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• Switch to Matomo for WordPress from Google Analytics

  10 mars 2020, par Joselyn Khor — Plugins, Privacy
  While Google Analytics may seem like a great plugin option on the WordPress directory, we’d like to present a new ethical alternative called Matomo for WordPress, which gives you 100% data ownership and privacy protection.

  Firstly what does Google Analytics offer in WordPress ?

  When you think of getting insights about visitors on your WordPress (WP) sites, the first thing that comes to mind might be Google Analytics. Why not right ? Especially when there are good free Google Analytics plugins, like Monster Insights and Site Kit. 

  These give you access to a great analytics platform, but the downside with Google Analytics is the lack of transparency around privacy and data ownership.

  

  Matomo Analytics for WordPress is an ethical alternative to Google Analytics for WordPress

  If you’re more interested in a privacy-respecting, GDPR compliant alternative, there’s now a new option on the WP plugins directory : Matomo Analytics – Ethical Stats. Powerful Insights. 

  It’s free and can be considered the #1 ethical alternative to Google Analytics in terms of features and capabilities. Why is it important to choose a web analytics platform that respects privacy ?

  

  Risk facing fines for non-GDPR compliance and privacy/data breaches

  In Europe there’s an overarching privacy law called GDPR which provides better privacy protection for EU citizens on the web. 

  Websites need to be GDPR compliant and follow rules governing how personal data is used or risk facing fines up to 4% of their yearly revenue for data/privacy breaches or non-compliance. Even if your website is based outside of Europe. If you have visitors from Europe, you can still be liable.

  

  In the US, there isn’t one main privacy law, there hundreds on both the federal and state levels to protect the personal data (or personally identifiable information) of US residents – like the California Consumer Privacy Act (CCPA). There are also industry-specific statutes related to data privacy like HIPAA.

  To protect your website from coming under fire for privacy breaches, best practise is to find platforms that are privacy and GDPR compliant by design. 

  When you own your own data – as with the case of Matomo – you have control over where data is stored, what you’re doing with it, and can better protect the privacy of your visitors.

  At this point you may be asking, “what’s the point of an analytics platform if you have to follow all these rules ?”

  The importance of analytics for your WordPress site

  • Figuring out how your audience behaves to increase conversions
  • Setting, tracking and measuring conversion goals
  • Being able to find insights to improve and optimize your site 
  • Making smarter, data-driven decisions so your company can thrive, rather than risk being left behind

  Analytics is used to answer questions like :

  • Where are your website visitors coming from (location) ?
  • How many people visit your website ?
  • Which are the most popular pages on your site ?
  • What sources of traffic are coming to your site (social, marketing campaigns, search) ?
  • Is your marketing campaign performing better this month compared to last ?

  Matomo can answer all of the above questions. BONUS : On top of that, with Matomo you get the peace of mind knowing you’re the only one who has access to those answers.

  

  Matomo Analytics vs Google Analytics on WordPress

  The top 5 most useful features in Matomo Analytics that’s comparable to GA

  1. Campaign measurement – traffic. Matomo also has a URL builder that lets you track which campaigns are working effectively
  2. Tracking goals. Matomo empowers you to set goals you can track. Being able to see this means you can accurately measure your return on investment (ROI) 
  3. Audience reports to learn about visitors. Matomo’s powerful visitors feature lets you learn who is visiting your site, what their journey is and the steps they take to conversion.
  4. In depth view of behaviour with Funnels in Matomo. This tracks the journey of your visitors from the moment they enter your site, to when they leave. Giving you insight into where and why you lose your visitors.
  5. Custom reports. Where you create your unique reports to fit your business goals.

  Other benefits of using Matomo :

  • No data sampling which means you get 100% accurate reporting
  • 100% data ownership
  • Free Tag Manager
  • Search engine keyword rankings
  • Unlimited websites
  • Unlimited team members
  • GDPR manager
  • API access
  • Hosted on your own servers so you have full control over where your data is stored

  Learn more about the differences in this comprehensive table.

  

  Matomo Analytics for WordPress is free !

  Matomo Analytics is the best free Google Analytics alternative on the WordPress Directory. In addition to having comparable features where you can do pretty much do everything you wanted to do in GA. Matomo Analytics for WordPress makes for an ethical choice because you can respect your visitor’s privacy, can become GDPR compliant, and maintain control over your own data.

  Google Analytics leads the market for good reasons. It’s a great free tool for those who want analytics, but there’s no clarity when it comes to grey areas like privacy and data ownership. If these are major concerns for you, Matomo offers complete peace of mind that you’re doing the best you can to stay ethical while growing your business and website.

  It’s just as easy to install in a few click !

  Install and see for yourself !

• Anomalie #3592 (En cours) : Robots.txt.html et tests de compatibilité mobile de Google

  25 novembre 2019, par Ben .

  Je rouvre pour (re)discuter du sujet je viens d’ajouter 2 captures d’écrans avec l’état actuel de contrib .

  Faut il ajouter 2 lignes au robots.txt actuel ?

  Allow :    /local/cache-gd2/
  Allow :    /local/cache-vignettes/
  

  https://git.spip.net/SPIP/dist/src/branch/master/robots.txt.html

• Leading Google Analytics alternative, Matomo, parodies Christopher Nolan blockbuster ahead of the UA sunset

  4 juillet 2023, par Erin — Press Releases

  Wellington, New Zealand, 4 July 2023 : In the world of online data, Google Analytics has long reigned supreme. Its dominance has been unquestioned, leaving website owners with little choice but to rely on the tech giant for their data insights. However, a new dawn in web analytics is upon us, and Matomo, the leading alternative to Google Analytics, is seizing a unique opportunity to position itself as the go-to provider. In a bold move, Matomo has launched a parody trailer, “Googleheimer,” humorously taking a satirical swipe at Google in the style of the upcoming Oppenheimer biopic by Christopher Nolan.

  Capitalising on a time-bound decision

  With an important decision looming for marketers and web specialists who need to switch analytics providers by July 1st, Matomo has found the perfect window to capture their attention.

  The urgency of the situation, combined with the high intent to switch providers, sets the stage for Matomo to establish itself as the leading alternative analytics platform of choice.

  Matomo’s parody trailer addresses the frustrations of GA4 head-on by highlighting the issues and the uncertainties caused by the sunset of Universal Analytics in humorous satire with lines such as :

  “But we’re keeping everyone’s data, right ? Right ?? …RIGHT ?!”

  Riding on the coat tails of this summer’s anticipated blockbuster from Christopher Nolan, Matomo openly points at the downsides of GA4, and reflects many frustrated marketers pain points in an entertaining way. Beneath the comedic and satirical tone lies the message that users have choices, and no longer need to surrender to the behemoth incumbent.

  Matomo was founded to challenge the status quo and provide a solution for those who believe in privacy and in ethical analytics, and who prefer that their customer data not be concentrated in the hands of just a few corporations.

  Watch the full trailer here. 


  About Matomo
  

  Matomo is a world-leading open-source privacy-friendly ethical web analytics platform, trusted by over 1.4 million websites in 190 countries and translated into over 50 languages. Matomo helps businesses and organisations track and optimise their online presence allowing users to easily collect, analyse, and act on their website and marketing data to gain a deeper understanding of their visitors and drive conversions and revenue. Matomo’s vision is to create, as a community, the leading open digital analytics platform that gives every user complete control of their data.

  Visit matomo.org for more information.




  More on Google Analytics changes



  A new dawn in web analytics is upon us, and Matomo – the leading alternative to Google Analytics – is here for it. After 20 years, Google is blowing up Universal Analytics (or GA3) – and taking your data with it. Inspired by Christopher Nolan’s upcoming biopic about physicist J. Robert Oppenheimer and the making of his atomic bomb (also known as “The Manhattan Project”), this parody trailer openly points to Google and draws the comparison in humorous satire. GA4 comes with a new set of metrics, setups and reports that change how you analyse your data.