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• Premium Plugins now available on the Piwik Analytics Marketplace

  2 novembre 2016, par Piwik Core Team — Community, Press Releases

  We are super excited to announce the launch of three new premium plugins which are now available on the Piwik Marketplace : A/B Testing, Media Analytics, and Activity Log.

  All three plugins are easy to use and come with 100% data ownership, documentation, integration with Piwik, powerful data exports and no data limits.

  These first premium plugins and the new Marketplace capabilities have been designed and built with love by InnoCraft – the new company brought to you by the makers of Piwik.

  1. A/B Testing

  A/B Testing helps you grow your business by comparing different versions of your website or app to detect the most successful version that increases your sales, revenue, conversions, pageviews, and more.

  A/B tests are also known as experiments or split tests. In an A/B test you show two or more different variations to your users (visitors) and the variation that performs better wins. When a user enters the experiment, a variation will be randomly chosen and the user will see this variation for all subsequent visits. Piwik A/B testing uses advanced statistical analysis to detect which variation performs better for your conversion goals and success metrics. Even small tests can increase your sales and conversions massively !

  Get it now on the Marketplace

  Learn more here :

  • A/B Testing – Experiments (website).
  • List of all features on the Marketplace : A/B Testing Plugin.

  • The A/B Testing User Guide and the A/B Testing FAQ help you getting started in running A/B tests. The A/B Testing developer guides help you embedding and implementing A/B tests into your project.

  • A/B Testing Platform for Piwik Analytics (blog post).

  

  2. Media Analytics

  Do you have videos or audio on your website, or in an app ? Media Analytics gives you powerful insights into how your audience watches your videos and listens to your audio, to ultimately maximize your success.

  Learn all about your audience. Which media your users are playing, for how long, how often, and where they dropped off ? Where are your users located around the world ? Who your audience are and what did people do before and after watching a video or listening to audio ? Many of the reports are also available in Real time, so you can gain insights and react quickly.

  Get it now on the Marketplace

  Learn more here :

  • Media Analytics (website).
  • List of all features on the Marketplace : Media Analytics plugin.
  • Screenshots for Media Analytics.

  • The Media Analytics User Guide and the Media Analytics FAQ cover on how to get the most out of this plugin. The Media Analytics developer guides help you setting up the tracking of your video and audio.

  • 
    Powerful Video Analytics and Audio Analytics for Piwik
    (blog post).

  

  3. Activity log

  Keep an eye on everything that is happening on your Piwik platform with the Activity Log plugin.

  The activity log, also known as audit log or audit trail, improves your Piwik’s security and diagnostic by showing a chronological set of entries that provides documentary evidence of activities that happened in your Piwik. It allows Piwik Super Users to quickly review the actions performed by members of your organization or clients, and also lets every user review details of their own actions.

  Get it now on the Marketplace

  Learn more in the Activity Log FAQ or see a list of all the features on the Marketplace : Activity Log plugin.

  

  The Piwik Marketplace guarantees

  Purchasing on the Piwik Marketplace is easy and safe. Check out our guarantees :

  • Marketplace refund policy : 14 Day Money Back Guarantee.
  • Safe & Secure Payments.
  • 1-click Installation & Update.

  Why premium plugins ?

  Researching, building, documenting, testing and maintaining quality products take years of experience and months of work. When you purchase a premium plugin from the Marketplace, you get a fully working product, with free updates for the duration of the license and you stay in full control of your analytics data. When purchasing premium plugins you also directly help the Piwik core engineers to continue to grow and innovate ! That’s because a % of earnings on premium plugin license sales directly fund new Piwik versions and more amazing features. Learn more in the FAQ : What are premium plugins ?.

  About InnoCraft

  These first three premium plugins have been designed and built with love by InnoCraft. InnoCraft is a new company founded by the creator of Piwik along with the lead engineers of Piwik based in Wellington, New Zealand. At InnoCraft, product experts, designers and engineers are passionate about crafting high quality and innovative products to help grow your business and to maximize your success.

  Learn more on the company website : www.innocraft.com

  To stay updated on their releases, follow InnoCraftHQ on Twitter or Like InnoCraft on Facebook.

  

  Is the Piwik Marketplace open to all ?

  Yes, our marketplace allows other companies and developers to sell their plugins to all Piwik Analytics users. If you are a developer or a company interested in selling your plugin(s) on our Marketplace please contact us. As a developer selling plugins, you will get paid every month for your earnings, and you will be able to see detailed reports about your sales, upload new plugin updates, respond to pre-sales enquiries, etc.

  Resources

  Learn more :

  • The Piwik.org Privacy Policy has been updated (a new “Scope” and “Contact us” sections).
  • New Terms and Conditions for the Piwik Marketplace (plugins.piwik.org).
  • New Piwik Marketplace FAQs.
  • What are premium plugins and how do they differ from free plugins ?.

  We are looking forward to your continued support with the Piwik project as we expand and offer you more ways to maximize your success.

  Please contact the Marketplace team with any questions or feedback.

  Wishing you a warm : Happy Analytics !

• How you can use the Piwik AOM plugin to improve your data and make better online marketing decisions

  13 septembre 2017, par André Kolell — Plugins, AdWords, Bing, Case Study, Criteo, eccommerce tracking, Facebook Ads, how to install piwik analytics, how-to piwik, integration, piwik, Taboola

  Hi, this is André, one of the authors of the Piwik Advanced Online Marketing plugin, which has just hit 5,000 downloads on the Piwik marketplace. In this blog post I’ll show you how Piwik AOM improves your data and enables you to make better online marketing decisions.

  Piwik itself is excellent in tracking all kinds of visitor data, like where a visitor is coming from and what he’s doing on your page or app (pageviews, events, conversions). But what Piwik did not yet take a closer a look at, is how much you’ve invested into your marketing activities and how profitable they are.

  With the Piwik AOM plugin you can integrate data like advertising costs, advertising campaign names, ad impressions etc. from advertising platforms (such as Google AdWords, Microsoft Bing, Criteo, Facebook Ads and Taboola) and individual campaigns (such as such as cost per view/click/acquisition and fixed price per months deals) into Piwik and combine that data with individual Piwik visits.

  Piwik AOM adds a new marketing performance report to Piwik giving you a great overview of all your marketing activities with drill-down functionality :

  

   

  When taking a look at a specific visitor, Piwik AOM shows you the exact cost of acquiring a specific visit :

  

   

  Leveraging Piwik AOM’s full potential

  But although you can access Piwik AOM’s valuable data directly in the Piwik UI for ad-hoc analyses, Piwik AOM’s true strength comes into play when working with the raw data in an external business intelligence application of your choice, where you can further integrate Piwik AOM’s data with your most accurate backend data (like conversion’s contribution margins after returns, new vs. existing customer, etc.).

  Piwik AOM offers some API endpoints that allow you to fetch the data you need but you can also retrieve it directly from Piwik AOM’s aom_visits table, which includes all visits, all allocated advertising costs and advertising campaign details. As there is never data being deleted from aom_visits, the table can easily be connected to your ETL tool with its last update timestamp column. A third way to get data out of Piwik AOM is by developing your own Piwik plugin and listening to the AOM.aomVisitAddedOrUpdated event, which is posted whenever an aom_visits record is added or updated.

  Integrating Piwik AOM’s data with your backend data in the business intelligence application of your choice allows you to evaluate the real performance of your online marketing campaigns when applying different conversion attribution models, conduct customer journey analyses, create sophisticated forecasts and whatever you can think of.

  AOM Use case

  A company that followed this approach, is FINANZCHECK.de, one of Germany’s leading loan comparison websites. At the eMetrics summit 2016 in Berlin, Germany, I gave a talk about FINANZCHECK’s architectural online marketing setup. Until recently, FINANZCHECK used Pentaho data integration to integrate data from Piwik, Piwik AOM and additional internal tools like its proprietary CRM software into Jaspersoft, its data warehouse an BI solution. The enriched data in Jaspersoft was not only used for reporting to various stakeholders but also for optimising all kinds of marketing activities (e.g. bids for individual keywords in Google AdWords) and proactive alerting. Not long ago, FINANZCHECK started an initiative to improve its setup even further – I’ll hopefully be able to cover this in a more detailed case study soon.

  Roadmap

  In the past, we had the chance to make great progress in developing this plugin by solving specific requirements of different companies who use Piwik AOM. During the next months, we plan to integrate more advertising platforms, reimplement Facebook Ads, improve the support of individual campaigns and work on the general plugin stability and performance.

  Before you install Piwik AOM

  Before installing Piwik AOM, you should know that its initial setup and even its maintenance can be quite complex. Piwik AOM will heavily modify your Piwik installation and you will only benefit from Piwik AOM if you are willing to invest quite some time into it.

  If you are not familiar with Piwik’s internals, PHP, MySQL, database backups, cronjobs, creating API accounts at the advertising platforms or adding parameters to your advertising campaign’s URLs, you should probably not install it on your own (at least not in your production environment).

  Piwik AOM has successfully been tested with up to 25k visitors a day for a period of more than two years, running on an AWS server with 4 GB RAM, once CPU and a separate AWS RDS MySQL database.

  Ideas and Support

  If you have ideas for new features or need support with your Piwik AOM installation or leveraging your marketing data’s potential in general, feel free to get in touch with the plugin’s co-author Daniel or me. You can find our contact details on the plugin’s website http://www.advanced-online-marketing.com.

  How to get the Piwik AOM plugin ?

  The Piwik AOM plugin is freely available through the Piwik marketplace at https://plugins.piwik.org/AOM

  Did you like this article ? If yes do not hesitate to share it or give your feedback about the topic you would like us to write about.

• FPS drop in FFMPEG streaming processes to FB from production server

  30 janvier 2017, par Aakash Gupta

  I have made a rails app that can stream live videos to facebook rtmp server and deployed it on AWS. I have used nginx as web server. The major problem that I am encountering after viewing log files of FFMpeg processes is that sometimes the FPS of FFmpeg process starts to drop. In some cases, it remains stable at 25 FPS but in some cases, it remains at 25 only for sometime, and after that it starts to drop and sometimes it falls to even 3-4 FPS which is unacceptable during live streaming. As FFMpeg process is quite heavy, I would also like to share my CPU info as well.

  CPU information is :

  cat /proc/cpuinfo
processor   : 0
vendor_id   : GenuineIntel
cpu family  : 6
model       : 63
model name  : Intel(R) Xeon(R) CPU E5-2676 v3 @ 2.40GHz
stepping    : 2
microcode   : 0x25
cpu MHz     : 2400.070
cache size  : 30720 KB
physical id : 0
siblings    : 1
core id     : 0
cpu cores   : 1
apicid      : 0
initial apicid  : 0
fpu     : yes
fpu_exception   : yes
cpuid level : 13
wp      : yes
flags       : fpu vme de pse tsc msr pae mce cx8 apic sep mtrr pge mca cmov pat pse36 clflush mmx fxsr sse sse2 ht syscall nx rdtscp lm constant_tsc rep_good nopl xtopology eagerfpu pni pclmulqdq ssse3 fma cx16 pcid sse4_1 sse4_2 x2apic movbe popcnt tsc_deadline_timer aes xsave avx f16c rdrand hypervisor lahf_lm abm xsaveopt fsgsbase bmi1 avx2 smep bmi2 erms invpcid
bogomips    : 4800.14
clflush size    : 64
cache_alignment : 64
address sizes   : 46 bits physical, 48 bits virtual
power management:

  FFMPEG log file with unstable fps : https://drive.google.com/open?id=0B1gtp1iXJppkUndFamk4M0lRYzA

  FFMPEG log file with stable fps : https://drive.google.com/open?id=0B1gtp1iXJppkMkVCZEJjYWJrVTA

  When FPS was stable, I also tried to run another parallel FFMpeg process from the same server which resulted in FPS dropping of both the processes to 13-14 FPS.

  I am currently using this FFMPEG command :

  ffmpeg -loop 1 -re -y -f image2 -i "image_path" -i "audio_path.aac" -acodec copy -bsf:a aac_adtstoasc -pix_fmt yuv420p -profile:v high -s 1280x720 -vb 400k -maxrate 400k -minrate 400k -bufsize 600k -deinterlace -vcodec libx264 -preset veryfast -g 30 -r 30 -t 14400 -strict -2 -f flv "rtmp_server_link"

  I never face this problem when I try to stream to FB using app on my localhost.

  So, my questions are :

  1. What can be the reason for this FPS drop ?
  2. Can upscaling production server help me fix this issue ?
  3. Can I run multiple FFMpeg processes for streaming from same server without performance drop ?

  Thanks in advance :)