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• FFMPEG - fade in logo watermark independent of fade in video and subtitles

  14 mai 2017, par Corpuscular

  I’m on a windows 7 box using FFmpeg version : 20170223-dcd3418 and would like to control the fade in timing of my logo watermark independent of the fade already built in to my video.

  This code is working OK but I can’t work out how to fade the watermark without also fading my input video stream.

  ffmpeg -y -i mainvideo.mp4 -i watermarklogo.png -filter_complex "[0:v]overlay=W-w-10:H-h-10, fade=in:0:20[tmp_overlay]; [tmp_overlay]subtitles=ep1.srt[out]" -map [out] -map 0:a -codec:v libx264 -crf 18 -preset slow -pix_fmt yuv420p -c:a aac -strict -2 output.mp4

  I’ve tried a number of combinations but am out of my depth with FFMPEG’s -filter_complex command so any help would be appreciated. Please let me know if I can provide further information.

• How to calculate vmaf score of multi-resolution webm using ffmpeg ?

  13 juillet 2022, par will

  I’m trying to calculate the vmaf of two videos, one is avi(rawvideo(I420), yuv420p), the other is webm(vp8, yuv420p). I uploaded test video and vmaf log here.

  


  But I found that if it’s a multi-resolution webm, the scores obtained with and without fps filter are quite different. Without fps filter the vmaf score is 34.670390, with fps filter the vmaf score is 56.339923.

  


  If it‘s a single resolution webm, there is no significant difference between the scores obtained with and without fps filter. Without fps filter the vmaf score is 65.527304, with fps filter the vmaf score is 65.480217.

  


  I use these commands.

  


  without fps filter

  


  ffmpeg \
    -r 15 -i reference.avi \
    -r 15 -i distorted.webm \
    -lavfi "[0:v]setpts=PTS-STARTPTS[reference]; \
            [1:v]scale=1920:1080:flags=bicubic,setpts=PTS-STARTPTS[distorted]; \
            [distorted][reference]libvmaf=log_fmt=json:log_path=vmaf_without_fps.log:model_path=vmaf_v0.6.1.json:n_threads=10:ssim=1:psnr=1" \
    -f null -


  


  ffmpeg version 4.4.1 Copyright (c) 2000-2021 the FFmpeg developers
  built with Apple clang version 12.0.0 (clang-1200.0.32.29)
  configuration: --prefix=/usr/local/Cellar/ffmpeg/4.4.1_3 --enable-shared --enable-pthreads --enable-version3 --cc=clang --host-cflags= --host-ldflags= --enable-ffplay --enable-gnutls --enable-gpl --enable-libaom --enable-libbluray --enable-libdav1d --enable-libmp3lame --enable-libopus --enable-librav1e --enable-librist --enable-librubberband --enable-libsnappy --enable-libsrt --enable-libtesseract --enable-libtheora --enable-libvidstab --enable-libvmaf --enable-libvorbis --enable-libvpx --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxml2 --enable-libxvid --enable-lzma --enable-libfontconfig --enable-libfreetype --enable-frei0r --enable-libass --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-libspeex --enable-libsoxr --enable-libzmq --enable-libzimg --disable-libjack --disable-indev=jack --enable-avresample --enable-videotoolbox
  libavutil      56. 70.100 / 56. 70.100
  libavcodec     58.134.100 / 58.134.100
  libavformat    58. 76.100 / 58. 76.100
  libavdevice    58. 13.100 / 58. 13.100
  libavfilter     7.110.100 /  7.110.100
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  9.100 /  5.  9.100
  libswresample   3.  9.100 /  3.  9.100
  libpostproc    55.  9.100 / 55.  9.100
Input #0, avi, from 'reference.avi':
  Metadata:
    software        : Lavf58.76.100
  Duration: 00:00:26.13, start: 0.000000, bitrate: 373260 kb/s
  Stream #0:0: Video: rawvideo (I420 / 0x30323449), yuv420p, 1920x1080, 374202 kb/s, 15 fps, 15 tbr, 15 tbn, 15 tbc
Input #1, matroska,webm, from 'distorted.webm':
  Metadata:
    encoder         : Chrome
  Duration: N/A, start: 0.000000, bitrate: N/A
  Stream #1:0(eng): Audio: opus, 48000 Hz, stereo, fltp (default)
  Stream #1:1(eng): Video: vp8, yuv420p(progressive), 1920x1080, SAR 1:1 DAR 16:9, 1k tbr, 1k tbn, 1k tbc (default)
    Metadata:
      alpha_mode      : 1
Stream mapping:
  Stream #0:0 (rawvideo) -> setpts (graph 0)
  Stream #1:1 (vp8) -> scale (graph 0)
  libvmaf (graph 0) -> Stream #0:0 (wrapped_avframe)
  Stream #1:0 -> #0:1 (opus (native) -> pcm_s16le (native))
Press [q] to stop, [?] for help
libvmaf INFO `compute_vmaf()` is deprecated and will be removed in a future libvmaf version
Output #0, null, to 'pipe:':
  Metadata:
    software        : Lavf58.76.100
    encoder         : Lavf58.76.100
  Stream #0:0: Video: wrapped_avframe, yuv420p(tv, bt470bg/unknown/unknown, progressive), 1920x1080 [SAR 1:1 DAR 16:9], q=2-31, 200 kb/s, 15 fps, 15 tbn (default)
    Metadata:
      encoder         : Lavc58.134.100 wrapped_avframe
  Stream #0:1(eng): Audio: pcm_s16le, 48000 Hz, stereo, s16, 1536 kb/s (default)
    Metadata:
      encoder         : Lavc58.134.100 pcm_s16le
[libvmaf @ 0x7feb8a606a80] VMAF score: 58.1203705.87 bitrate=N/A speed= 5.6x    
libvmaf INFO `compute_vmaf()` is deprecated and will be removed in a future libvmaf version
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 0
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 1
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 2
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 3
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 4
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 5
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 6
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 7
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 8
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 9
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 10
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 11
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 12
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 13
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 14
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 15
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 16
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 17
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 18
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 19
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 20
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 21
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 22
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 23
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 24
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 25
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 26
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 27
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 28
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 29
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 30
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 31
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 32
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 33
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 34
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 35
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 36
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 37
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 38
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 39
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 40
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 41
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 42
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 43
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 44
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 45
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 46
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 47
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 48
[null @ 0x7feb8b04da00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 49 >= 49
frame=  392 fps= 36 q=-0.0 Lsize=N/A time=00:00:28.73 bitrate=N/A speed= 2.6x    
video:205kB audio:5400kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: unknown
[libvmaf @ 0x7feb8c405bc0] VMAF score: 34.670390


  


  with fps filter

  


  ffmpeg \
    -r 15 -i reference.avi \
    -r 15 -i distorted.webm \
    -lavfi "[0:v]setpts=PTS-STARTPTS[reference]; \
            [1:v]fps=fps=15,scale=1920:1080:flags=bicubic,setpts=PTS-STARTPTS[distorted]; \
            [distorted][reference]libvmaf=log_fmt=json:log_path=vmaf_with_fps.log:model_path=vmaf_v0.6.1.json:n_threads=10:ssim=1:psnr=1" \
    -f null -


  


  ffmpeg version 4.4.1 Copyright (c) 2000-2021 the FFmpeg developers
  built with Apple clang version 12.0.0 (clang-1200.0.32.29)
  configuration: --prefix=/usr/local/Cellar/ffmpeg/4.4.1_3 --enable-shared --enable-pthreads --enable-version3 --cc=clang --host-cflags= --host-ldflags= --enable-ffplay --enable-gnutls --enable-gpl --enable-libaom --enable-libbluray --enable-libdav1d --enable-libmp3lame --enable-libopus --enable-librav1e --enable-librist --enable-librubberband --enable-libsnappy --enable-libsrt --enable-libtesseract --enable-libtheora --enable-libvidstab --enable-libvmaf --enable-libvorbis --enable-libvpx --enable-libwebp --enable-libx264 --enable-libx265 --enable-libxml2 --enable-libxvid --enable-lzma --enable-libfontconfig --enable-libfreetype --enable-frei0r --enable-libass --enable-libopencore-amrnb --enable-libopencore-amrwb --enable-libopenjpeg --enable-libspeex --enable-libsoxr --enable-libzmq --enable-libzimg --disable-libjack --disable-indev=jack --enable-avresample --enable-videotoolbox
  libavutil      56. 70.100 / 56. 70.100
  libavcodec     58.134.100 / 58.134.100
  libavformat    58. 76.100 / 58. 76.100
  libavdevice    58. 13.100 / 58. 13.100
  libavfilter     7.110.100 /  7.110.100
  libavresample   4.  0.  0 /  4.  0.  0
  libswscale      5.  9.100 /  5.  9.100
  libswresample   3.  9.100 /  3.  9.100
  libpostproc    55.  9.100 / 55.  9.100
Input #0, avi, from 'reference.avi':
  Metadata:
    software        : Lavf58.76.100
  Duration: 00:00:26.13, start: 0.000000, bitrate: 373260 kb/s
  Stream #0:0: Video: rawvideo (I420 / 0x30323449), yuv420p, 1920x1080, 374202 kb/s, 15 fps, 15 tbr, 15 tbn, 15 tbc
Input #1, matroska,webm, from 'distorted.webm':
  Metadata:
    encoder         : Chrome
  Duration: N/A, start: 0.000000, bitrate: N/A
  Stream #1:0(eng): Audio: opus, 48000 Hz, stereo, fltp (default)
  Stream #1:1(eng): Video: vp8, yuv420p(progressive), 1920x1080, SAR 1:1 DAR 16:9, 1k tbr, 1k tbn, 1k tbc (default)
    Metadata:
      alpha_mode      : 1
Stream mapping:
  Stream #0:0 (rawvideo) -> setpts (graph 0)
  Stream #1:1 (vp8) -> fps (graph 0)
  libvmaf (graph 0) -> Stream #0:0 (wrapped_avframe)
  Stream #1:0 -> #0:1 (opus (native) -> pcm_s16le (native))
Press [q] to stop, [?] for help
libvmaf INFO `compute_vmaf()` is deprecated and will be removed in a future libvmaf version
Output #0, null, to 'pipe:':
  Metadata:
    software        : Lavf58.76.100
    encoder         : Lavf58.76.100
  Stream #0:0: Video: wrapped_avframe, yuv420p(tv, bt470bg/unknown/unknown, progressive), 1920x1080 [SAR 1:1 DAR 16:9], q=2-31, 200 kb/s, 15 fps, 15 tbn (default)
    Metadata:
      encoder         : Lavc58.134.100 wrapped_avframe
  Stream #0:1(eng): Audio: pcm_s16le, 48000 Hz, stereo, s16, 1536 kb/s (default)
    Metadata:
      encoder         : Lavc58.134.100 pcm_s16le
[libvmaf @ 0x7fdeab00bac0] VMAF score: 58.3160815.27 bitrate=N/A speed=5.08x    
libvmaf INFO `compute_vmaf()` is deprecated and will be removed in a future libvmaf version
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 0
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 1
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 2
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 3
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 4
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 5
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 6
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 7
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 8
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 9
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 10
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 11
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 12
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 13
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 14
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 15
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 16
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 17
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 18
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 19
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 20
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 21
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 22
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 23
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 24
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 25
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 26
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 27
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 28
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 29
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 30
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 31
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 32
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 33
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 34
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 35
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 36
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 37
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 38
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 39
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 40
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 41
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 42
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 43
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 44
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 45
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 46
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 47
[null @ 0x7fdeab84ba00] Application provided invalid, non monotonically increasing dts to muxer in stream 0: 48 >= 48
frame=  391 fps= 36 q=-0.0 Lsize=N/A time=00:00:28.73 bitrate=N/A speed=2.62x    
video:205kB audio:5400kB subtitle:0kB other streams:0kB global headers:0kB muxing overhead: unknown
[libvmaf @ 0x7fdea9f34a00] VMAF score: 56.339923


  


  I'm curious about what causes such a difference ? And how to calculate vmaf score of multi-resolution webm correctly ?

  


• Google Analytics Now Illegal in Austria ; Other EU Member States Expected to Follow

  18 janvier 2022, par Erin — Privacy

  Breaking news : The Austrian Data Protection Authority (“Datenschutzbehörde” or “DSB” or “DPA”) has ruled that Austrian website providers using Google Analytics are in violation of the GDPR. 

  This ruling stems from a decision made in 2020 by the Court of Justice of the European Union (CJEU) that stated that cloud services hosted in the US are incapable of complying with the GDPR and EU privacy laws. The decision was made because of the US surveillance laws requiring US providers (like Google or Facebook) to provide personal data to US authorities. 

  The 2020 ruling, known as “Schrems II”, marked the ending of the Privacy Shield, a framework that allowed for EU data to be transferred to US companies that became certified. 

  The tech industry was sent into a frenzy following this decision, but many US and EU companies decided to ignore the case. The choice to ignore is what landed one Austrian business in the DPA’s line of fire, damaging the brand’s reputation and possibly resulting in a hefty fine of up to €20 million or 4% of the organisation’s global turnover. 

  About the Austrian DPA’s Model Case 

  In this specific case, noyb (the European Center for Digital Rights) found that IP addresses (which are classified as personal data by the GDPR) and other identifiers were sent to the US in cookie data as a result of the organisation using Google Analytics. 

  This model case led to the DPA’s decision to rule that Austrian website providers using Google Analytics are in violation of GDPR. It is believed that other EU Member States will soon follow in this decision as well.

  "We expect similar decisions to now drop gradually in most EU member states. We have filed 101 complaints in almost all Member States and the authorities coordinated the response. A similar decision was also issued by the European Data Protection Supervisor last week."

  What does this mean if you are using Google Analytics ?

  If there is one thing to learn from this case, it is that ignoring these court rulings and continuing to use Google Analytics is not a viable option. 

  If you are operating a website in Austria, or your website services Austrian citizens, you should remove Google Analytics from your website immediately. 

  For businesses in other EU Member States, it is also highly recommended that you take action before noyb and local data protection authorities start targeting more businesses. 

  "Instead of actually adapting services to be GDPR compliant, US companies have tried to simply add some text to their privacy policies and ignore the Court of Justice. Many EU companies have followed the lead instead of switching to legal options."

  Removing Google Analytics from your site doesn’t mean that you need to give up website analytics altogether though. There are a variety of Google Analytics alternatives available today. Matomo in particular is a powerful open-source web analytics platform that gives you 100% data ownership and GDPR compliance. 

  

  Matomo is one of the best Google Analytics alternatives offering privacy by design on our Cloud, On-Premise and Matomo for WordPress. So you can get the insights you need while remaining compliant. As the GDPR continues to evolve, you can rest assured that Matomo will be at the forefront of these changes. 

  In addition, all Google Analytics data can be imported into Matomo so no historical data is lost. To make your migration as seamless as possible, we’ve put together a guide to migrating from Google Analytics to Matomo. 

  Ready to begin your journey to GDPR compliance ? Check out our live demo and start your 21-day free trial now – no credit card required.

  If you are interested in learning more about GDPR compliance and Matomo, check out our GDPR resources below :    

  • GDPR Manager user guide
  • How to fill in the information asset registration when using Matomo
  • How to make Matomo GDPR compliant in 12 easy steps
  • How to not process any personal data with Matomo and what it means for you
  • PII, personal data and GDPR. Discover what this means for your privacy
  • How should I write my privacy notice for Matomo Analytics under GDPR
  • Lawful basis for processing personal data under GDPR with Matomo
  • How to complete your privacy policy with Matomo Analytics under GDPR
  • GDPR compliance for Premium Features
  • How to get your Matomo plugin ready for GDPR
  • Subprocessors on Matomo Cloud (subprocessors not applicable to On-Premise)
  • Privacy in Matomo

  What does this mean if you are using Matomo ? 

  Our users can rest assured that Matomo remains in compliance with GDPR as all data is stored in the EU (Matomo Cloud) or in any country of your choice (Matomo On-Premise). With Matomo you’re able to continue analysing your website and not worry about GDPR.

  Final thoughts

  For EU businesses operating websites, now is the time to act. While Google pushes out false narratives to try and convince users that it is safe to continue using Google Analytics, it’s clear from these court rulings that the data protection authorities across the EU disagree with Google’s narrative.

  The fines, reputational damage and stresses mounting from using Google Analytics are imminent. Find an alternative to Google Analytics as this problem is not going away. 

  Getting started with Matomo is easy. Make the switch today and start your free 21-day trial – no credit card required.