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• Easily track Events within Matomo Analytics thanks to Matomo Tag Manager

  7 juin 2019, par Matomo Core Team — Analytics Tips

  Easily track Events within Matomo Analytics thanks to Matomo Tag Manager

  Introduction

  In this article we’ll cover what events in Matomo Analytics are ; and how you can easily set them up thanks to Matomo Tag Manager.

  Key concepts within this article

  • Events
  • Quick definition of the Tag Management System
  • Matomo config
  • Creating triggers
  • Variables

  What are events in Matomo Analytics and why are they useful ?

  Events allow you to measure interactions on your website which are not defined by default. With them you can measure clicks on some elements of a page, such as, how visitors are interacting with dropdown menus, media players, scrolling behaviours etc. You can also use them to define goals which make them a key feature in Matomo Analytics. Learn more about tracking events in Matomo.

  You can easily access the Events report in Matomo Analytics by clicking on the Behaviour category :

  

  And you may read the following message and feel a bit frustrated :

  

  “There is no data for this report” is a nice way to say, “Hey, you are tracking just a tiny part of what Matomo Analytics can do for you.”

  Matomo is a great software, but it can’t guess what you want to track.

  In order for Matomo to register those event tracking interactions, you’ll need to explain it by adding a line of code similar to this one when the interaction happens :

   

  _paq.push(['trackEvent', 'Here you enter whatever you want', 'Here too', 'and here also']);

   

  Let’s imagine you want to track a click on an HTML button, your code will look something similar to this at the moment of the interaction :

  Click Me !

  As you can imagine, two main challenges will arise for non developers :

  1. How to access the source code ?
  2. How to define the interaction ?

  Luckily, Matomo Tag Manager makes those steps easy for you. Let’s see how the same tracking is implemented with Matomo Tag Manager.

  A quick definition of what Matomo Tag Manager is

  Matomo Tag Manager lets you manage all your tracking and marketing tags in one easy-to-access place. Please visit this page to learn more about Matomo Tag Manager. In order to start using it, you’ll need to copy/paste a tracking code, named a “container”, within the section of your pages.

  Once the container is on your website, all you need to do is to follow these simple steps :

  1. Add a Matomo Tag.
  2. Assign the condition to fire the tag (what we call the trigger).
  3. Publish your work.
  4. And enjoy

  1 – Add a Matomo Event tracking code

  All you have to do here is click on “CREATE NEW TAG”

  

  Once selected, just mention how you’d like this tag to be named (it is for your internal purpose here so always use an explicit tag name) and the Matomo configuration (the default configuration setting will be fine in most of the cases) :

  

  Then Matomo Tag Manager will ask you the type of tracking you’d like to deploy, in this case, this is an event so select “Event” :

  

  Then all you need is to indicate the values you’d like to push through your event :

  

  To put it in perspective, all we did here through Matomo Tag Manager was implement the equivalent of the following line of code :

  _paq.push(['trackEvent', 'Element interactions', 'Click button', 'Click Me']);

  Let’s now see how can we do this on click code part which we call a trigger.

  2 – Assign the condition to fire the tag

  In order to execute the event we’ll need to define when it will happen. You do this by clicking on Create a new trigger now :

  

  As the interaction we’d like to track is happening when a click occurs, it will be a click trigger, and as our button is not a link, we’ll select All Elements Click :

  

  Once selected you’ll need to be precise on the condition in which the event will be triggered. In this case we do not want to have events pushed every time someone is clicking on something on our website. We only want to track when they click on this specific button. That’s the reason why our trigger is set to fire only when the click occurs on an element which has an id and has the value “cta” :

  Once you click on the green button named CREATE NEW TRIGGER, you validate the tag by clicking on CREATE NEW TAG :

  

  

  Then you can move to the last part.

  3 – Publish your work

  Tag Managers are very powerful as they allow you to easily execute any JavaScript code, CSS or even text content on your websites.

  That’s why when you create your tag it doesn’t go live straight away on your website. In order to do this you need to publish your tag and this is what the “Publish” category is designed for :

  

  After that, click on the second button if you’re confident your tag and trigger are both ready to go live :

  

  4 – Enjoy

  Well done. As your tag is now live, every click made on this button will now be pushed to your Matomo Analytics account within :
  

  1. The visitor log report :

  

  2. The events report :

  

  You may now be asking, “That’s great, but can I collect something more exciting than clicks ?” 

  Of course you can ! This is what the Matomo Tag Manager is all about.

  As long as you can express it through a trigger you can really push whatever you want to Matomo Analytics. You can track scrolling patterns, an element visible on the page like an image, an ad or the time spent on the page. The options are now open to you with Tag Manager.

  Give them a try ! Change the triggers, start playing around with variables and discover that the possibilities are endless.

  Happy analytics,
  Matomo team

• How to write unit tests for your plugin – Introducing the Piwik Platform

  17 novembre 2014, par Thomas Steur — Development

  This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to verify user permissions). This time you’ll learn how to write unit tests in Piwik. For this tutorial you will need to have basic knowledge of PHP, PHPUnit and the Piwik platform.

  When is a test a unit test ?

  There are many different opinions on this and it can be sometimes hard to decide. At Piwik we consider a test as a unit test if only a single method or class is being tested and if a test does not have a dependency to the filesystem, web, config, database or to any other plugin.

  If a test is slow it can be an indicator that it is not a unit test. “Slow” is of course a bit vague. We will cover how to write other type of tests, such as integration tests, in one of our next blog posts.

  Getting started

  In this post, we assume that you have already installed Piwik 2.9.0 or later via git, set up your development environment and created a plugin. If not, visit the Piwik Developer Zone where you’ll find the tutorial Setting up Piwik and other Guides that help you to develop a plugin.

  Let’s create a unit test

  We start by using the Piwik Console to create a new unit test :

  ./console generate:test --testtype unit

  The command will ask you to enter the name of the plugin the created test should belong to. I will use the plugin name “Insights”. Next it will ask you for the name of the test. Here you usually enter the name of the class you want to test. I will use “Widgets” in this example. There should now be a file plugins/Insights/tests/Unit/WidgetsTest.php which contains already an example to get you started easily :

  /**
   * @group Insights
   * @group WidgetsTest
   * @group Plugins
   */
  class WidgetsTest extends \PHPUnit_Framework_TestCase
  {
   
      public function testSimpleAddition()
      {
          $this->assertEquals(2, 1+1);
      }
   
  }
  Télécharger

  We don’t want to cover how you should write your unit test. This is totally up to you. If you have no experience in writing unit tests yet, we recommend to read articles on the topic, or a book, or to watch videos or anything else that will help you learn best.

  Running a test

  To run a test we will use the command tests:run which allows you to execute a test suite, a specific file or a group of tests.

  To verify whether the created test works we will run it as follows :

  ./console tests:run WidgetsTest

  This will run all tests having the group WidgetsTest. As other tests can use the same group you might want to pass the path to your test file instead :

  ./console tests:run plugins/Insights/tests/Unit/Widgets.php

  If you want to run all tests within your plugin pass the name of your plugin as an argument :

  ./console tests:run insights

  Of course you can also define multiple arguments :

  ./console tests:run insights WidgetsTest

  This will execute all tests within the insights plugin having the group WidgetsTest. If you only want to run unit tests within your plugin you can do the following :

  ./console tests:run insights unit

  Advanced features

  Isn’t it easy to create a unit test ? We never even created a file ! You can accomplish even more if you want : You can generate other type of tests, you can run tests on Amazon’s AWS and more. Unfortunately, not everything is documented yet so we recommend to discover more features by executing the commands ./console list tests and ./console help tests:run.

  If you have any feedback regarding our APIs or our guides in the Developer Zone feel free to send it to us.

• How to write unit tests for your plugin – Introducing the Piwik Platform

  17 novembre 2014, par Thomas Steur — Development

  This is the next post of our blog series where we introduce the capabilities of the Piwik platform (our previous post was How to verify user permissions). This time you’ll learn how to write unit tests in Piwik. For this tutorial you will need to have basic knowledge of PHP, PHPUnit and the Piwik platform.

  When is a test a unit test ?

  There are many different opinions on this and it can be sometimes hard to decide. At Piwik we consider a test as a unit test if only a single method or class is being tested and if a test does not have a dependency to the filesystem, web, config, database or to any other plugin.

  If a test is slow it can be an indicator that it is not a unit test. “Slow” is of course a bit vague. We will cover how to write other type of tests, such as integration tests, in one of our next blog posts.

  Getting started

  In this post, we assume that you have already installed Piwik 2.9.0 or later via git, set up your development environment and created a plugin. If not, visit the Piwik Developer Zone where you’ll find the tutorial Setting up Piwik and other Guides that help you to develop a plugin.

  Let’s create a unit test

  We start by using the Piwik Console to create a new unit test :

  ./console generate:test --testtype unit

  The command will ask you to enter the name of the plugin the created test should belong to. I will use the plugin name “Insights”. Next it will ask you for the name of the test. Here you usually enter the name of the class you want to test. I will use “Widgets” in this example. There should now be a file plugins/Insights/tests/Unit/WidgetsTest.php which contains already an example to get you started easily :

  /**
   * @group Insights
   * @group WidgetsTest
   * @group Plugins
   */
  class WidgetsTest extends \PHPUnit_Framework_TestCase
  {
   
      public function testSimpleAddition()
      {
          $this->assertEquals(2, 1+1);
      }
   
  }
  Télécharger

  We don’t want to cover how you should write your unit test. This is totally up to you. If you have no experience in writing unit tests yet, we recommend to read articles on the topic, or a book, or to watch videos or anything else that will help you learn best.

  Running a test

  To run a test we will use the command tests:run which allows you to execute a test suite, a specific file or a group of tests.

  To verify whether the created test works we will run it as follows :

  ./console tests:run WidgetsTest

  This will run all tests having the group WidgetsTest. As other tests can use the same group you might want to pass the path to your test file instead :

  ./console tests:run plugins/Insights/tests/Unit/Widgets.php

  If you want to run all tests within your plugin pass the name of your plugin as an argument :

  ./console tests:run insights

  Of course you can also define multiple arguments :

  ./console tests:run insights WidgetsTest

  This will execute all tests within the insights plugin having the group WidgetsTest. If you only want to run unit tests within your plugin you can do the following :

  ./console tests:run insights unit

  Advanced features

  Isn’t it easy to create a unit test ? We never even created a file ! You can accomplish even more if you want : You can generate other type of tests, you can run tests on Amazon’s AWS and more. Unfortunately, not everything is documented yet so we recommend to discover more features by executing the commands ./console list tests and ./console help tests:run.

  If you have any feedback regarding our APIs or our guides in the Developer Zone feel free to send it to us.