide and applies to all organisations that process the personal data of individuals in the EU.

    Origins and purpose

    The GDPR was passed in 2016 and went into effect on 25 May 2018. It aims to harmonise data privacy laws in Europe and give people in the European Economic Area (EEA) privacy rights and control over their data.

    Key features

    • Applies to all organisations that process the personal data of individuals in the EEA
    • Grants individuals a wide range of privacy rights over their data
    • Requires organisations to obtain explicit and informed consent for most data processing
    • Mandates appropriate security measures to protect personal data
    • Imposes significant fines and penalties for non-compliance

    Key definitions under the GDPR framework

    • Data Subject : An identified or identifiable person
    • Personal Data : Any information relating to a data subject
    • Data Controller : The entity or organisation that determines how personal data is processed and what for
    • Data Processor : The entity or organisation that processes the data on behalf of the controller

    CCPA vs. GDPR : Key similarities

    The CCPA and GDPR enhance consumer privacy rights and give individuals greater control over their data.

    DimensionCCPAGDPR
    PurposeProtect consumer privacyProtect individual data rights
    Key RightsRight to access, delete and opt out of saleRight to access, rectify, erase and restrict processing
    TransparencyRequires transparency around data collection and useRequires transparency about data collection, processing and use

    CCPA vs. GDPR : Key differences

    While they have similar purposes, the CCPA and GDPR differ significantly in their scope, approach and specific requirements.

    DimensionCCPAGDPR
    ScopeFor-profit businesses onlyAll organisations processing EU consumer data
    Territorial ReachCalifornia-based natural personsAll data subjects within the EEA
    ConsentOpt-out systemOpt-in system
    PenaltiesPer violation based on its intentional or negligent natureCase-by-case based on comprehensive assessment
    Individual RightsNarrower (relative to GDPR)Broader (relative to CCPA)

    CCPA vs. GDPR : A multi-dimensional comparison

    The previous sections gave a broad overview of the similarities and differences between CCPA and GDPR. Let’s now examine nine key dimensions where these regulations converge or diverge and discuss their impact on data analytics.

    Regulatory overlap between GDPR and CCPA.

    #1. Scope and territorial reach

    The GDPR has a much broader scope than the CCPA. It applies to all organisations that process the personal data of individuals in the EEA, regardless of their business model, purpose or physical location.

    The CCPA applies to medium and large for-profit businesses that derive a substantial portion of their earnings from selling Californian consumers’ personal information. It doesn’t apply to non-profits, government agencies or smaller for-profit companies.

    Impact on data analytics

    The difference in scope significantly impacts data analytics practices. Smaller businesses may not need to comply with either regulation, some may only need to follow the CCPA, while most global businesses must comply with both. This often requires different methods for collecting and processing data in California, Europe, and elsewhere.

    #2. Penalties and fines for non-compliance

    Both the CCPA and GDPR impose penalties for non-compliance, but the severity of fines differs significantly :

    CCPAMaximum penalty
    $2,500 per unintentional violation
    $7,500 per intentional violation

    “Per violation” means per violation per impacted consumer. For example, three intentional CCPA violations affecting 1,000 consumers would result in 3,000 total violations and a $22.5 million maximum penalty (3,000 × $7,500).

    The largest CCPA fine to date was Zoom’s $85 million settlement in 2021.

    In contrast, the GDPR has resulted in 2,248 fines totalling almost €6.6 billion since 2018 — €2.4 billion of which were for non-compliance.

    GDPRMaximum penalty
    €20 million or
    4% of all revenue earned the previous year

    So far, the biggest fine imposed under the GDPR was Meta’s €1.2 billion fine in May 2023 — 15 times more than Zoom had to pay California.

    Impact on data analytics

    The significant difference in potential fines demonstrates the importance of regulatory compliance for data analytics professionals. Non-compliance can have severe financial consequences, directly affecting budget allocation and business operations.

    Businesses must ensure their data collection, storage and processing practices comply with regulations in both Europe and California.

    Choosing privacy-first, compliance-ready analytics platforms like Matomo is instrumental for mitigating non-compliance risks.

    #3. Data subject rights and consumer rights

    The CCPA and GDPR give people similar rights over their data, but their limitations and details differ.

    Rights common to the CCPA and GDPR

    • Right to Access/Know : People can access their personal information and learn what data is collected, its source, its purpose and how it’s shared
    • Right to Delete/Erasure : People can request the deletion of their personal information, with some exceptions
    • Right to Non-Discrimination : Businesses can’t discriminate against people who exercise their privacy rights

    Consumer rights unique to the CCPA

    • Right to Opt Out of Sale : Consumers can prohibit the sale of their personal information
    • Right to Notice : Businesses must inform consumers about data collection practices
    • Right to Disclosure : Consumers can request specific information collected about them

    Data subject rights unique to the GDPR

    • Right to be Informed : Broader transparency requirements encompass data retention, automated decision-making and international transfers
    • Right to Rectification : Data subjects may request the correction of inaccurate data
    • Right to Restrict Processing : Consumers may limit data use in certain situations
    • Right to Data Portability : Businesses must provide individual consumer data in a secure, portable format when requested
    • Right to Withdraw Consent : Consumers may withdraw previously granted consent to data processing
    CCPAGDPR
    Right to Access or Know
    Right to Delete or Erase
    Right to Non-Discrimination
    Right to Opt-Out
    Right to Notice
    Right to Disclosure
    Right to be Informed
    Right to Rectification
    Right to Restrict Processing
    Right to Data Portability
    Right to Withdraw Consent

    Impact on data analytics

    Data analysts must understand these rights and ensure compliance with both regulations, which could potentially require separate data handling processes for EU and California consumers.

    #4. Opt-out vs. opt-in

    The CCPA generally follows an opt-out model, while the GDPR requires explicit consent from individuals before processing their data.

    Impact on data analytics

    For CCPA compliance, businesses can collect data by default if they provide opt-out mechanisms. Failing to process opt-out requests can result in severe penalties, like Sephora’s $1.2 million fine.

    Under GDPR, organisations must obtain explicit consent before collecting any data, which can limit the amount of data available for analysis.

    #5. Parental consent

    The CCPA and GDPR have provisions regarding parental consent for processing children’s data. The CCPA requires parental consent for children under 13, while the GDPR sets the age at 16, though member states can lower it to 13.

    Impact on data analytics

    This requirement significantly impacts businesses targeting younger audiences. In Europe and the US, companies must implement different methods to verify users’ ages and obtain parental consent when necessary.

    The California Attorney General’s Office recently fined Tilting Point Media LLC $500,000 for sharing children’s data without parental consent.

    #6. Data security requirements

    Both regulations require businesses to implement adequate security measures to protect personal data. However, the GDPR has more prescriptive requirements, outlining specific security measures and emphasising a risk-based approach.

    Impact on data analytics

    Data analytics professionals must ensure that data is processed and stored securely to avoid breaches and potential fines.

    #7. International data transfers

    Both the CCPA and GDPR address international data transfers. Under the CCPA, businesses must only inform consumers about international transfers. The GDPR has stricter requirements, including ensuring adequate data protection safeguards for transfers outside the EEA.

    A world map illustration.

    Other rules, like the Payment Services Directive 2 (PSD2), also affect international data transfers, especially in the financial industry.

    PSD2 requires strong customer authentication and secure communication channels for payment services. This adds complexity to cross-border data flows.

    Impact on data analytics

    The primary impact is on businesses serving European residents from outside Europe. Processing data within the European Union is typically advisable. Meta’s record-breaking €1.2 billion fine was specifically for transferring data from the EEA to the US without sufficient safeguards.

    Choosing the right analytics platform helps avoid these issues.

    For example, Matomo offers a free, open-source, self-hosted analytics platform you can deploy anywhere. You can also choose a managed, GDPR-compliant cloud analytics solution with all data storage and processing servers within the EU (in Germany), ensuring your data never leaves the EEA.

    #8. Enforcement mechanisms

    The California Attorney General is responsible for enforcing CCPA requirements, while in Europe, the Data Protection Authority (DPA) in each EU member state enforces GDPR requirements.

    Impact on data analytics

    Data analytics professionals should be familiar with their respective enforcement bodies and their powers to support compliance efforts and minimise the risk of fines and penalties.

    #9. Legal basis for personal data processing

    The GDPR outlines six legal grounds for processing personal data :

    • Consent
    • Contract
    • Legal obligation
    • Vital interests
    • Public task
    • Legitimate interests

    The CCPA doesn’t explicitly define lawful bases but focuses on consumer rights and transparency in general.

    Impact on data analytics

    Businesses subject to the GDPR must identify and document a valid lawful basis for each processing activity.

    Compliance rules under CCPA and GDPR

    Complying with the CCPA and GDPR requires a comprehensive approach to data privacy. Here’s a summary of the essential compliance rules for each framework :

    Key compliance points under CCPA and GDPR.

    CCPA compliance rules

    • Create clear and concise privacy policies outlining data collection and use practices
    • Give consumers the right to opt-out
    • Respond to consumer requests to access, delete and correct their personal information
    • Implement reasonable security measures for consumers’ personal data protection
    • Never discriminate against consumers who exercise their CCPA rights

    GDPR compliance rules

    • Obtain explicit and informed consent for data processing activities
    • Implement technical and organisational controls to safeguard personal data
    • Designate a Data Protection Officer (DPO) if necessary
    • Perform data protection impact assessments (DPIAs) for high-risk processing activities
    • Maintain records of processing activities
    • Promptly report data breaches to supervisory authorities

    Navigating the CCPA and GDPR with confidence

    Understanding the nuances of the CCPA and GDPR is crucial for businesses operating in the US and Europe. These regulations significantly impact data collection and analytics practices.

    Implementing robust data security practices and prioritising privacy and compliance are essential to avoid severe penalties and build trust with today’s privacy-conscious consumers.

    Privacy-centric analytics platforms like Matomo enable businesses to collect, analyse and use data responsibly and transparently, extracting valuable insights while maintaining compliance with both CCPA and GDPR requirements.

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  • cannot convert FLV to MP4 despite compiling ffmpeg with all codecs

    1er novembre 2013, par Rubytastic

    Try to convert FLV to MP4 with below params, but it always fails. I included also list of codeces that are compiled in. Why It will not convert the FLV to MP4, who knows ?

    ffmpeg -y -i stream2.flv -acodec libmp3lame -ar 44100 -ac 1 -vcodec libx264 stream2.mp4;
    ffmpeg version git-2013-11-01-64a0ed1 Copyright (c) 2000-2013 the FFmpeg developers
     built on Nov  1 2013 14:44:29 with gcc 4.4.7 (GCC) 20120313 (Red Hat 4.4.7-3)
     configuration: --prefix=/root/ffmpeg_build --extra-cflags=-I/root/ffmpeg_build/include --extra-ldflags=-L/root/ffmpeg_build/lib --bindir=/root/bin --extra-libs=-ldl --enable-gpl --enable-nonfree --enable-libfdk_aac --enable-libmp3lame --enable-libopus --enable-libvorbis --enable-libvpx --enable-libx264
     libavutil      52. 49.100 / 52. 49.100
     libavcodec     55. 40.100 / 55. 40.100
     libavformat    55. 20.100 / 55. 20.100
     libavdevice    55.  5.100 / 55.  5.100
     libavfilter     3. 90.100 /  3. 90.100
     libswscale      2.  5.101 /  2.  5.101
     libswresample   0. 17.104 /  0. 17.104
     libpostproc    52.  3.100 / 52.  3.100
    Input #0, flv, from 'stream2.flv':
     Duration: 00:00:01.60, start: 0.000000, bitrate: 636 kb/s
       Stream #0:0: Video: h264 (Baseline), yuv420p(tv), 640x480 [SAR 1:1 DAR 4:3], 11.92 tbr, 1k tbn, 60 tbc
       Stream #0:1: Audio: speex, 16000 Hz, mono
    [graph 1 input from stream 0:1 @ 0xb000d40] Invalid sample format (null)
    Error opening filters!

    i followed the official compile documentation with all the codes, this is my full codec list :

    ffmpeg version git-2013-11-01-64a0ed1 Copyright (c) 2000-2013 the FFmpeg developers
     built on Nov  1 2013 14:44:29 with gcc 4.4.7 (GCC) 20120313 (Red Hat 4.4.7-3)
     configuration: --prefix=/root/ffmpeg_build --extra-cflags=-I/root/ffmpeg_build/include --extra-ldflags=-L/root/ffmpeg_build/lib --bindir=/root/bin --extra-libs=-ldl --enable-gpl --enable-nonfree --enable-libfdk_aac --enable-libmp3lame --enable-libopus --enable-libvorbis --enable-libvpx --enable-libx264
     libavutil      52. 49.100 / 52. 49.100
     libavcodec     55. 40.100 / 55. 40.100
     libavformat    55. 20.100 / 55. 20.100
     libavdevice    55.  5.100 / 55.  5.100
     libavfilter     3. 90.100 /  3. 90.100
     libswscale      2.  5.101 /  2.  5.101
     libswresample   0. 17.104 /  0. 17.104
     libpostproc    52.  3.100 / 52.  3.100
    Codecs:
    D..... = Decoding supported
    .E.... = Encoding supported
    ..V... = Video codec
    ..A... = Audio codec
    ..S... = Subtitle codec
    ...I.. = Intra frame-only codec
    ....L. = Lossy compression
    .....S = Lossless compression
    -------
    D.VI.. 012v                 Uncompressed 4:2:2 10-bit
    D.V.L. 4xm                  4X Movie
    D.VI.S 8bps                 QuickTime 8BPS video
    .EVIL. a64_multi            Multicolor charset for Commodore 64 (encoders: a64multi )
    .EVIL. a64_multi5           Multicolor charset for Commodore 64, extended with 5th color (colram) (encoders: a64multi5 )
    D.V..S aasc                 Autodesk RLE
    D.VIL. aic                  Apple Intermediate Codec
    DEVIL. amv                  AMV Video
    D.V.L. anm                  Deluxe Paint Animation
    D.V.L. ansi                 ASCII/ANSI art
    DEVIL. asv1                 ASUS V1
    DEVIL. asv2                 ASUS V2
    D.VIL. aura                 Auravision AURA
    D.VIL. aura2                Auravision Aura 2
    D.V... avrn                 Avid AVI Codec
    DEVI.. avrp                 Avid 1:1 10-bit RGB Packer
    D.V.L. avs                  AVS (Audio Video Standard) video
    DEVI.. avui                 Avid Meridien Uncompressed
    DEVI.. ayuv                 Uncompressed packed MS 4:4:4:4
    D.V.L. bethsoftvid          Bethesda VID video
    D.V.L. bfi                  Brute Force & Ignorance
    D.V.L. binkvideo            Bink video
    D.VI.. bintext              Binary text
    DEVI.S bmp                  BMP (Windows and OS/2 bitmap)
    D.V..S bmv_video            Discworld II BMV video
    D.VI.S brender_pix          BRender PIX image
    D.V.L. c93                  Interplay C93
    D.V.L. cavs                 Chinese AVS (Audio Video Standard) (AVS1-P2, JiZhun profile)
    D.V.L. cdgraphics           CD Graphics video
    D.VIL. cdxl                 Commodore CDXL video
    D.V.L. cinepak              Cinepak
    DEVIL. cljr                 Cirrus Logic AccuPak
    D.VI.S cllc                 Canopus Lossless Codec
    D.V.L. cmv                  Electronic Arts CMV video (decoders: eacmv )
    D.V... cpia                 CPiA video format
    D.V..S cscd                 CamStudio (decoders: camstudio )
    D.VIL. cyuv                 Creative YUV (CYUV)
    D.V.L. dfa                  Chronomaster DFA
    D.V.LS dirac                Dirac
    DEVIL. dnxhd                VC3/DNxHD
    DEVI.S dpx                  DPX (Digital Picture Exchange) image
    D.V.L. dsicinvideo          Delphine Software International CIN video
    DEVIL. dvvideo              DV (Digital Video)
    D.V..S dxa                  Feeble Files/ScummVM DXA
    D.VI.S dxtory               Dxtory
    D.V.L. escape124            Escape 124
    D.V.L. escape130            Escape 130
    D.VILS exr                  OpenEXR image
    DEV..S ffv1                 FFmpeg video codec #1
    DEVI.S ffvhuff              Huffyuv FFmpeg variant
    DEV..S flashsv              Flash Screen Video v1
    DEV.L. flashsv2             Flash Screen Video v2
    D.V..S flic                 Autodesk Animator Flic video
    DEV.L. flv1                 FLV / Sorenson Spark / Sorenson H.263 (Flash Video) (decoders: flv ) (encoders: flv )
    D.V..S fraps                Fraps
    D.VI.S frwu                 Forward Uncompressed
    D.V.L. g2m                  Go2Meeting
    DEV..S gif                  GIF (Graphics Interchange Format)
    DEV.L. h261                 H.261
    DEV.L. h263                 H.263 / H.263-1996, H.263+ / H.263-1998 / H.263 version 2
    D.V.L. h263i                Intel H.263
    DEV.L. h263p                H.263+ / H.263-1998 / H.263 version 2
    DEV.LS h264                 H.264 / AVC / MPEG-4 AVC / MPEG-4 part 10 (encoders: libx264 libx264rgb )
    D.V.LS hevc                 H.265 / HEVC
    D.V.L. hnm4video            HNM 4 video
    DEVI.S huffyuv              HuffYUV
    D.V.L. idcin                id Quake II CIN video (decoders: idcinvideo )
    D.VI.. idf                  iCEDraw text
    D.V.L. iff_byterun1         IFF ByteRun1 (decoders: iff )
    D.V.L. iff_ilbm             IFF ILBM (decoders: iff )
    D.V.L. indeo2               Intel Indeo 2
    D.V.L. indeo3               Intel Indeo 3
    D.V.L. indeo4               Intel Indeo Video Interactive 4
    D.V.L. indeo5               Intel Indeo Video Interactive 5
    D.V.L. interplayvideo       Interplay MVE video
    DEVILS jpeg2000             JPEG 2000
    DEVILS jpegls               JPEG-LS
    D.VIL. jv                   Bitmap Brothers JV video
    D.V.L. kgv1                 Kega Game Video
    D.V.L. kmvc                 Karl Morton's video codec
    D.VI.S lagarith             Lagarith lossless
    .EVI.S ljpeg                Lossless JPEG
    D.VI.S loco                 LOCO
    D.V.L. mad                  Electronic Arts Madcow Video (decoders: eamad )
    D.VIL. mdec                 Sony PlayStation MDEC (Motion DECoder)
    D.V.L. mimic                Mimic
    DEVIL. mjpeg                Motion JPEG
    D.VIL. mjpegb               Apple MJPEG-B
    D.V.L. mmvideo              American Laser Games MM Video
    D.V.L. motionpixels         Motion Pixels video
    DEV.L. mpeg1video           MPEG-1 video
    DEV.L. mpeg2video           MPEG-2 video (decoders: mpeg2video mpegvideo )
    DEV.L. mpeg4                MPEG-4 part 2
    ..V.L. mpegvideo_xvmc       MPEG-1/2 video XvMC (X-Video Motion Compensation)
    D.V.L. msa1                 MS ATC Screen
    D.V.L. msmpeg4v1            MPEG-4 part 2 Microsoft variant version 1
    DEV.L. msmpeg4v2            MPEG-4 part 2 Microsoft variant version 2
    DEV.L. msmpeg4v3            MPEG-4 part 2 Microsoft variant version 3 (decoders: msmpeg4 ) (encoders: msmpeg4 )
    D.V..S msrle                Microsoft RLE
    D.V.L. mss1                 MS Screen 1
    D.VIL. mss2                 MS Windows Media Video V9 Screen
    DEV.L. msvideo1             Microsoft Video 1
    D.VI.S mszh                 LCL (LossLess Codec Library) MSZH
    D.V.L. mts2                 MS Expression Encoder Screen
    D.VIL. mvc1                 Silicon Graphics Motion Video Compressor 1
    D.VIL. mvc2                 Silicon Graphics Motion Video Compressor 2
    D.V.L. mxpeg                Mobotix MxPEG video
    D.V.L. nuv                  NuppelVideo/RTJPEG
    D.V.L. paf_video            Amazing Studio Packed Animation File Video
    DEVI.S pam                  PAM (Portable AnyMap) image
    DEVI.S pbm                  PBM (Portable BitMap) image
    DEVI.S pcx                  PC Paintbrush PCX image
    DEVI.S pgm                  PGM (Portable GrayMap) image
    DEVI.S pgmyuv               PGMYUV (Portable GrayMap YUV) image
    D.VIL. pictor               Pictor/PC Paint
    DEV..S png                  PNG (Portable Network Graphics) image
    DEVI.S ppm                  PPM (Portable PixelMap) image
    DEVIL. prores               Apple ProRes (iCodec Pro) (decoders: prores prores_lgpl ) (encoders: prores prores_aw prores_ks )
    D.VIL. ptx                  V.Flash PTX image
    D.VI.S qdraw                Apple QuickDraw
    D.V.L. qpeg                 Q-team QPEG
    DEV..S qtrle                QuickTime Animation (RLE) video
    DEVI.S r10k                 AJA Kona 10-bit RGB Codec
    DEVI.S r210                 Uncompressed RGB 10-bit
    DEVI.S rawvideo             raw video
    D.VIL. rl2                  RL2 video
    DEV.L. roq                  id RoQ video (decoders: roqvideo ) (encoders: roqvideo )
    D.V.L. rpza                 QuickTime video (RPZA)
    DEV.L. rv10                 RealVideo 1.0
    DEV.L. rv20                 RealVideo 2.0
    D.V.L. rv30                 RealVideo 3.0
    D.V.L. rv40                 RealVideo 4.0
    D.V.L. sanm                 LucasArts SMUSH video
    DEVI.S sgi                  SGI image
    D.VI.S sgirle               SGI RLE 8-bit
    D.V.L. smackvideo           Smacker video (decoders: smackvid )
    D.V.L. smc                  QuickTime Graphics (SMC)
    D.V... smv                  Sigmatel Motion Video (decoders: smvjpeg )
    DEV.LS snow                 Snow
    D.VIL. sp5x                 Sunplus JPEG (SP5X)
    DEVI.S sunrast              Sun Rasterfile image
    DEV.L. svq1                 Sorenson Vector Quantizer 1 / Sorenson Video 1 / SVQ1
    D.V.L. svq3                 Sorenson Vector Quantizer 3 / Sorenson Video 3 / SVQ3
    DEVI.S targa                Truevision Targa image
    D.VI.. targa_y216           Pinnacle TARGA CineWave YUV16
    D.V.L. tgq                  Electronic Arts TGQ video (decoders: eatgq )
    D.V.L. tgv                  Electronic Arts TGV video (decoders: eatgv )
    D.V.L. theora               Theora
    D.VIL. thp                  Nintendo Gamecube THP video
    D.V.L. tiertexseqvideo      Tiertex Limited SEQ video
    DEVI.S tiff                 TIFF image
    D.VIL. tmv                  8088flex TMV
    D.V.L. tqi                  Electronic Arts TQI video (decoders: eatqi )
    D.V.L. truemotion1          Duck TrueMotion 1.0
    D.V.L. truemotion2          Duck TrueMotion 2.0
    D.V..S tscc                 TechSmith Screen Capture Codec (decoders: camtasia )
    D.V.L. tscc2                TechSmith Screen Codec 2
    D.VIL. txd                  Renderware TXD (TeXture Dictionary) image
    D.V.L. ulti                 IBM UltiMotion (decoders: ultimotion )
    DEVI.S utvideo              Ut Video
    DEVI.S v210                 Uncompressed 4:2:2 10-bit
    D.VI.S v210x                
    DEVI.. v308                 Uncompressed packed 4:4:4
    DEVI.. v408                 Uncompressed packed QT 4:4:4:4
    DEVI.S v410                 Uncompressed 4:4:4 10-bit
    D.V.L. vb                   Beam Software VB
    D.VI.S vble                 VBLE Lossless Codec
    D.V.L. vc1                  SMPTE VC-1
    D.V.L. vc1image             Windows Media Video 9 Image v2
    D.VIL. vcr1                 ATI VCR1
    D.VIL. vixl                 Miro VideoXL (decoders: xl )
    D.V.L. vmdvideo             Sierra VMD video
    D.V..S vmnc                 VMware Screen Codec / VMware Video
    D.V.L. vp3                  On2 VP3
    D.V.L. vp5                  On2 VP5
    D.V.L. vp6                  On2 VP6
    D.V.L. vp6a                 On2 VP6 (Flash version, with alpha channel)
    D.V.L. vp6f                 On2 VP6 (Flash version)
    DEV.L. vp8                  On2 VP8 (decoders: vp8 libvpx ) (encoders: libvpx )
    DEV.L. vp9                  Google VP9 (decoders: vp9 libvpx-vp9 ) (encoders: libvpx-vp9 )
    D.VILS webp                 WebP
    DEV.L. wmv1                 Windows Media Video 7
    DEV.L. wmv2                 Windows Media Video 8
    D.V.L. wmv3                 Windows Media Video 9
    D.V.L. wmv3image            Windows Media Video 9 Image
    D.VIL. wnv1                 Winnov WNV1
    D.V.L. ws_vqa               Westwood Studios VQA (Vector Quantized Animation) video (decoders: vqavideo )
    D.V.L. xan_wc3              Wing Commander III / Xan
    D.V.L. xan_wc4              Wing Commander IV / Xxan
    D.VI.. xbin                 eXtended BINary text
    DEVI.S xbm                  XBM (X BitMap) image
    DEVIL. xface                X-face image
    DEVI.S xwd                  XWD (X Window Dump) image
    DEVI.. y41p                 Uncompressed YUV 4:1:1 12-bit
    D.V.L. yop                  Psygnosis YOP Video
    DEVI.. yuv4                 Uncompressed packed 4:2:0
    D.V..S zerocodec            ZeroCodec Lossless Video
    DEVI.S zlib                 LCL (LossLess Codec Library) ZLIB
    DEV..S zmbv                 Zip Motion Blocks Video
    D.A.L. 8svx_exp             8SVX exponential
    D.A.L. 8svx_fib             8SVX fibonacci
    DEA.L. aac                  AAC (Advanced Audio Coding) (decoders: aac libfdk_aac ) (encoders: aac libfdk_aac )
    D.A.L. aac_latm             AAC LATM (Advanced Audio Coding LATM syntax)
    DEA.L. ac3                  ATSC A/52A (AC-3) (encoders: ac3 ac3_fixed )
    D.A.L. adpcm_4xm            ADPCM 4X Movie
    DEA.L. adpcm_adx            SEGA CRI ADX ADPCM
    D.A.L. adpcm_afc            ADPCM Nintendo Gamecube AFC
    D.A.L. adpcm_ct             ADPCM Creative Technology
    D.A.L. adpcm_dtk            ADPCM Nintendo Gamecube DTK
    D.A.L. adpcm_ea             ADPCM Electronic Arts
    D.A.L. adpcm_ea_maxis_xa    ADPCM Electronic Arts Maxis CDROM XA
    D.A.L. adpcm_ea_r1          ADPCM Electronic Arts R1
    D.A.L. adpcm_ea_r2          ADPCM Electronic Arts R2
    D.A.L. adpcm_ea_r3          ADPCM Electronic Arts R3
    D.A.L. adpcm_ea_xas         ADPCM Electronic Arts XAS
    DEA.L. adpcm_g722           G.722 ADPCM (decoders: g722 ) (encoders: g722 )
    DEA.L. adpcm_g726           G.726 ADPCM (decoders: g726 ) (encoders: g726 )
    D.A.L. adpcm_g726le         G.726 ADPCM little-endian (decoders: g726le )
    D.A.L. adpcm_ima_amv        ADPCM IMA AMV
    D.A.L. adpcm_ima_apc        ADPCM IMA CRYO APC
    D.A.L. adpcm_ima_dk3        ADPCM IMA Duck DK3
    D.A.L. adpcm_ima_dk4        ADPCM IMA Duck DK4
    D.A.L. adpcm_ima_ea_eacs    ADPCM IMA Electronic Arts EACS
    D.A.L. adpcm_ima_ea_sead    ADPCM IMA Electronic Arts SEAD
    D.A.L. adpcm_ima_iss        ADPCM IMA Funcom ISS
    D.A.L. adpcm_ima_oki        ADPCM IMA Dialogic OKI
    DEA.L. adpcm_ima_qt         ADPCM IMA QuickTime
    D.A.L. adpcm_ima_rad        ADPCM IMA Radical
    D.A.L. adpcm_ima_smjpeg     ADPCM IMA Loki SDL MJPEG
    DEA.L. adpcm_ima_wav        ADPCM IMA WAV
    D.A.L. adpcm_ima_ws         ADPCM IMA Westwood
    DEA.L. adpcm_ms             ADPCM Microsoft
    D.A.L. adpcm_sbpro_2        ADPCM Sound Blaster Pro 2-bit
    D.A.L. adpcm_sbpro_3        ADPCM Sound Blaster Pro 2.6-bit
    D.A.L. adpcm_sbpro_4        ADPCM Sound Blaster Pro 4-bit
    DEA.L. adpcm_swf            ADPCM Shockwave Flash
    D.A.L. adpcm_thp            ADPCM Nintendo Gamecube THP
    D.A.L. adpcm_xa             ADPCM CDROM XA
    DEA.L. adpcm_yamaha         ADPCM Yamaha
    DEA..S alac                 ALAC (Apple Lossless Audio Codec)
    D.A.L. amr_nb               AMR-NB (Adaptive Multi-Rate NarrowBand) (decoders: amrnb )
    D.A.L. amr_wb               AMR-WB (Adaptive Multi-Rate WideBand) (decoders: amrwb )
    D.A..S ape                  Monkey's Audio
    D.A.L. atrac1               ATRAC1 (Adaptive TRansform Acoustic Coding)
    D.A.L. atrac3               ATRAC3 (Adaptive TRansform Acoustic Coding 3)
    ..A.L. atrac3p              ATRAC3+ (Adaptive TRansform Acoustic Coding 3+)
    D.A.L. binkaudio_dct        Bink Audio (DCT)
    D.A.L. binkaudio_rdft       Bink Audio (RDFT)
    D.A.L. bmv_audio            Discworld II BMV audio
    ..A.L. celt                 Constrained Energy Lapped Transform (CELT)
    DEA.L. comfortnoise         RFC 3389 Comfort Noise
    D.A.L. cook                 Cook / Cooker / Gecko (RealAudio G2)
    D.A.L. dsicinaudio          Delphine Software International CIN audio
    DEA.LS dts                  DCA (DTS Coherent Acoustics) (decoders: dca ) (encoders: dca )
    ..A.L. dvaudio              
    DEA.L. eac3                 ATSC A/52B (AC-3, E-AC-3)
    D.A.L. evrc                 EVRC (Enhanced Variable Rate Codec)
    DEA..S flac                 FLAC (Free Lossless Audio Codec)
    DEA.L. g723_1               G.723.1
    D.A.L. g729                 G.729
    D.A.L. gsm                  GSM
    D.A.L. gsm_ms               GSM Microsoft variant
    D.A.L. iac                  IAC (Indeo Audio Coder)
    ..A.L. ilbc                 iLBC (Internet Low Bitrate Codec)
    D.A.L. imc                  IMC (Intel Music Coder)
    D.A.L. interplay_dpcm       DPCM Interplay
    D.A.L. mace3                MACE (Macintosh Audio Compression/Expansion) 3:1
    D.A.L. mace6                MACE (Macintosh Audio Compression/Expansion) 6:1
    D.A.L. metasound            Voxware MetaSound
    D.A..S mlp                  MLP (Meridian Lossless Packing)
    D.A.L. mp1                  MP1 (MPEG audio layer 1) (decoders: mp1 mp1float )
    DEA.L. mp2                  MP2 (MPEG audio layer 2) (decoders: mp2 mp2float )
    DEA.L. mp3                  MP3 (MPEG audio layer 3) (decoders: mp3 mp3float ) (encoders: libmp3lame )
    D.A.L. mp3adu               ADU (Application Data Unit) MP3 (MPEG audio layer 3) (decoders: mp3adu mp3adufloat )
    D.A.L. mp3on4               MP3onMP4 (decoders: mp3on4 mp3on4float )
    D.A..S mp4als               MPEG-4 Audio Lossless Coding (ALS) (decoders: als )
    D.A.L. musepack7            Musepack SV7 (decoders: mpc7 )
    D.A.L. musepack8            Musepack SV8 (decoders: mpc8 )
    DEA.L. nellymoser           Nellymoser Asao
    DEA.L. opus                 Opus (Opus Interactive Audio Codec) (decoders: libopus ) (encoders: libopus )
    D.A.L. paf_audio            Amazing Studio Packed Animation File Audio
    DEA.L. pcm_alaw             PCM A-law / G.711 A-law
    D.A..S pcm_bluray           PCM signed 16|20|24-bit big-endian for Blu-ray media
    D.A..S pcm_dvd              PCM signed 20|24-bit big-endian
    DEA..S pcm_f32be            PCM 32-bit floating point big-endian
    DEA..S pcm_f32le            PCM 32-bit floating point little-endian
    DEA..S pcm_f64be            PCM 64-bit floating point big-endian
    DEA..S pcm_f64le            PCM 64-bit floating point little-endian
    D.A..S pcm_lxf              PCM signed 20-bit little-endian planar
    DEA.L. pcm_mulaw            PCM mu-law / G.711 mu-law
    DEA..S pcm_s16be            PCM signed 16-bit big-endian
    DEA..S pcm_s16be_planar     PCM signed 16-bit big-endian planar
    DEA..S pcm_s16le            PCM signed 16-bit little-endian
    DEA..S pcm_s16le_planar     PCM signed 16-bit little-endian planar
    DEA..S pcm_s24be            PCM signed 24-bit big-endian
    DEA..S pcm_s24daud          PCM D-Cinema audio signed 24-bit
    DEA..S pcm_s24le            PCM signed 24-bit little-endian
    DEA..S pcm_s24le_planar     PCM signed 24-bit little-endian planar
    DEA..S pcm_s32be            PCM signed 32-bit big-endian
    DEA..S pcm_s32le            PCM signed 32-bit little-endian
    DEA..S pcm_s32le_planar     PCM signed 32-bit little-endian planar
    DEA..S pcm_s8               PCM signed 8-bit
    DEA..S pcm_s8_planar        PCM signed 8-bit planar
    DEA..S pcm_u16be            PCM unsigned 16-bit big-endian
    DEA..S pcm_u16le            PCM unsigned 16-bit little-endian
    DEA..S pcm_u24be            PCM unsigned 24-bit big-endian
    DEA..S pcm_u24le            PCM unsigned 24-bit little-endian
    DEA..S pcm_u32be            PCM unsigned 32-bit big-endian
    DEA..S pcm_u32le            PCM unsigned 32-bit little-endian
    DEA..S pcm_u8               PCM unsigned 8-bit
    D.A.L. pcm_zork             PCM Zork
    D.A.L. qcelp                QCELP / PureVoice
    D.A.L. qdm2                 QDesign Music Codec 2
    ..A.L. qdmc                 QDesign Music
    DEA.L. ra_144               RealAudio 1.0 (14.4K) (decoders: real_144 ) (encoders: real_144 )
    D.A.L. ra_288               RealAudio 2.0 (28.8K) (decoders: real_288 )
    D.A..S ralf                 RealAudio Lossless
    DEA.L. roq_dpcm             DPCM id RoQ
    DEA..S s302m                SMPTE 302M
    D.A..S shorten              Shorten
    D.A.L. sipr                 RealAudio SIPR / ACELP.NET
    D.A.L. smackaudio           Smacker audio (decoders: smackaud )
    ..A.L. smv                  SMV (Selectable Mode Vocoder)
    D.A.L. sol_dpcm             DPCM Sol
    DEA... sonic                Sonic
    .EA... sonicls              Sonic lossless
    ..A.L. speex                Speex
    D.A..S tak                  TAK (Tom's lossless Audio Kompressor)
    D.A..S truehd               TrueHD
    D.A.L. truespeech           DSP Group TrueSpeech
    DEA..S tta                  TTA (True Audio)
    D.A.L. twinvq               VQF TwinVQ
    D.A.L. vima                 LucasArts VIMA audio
    D.A.L. vmdaudio             Sierra VMD audio
    DEA.L. vorbis               Vorbis (decoders: vorbis libvorbis ) (encoders: vorbis libvorbis )
    ..A.L. voxware              Voxware RT29 Metasound
    D.A... wavesynth            Wave synthesis pseudo-codec
    DEA.LS wavpack              WavPack
    D.A.L. westwood_snd1        Westwood Audio (SND1) (decoders: ws_snd1 )
    D.A..S wmalossless          Windows Media Audio Lossless
    D.A.L. wmapro               Windows Media Audio 9 Professional
    DEA.L. wmav1                Windows Media Audio 1
    DEA.L. wmav2                Windows Media Audio 2
    D.A.L. wmavoice             Windows Media Audio Voice
    D.A.L. xan_dpcm             DPCM Xan
    ..D... dvd_nav_packet       DVD Nav packet
    ..D... klv                  SMPTE 336M Key-Length-Value (KLV) metadata
    DES... ass                  ASS (Advanced SSA) subtitle
    DES... dvb_subtitle         DVB subtitles (decoders: dvbsub ) (encoders: dvbsub )
    ..S... dvb_teletext         DVB teletext
    DES... dvd_subtitle         DVD subtitles (decoders: dvdsub ) (encoders: dvdsub )
    ..S... eia_608              EIA-608 closed captions
    D.S... hdmv_pgs_subtitle    HDMV Presentation Graphic Stream subtitles (decoders: pgssub )
    D.S... jacosub              JACOsub subtitle
    D.S... microdvd             MicroDVD subtitle
    DES... mov_text             MOV text
    D.S... mpl2                 MPL2 subtitle
    D.S... pjs                  PJS (Phoenix Japanimation Society) subtitle
    D.S... realtext             RealText subtitle
    D.S... sami                 SAMI subtitle
    DES... srt                  SubRip subtitle with embedded timing
    DES... ssa                  SSA (SubStation Alpha) subtitle
    DES... subrip               SubRip subtitle
    D.S... subviewer            SubViewer subtitle
    D.S... subviewer1           SubViewer v1 subtitle
    D.S... text                 raw UTF-8 text
    D.S... vplayer              VPlayer subtitle
    D.S... webvtt               WebVTT subtitle
    DES... xsub                 XSUB
  • How to Use Web Analytics to Improve SEO

    5 janvier 2022, par erin — Analytics Tips

    Everyone wants their website to rank highly in Google — and that’s exactly why the world of SEO is so competitive.

    In order to succeed in such a crowded space, it’s essential to equip yourself with the right tools and processes to ensure your website is maximally optimised for search engines.

    If you’d like to improve your website’s SEO rankings, leveraging web analytics is one of the best places to start. Web analytics provides valuable insights to help you assess performance, user behaviour and optimisation opportunities.

    In this blog, we’ll cover :

    The basics of SEO and web analytics

    Before we discuss how to use web analytics for SEO, let’s start with a quick explanation of both.

    SEO (Search Engine Optimisation) encompasses a broad set of activities aimed at increasing a website’s position in search engine results pages (SERPs). When a user enters a query (e.g. ‘marketing agencies in Dallas’) in a search engine, the websites that appear near the top of the page are optimised for search engines and therefore ranking for that particular term. 

    Web analytics refers to the monitoring/assessment of metrics that track traffic sources and user behaviour on a website. This involves the use of a web analytics tool to collect, aggregate, organise and visualise website data so that meaningful conclusions can be drawn.

    The importance of website analytics for SEO

    SEO revolves around search engine algorithms – a set of rules that dictates a website’s ranking for a given search query (i.e. keyword). The algorithm takes numerous factors into account to determine a particular site’s SERP ranking. So, to achieve strong SEO, your website needs to exhibit qualities that the algorithm deems important. That’s where web analytics comes into play.

    Web analytics allows you to track key metrics and data points that affect how the algorithm ranks your website. For example, how much time do users spend on your site ? Which external links are referring traffic to your site ? How do your site’s Core Web Vitals stack up ? 

    Understanding this data will supply you with the insights needed to make positive adjustments, ultimately improving your website’s SEO. 

    How do you analyse a website for SEO ?

    The SEO analysis of a website needs to be focused on relevant data that’s applicable to search engine rankings. When conducting your website SEO analysis, here are some notable metrics and data fields to pay attention to :

    1. Bounce rate and dwell time

    These metrics denote how much time users spend on your website. If users frequently exit your site after only a few seconds, Google may view this as a negative indicator. To reduce bounce rate and increase dwell time, you should work towards making your site’s content more captivating and ensuring that there aren’t any technical issues with your site (e.g. pages taking too long to load or not optimised for mobile).

    Bounce rate on Matomo's Page report
    Bounce rate and average time on page via Pages report

    2. Broken/dead links

    Perform a technical analysis to scan your website for faulty links. If your site contains broken links that lead to 404 pages, this can detract from your website’s SEO rankings. Redirect those links to a related page or remove them.

    Crawl Errors report in Matomo
    404 errors via the Crawling Errors report

    Matomo’s Crawling Errors report can give you instant access to this technical information so you can resolve it before it begins to impact your ranking.

    3. Scroll depth

    Measuring scroll depth (how far users scroll down the page) can help you gauge the quality of your content — and this goes hand-in-hand with bounce rate and dwell time. To assess scroll depth, you can use a Tag Manager to track the specific scroll percentage on your site’s pages.

    4. Transitions

    Studying how users transition from page to page within your site can help you understand their behaviour more holistically. Which pages do they tend to gravitate towards ? Are there CTAs on your blog that aren’t driving many click-throughs ? Optimising user journeys will, in turn, elevate the overall user experience on your site.

    Matomo's Transition report
    Previous and following actions of visitors for a website’s cart page via the Transitions report

    5. Internal site search

    You can use site search tracking and reporting to learn what your audience is looking for. If you notice a trend (e.g. the majority of searches are for pricing because your pricing page isn’t in the navigation menu), this can inform both site architecture and content planning.

    Matomo's Site Search Keywords report
    List of keywords via Site Search Keywords report

    Ecommerce sites in particular should be monitoring branded queries, especially in regards to brand misspellings that could be causing users to bounce off the site.

    6. Segments

    Separating your visitors into distinct segments can produce granular insights that paint a more accurate picture.

    For example, perhaps you notice that your bounce rate is far higher on mobile, or with users from the UK. In both cases, this knowledge will provide clarity on where to focus your optimisation efforts (e.g. mobile responsiveness, UK-specific content/landing pages, etc.).

    Website visitor segment via Matomo's Site Search Keywords report
    Matomo’s Site Search report combined with the Returning Users Segment

    7. Acquisition channels

    It’s crucial to analyse where your website traffic is coming from. Among other things, reviewing your acquisition metrics will reveal which external websites are referring the most traffic to your website. 

    Links from external sites (also known as backlinks) are one of the most important ranking factors because this tells Google that your site is reputable and credible. So, you may choose to cultivate a relationship with these sites (or similar sites) by offering guest blogging and other link building initiatives.

    Referral Website report in Matomo
    Referral websites via Matomo’s Websites report

    In addition to the above, you should also be monitoring your Core Web Vitals — which leads us to our next section.

    What are Core Web Vitals and why are they important ?

    Core Web Vitals are a set of 3 primary metrics that reflect the general user experience of a website. These metrics are load time, interactivity and stability. 

    1. Load time (LCP) refers to the amount of time it takes for your website’s text and images to load.
    2. Interactivity (FID) refers to the amount of time it takes for user input areas (buttons, form fields, etc.) to become functional.
    3. Stability (CLS) refers to the visual/spatial integrity of your website. If text, images, and other elements tend to suddenly shift position when a user is viewing the site, this will hurt your CLS score.
    Matomo's SEO Web VItals report
    Core Web Vitals metrics via Matomo’s SEO Web Vitals report

    So, why are these Core Web Vitals metrics important for SEO ? Generally speaking, Google prioritises user experience — and Core Web Vitals affect users’ satisfaction with a website. Furthermore, Google has confirmed that Core Web Vitals are, indeed, a ranking factor.

    Matomo enables you to track metrics for Core Web Vitals which we refer to as SEO Web Vitals.

    How to measure and track keyword performance

    We can’t talk about SEO and analytics without touching on keywords. Keywords (the words/phrases that users type in a search engine) are arguably the most cardinal component of SEO. So, outside of website performance, it’s also necessary to track the keywords your website is ranking for. 

    Recall from above that SEO is all about ranking highly on SERPs for certain search queries (i.e. keywords). To assess your Search Engine Keyword Performance, you can use an analytics tool to view Keyword reports for your website. These reports will show you which keywords your site ranks for, the average SERP position your site achieves for each keyword, the amount of traffic you receive from each keyword, and more.

    Top keywords generating traffic via Matomo's Search Engines & Keywords Performance report
    Top keywords generating traffic via Search Engines & Keywords report in Matomo

    Digging into your keyword performance can help you identify valuable keyword opportunities and improvement goals.

    For example, upon reviewing your highest-traffic keywords, you may choose to create more blog content around those keywords to bolster your success. Or, perhaps you notice that your average position for a high-intent keyword is quite low. In that case, you could implement a targeted link building campaign to help boost your ranking for that keyword. 

    Final thoughts

    In this article, we’ve discussed the benefits of web analytics — particularly in regards to SEO. When it comes to selecting a web analytics tool, Google Analytics is by far the most popular choice. But that doesn’t make it the best.

    At Matomo, we’re committed to providing a superior alternative to Google Analytics. Matomo is a powerful, open-source web analytics platform that gives you 100% data ownership — protecting both your data and your customers’ privacy.

    Try our live demo or start a free 21-day trial now – no credit card required.