Recherche avancée

Sur d’autres sites (7100)

• How to track Google AdWords campaigns with Matomo

  19 décembre 2017, par InnoCraft

  In 2016, Google AdWords was the most popular ad service on earth. As a result, it may be your first source for ad spending. Are you interested in knowing whether you are making a profit out of it ? Would you like to know how to track users coming from AdWords with Matomo (Piwik) efficiently ? This is what this article is about.

  

  What you need to know about Google AdWords

  By default, each ad you create in Google AdWords is not tracked. Even worse than that, every click on your ad is identified in Matomo (Piwik) as an organic result coming from Google with the following value : “Keyword not defined”.

  To make it simple, if you do not track your AdWords campaigns both your paid and organic traffic will be biased within your Matomo (Piwik) account. It will be impossible for you to measure your return on investment and it means that you are throwing your money down the drain.

  In order to avoid this, we will show you how to track Google AdWords traffic into Matomo (Piwik).

  How to track paid Google AdWords campaigns into Matomo

  If you want to analyze Google AdWords campaigns within Matomo (Piwik) properly, you need to add additional tracking parameters to the final URL of each of your ads.

  We recommend using the following tool to add the needed additional tracking parameters : https://matomo.org/docs/tracking-campaigns-url-builder/

  You will then be able to push additional data to Matomo (Piwik) such as :

  • pk_campaign : the name of your ad campaign
  • pk_kwd : the keyword associated to this campaign
  • pk_source : the source of your campaign
  • pk_medium : the type of source, in our case either cpc, cpm, cpa
  • pk_content : the content of your ad

  If your campaign URL looks like this : https://your-website.com/, your campaign URL will then look like this after adding the campaign parameters :

  https://your-website.com/?pk_campaign=Name-Of-Your-Campaign&pk_kwd=Your-Keyword&pk_source=google&pk_medium=cpc&pk_content=My-Ad-Headline

  As each ad URL can be fired by different keywords and can correspond to different campaigns or headlines, you will need to customize the campaign parameters for each URL.

  Customizing all of your URLs individually would take you a lot of time under circumstances. That’s why you should know, that each URL parameter can be filled automatically in AdWords with a feature called “Tracking template”.

  Simplifying the campaign URL parameters with tracking templates

  You can define tracking templates either at the account, campaign or ad group level. For example, by using a tracking template at the account level, all your campaigns will have the same landing page with the URL parameters you defined in the tracking template. By defining it at the campaign level, it means that all your ad groups within the campaign will have the same landing page and so on and so forth. Any tracking template defined in a campaign, will overwrite a tracking template defined at the account level.

  Tracking template at the account level

  To edit the template at the account level, you need to click on “Settings”, then click on the “Account” settings tab and define your tracking template pattern. For example :

  https://your-website.com/?url={lpurl}&pk_campaign=AdWords&pk_kwd=Your-Keyword&pk_source=google&pk_medium=cpc&pk_content=My-Ad-Headline

  

  This will apply to all your URLs within your account. So it is only useful if your website domain is the same across all your ads. The URL parameter is compulsory here.

  It can be limiting to have a static value for “pk_campaign” and “pk_kwd” so Google allows you to use dynamic insertion, such as follows :

  https://your-landing-page.com/?url={lpurl}&pk_campaign={campaignid}&pk_kwd={keyword}&pk_source=google&pk_medium=cpc&pk_content={creative}

  The “keyword” means that the data is automatically replaced with the keyword which fired the ad within your account.

  Visit the following page if you want to know more about the different dynamic tags that AdWords supports : https://support.google.com/adwords/answer/6305348#urlinsertion

  Tracking template at the campaign level

  If you wish to define a tracking template at the campaign level, you will find this option within the “Campaign” settings under the campaign URL options :

  

  Tracking template at the Ad Group level

  You can also set it at the Ad Group level within the “Ad Group” settings :

  

  As Google mentions : “If you set up URL options at the campaign level, ad group level, or ad level, those settings will override the account-level options“.

  Now that your URLs are properly configured, you will be able to analyze AdWords traffic performances within Matomo (Piwik) once a click is coming from those sources.

  

  Did you like this article ? If yes, do not hesitate to share it or give us your feedback about the topic you would like us to write about.

• Live website to video

  25 janvier 2016, par Asaf Nevo

  I have a website which shows a slideshow of pictures using JS.

  The pictures objects are coming from a web service and are being updated from time to time.

  In few days, I doing a test with a potential client to present the pictures slideshow on his big LED screen.

  He’s using BSPlayer for the content on screen, an able to present a website, but it will never be a clean full screen (the X button and such will always be presents).

  He’s the most comfort with presenting a video rather than a website.

  One of my ideas of solutions was to check if there is a way to stream a content of a website.

  Googling it got me to a solution combined ImageMagic and FFMPEG which you can read about here

  My problem is that this solution only creates a slide show out of static pictures - which I can do, but i’m losing the dynamic part of my live slideshow.

  Is there a tool for capturing websites and converting them into a stream of videos ?

  Or maybe a workaround to achieve the same functionality ?

• Avconv file not saved while recording video stream

  14 novembre 2013, par narutov6

  I'm trying to record a video from an external RCA camera and a usb webcam.

  /dev/video0 -> logitech webcam

  /dev/video1 -> external camera plugged in through a RCA-to-Usb adapter.

  when I use the following avconv command using the video from the webcam

  avconv -f video4linux2 -r 24 -s 640x480 -i /dev/video0 video.avi

  or using the external camera

  avconv -f video4linux2 -s 720x480 -i /dev/video1 video.avi

  the program starts correctly without errors. Then I press Ctrl+C to stop recording. But there is no video.avi file in the current directory.

  Do you have any advice ?

  Note : I'm able to visualize the video stream coming from both the webcam and the external camera with vlc using :

  vlc v4l2:///dev/video1          and           vlc v4l2:///dev/video0